a newbie's recipe for producing and presenting webinars
DESCRIPTION
If you've ever attended a webinar and thought "I can do that," you're right! With a little know-how and the right ingredients, you can conduct webinars for your organization. If your interest in producing webinars has been piqued, but you are a little intimidated, these slides will offer the recipe you need to get started. This 1-1/2 hour session offers an unbiased, nitty-gritty,behind-the-scenes look at the basic ingredients of successful online meetings. You will learn: - the basic terminology and fundamental elements of webinars - how to determine if webinars are right for your organization - how to set expectations for webinars - what should be on your shopping list for webinar software - how to prepare for exciting and well-attended webinars - best practice for effective and engaging webinars Webinar technology is increasingly accessible, but you do need the ingredients and know-how to produce and promote them. Don't be intimidated! For more information about webinars, go to: Conducting Webinars to Engage: The Good, The Bad, and The UGLY! http://wp.me/plOKZ-35 Your Guide to Conducting Your Own Webinars http://www.esbyfs.com/webinarsTRANSCRIPT
A NEWBIE’S RECIPE FOR PRODUCING AND PRESENTING WEBINARS
A Webinar About Webinars
Fran SimonChief Engagement Officer Engagement Strategies
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A little bit about me and why I want to tell you about webinars!
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Today’s Menu (1.5 Hours)
Basic Recipe: Whatgoes into Webinars
Shopping List: software features The Secret
Ingredients:Presentation Tips
Questions5
Prep Work: DefinitionsCollaboration # of attendees Purpose
Online MeetingHighly interactive
Multi-way communication
2-20* RemoteBusiness meetings
******Staff , client or board meeting
WebinarLimited 2- way communication
2-500 Remote presentation
******Conference
session or training
Webcast1-way
communication
2-Thousands Remote broadcastof information to large audiences
*****Keynote
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Prep Work: 3 Elements of Webinars
Visuals Sound Interactivity
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Prep Work: Roles in Webinars
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Organizer Panelist(s) Attendee• Schedules and starts the session
• Manages controls in session
• Joins via a special invitation from the organizer
• Can speak and to the audience and privately to the Organizer
• Can use chat
• Invited to register to participate
• Can use the “questions” panel and hand-raising tool
Prep Work: Roles in Webinars
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Presenter Panelist(s) Attendee• FLEXIBLE: Can be the organizer (or not) and can be passed around to panelists and attendees
• Schedules and starts the session
• Manages controls in session
• Invited to register to participate
• Can use the “questions” panel and hand-raising tool
Prep Work: Why Webinars?
Demonstrations Training Research, policy, advocacy, fundraising,
membership presentations Information sharing & thought leadership Product promotions
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Prep Work: Caution- LeadsIt’s not just about you!
Deliver great content and value
Ensure the content will attract the right leads
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Prep Work: Webinars For Revenue
Interest?
Price point?
Competitive landscape?
Value?
Model? Subscription vs. single purchase13
Prep Work: ExpectationsInverse registration vs. attendance
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High
$$$$FreeA
tten
danc
eRegi
stra
tion
Low
Att
enda
nce
Regi
stra
tion
Basic Ingredients of Powerful Webinars Content A computer & connectivity Webinar software Time to prepare Access to audio
Recipe Variations: (Nice to have)
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Basic Ingredients of Powerful Webinars: Content
An engaging presentation or demonstration that people want to hear!
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Basic Ingredients of Powerful Webinars: A Computer* & Connectivity**
* Check with vendors about Mac compatibility
** broadband Internet access
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Webinar Software + Audio Service
Basic Ingredients of Powerful Webinars: Software
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Basic Ingredients of Powerful Webinars: Audio Equipment
*And, maybe a duplexing device for recording
-OR-
-OR-
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Basic Ingredients: Time to prepare and practice
by Andreanna Moya Photography
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Special ingredients: 2 computers
Presentation computer
Attendee viewcomputer 23
A “producer”
to answer questions & troubleshoot
Special ingredients: A helping hand
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Comparing Webinar Software
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Comparing Webinar Software BEWARE THE TELECONFERENCING DETAILS!
• VOIPFree, but can be complex
• Integrated Toll Call teleconferencing $$?
• Integrated Toll-free calling$$$ !!!
• Audio options may impact recording equipment 27
Webinar Software Features Desktop Sharing
Web Browsing
Recording
Whiteboard
Drawing Tools
Chat
Share Controls
Common Features
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Webinar Software Features Multiple Presenters
VOIP & Integrated Teleconferencing
Advance Scheduling
Instant Meetings
Video Streaming
Registration and Reporting
Polls and Surveys
Less CommonlyConsidered Features
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The Secrets of the Pros: Presentation Preparation
• Select a hot topic and set objectives
• Craft a great title
• Invite other presenters
• Develop a clear presentation
• Prepare supporting materials
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The Secrets of the Pros:Technology Preparation
• Recruit a “producer”
• Practice and test the software
• Prepare a tech back-up plan
• Review the registration data
• Schedule in your software
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The Secrets of the Pros: Promoting Your Webinar
• Link from Website or Blog
• Promote through:
• email lists
• social networks
• bloggers
• online ads
• industry-specific organizations33
The Secrets of the Pros: Engaging Attendees
• Orient the attendees
• Conduct polls
• Use dynamic graphics
• Limit text
• Invite communication
• Switch it up
• Use exciting words!34
The Secrets of the Pros: Following Up
The most important thing you can do is nurture the new relationships you worked so hard to get!
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The Secrets of the Pros: Following Up• Send a follow up e-mail
• Post recording, links, and other materials
• Invite the attendees to connect with you again
• Make a special offer
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High-Tech, High-Touch, High Impact consulting for a wired and rapidly changing world, including...
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Webinar:• production• hosting• promotion
* www.ESbyFS.com * 301.294.9609 *
* www.ESbyFS.com * 301-294-9609 *
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Resources
Fran Simon * www.ESbyFS.com* 301-294-9609 * [email protected] *
www.Twitter.com/EngageStrat40
www.ESbyFS.com/WebinarInfo