A New Model of Success

for Women in Advertising

Mpls MadWomen Keynote | February 20, 2014

4.6% of Fortune 1000 CEOs are women

3% of advertising creative directors are womenhttp://www.she-conomy.com/report/marketing-to-women-quick-facts

http://www.catalyst.org/knowledge/women-ceos-fortune-1000

http://www.she-conomy.com/report/marketing-to-women-quick-facts

women account for

85% of consumer spending

91% of women say advertisers don’t understand them

http://www.pewsocialtrends.org/2013/12/11/on-pay-gap-millennial-women-near-parity-for-now

Bias

1. The Status Quo

2. Hazing Rituals

3. Most Potential Hours

4. Breadwinner

5. Traditional Gender Roles

6. Confidence vs. Competence

7. Jerks Are Jerks

AWAY WITH YOU, YOU ARE NO LONGER

NEEDED

Career vs. Family

paid work

COUNTERBALANCE

60 hr wk 40 hr wk

child care laundry shopping home maint. cooking cleaning

Photo: New York Village Voice Photo: Motilo

Demanding job balanced by housewife at home

I wish I hadn’t worked so hard.!!“This came from every male patient that I nursed. They missed their children’s youth and their partner’s companionship. Women also spoke of this regret, but as most were from an older generation, many of the female patients had not been breadwinners. All of the men I nursed deeply regretted spending so much of their lives on the treadmill of a work existence.” - #2 on the list, “The Top 5 Regrets of The Dying” by Bonnie Ware, Palliative Nurse

60 hr wk 40 hr wk

paid work

60 hr wk

paid work

child care laundry shopping home maint. cooking cleaning

WHO?Two parents in demanding jobs

CONTENTION

60 hr wk

paid work

Half the home duties on top of a demanding job

20 hr wk

cooking cleaning

IMBALANCE

BALANCE & EQUALITY

40 hr wk

20 hr wk

Irrespective of gender or marital/family status

THE TOLL IMBALANCE TAKES

!Survival Mode

Points of Contention Bad Mom, Bad Worker

When You Are Under Water, You Can’t Think Straight The Importance of Sleep* Money Left On The Table

Drop Out Effect* * Goodnight. Sleep Clean. - The New York Times

Success

1. Own Your Ambition

2. Be Assertive

3. Give Them A Way Out of the Corner

4. Operationalize and Delegate

5. Set Boundaries

6. Manage Your Brand

7. Substantiate Your Value

8. Substantiate Your Needs

9. Hire a House Cleaner

10. Advocate for Yourself

“LEARN HOW TO TAKE CRITICISM SERIOUSLY BUT

NOT PERSONALLY.”

- Hillary Rodham Clinton

Critics can be your best friends if you listen to them, and learn from them, but don’t get dragged down by them.

by Christopher Weyant

Ambition

CAREER ADVANCEMENT

Ambition Vision

Execution Determination

https://netimpact.org/docs/publications-docs/NetImpact_WhatWorkersWant2012.pdf

Ambition

“I'm still figuring out my full definition of success, but I know one tactical think I'd like to make happen. I'd like to be able to get my career to a point where I can freelance once we start having a family. I'd like to be able to stay at home with kids but also have the mental stimulation from interesting work. That balance is easier said than done, though, but I'd love to be able to straddle both worlds to nurture my family needs and intellectual needs.” - MPLS MadWomen Member, Dec 2013

“Success for me means achieving quality over quantity. I want my work to have more impact on more people in less time and I want to be compensated (and recognized) for that quality. My time is valuable and becoming increasingly so as a new mom. !Indication of getting closer to where I want to be: when I can justify hiring a home cleaning service so I never need to clean again ever.” - MPLS MadWomen Member, Dec 2013

40% of the workforce will be freelance/contract in 2020http://http-download.intuit.com/http.intuit/CMO/intuit/futureofsmallbusiness/intuit_2020_report.pdf

70% of new businesses are started by womenhttp://www.she-conomy.com/report/marketing-to-women-quick-facts

“WOMEN ARE STARTING THEIR

OWN BUSINESSES IN ORDER TO LIVE THE LIFE THEY WANT.”

- Victoria Colligan, co-founder of Ladies Who Launch

A woman's entrepreneurial spirit is driven by her lifestyle. Women polled by Ladies Who Launch cite freedom, flexibility and control as the top reasons for starting their own business, The second most important factors are creativity, fulfillment and passion. Money comes in third place. More on Oprah.com. !

An Audacious Plan

1. Identify Your Bias and Let It Go

2. Shift From an Hours Game to a Performance Game

3. Lead By Demonstrating Work-Life Balance

4. Offer Flexibility and Be Transparent About It

5. Fuel Ambition, Foster Confidence

6. Reconsider Executive Benefits

7. Collaboration vs. Territorialism

8. Honor Dinner Time

9. Choose More Sustainable Business Practices

ISN’T IT TIME WE RETHOUGHT

THE PITCH? !

Dependent Upon Overtime Subsidized By Retainers

Drives Rates Up Devalues The Work

Drains The Most Important Resource Causes Resentment

Not A Real Example of Working Relationship Not a Sustainable Business Model

Patty Radford Henderson Co-Founder Union Park Marketing www.unionparkmarketing.com @prhenderson

ARE YOU PART OF THE NEW MODEL?