a national multimedia platform · 2020 will be the sixth year that rbc selects one of the winners...
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A NATIONAL MULTIMEDIA PLATFORMDIGITAL • PRINT • EVENTS • AWARDS • SOCIAL MEDIA
www.canadianimmigrant.ca
+1 MILLION NEW IMMIGRANTSWILL BE COMING TO CANADA IN THE NEXT 3 YEARS — NEARING 1% OF THE POPULATION BY 2021
WHAT DO NEWCOMERS NEED?
• Jobs
• Careertipsandstrategies
• Continuingeducationandtraining
• Foreigncredentialinformation
• Englishlanguagehelp
• Banking,insuranceandmortgageinformation
• Smallbusinessresources
• Governmentandsettlementservices
• Immigrationandvisaadvice
• Meaningfulconnections
• Inspirationtosucceed
WHO ARE THEY?
60% 27% 12% +
WHY TARGET IMMIGRANTS?
Economic immigrants
Family class immigrants
Refugees seeking a better life
Thousands of international students and temporary workers who want to stay
DID YOU KNOW?
TOP 8 IMMIGRANT PURCHASES
1. Bankaccountsandcreditcards
2. Cars
3. Cellphones
4. Furnishingsandclothing
5. Computerandelectronics
6. Schoolingandtraining
7. Employmentservices
8. Mortgages
MORE THAN 55%ofimmigrantsareuniversityeducated.
93%ofimmigrantscanconductaconversationinatleastoneofficiallanguage.
2/3rds
plantogetfurthereducationwithuniversity,languageandjob-relatedcoursesinmind.Andnearlyhalfwillbegintrainingwithin6monthsofarriving.
Newcomerslackinformationoncareerresources,socialservices,foreigncredentialrecognitionandbanking/
mortgageinformation.
61.8%Asia(includingtheMiddleEast)isthetopsourcecontinentofrecentimmigrants,followedbyAfrica(13.4%).Asiancountriesaccountforthetopcountries:thePhilippines,India,China,Iran,Pakistan,SyriaandSouthKorea.
10 YearsIttakesupto10yearsbeforeimmigrantemploymentratesleveloutwithCanadian-bornpeople.
(Source:2016CensusandIRCC2019-2021ImmigrationPlan)
CanadianImmigrantisanationalmultimediaplatformwithonemaingoal:tohelpimmigrants
succeedinCanadabyprovidingtheinformation,inspirationandconnectionstheyneed.
MULTI-PLATFORM ADVERTISING OPPORTUNITES
Let us help you reach this growing demographic through our dynamic programs!
DIGITAL PRINT EVENTS AWARDSSOCIAL MEDIA
THE LEADING NATIONAL MULTIMEDIA PLATFORM TO REACH CANADIAN IMMIGRANTS
Createanddistributehigh-calibrecontentin
digitalandprintformats.
ConnectviadigitalstrategyandsocialengagementwithimmigrantsinCanadaand
potentialimmigrantsglobally.
Hostcross-crountryeventsfeaturingexhibitors,speakers’series,practicalworkshopsandnetworkingopportunities.
PresenttheonlynationalawardsprogramthatcelebratesCanadianimmigrants,youth,enterpreneursandthesettlementagenciesthatservethem.
WHY CANADIAN IMMIGRANT?
OUR APPROACH
Gender and Age:
•32-58forprint
•22-54fordigital
•Highestindex:25-34
•Highestgenderindex:females21-54
•51%male,49%female
•LengthoftimeinCanada:
•47%havebeeninCanadaforlessthan3years
•20%havebeeninCanadaformorethan10years
Geography:
•4%Atlanticprovinces
•5%Quebec
•50%Ontario
•21%Prairies
•18%BritishColumbia
•23%International(India,US,Philippines,China,England)
Family:
•75%aremarried
•57%havechildren
•Averagefamilysize3-4
Education:
•78%areuniversityeducated
•Morethan90%haveapost-secondaryeducation
•Showstrongvalueforeducationandskillsupgrade
Income:
•Averagehouseholdincomeis$56,000
•57%ofaudienceHHI$60K+,45%$75K+
Purchasing Decisions:
•52%intendtobuyahomeinthenext2years
•58%usetransittocommutetowork
AUDIENCE PROFILE
DIGITAL
Canadian Immigrant hasadynamiconline
presenceatcanadianimmigrant.cathatreachesreaders
bothwithinCanadaandinternationally.Thewebsiteis
furthersupportedbyaweeklye-newsletterwithanational
subscriptionbaseof50,000andgrowing.
