“A Networking
Strategy That is
Guaranteed To
www.SmartSimpleMarketing.com
Guaranteed To
Make You
Money”Sydni Craig-Hart
The Smart Simple
Marketing Coach
Networking Event
• How many times have you attended one, had
a number of great conversations with ideal
prospects, collected a bunch of business cards
www.SmartSimpleMarketing.com
prospects, collected a bunch of business cards
and never followed up?
Perhaps more times than you’d care to admit!
The Bad News
You likely missed out on a number of key
opportunities to deepen connections that
www.SmartSimpleMarketing.com
opportunities to deepen connections that
could lead to an increase in revenue, a joint
venture or more visibility for your business.
The Good News
You can make the decision TODAY to commit to
implementing a system to follow-up on all
leads that express an interest in your business,
www.SmartSimpleMarketing.com
leads that express an interest in your business,
so that you don’t miss out on any future
opportunities.
To do so, you simply need to follow my step-by-step
system for effective follow-up and prospect
conversion:
Step #1When you register to attend a networking
event/conference/seminar and add the appointment to your
calendar, add an appointment the following day for one hour
where you will email, call or (gasp!) write a handwritten note
www.SmartSimpleMarketing.com
where you will email, call or (gasp!) write a handwritten note
to follow-up on hot leads! This is so you stop leaving your
follow-up to chance, but rather, allow yourself a specific block
of time to address this critical marketing task. (NOTE: If you
are planning to attend a multi-day event, I recommend
blocking out one hour for each day of the event. For example,
for a three-day event, you should block out at least three
hours of follow-up.)
Step #2
Before you attend the networking event, create a system for
yourself so you’ll know how to follow-up with each contact.
Perhaps for “hot” leads you place a dot on the front of the
www.SmartSimpleMarketing.com
Perhaps for “hot” leads you place a dot on the front of the
card in one corner. And for “warm” leads, you place the dot
on the back. Or perhaps you use “X’s” and “O’s.” Whatever
works for you is fine. The point is to easily (and quickly) be
able to categorize the business cards you receive, which will
make follow-up a LOT easier.
Step #3
At the event, as you meet people, take a quick
moment between conversations to jot down a
note about the person, the conversation or
www.SmartSimpleMarketing.com
note about the person, the conversation or
the necessary follow-up. Again, this will make
your follow-up easier and quicker.
Step #4If, while at the event you meet someone you REALLY want to
connect with ASAP, be proactive and schedule a follow-up
appointment right there on the spot. (Why wait?) Many
entrepreneurs maintain their calendar electronically and will
www.SmartSimpleMarketing.com
entrepreneurs maintain their calendar electronically and will
be happy to make the appointment right away. Even those
who keep a paper calendar often carry it with them.
Scheduling a follow-up session right there, on the spot, will
save you both time and effort.
Steps #5, #6 & #71. When you get home after the event, place the stack of cards
front and center on your desk so they’re ready for you to
follow-up on the next day.
2. At the designated time the following day, go through the
www.SmartSimpleMarketing.com
2. At the designated time the following day, go through the
cards one by one; make the phone call/send the email/write
the note.
3. Last, but not least, when you’ve completed the necessary
follow-up steps, add the individual’s contact information to
your database with a note about the steps you took to
follow-up.
That is Simple, Right?
I guarantee if you follow this simple system,
you’ll enjoy creating stronger business
relationships, consistently attract more
www.SmartSimpleMarketing.com
relationships, consistently attract more
opportunities to your business and
significantly boost your profits.
Why?• The majority of entrepreneurs simply don’t follow-up. Their
lack of diligence is costing them BIG time and they’re leaving
serious money on the table.
• You no longer need to choose to be a part of that group.
www.SmartSimpleMarketing.com
• You no longer need to choose to be a part of that group.
– Instead, switch sides and join the elite group of those who are prompt,
diligent and thorough with their follow-up. If you do, you’ll be
rewarded handsomely.
Give my system a try the next time you attend a networking
event!
Thanks for watching!Visit www.SmartSimpleMarketing.com
NOW to pick up your FREE marketing
tools, including the free training “5
Simple Steps to More Clients, More
www.SmartSimpleMarketing.com
Simple Steps to More Clients, More
Visibility and More Freedom” and to
schedule a complementary “Business
Breakthrough” session with Sydni! Sydni Craig-Hart
The Smart Simple
Marketing Coach