A Practical Guide to

LinkedIn Analytics

RECENT UPDATESSee an overview of how your recent posts performed with a chosen audience via impressions, clicks, interactions, followers acquired and engagement breakdowns.

URL: linkedin.com/company/yourcompany/analytics

REACH & ENGAGEMENTDiscover overall trends and patterns during different time periods. Apply your learnings to future updates to create highly effective posts.

URL: linkedin.com/company/yourcompany/analytics

FOLLOWERSIn addition the total number of people who follow your Company Page, you will also find a demographic breakdown (helpful for understanding your audience).

URL: linkedin.com/company/yourcompany/analytics

COMPANY PAGE VISITORS Discover how many page views and unique visitors have visited your Company Page (along with demographics). If you have a Career page, analytics will show here.

URL: linkedin.com/company/yourcompany/analytics

Head to LinkedIn's analytics and dig into your metrics today!

APPLY THE DATAOnce you collect the data and analyze it, apply it to your LinkedIn strategy.

You can learn:- Best times to post- Top posts for engagement- Audience demographics- ...and more!