OPPORTUNITIES
• Banneradsandwidgetsonhomepageorcategory
channelofyourchoice.
• Sponsoredcontentthatyouprovideandwefinesse
andpost,withthesupportofoureditorialteam.
• Acustom“PromotionalFeature”aboutyour
organizationorexpertisewrittenbyoureditorial
team,withyourfinalapproval.
• Sponsoredpop-upboxesorhyperlinkstoyour
businessorservice.
• Inclusionofyourdigitaladorsponsoredcontentin
ourweeklye-newsletter.
• Customized,uniquee-mailblasttooure-newsletter
database.
• Becomeanexpertinournew,interactive“Askthe
Expert”program.Questionsfromreaderswillbe
sharedwithyoutobeansweredonourwebsiteand
socialmedia.
• Workwithustocreateonlineguides,videosand
webinars,brandedwithyourlogo.
• Allinclusivedigitalbundle:targetcommunitiesbased
ongeographiclocationandbehaviouraldatasets.
• Customized combination of print, digital, event
and social media opportunities.
HIGHLIGHTS OF CANADIAN IMMIGRANT DIGITAL
• Newlyredesigned,mobile-friendlywebsitewitheasy-
to-navigatearchitectureandsocialmediasharing.
• High-calibrecontentwithtopicsrangingfromcareer
advice,continuingeducationandimmigrationlaw,to
banking,moneyandbusiness,tolifestyleandculture,
plusourhallmarkpeopleprofiles.
• Listingsofpost-secondaryinstitutions,bridging
programs,licensingbodiesandsettlementagencies.
• Resource-orientedinformationoncareersandcities.
• Videos,guidesandchecklists.
• Freesign-uppromptsforadditionalguidesandbooks.
100,000+VISITORS
75% %WITHINCANADA
400,000 PAGEVIEWS
25% %OUTSIDECANADA
CANADIANIMMIGRANT.CAMONTHLY USERS
Canadian Immigrant hasbeenanational
magazineinprintcirculationsince2004.Whatbegan
asahumble,monthlymagazinehasevolvedintoa
dynamicmultimediaplatformutilizingstrategicprint
publicationstoleveragethebestofthebrandinall
itsforms.Despitethedownsizingofthemainstream
printindustry,studiesshowthat,unlikenewspapers,
magazinesaresavedandsharedlongaftertheir
initialdateofrelease.Canadian Immigrantis
oneofthesepublications!Recognizingthese
evolvingtrends,Canadian Immigrantwillnowbe
strategicallypublishedfourtimesayeartosupport
ourcontentandevents,andreachourloyalreaders
acrossallplatforms.
OPPORTUNITIES
• Full-colouradvertisementsinavarietyofsizes/
budgets.
• Sponsoredcontentprovidedbyyourbrandwith
supportfromoureditorialteam.
• StrategicplacementofyouradinaDirectedContent
environment.
• Custompromotionalfeatureaboutyourorganization
orexpertisewrittenbyoureditorialteam,withyour
finalapproval.
• Workwithustocreateamulti-pageprintspecialon
aspecificthemeortopic,brandedwithyourlogo.
• Contributionofaregularexpertcolumnonaspecific
theme,writteninjournalisticstyle.
• Customized combination of print, digital, event
and social media opportunities.
HIGHLIGHTS OF CANADIAN IMMIGRANT IN PRINT INCLUDE:
• Glossymagazineformatwithprofessional
photography.
• High-calibreeditorialtohelpimmigrantssucceed
inCanada,withtopicsrangingfromcareeradvice,
continuingeducationandimmigrationlaw,tobanking,
moneyandbusiness,tolifestyleandculture,plusour
hallmarkpeopleprofiles.
• Strategic,freecirculationinlocationssuchaspublic
libraries,settlementagenciesandcommunitycentres
inlinewitheventsinGreaterTorontoArea,Metro
Vancouver,Calgary,Edmonton,Winnipeg,Halifax
andOttawa.
