nonprofit 911 · introduction knocking the meteorite off its course chapter 1 starting the shift...
TRANSCRIPT
Nonprofit 911:How to Adapt When Everything Around You is Changing‐
A Nonprofit Organization Survival Guide
With Brian Reich
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Today’s Speaker
Brian Reich
Brian Reich
Married (Karen)Two kids (Henry and Lucy)33 Years Old. Jewish.Live in New York City. Travel a lot.Strategize. Write. Speak. Teach. Provoke.Focus on the impact of technology and the internet on society.Politics. Public Affairs. Marketing. PR. Advertising. Causes. Technology. Innovation. Commerce. Entertainment. Sports. News. Education. Games. Brand. Culture.
Mac. PC. iPhone. Blackberry. iPad 2. Flip. Zoom H49. Canon D20. Tivo (x2). Wii. MiFi.
Wall Street Journal. New York Times. Washington Post. Seattle Times. LA Times. Boston Globe. Chicago Tribune. Politico. Denver Post. Miami Herald. Dallas Morning News. Sports Illustrated. GQ. Vanity Fair. New Yorker. Time. Newsweek. New Republic. Wired. Fast Company. In Style. Sports Illustrated. ESPN The Magazine. 1000+ Blogs. Twitter. Facebook. Sesame Street. Dinosaur Train. Word World. Criminal Minds. Oprah. Modern Family. SportsCenter. 16 & Pregnant. Friday Night Lights. 30 Rock. Fresh Air. Slate’s Hang Up And Listen. This American Life. PolitOptics. Wait Wait Don’t Tell Me. Books. Ads. [Partial list]
646.789.1323
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MediaRules!:MasteringToday’sTechnologyToConnectWithAndKeepYourAudience
Seattle. Westport. Washington. Cambridge. Ann Arbor. 50 States.
Scribd Flickr Foursquare
Work for Edelman Digital (editorial, knowledge sharing)
Shift&Reset:StrategiesforAddressingSeriousIssuesinaConnectedSociety
Whatwearedoingisn’tworkinganymore!
PhonesChange
Everything
iPadsChange
Everything
FacebookChangesEverything
HBOGOChangesEverything
NikeChangesEverything
RealLifeChangesEverything
Technology and the Internet, and their role in our lives, has changed how we communicate, get and share information, the media we consume, and the reasons we engage with each other - online and offline. Theeffectsofthesechangesarebeingfeltbyallofus,everyday,allthetime.
Information moves FASTER. People are more closely CONNECTED. We all haveDIFFERENTOPTIONSand BETTERCHOICES. Our EXPECTATIONSAREHIGHER. The connections we make to the issues and events that shape our world are being TRANSFORMED -- rapidly and constantly.
How organizations operate, organize, and communicate must be RE‐IMAGINED. The passion and interest of individuals must be RE‐FOCUSED and RE‐DIRECTED. The ways that we measure success must be RE‐ASSESSED. The ways we promote big ideas and create better solutions must be RE‐ENVISIONED.
Introduction KnockingtheMeteoriteOffItsCourseChapter 1 StartingtheShiftandResetProcessChapter 2 EmbracingaNewApproach:MissionandMeasurementChapter 3 Knowing(YourAudience)IsHalftheBattleChapter 4 ShiftYourLanguageorGetLeftBehindChapter 5 ShiftYourAwarenessandReallySupportYourMissionChapter 6 ShiftYourEducationandLeverageEveryone’sPassionsChapter 7 ShiftYourEngagement:It’saboutBeingActive,NotJustBeingPresentChapter 8 ShiftYourMobilizationEffortsandPerformtheRightActionsChapter 9 ShiftYourGamePlaninSupportingBigIssuesChapter 10 TheFranken‐org:WaystoIncreasetheFunctionalityofanOrganizationandItsStaffChapter 11 StopDoingTheseFourThingsChapter 12 OnceYouHaveShifted...NowResetandThinkBigger!Chapter 13 AfterImpact
TABLE OF CONTENTS
AdamArcher,CEO, GamesThatGiveEricArnson, Founder, ORIGINATEScottBelsky, CEO, BehanceCharlesBest, CEO, DonorsChooseEdwardBoches, Chief Creative Officer, MullenCoryBooker, Mayor of Newark, NJDavidBoyer, Founder, Network for Social ResponsibilityChipConley, CEO, Joi De Vivre HotelsAmyDomini, Founder, Domini Social InvestmentsSueFogel, Department Chair, Department of Marketing, DePaul UniversityJ.CarlGanter, Founder, Circle of BlueRobertGroves, Director, U.S. CensusChrisHughes, CEO, JumoJeffJarvis,authorRobertKallen,Founder, RSK Strategies, LLC, and a Visiting Professor of Economics at DePaul UniversityMyungKang‐Huneke, Chief of Staff, Sesame WorkshopCourtneyKingMurphy,Committee Encouraging Corporate PhilanthropyCharleneLi,CEO, Altimiter GroupNancyLublin, CEO and Chief Old Person, DoSomething.orgWendyMacGregor,vice president of central United States sales for AOL, LLC (and former CMO, Feeding America)JerryMichalski, founder of REX, the Relationship Economy eXpeditionMarkMitten,Chief Brand Officer, Chicago 2016 OlympicsSimranSethi, journalist and associate professor, Kansas University School of Journalism and Mass CommunicationRajShah,Administrator, USAIDBryanSivak,Chief Innovation Officer for the State of MarylandMichaelSlaby, Chief Integration and Innovation Officer for the Obama 2012 reelection campaignBrianSolis,author of EngageErikaWagner, X-PRIZE LAB @ MITDavidWeinberger,author
Interviews (Partial List)
Katya AndresenJohn BellBen BerkowitzMolly BinghamMerrill BrownCarol ConeChristopher Gavigan and Janelle SorensonSarah GrangerJohn HavensKathleen HessertBeth KanterGarreth KayLisa KimballQuentin LangleyFred McClimansSimon MainwaringLauren Massa-LochridgeJord PosterScott TurowHoma Zarghamee and John Ifcher
Contributors
[CHAPTER11]
StopGivingGifts(andStopAskingForThem,Too)
Nonprofits don’t need as much cash as you think. What nonprofits don’t know how to harness and convert into long-term, sustainable support is technology, media, community, and everything else we have a seeming abundance of in our current age. We have plenty of tools, cash, and attention. What we don’t have are real solutions to the challenges that our society is facing, and deep, system-wide understanding among the organizations that are on the front lines battling every day.
StopCreatingNewOrgs
There are plenty of organizations that could go out of business and merge their expertise with others who have a greater capacity to grow their impact or refocus their energy in a way that better serves a specific need or creates more opportunities for others to act. Creating another organization, launching a new campaign, developing more platforms—these efforts, even when done with the best intentions, only serve to get in the way of the more important and immediate changes that are needed.
Stop(Over)UsingSocialMedia
Social media are seen, by many, as the solution to challenges in our society. The tools open and flatten organizations, expand the reach of messages, create incredible opportunities for new ideas and innovations to flourish, and enable people to organize and communicate.But social media are far from enough.
StopCreatingCaseStudies(orListeningtoThem)
How do you demonstrate your ability to address an issue or serve a need if you don’t cite past achievements?
Simple: look ahead and apply your knowledge and experience toward outlining a possible approach or devising a solution.
AskMeAnything
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The Golden Rule of Good Stewardship: Mid‐Year Cultivation Opportunities that Deliver
