A program of:

History of Funding

Beginning in 1998, Congress allocated funding through U.S. Department of Justice to reduce underage drinking

Must have a law enforcement component All states are eligible to receive an annual

allocation

Program’s Roots

1998 State Task Force completed needs assessment

Ohio is a “Social Host” state Determined most underage drinking strategies are

focused on youth and youth behavior Identified teen house parties as a challenge to

enforcement officers and communities Some teens get alcohol from friend’s parents

Identified Issue

Parent-hosted teen house parties• Some parents host teen alcohol parties either:

– to be “cool” with their children

– in an attempt to keep their kids from drinking and driving

• Often they assume that kids are going to drink anyway, and will take away their keys in an attempt to keep them “safe”

Program EvaluationMiami University, Applied Research Center

Dr. Robert Seufert, Director Conducted annually in June & July since 2001 Household phone survey Census data of households with teens Parent surveyed first, then teen with permission

Evaluation Outcomes

Comparison data from 2001 – 2008 revealed the following changes in a

subset of survey questions.

This represents a 41% decrease among youth.

2001 2002 2003 2004 2005 2006 2008

All Parents 29% 21% 18% 17% 18% 15% 20%

Matched Parents 22% 18% 15% 18% 13% 19%

Matched Youth 39% 36% 29% 29% 26% 25% 23%

0%

10%

20%

30%

40%

Child Attended Party Where Alcohol Was Served(yes, definitely or yes, probably)

Representing a 30% decrease among youth and a 22% decrease among parents.

2001 2002 2003 2004 2005 2006 2008

All Parents 41% 37% 32% 33% 32% 29% 32%

Matched Parents 37% 35% 34% 31% 29% 33%

Matched Youth 50% 46% 37% 35% 40% 29% 35%

0%

10%

20%

30%

40%

50%

60%

Know Of Parents Who Host Parties Where Alcohol Is Available To Teens

(yes, definitely or yes, probably)

2001 2002 2003 2004 2005 2006 2008

All Parents 49% 44% 58% 63% 66% 65% 65.20%

Matched Parents 44% 59% 64% 65% 64% 68.20%

Matched Youth 51% 56% 63% 66% 70% 68% 66%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

If Parents Knew This Information, It Would Keep Them From Hosting Teen Parties Where Alcohol Is Available

(somewhat or strongly agree)

Representing a 33% increase among parents.

2001 2002 2003 2004 2005 2006 2008

All Parents 67% 60% 67% 64% 67% 71% 68%

Matched Parents 60% 67% 65% 67% 71% 69%

Matched Youth 44% 40% 60% 53% 56% 58% 58%

0%

10%

20%

30%

40%

50%

60%

70%

80%

The Information Led To A Discussions About The Dangers Of Going To Parties Where Alcohol Is

Served

Representing a 32% increase among youth.

Works because:

1. Turnkey Initiative

2. Supports greater involvement between coalitions and law enforcement

3. Community determines timing and variety of activities, balancing assertiveness with community readiness

Highlights 2001 CSAP National Exemplary Prevention

Program Award Winner 2001 Ohio Department of Alcohol and Drug

Addiction Services, Exemplary Prevention Award Winner

Since 2001, all 50 States, the Virgin Islands, Puerto Rico, Canada & Japan have received program materials for local replication

Local, State and National presentations

THOSETHOSE

WHO HOST

A Special Note:Other Social Hosts

• We know others act as social hosts– This program is designed specifically for PARENTS

• Advertising and persuasion research support targeted marketing

• Social marketing isn’t one-size-fits-all– Modifying any targeted message for use with a more

generalized population dilutes its impact on the original target population

• Geographic consistency is necessary for greatest impact of target audience

16

Program Objectives Educate parents about the

health and safety risks of hosting underage drinking parties and/or serving alcohol to teens

Increase parental awareness of and compliance with state underage drinking laws

Change community norms related to social hosting

Objectives are achieved by reaching parents

where they:

Member Center

Contains over 30 items including: Tools for Implementation and Planning Ready-to-Use Materials Customizable Components Program Logos

Planning & Implementation

• Program Description

• Community Engagement Strategies

• Community Engagement Strategies Planner

• Key Messages

• Media Tips

• Underage Drinking Facts

• And More!

Planning & Implementation: Business

• Message Promotion Opportunities for Business

• Sample Business Newsletter

• Corporate Reporting Form

Corporate Involvement Target corporations with an ability to

produce materials and disseminate to employees & customers

Each corporation is able to develop their own materials and add their company logo

Typically reach hundreds of thousands of customers & employees throughout the state annually

Corporate Involvement Examples of involvement include:

Newsletter to employees and shareholders Static cling stickers for coolers Posters in stores Fact cards as bag stuffers Fact cards as paycheck stuffers Mailing inserts in bill invoices Free PSA placement on cable stations In-store public announcements of ad

Ready to Use - General

• Message from the Honorary Chair

• Community Presentation

• Legal Health & Safety Issues

• Wallpaper for Computer Monitor

Ready to Use – Parent Specific

• Parent Survey on Underage Alcohol Use

• Parent/Student Engagement Assignment

• Parents: Know the Facts

• Parent Party Tips

Customizable

• Community Leader Proclamation

• Newsletter

• Press Release:– Parents Help Your Teens– Underage Drinking: unsafe, unhealthy,

unacceptable

• Op-Editorial

• PSA Scripts

Print-Ready

• Parents Who Host, Lose the Most: Don’t be a party to teenage drinking Logo – eps

• Parents Who Host, Lose the Most: Don’t be a party to teenage drinking Logo - jpg

• Drug Free Action Alliance Logo – eps

• Drug Free Action Alliance Logo – jpg

Recommendations Don’t be a Lone Ranger, partner with other key leaders

and organizations to promote the message Co-sign letters to parents with other key officials, such as

school superintendent or principal, pediatrician, mayor, sheriff or chief of police

Target message to parents in multiple venues, such as the local pharmacy, restaurants, grocery, library, etc.

Increase awareness of enforcement activities and perception of risk such as advertising compliance checks, direct mailings from law enforcement, billboards, etc.

Recommendations When possible coordinate law enforcement efforts between

jurisdictions Publicly recognize establishments for successful compliance

checks Localize materials by adding law enforcement agency phone

number to report violations Empower citizens by reminding them that they have the right

and responsibility to report underage drinking Hand out material about underage drinking laws and fines and

penalties at events such as health fairs, local festivals, parent nights, etc.

Questions

Contact Information

Drug Free Action Alliance

6155 Huntley Road, Suite H

Columbus, OH 43229

(614) 540-9985Contact@DrugFreeActionAlliance.org