• Digitalflipversionsavailableatcanadianimmigrant.ca.
EVENTS
TheCanadianImmigrantFairisCanada’sultimatetradeshowandspeakers’
seriesforskilledimmigrants,newcomers,internationalstudentsandothernew
Canadians.Basedonthethreepillarsofcareers,educationandsettlement,thefair
aimstohelpimmigrantswhoneedinformationandinspirationastheylookforjobs,
gobacktoschoolandsettleintotheirnewhome.Ourmissionistoconnectthese
immigrantswithimmigrantserviceproviders,educationalinstitutes,government
services,employersandrecruitersinadynamic,face-to-faceenvironment.
OPPORTUNITIES
• Becomeanationalsponsorofallimmigrantfairs
acrossthecountry.
• Beasponsoroftwoormorefairs.
• Beanexhibitorinonecity.
• Havea30minutespeakersessionorworkshop.
• Beapartofacareerspanelsession.
• Getyourlogoonallpromotionalmaterial,flyers,ads,
websiteandposters.
• HaveprintandonlineadsinCanadianImmigrantand
canadianimmigrant.caaspartofyourpackage.
• Bepartofourpaidsocialmediacampaign.
• Customized combination of print, digital, event
and social media opportunities.
HIGHLIGHTS OF THE CANADIAN IMMIGRANT FAIR INCLUDE:
• Dynamictradeshowinanaccessiblevenue.
• Attendancevariesbycityfrom500-2000.
• Theeventsarefreeadmission,withpre-registration
encouragedonline.
• Thoughtfulspeakers’andworkshopprogramming
aimedtoattractattendees.
• Expansivegrassrootsmarketingeffortsthroughposter
distributioninkeylocationsandsocialmedia.
• Marketinginmediapartnerpublicationssuchasthe
Metrolandcommunityplatforms,TorontoStar,Suhaag
andSingTao.
BURNABY OTTAWANEW!
MISSISSAUGAHALIFAXWINNIPEGEDMONTONCALGARYVANCOUVERTORONTO
Forsponsorshipopportunities,pleasecontact:
NationalAccountManager
RickyBajajtel: 905.273.8170 • cell: 416.856.6304fax: 905.277.9917 • email: [email protected]
AWARDS
In2009,Canadian Immigrant launchedtheonlynationalawardsprogramthat
recognizestheachievementsofimmigrantstoCanada,withthesupportoffounding
andtitlesponsorRBCRoyalBank.
SomeofthepastwinnersincludeformerGovernorGeneralsofCanadaAdrienne
ClarksonandMichaëlleJean,nationalbroadcasterIanHanomansing,starchef
VikramVij,entrepreneur/filmproducerAjayVirmaniandballerina/artisticdirector
ChanHonGoh,tonamejustafew.
In2019,wecelebratedthe11thannualRBC Top 25 Canadian Immigrant Awards.
Withthisgroupofwinners,275inspirationalimmigrantswillhavebeenrecognized
bytheawardsoverthelastdecade!Thisisahistoricmilestonethatrecognizesthe
amazingcontributionsimmigrantsmaketoCanada,andwe’relookingforwardto
recognizingmorewinnerswiththishonourthisyear.
HOW DO THE AWARDS WORK?
Thisnationalawardasksreaderstonominateandthenvoteonlinedirectlyfor
individualswhohavemadeadifferencesincetheirarrivalinCanada,whether
inbusiness,academia,theartsorcommunityservice.Afterthenomination
phase(January-February),anesteemedjudgingpanelofpastwinnersshortlists
nominationsto75,whoseprofilesarethenpostedonlineforthevotingphase
(March-May).Thefinalwinnersaredeterminedbyacombinationofnumberofvotes
andthejudges’meritscores,andannouncedinJuneattwoceremoniesinToronto
andVancouver.AspecialprinteditionofCanadianImmigrantwillbeissuedto
commemoratethewinners.
OTHER HIGHLIGHTS OF THE AWARDS
2020willbethesixthyearthatRBCselectsoneofthewinnersfortheEntrepreneur
Award.
