A naughty libation of super premium vodka distilled 5 times.

HOW KINKY VODKA TRANSLATES INTO SALES POTENTIAL:• KINKY® Vodka builds on the bold brand equity of KINKY®,

creating consumer confidence in purchasing.• Our marketing instigates incremental sales by pairing

KINKY® Vodka with KINKY® Liqueur to create dangerously delicious mixed drinks and a potential dual ring.

• In 2016, vodka represented the largest portion of the spirit category at 73 million cases, growing by 2 million cases! Women are driving the growth of the vodka category, choosing vodka over rum—and the KINKY® brand speaks to women.

• Millennials—at 75 million strong—have the most disposable income of any age segment, reaching $215 billion. Their thirst for spirits lies in the premium and super premium categories, right where KINKY® plays.

®

KINKY® VODKA MINGLES WELL WITH KINKY® LIQUEUR,

TURNING ONE MUST-HAVE PURCHASE INTO TWO.

KINKY® Vodka 750ml KINKY® Vodka 1.5LKINKY® Vodka 50ml

Gravity Feed Display

6-Pack Case Card

Display

Window Sign

Shelf Talker

P: 651.649.5823 · F: 651.649.5827www.prestigebevgroup.comKINKY® Liqueur, 17% Alc./Vol., KINKY® Vodka, 40% Alc./Vol., ©2017 Prestige Beverage Group, Princeton, MN

60 Bottle Case

THE COLORFUL KINKY® LINEUP PROMOTES IMPULSE SALES.

SO GOOD IT’S NAUGHTY®

MARKETING PLAN 2017

IN-STORE• Bottle neckers, shelf talkers and case

cards that showcases our 92-point rating influences the consumer’s buying decision.

• Super premium packaging paired with aggressive pricing will stimulate sales.

SOCIAL MEDIA• Geo-target the millennials consumers on

Facebook and Instagram to create the selling opportunity and drive in-store traffic.

• Build brand awareness and create millions of online impressions through creative and sharable drink concepts.

• Utilize social media influencers, such as A Beautiful Mess, and other highly followed women’s lifestyle brands to increase KINKY®