a project report on analysis on market potential of special savings account at icici bank

ANALYSIS ON MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT AT ICICI BANK

EXECUTIVE SUMMARY

PROJECT TITLE:

“MARKET POTENTIAL OF SPECIAL SAVINGS ACCOUNT FOR CO-

OPERATIVE CREDIT SOCIETIES OF BELGAUM”.

OBJECTIVE OF THE STUDY:

The main objective of the project is to find out Market Potential of Special Savings

Account for Trusts, Association, societies, and clubs in Belgaum, which helps ICICI

BANK to find out their potential market for Special Saving Account in this area.

Further, other objectives are to understand customer perception about

Special Saving Account, their exception from new banks like ICICI Bank .By

understanding customer perception and exceptions bank can frame their strategy to make

their position more strong in the market.

METHODOLOGY OF THE STUDY

SAMPLE PROFILE:

For the survey, 200-sample size was to be covered as a small number of employees made

up the whole work force.

TOOLS FOR DATA COLLECTION:

The research instrument used for the study was a structured questionnaire with a mix of a

majority of close-ended questions and a few open-ended questions.

Babasabpatilfreepptmba.com


“ Close ended question “ asked users to respond on a scale, “excellent”, “best”,” good”,

“average”, “poor”. The Organization entities did not have feeling of insecurity towards

the questionnaires as they were not asked to write down their names and that gave them

freedom to come out with feelings and suggestions.

DATA Analysis

A simple grid was prepared to collate the data provided in the completed questionnaires.

A simple coding system was designed as the questions were ranked according to a

numerical scale and the same scale was used as a code. To evaluate open-ended

questions, responses were viewed and categorized into sufficiently small set of broad

categories, which are then coded and various graphs are used to represent the results.



TABLE OF CONTENTS



HISTORY OF ICICI:

1955 : The Industrial Credit and Investment Corporation of India Limited (ICICI)

incorporated at the initiative of the World Bank, the Government of India and

representatives of Indian industry, with the objective of creating a development financial

institution for providing medium-term and long-term project financing to Indian

businesses. Mr.A.Ramaswami Mudaliar elected as the first Chairman of ICICI Limited

ICICI emerges as the major source of foreign currency loans to Indian industry. Besides

funding from the World Bank and other multi-lateral agencies, ICICI also among the first

Indian companies to raise funds from International markets

1956: ICICI declared its first Dividend at 3.5%.

1958: Mr.G.L.Mehta was appointed the 2nd Chairman of ICICI Ltd

1960: ICICI building at 163, Back Bay Reclamation was inaugurated

1961: The first West German loan of DM 5 million from Kredianstalt was obtained by

ICICI.

1967: ICICI made its first debenture issue for Rs.6 crore, which was oversubscribed.

1969: First two regional offices in Calcutta and Madras were opened.

1972: Second entity in India to set-up merchant banking services

Mr. H. T. Parekh appointed as the third Chairman of ICICI.

1977: ICICI sponsors the formation of Housing Development Finance Corporation.

Managed its first equity public issue

1978: Mr. James Raj appointed as the fourth Chairman of ICICI



1979:Mr.Siddharth Mehta appointed as the fifth Chairman of ICICI

1982: Becomes the first ever-Indian borrower to raise European Currency Units.

ICICI commences leasing business

1984: Mr. S. Nadkarni appointed as the sixth Chairman of ICICI

1985: Mr.N.Vaghul appointed as the seventh Chairman and Managing Director of ICICI.

1986:ICICI first Indian Institution to receive ADB Loans. First public issue by an Indian

entity in the Swiss Capital Markets.

ICICI along with UTI sets up Credit Rating Information Services of India Limited,

(CRISIL) India's first professional credit rating agency.

ICICI promotes Shipping Credit and Investment Company of India Limited. (SCICI)

The Corporation made a public issue of Swiss Franc 75 million in Switzerland, the first

public issue by any Indian equity in the Swiss Capital Market.

1987: ICICI signed a loan agreement for Sterling Pound 10 million with Commonwealth

Development Corporation (CDC), the first loan by CDC for financing projects in India

1988: ICICI promotes TDICI - India's first venture capital company

1993: ICICI sets-up ICICI Securities and Finance Company Limited in joint venture with

J. P. Morgan.

ICICI sets up ICICI Asset Management Company

1994: ICICI sets up ICICI Bank

1996: ICICI becomes the first company in the Indian financial sector to raise GDR.



ICICI announces merger with SCICI.

Mr.K.V.Kamath appointed the Managing Director and CEO of ICICI Ltd

1997: ICICI was the first intermediary to move away from single prime rate to three-tier

prime rates structure and introduced yield-curve based pricing.

The name "The Industrial Credit and Investment Corporation of India Limited " was

changed to "ICICI Limited".