ItwillalsobethefourthyearoneoftheRBCTop25willbeselectedfortheYouth
Award,whichrecognizestheachievementsofyoungimmigrants(between16and29).
ForthethirdyeartheSettlementAgencyAwardwillrecognizetheamazingwork
settlementagenciesaredoingtohelpnewcomers.ConcurrentwiththeRBCTop25
campaign,onewinnerwillbeselectedafterthenomination,shortlistandvotingstage.
60,000+ NUMBEROFONLINE
VOTESIN2019
A S P E C I A L O P P O R T U N I T YBeapartofthishistoric
yearandbeyondasan
AssociateSponsorof
theawards.
Todiscussthis
opportunity,contact
LauraJackman
Email:
Phone:
905-273-8111
SOCIAL MEDIA
Canadian Immigrant’ssocialmediapresencehasseenstronggrowthinthe
lastfewyears,withsuccessonFacebookandTwitter.Wepostindividualarticlesand
newsonourvariouschannelsonadailybasis,aswellascreatestrategiccampaignsfor
clientsandourownprogramsandevents.Wearealwayslookingfornewandinnovative
waystocapitalizeonthisever-evolvingmediumtoengagewithourreaders.
/canimmigrant 19,000followers(asofNov.2019)
Growingby100Likesaweek
@canimmigrant 24,000followersandgrowing
Hashtags:#cdnimm#rbctop25#canadianimmigrantfair
Closeto1,000followerswithinoneyear,ourLinkedIn
Pagesharesnewsandarticles,aswellasservesasa
keypromotionaltoolforourevents
Withourincreaseduseofvideo,bothoriginaland
shared,YouTubeisakeychanneltosharevideocontent
www.youtube.com/user/cdnimmigrant
@canimmigrant Recentlylaunched,ourInstagrampagetargetsthemillennial
immigrantwithvisualstorytellingandphotosfromourevents
OPPORTUNITIES
1. Sponsoredone-timepostsononeormoresocialmediachannels.
2. Sponsoredseriesofpostsononeormoresocialmediachannels.
3. BoostedFacebookposts.
4. Customized combination of print, digital, event and social media opportunities.
EDITORIAL CALENDAR
Canadian Immigrant strivestocreatehigh-qualityeditorialfromourhallmark“SuccessStory,”tohow-toarticlesfornewcomers,tohelpfulcareersandeducationcontentforimmigrantslookingtosucceedinCanada.Inadditiontoourregular
featuresandcolumnsonwellness,career,parenting,immigrationlaw,educationandothercolumns,herearesomehighlights
ofwhatweareplanningforyouin2020.
VOLUME 17 EDITION 1 • JANUARY/FEBRUARY 2020 Softskillsintheworkplace
Wellnessfornewcomers
WinningadvicefromRBCTop25CanadianImmigrantAwardWinners
Hotjobsfor2020
VOLUME 17 EDITION 2 • MARCH/APRIL 2020 ImmigrantWomenofInspirationfeature
Spotlightonnewcomerentrepreneurs
Rightsintheworkplace
Housingaffordability
VOLUME 17 EDITION 3 • JULY/AUGUST 2020 RBCTop25CanadianImmigrantAwardwinners
+SettlementAgencyAward
Beingyoungandimmigrant:challengesfacedbynewcomeryouth
Adviceforimmigrantparentsandfamilies
VOLUME 17 EDITION 4 • SEPTEMBER/OCTOBER 2020 Smallbusinessandentrepreneurshipfocus
Howtobuildyour‘personalbrand’effectively
Easy-to-makerecipesfromyourneighbourhood
Spotlightonvolunteerism
Immigrantpowercouples
VOLUME 17 EDITION 5 • NOVEMBER/DECEMBER 2020 Adviceforskill-buildingfornewcomeryouth
Interculturalrelationships
Latesttrendsinusingsocialmedia/technologytopromoteyourselfor
yourbusiness
Canadianwinterfun
SPECIAL ONLINE FEATURES
CANADIAN IMMIGRANT FAIR 2020 DATES
CITY DATE VENUEHALIFAX April17 CanadianMuseumofImmigration
METROVANCOUVER April24 HiltonMetrotownBurnaby
TORONTO June10 MetroTorontoConventionCentre
WINNIPEG July21 RadissonDowntownWinnipeg
EDMONTON September10 FantasylandHotel
CALGARY September12 GenesisCentre
OTTAWA October TBD
