a new breed of nonprofit - embracing 21st century tools to create global social change
TRANSCRIPT
A new breed of nonprofit - embracing 21st century tools to create global social change.
www.breakthrough.tv
An innovative, high impact international human rights
organization using the power of popular culture, media
and education to transform public attitudes and advance
equality, justice and dignity around the world.
WELCOME TO BREAKTHROUGH
WHY SHOULD WE BREAKTHROUGH?
• 50 million women are missing in India either through sex selective abortions, female infanticide or female abuse.
• Over 2 million legal and undocumented immigrants have been deported from America with no due process.
• Lack of knowledge about HIV transmission leads to 5 million new cases of AIDS around the world each year.
And the list goes on…
HOW WE BREAKTHROUGH…
Television, Music & FilmWe use multiple mediums and award-winning campaigns to gain the attention of mass audiences around the world.
Reaching the 50 million young we users in the U.S. alone, we tell stories through digital media to educate
youth in their language.
We connect day-to-day with women, men and youth to provide hands-on training and build human rights leaders.
Grassroots Training & Public Forum
New Media, Social Networking & Gaming
THE BREAKTHROUGH APPROACH
BREAKTHROUGH STRENGTHS
• Diverse partnerships- range from local, grassroots organizations to corporate
giants like Google
• Extensive audience reach- innovative use of Web 2.0 tools like YouTube, Facebook,
and Gaming- collaborations with entertainment leaders like STARTV
and MTV
• Proven track record- rigorous use of monitoring and evaluation- clear reports on our impact
BREAKTHROUGH IMPACT
• Over 35 million Indians learned about discrimination faced by women living with HIV/AIDS through the Is This Justice? campaign.
• 100,000 people played the ICED – I Can End Deportation video game to gain awareness about the lack of due process in U.S. immigration policy.
• Mann ke Manjeeré, our hit album, showed 70 million people globally the need to support women facing abuse in their homes.
MY BREAKTHROUGHS
“Since the Breakthrough training, I am more empowered as a woman. I try to imbue other women with similar strength and courage. I tell them - you are not weak, be strong, and become like me.”
- Sita Yadav; Varanasi Network of HIV Positive
People
MY BREAKTHROUGHS
“I thought ICED was incredibly cool. It brings up issues I hadn’t thought of… the futility of being an immigrant actually comes through quite clearly… I kind of wanted to fight back at every opportunity… but I couldn’t because I felt strung by my immigrant status.”
- Yael Gottlieb
BREAKTHROUGH: PROVEN GLOBAL LEADER
• 2007 Radio & TV Advertising Practitioners' Association of India Ltd (RAPA) Award for “Best Public Service Film of the Year in all languages”for Is This Justice?
• 2006 Clinton Global Initiative recognition for our Immigration Value Families campaign
• 2001 Screen Award for “Best Music Video” for Mann ke Manjeeré
INSPIRING BREAKTHROUGHS
MUSIC & VIDEO
• Album and music video served to educate the public about the need to support abused women
• 70 million households reached globally
• Translated into English, Spanish, and French and used by groups around the world to make violence against women a public issue
• Accompanying manual, Strength in Action used to train 75,000 in India alone
2001 Screen Award Winner (Best Music Video)
2001 MTV Award Nominee (Best Music Video)
2001 Screen Award Nominee (Best Non-Film Album, Best Female Pop Artist, Best Music Director)
2005 LinkTv Award Winner (Best Music Video)
Mann Ke Manjeeré 2000-2001
Raising awareness about violence
against women in India
AWARDS
GAMING & WEB 2.0
• First 3D game for change exposes the lack of due process in detention and deportation laws
• 100,000 people played since the February 2008 launch
• Accompanied by education tools: -Standards-based Curriculum for high schools -Discussion Guide for community groups
• Used by 250 groups nationally to generate local support for fair immigration policy
Extensive Media Coverage: - 67 TV Stations - 21 newspapers - 295 radio broadcasts - 135 blogs - 200 press interviews with Breakthrough staff
ICED - I Can End Deportation 2008
Teaching youth about lack of due process in immigration policies through gaming
MEDIA
MULTI-MEDIA CAMPAIGN
• Demonstrated to 35 million Indians how women living with HIV/AIDS are discriminated against by their own families.
• 360-degree campaign included television, radio, print and billboards, leveraging $?? million in pro bono support
• Campaign recall as high as 73%
• Trained 1,361 youth on issues of sex, gender, and HIV/AIDS who in turn educated 3,170 of their peers in 2007 alone
2007 RAPA Award for Best Public Service Film
2008 Bronze at the 41st Abby Awards in Public Service, Appeals and Charity category
Is This Justice? 2006-2007
Reducing Stigmas Against Women Living with HIV/AIDS
AWARDS
FILM FESTIVAL
• Primary platform for human rights cinema from Latin America, Africa, and Asia-Reached total audience of 200,000
• 340 Screenings -
• Traveled to 50 venues, including over 30 college campuses
2008 - A JIHAD FOR LOVE by Parvez Sharma
2007 - LEILA KHALED HIJACKER by Leila Khaled
2006 - WEAPONS OF MASS DESTRUCTION by Danny Schechter
Tri Continental Film Festival 2004-2008
Giving voice to global social issues through the power of film
JURY AWARDS
BREAKTHROUGH PARTNERS
Some of our partners in advancing global human rights:
YOUR BREAKTHROUGH DOLLARS AT WORK
Financial Statements for year 2007 - US and India combined
LET’S BREAKTHROUGH TOGETHER
PARTICIPATE SUPPORT PARTNER