ICICI announces takeover of ITC Classic Finance.

1998: Introduced the new logo symbolizing a common corporate identity for the ICICI

Group.

ICICI announces takeover of Anagram Finance

1999: ICICI launches retail finance - car loans, house loans and loans for consumer

durables.

ICICI becomes the first Indian Company to list on the NYSE through an issue of

American Depositary Shares.

2000: ICICI Bank becomes the first commercial bank from India to list its stock on

NYSE

ICICI Bank announces merger with Bank of Madura.

2001: The Boards of ICICI Ltd and ICICI Bank approved the merger of ICICI with ICICI

Bank.

2002: Moodys' assign higher than sovereign rating to ICICI.

Merger of ICICI Limited, ICICI Capital Services Ltd and ICICI Personal Financial

Services Limited with ICICI Bank.



OVERVIEW OF THE BANK

ICICI Bank is India's second-largest bank with total assets of about Rs.1, 67,659 crore at

March 31, 2005 and profit after tax of Rs. 2,005 crore for the year ended March 31, 2005

(Rs. 1,637 crore in fiscal 2004). ICICI Bank has a network of about 560 branches and

extension counters and over 1,900 ATMs. ICICI Bank offers a wide range of banking

products and financial services to corporate and retail customers through a variety of

delivery channels and through its specialized subsidiaries and affiliates in the areas of

investment banking, life and non-life insurance, venture capital and asset management.

ICICI Bank set up its international banking group in fiscal 2002 to cater to the cross

border needs of clients and leverage on its domestic banking strengths to offer products

internationally. ICICI Bank currently has subsidiaries in the United Kingdom, Canada

and Russia, branches in Singapore and Bahrain and representative offices in the United

States, China, United Arab Emirates, Bangladesh and South Africa.

ICICI Bank's equity shares are listed in India on the Stock Exchange, Mumbai and the

National Stock Exchange of India Limited and its American Depositary Receipts (ADRs)

are listed on the New York Stock Exchange (NYSE).

As required by the stock exchanges, ICICI Bank has formulated a Code of Business

Conduct and Ethics for its directors and employees.

At April 4, 2005, ICICI Bank, with free float market capitalization* of about Rs. 308.00

billion (US$ 7.00 billion) ranked third amongst all the

ICICI Bank was originally promoted in 1994 by ICICI Limited, an Indian financial

institution, and was its wholly owned subsidiary. ICICI's shareholding in ICICI Bank was



reduced to 46% through a public offering of shares in India in fiscal 1998, an equity

offering in the form of ADRs listed on the NYSE in fiscal companies listed on the Indian

stock exchanges.2000, ICICI Bank's acquisition of Bank of Madura Limited in an all-

stock amalgamation in fiscal 2001, and secondary market sales by ICICI to institutional

investors in fiscal 2001 and fiscal 2002. ICICI was formed in 1955 at the initiative of the

World Bank, the Government of India and representatives of Indian industry. The

principal objective was to create a development financial institution for providing

medium-term and long-term project financing to Indian businesses. In the 1990s, ICICI

transformed its business from a development financial institution offering only project

finance to a diversified financial services group offering a wide variety of products and

services, both directly and through a number of subsidiaries and affiliates like ICICI

Bank. In 1999, ICICI become the first Indian company and the first bank or financial

institution from non-Japan Asia to be listed on the NYSE.

After consideration of various corporate structuring alternatives in the context of the

emerging competitive scenario in the Indian banking industry, and the move towards

universal banking, the managements of ICICI and ICICI Bank formed the view that the

merger of ICICI with ICICI Bank would be the optimal strategic alternative for both

entities, and would create the optimal legal structure for the ICICI group's universal

banking strategy. The merger would enhance value for ICICI shareholders through the

merged entity's access to low-cost deposits, greater opportunities for earning fee-based

income and the ability to participate in the payments system and provide transaction-

banking services. The merger would enhance value for ICICI Bank shareholders through

a large capital base and scale of operations, seamless access to ICICI's strong corporate

relationships built up over five decades, entry into new business segments, higher market

share in various business segments, particularly fee-based services, and access to the vast

talent pool of ICICI and its subsidiaries. In October 2001, the Boards of Directors of

ICICI and ICICI Bank approved the merger of ICICI and two of its wholly owned retail

finance subsidiaries, ICICI Personal Financial Services Limited and ICICI Capital

Services Limited, with ICICI Bank. Shareholders of ICICI and ICICI BANK approved

the merger in January 2002, by the High Court of Gujarat at Ahmedabad in March 2002,



and by the High Court of Judicature at Mumbai and the Reserve Bank of India in April

2002. Consequent to the merger, the ICICI group's financing and banking operations,

both wholesale and retail, have been integrated in a single entity.