VANCOUVER November4 VancouverConventionCentreEast
MISSISSAUGA November LivingArtsCentre
Inadditiontothenews,columns,successstories,
topicalfeaturesandevergreencontentpostedto
canadianimmigrant.catohelpimmigrantssucceedin
Canada,ourwebsite,updatedregularly,willoffer:
• Newvideoblogsandwebcasts• Inspirationalimmigrantprofilesfromacrossthecountry• New“InternationalStudents”series• Newcitiesaddedto“Livingin…”Canadiancitiesandprovinceoverviews• New“CareerPaths”series:engineering,nursing,accountingandmore…• Pre-arrivalinformationandguide• Culturalcommunityprofiles• NewdownloadableguidebooksonParenting,Canadianidioms/expressions, Housingandmore..• 2020MulticulturalCalendar
NATIONAL RATE CARD - PRINT
COVER POSITIONS 1X 2X 5X
InsideFrontDPS $16,099 $14,909 $13,699
InsideFrontCover $8,915 $8,049 $7,479
InsideBackCover $8,915 $8,049 $7,479
OutsideBackCover $9,369 $8,475 $7,899
Deadlines
Specifications
AD SIZE WIDTH HIGHT
TrimSize 17.5” 10.875”
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1/8pg 3.7917” 2.325”
CirculationAveragetotalcirculations50 000
GeographicalBreakdownBritish Columbia - 15 000Greater Toronto Area - 30 000Alberta - 5 000
Individual figures based on January 2018 issue
ArtworkFormat:• High-ResPDF(X-1a)-PREFERREDFORMAT• Adobe illustrator files all fonts converted to
outlines, embed all the images. • Adobe Photoshop files must be a resolution of
300 dpi (400dpi if text is less than 10 points) and should either be a high resolution jpeg (preferred) or full size flat psd, eps or tiff file.
• Indesign files must use CMYK colours• (process separation on).• All colours must be converted to CMYK process• Include ALL placed images and fonts• 0.25” bleed added all-aroundDPSSize=17.5”x10.875”
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POSITIONS 1X 2X 3X 5X
Fullpage $4,363 $4,193 $3,978 $3,779
½pageHorizontal $2,725 $2,407 $2,501 $2,373
½pageVertical $2,725 $2,407 $2,501 $2,373
¼pageVertical $1,695 $1,630 $1,555 $1,475
1/8pageVertical $955 $917 $868 $800
ISSUEBOOKING CLOSE
MATERIAL CLOSE
STREETDATE
January Jan 14 Jan 23 Jan 30
March March 17 March 26 April 4
July June 23 July 2 July 11
Sept. Aug. 25 Sept. 3 Sept. 5
Nov. Oct. 13 Oct. 22 Oct. 31
Advertising OfficeCorrespondence,insertionsandcontracts,pleasesendto:
Canadian Immigrant3145 Wolfedale RoadMississauga, Ontario L5C 3A9
T.905.273.8170 / C.416.856.6304F.905.277.9917 [email protected]
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Rich Media AdvertisingFrequencycap2xperday
Pleasediscusswithyoursalesrepresentative.
NewsletterFrequencycap2xperday
$1000/Insertion
NewsletterFrequencycap2xperday
$500
Newsletter (Exclusive)100%ShareofVoice
$4000
Social Media Post100%ShareofVoice
$250/PerPost
Sponsorship Customizedsponsorshippackagesareavailable.Pleasespeakwithyoursalesrepresentative.
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slet
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ReachNewsletter Subscribers: 50,000 • Newsletter Frequency: Weekly • Social Media Reach: 47,000
CanadaishometothehighestnumberofimmigrantsamongG7countries,andwillcontinuetomaintainthisspotthroughto2036.Makesureyourbrandisattheforefrontoftheirjourney.Contactustoday.
Canadian Immigrant3145 Wolfedale Road
Mississauga, Ontario L5C 3A9
T.905.273.8111
F.905.277.9917
W. www.canadianimmigrant.ca