a networking strategy that is guaranteed to make you money

“A Networking

Strategy That is

Guaranteed To

www.SmartSimpleMarketing.com

Guaranteed To

Make You

Money”Sydni Craig-Hart

The Smart Simple

Marketing Coach

Networking Event

• How many times have you attended one, had

a number of great conversations with ideal

prospects, collected a bunch of business cards


prospects, collected a bunch of business cards

and never followed up?

Perhaps more times than you’d care to admit!

The Bad News

You likely missed out on a number of key

opportunities to deepen connections that


opportunities to deepen connections that

could lead to an increase in revenue, a joint

venture or more visibility for your business.

The Good News

You can make the decision TODAY to commit to

implementing a system to follow-up on all

leads that express an interest in your business,


leads that express an interest in your business,

so that you don’t miss out on any future

opportunities.

To do so, you simply need to follow my step-by-step

system for effective follow-up and prospect

conversion:

Step #1When you register to attend a networking

event/conference/seminar and add the appointment to your

calendar, add an appointment the following day for one hour

where you will email, call or (gasp!) write a handwritten note


where you will email, call or (gasp!) write a handwritten note

to follow-up on hot leads! This is so you stop leaving your

follow-up to chance, but rather, allow yourself a specific block

of time to address this critical marketing task. (NOTE: If you

are planning to attend a multi-day event, I recommend

blocking out one hour for each day of the event. For example,

for a three-day event, you should block out at least three

hours of follow-up.)

Step #2

Before you attend the networking event, create a system for

yourself so you’ll know how to follow-up with each contact.

Perhaps for “hot” leads you place a dot on the front of the


Perhaps for “hot” leads you place a dot on the front of the

card in one corner. And for “warm” leads, you place the dot

on the back. Or perhaps you use “X’s” and “O’s.” Whatever

works for you is fine. The point is to easily (and quickly) be

able to categorize the business cards you receive, which will

make follow-up a LOT easier.

Step #3

At the event, as you meet people, take a quick

moment between conversations to jot down a

note about the person, the conversation or


note about the person, the conversation or

the necessary follow-up. Again, this will make

your follow-up easier and quicker.

Step #4If, while at the event you meet someone you REALLY want to

connect with ASAP, be proactive and schedule a follow-up

appointment right there on the spot. (Why wait?) Many

entrepreneurs maintain their calendar electronically and will


entrepreneurs maintain their calendar electronically and will

be happy to make the appointment right away. Even those

who keep a paper calendar often carry it with them.

Scheduling a follow-up session right there, on the spot, will

save you both time and effort.

Steps #5, #6 & #71. When you get home after the event, place the stack of cards

front and center on your desk so they’re ready for you to

follow-up on the next day.

2. At the designated time the following day, go through the


2. At the designated time the following day, go through the

cards one by one; make the phone call/send the email/write

the note.

3. Last, but not least, when you’ve completed the necessary

follow-up steps, add the individual’s contact information to

your database with a note about the steps you took to

follow-up.

That is Simple, Right?

I guarantee if you follow this simple system,

you’ll enjoy creating stronger business

relationships, consistently attract more


relationships, consistently attract more

opportunities to your business and

significantly boost your profits.

Why?• The majority of entrepreneurs simply don’t follow-up. Their

lack of diligence is costing them BIG time and they’re leaving

serious money on the table.

• You no longer need to choose to be a part of that group.


• You no longer need to choose to be a part of that group.

– Instead, switch sides and join the elite group of those who are prompt,

diligent and thorough with their follow-up. If you do, you’ll be

rewarded handsomely.

Give my system a try the next time you attend a networking

event!

Thanks for watching!Visit www.SmartSimpleMarketing.com

NOW to pick up your FREE marketing

tools, including the free training “5

Simple Steps to More Clients, More


Simple Steps to More Clients, More

Visibility and More Freedom” and to

schedule a complementary “Business

Breakthrough” session with Sydni! Sydni Craig-Hart

The Smart Simple

Marketing Coach