AWARDS AND RECOGNITION FOR ICICI BANK:

2005

" Triple AAA Best Cash Management Country Award in India" by The Asset.

“Bank of the Year Award for India” by The Banker.

“Best Bank in India” by Euro money.

2004

"Best Bank in India" by Euro money.

"Best High-Yield Borrower in India" by Euro money.

"India's Most Customer Friendly Bank" by Outlook Money.

"Best Bank" by Business India.

"India Derivative House of the Year" by Asia Risk.

"Best Consumer Internet Bank in India" by Global Finance.

"Best Corporate / Institutional Internet Bank in India" by Global Finance.

"Most Challenging IT Implementation Award" for the ICICI Bank EAI project by

PC Quest.

"Best Domestic Commercial Bank" in India by Asia money.

"Best Emerging Market Bank in India" by Global Finance.

"Best Domestic Fx Bank in India" by Asia money Poll.

"Best Bank of the Year in India" by Finance Asia.

"Best Retail Bank in India" by Asian Banker.

"Best Foreign Exchange Bank in India" by Global Finance.



"India's Most Admired Private Sector Bank" by Business Barons.

2003

"Best Bank of the Year in India" by Finance Asia.

"The Asian Banker Excellence in Retail Financial Services Program" by The

Asian Banker.

"Best Bank Domestic Commercial Bank in India by Asia money.

"Best Emerging Market Bank in India" by Global Finance Magazine.

"Best Multi-Channel Strategy 2003' award by The Banker Magazine, UK.

"Bank of the Year in India" by The Banker.

Grand Prize Winner in Peak Workload, Unix Environments, OLTP in Winter

Corp.'s Top Ten Program.

DM Review Magazine-World Class Solution Award 2003 in the Business

Intelligence category for its Teradata enterprise data warehouse solution.

"Best Consumer Internet Bank in India" by Global Finance magazine.

"Best Integrated Consumer Bank Site in the Asia /Pacific Region" by Global

Finance.

"Best Foreign Exchange Bank in India" by Global Finance.

"Best Trade Finance Bank in India" by Global Finance.

2002

Bank of the Year from the Emerging Markets by The Banker Magazine of UK.

Bank of the Year 2002, in India, by The Banker Magazine of UKBest Managed

Bank in Asia, in a Poll by Euro money.

India's top 5 most respected companies - Business World magazine.



Best Bank in India by Global Finance.

India's Most Admired Bank 2002 in the BB-TN Sofres Mode Poll.

'Best Foreign Exchange Bank in India' by Global Finance.

'Excellence in Retail Banking' award by Asian Bankers Journal.

Best Consumer Internet Bank in India by Global Finance.

Best Bank in India by Global Finance.

India's Most Admired Bank 2002 in the BB-TN Sofres Mode Poll.

2001

Best Retail Bank in India from the Asian Banker.

Product Innovation Award for Kid-e-bank account from the Asian Banker.

India's top 5 most respected companies, Business World Magazine.

2000

Best Bank Award by Global Finance.

I-payment was selected as a finalist in the commercial credit product or services

category in the Asian Banking Awards.

Featured amongst the best 15 bank web sites in the world reviewed by Forbes

Global.

1999

Best IT usage Award by TCS Limited and Computer Society of India.

Asian Banking Award by the Asian Banker's Association for record collections

under the Resurgent India Bonds Scheme.

1998



www.icicibank.com got commended rating from the Financial Times, London for

two successive years.

Cyber Corporate Award by the Economic Times and Micro land Limited for

making the best use of Internet for commercial purpose.

BOARD MEMBERS

Mr. N. Vaghul, Chairman

Mr. Uday M. Chitale

Mr. Sridar Iyengar

Mr. Lakshmi N. Mittal



Mr. Anupam Puri

Mr. Vinod Rai

Mr. Somesh R. Sathe

Mr. M.K. Sharma

Mr. P.M. Sinha

Prof. Marti G. Subrahmanyam

Mr. T.S.Vijayan

Mr. V. Prem Watsa

Mr. K.V. Kamath, Managing Director & CEO

Ms. Lalita D. Gupte, Joint Managing Director

Ms. Kalpana Morparia, Deputy Managing Director

Ms. Chanda Kochhar, Executive Director

Dr. Nachiket Mor, Executive Director

BOARD COMMITTEES

Agriculture & Small Enterprises Business Committee

Mr. N. Vaghul

Mr. Somesh R. Sathe

Mr. P. M. Sinha



Mr. M. K. Shar

Board Governance & Remuneration Committee:

Mr. N. Vaghul

Mr. Anupam Puri

Mr. M.K. Sharma

Mr. P.M. Sinha

Prof.Martin G Subrahmanyam

Credit Committee :

Mr. N. Vaghul

Mr. Somesh R. Sathe

Mr. M.K. Sharma

Risk Committee:

Mr. N. Vaghul

Prof. Marti G. Subrahmanyam

Mr. Uday M. Chitale

Mr. V. Prem Watsa

Mr. K. V. Kamath

Committee of Directors:

Dr. Nachiket Mor Mr. K. V. Kamath

Ms. Lalita D. Gupte



Ms. Kalpana Morparia

Ms. Chanda D. Kochhar

Audit Committee:

Mr. Uday M. Chitale

Mr. Somesh R. Sathe

Mr. M. K. Sharma

Business Strategy Committee:

Mr. N. Vaghul

Mr. Anupam Puri

Mr. M. K. Sharma

Mr. P. M. Sinha

Mr. K. V. Kamath

Fraud Monitoring Committee :

Mr. Uday M. Chitale

Mr. M.K. Sharma

Mr. K.V. Kamath





Share Transfer & Shareholders'/ Investors' Grievance Committee:

Mr. Uday M. Chitale

Mr. Somesh R. Sathe



Asset-Liability Management Committee

Ms. Lalita D. Gupte



Dr. Nachiket Mor



RISK MANAGEMENT:

Risk is an inherent part of ICICI Bank’s business, and effective Risk Compliance &

Audit Group is critical to achieving financial soundness and profitability. ICICI Bank has

identified Risk Compliance & Audit Group as one of the core competencies for the next

millennium. The Risk Compliance & Audit Group Group (RC & AG) at ICICI Bank

benchmarks itself to international best practices so as to optimize capital utilization and

maximize shareholder value. With well defined policies and procedures in place, ICICI

Bank identifies, assesses, monitors and manages the principal risks:

Credit risk: (the possibility of loss due to changes in the quality of counter parties)

Credit Risk Management:

Credit risk, the most significant risk faced by ICICI Bank, is managed by the Credit Risk

Compliance & Audit Department (CRC & AD), which evaluates risk at the transaction

level as well as in the portfolio context. The industry analysts of the department monitor

all major sectors and evolve a sectoral outlook, which is an important input to the

portfolio planning process. The department has done detailed studies on default patterns

of loans and prediction of defaults in the Indian context. Risk-based pricing of loans has

been introduced.

MARKET RISK: (the possibility of loss due to changes in market prices and rates

of securities and their levels of volatility)

Market Risk Compliance and Audit group:

ICICI Bank is exposed to all categories of Market Risk, viz.,

Interest Rate Risk (risk due to changes in interest rates)

Exchange Rate Risk (risk due to changes in exchange rates)

Equity Risk (risk due to change in equity prices)



Liquidity Risk (risk due to deterioration in market liquidity for tradable

instruments)

The Market Risk Compliance & Audit Department evaluates, tests and approves

market risk methodologies developed by the Treasury. It also participates in the new

product approval process on a firm-wide basis and evaluates all new products from a

market risk perspective.

Operation Risk: the potential for loss arising from breakdowns in policies and

controls, human error, contracts, systems and facilities)

Operational Risk Management

ICICI Bank, like all large banks, is exposed to many types of operational risks. These

include potential losses caused by events such as breakdown in information,

communication, and transaction processing and settlement systems/ procedures.

The Audit Department, an integral part of the Risk Compliance & Audit Group, focuses

on the operational risks within the organization. In recent times, there has been a shift in

the audit focus from transactions to controls. Some examples of this paradigm shift are:

Adherence to internal policies, procedures and documented processes

Risk Based Audit Plan

Widening of Treasury operations audit coverage

Use of Computer Assisted Audit Techniques (CAATs)

Information Systems Audit

Plans to develop/ buy software to capture the workflow of the Audit Department

The Audit Department conceptualized and put into operation a Risk Based Audit Plan

during the year 1998-99. The Risk Based Audit Plan envisages allocation of audit

resources in accordance with the risk constituents of ICICI Bank’s business.



The ability to implement analytical and statistical models is the true test of a risk

methodology. In addition to three departments within the Risk Compliance & Audit

Group handling the above risks, an Analytics Unit develops quantitative techniques and

models for risk measurement.



ICICI BANKING:

1) SAVINGS ACCOUNT:

Features:

The ICICI Bank Ncash debit card is a debit-cum-ATM card providing you with

the convenience of acceptance at merchant establishments and cash withdrawals

at ATMs.

Auto Invest Account

Internet Banking is offered free of cost.

Anywhere Banking - This facility entitles the account holder to withdraw or

deposit cash upto a limit of Rs.50, 000 across all ICICI Bank branches.

You can give us various types of standing instructions like transferring to fixed

deposit accounts at regular intervals.

An average quarterly balance of Rs 5,000 only.

Nomination facility is available.

Interest is payable half-yearly.

2) FIXED DEPOSIT:

Wouldn't you like a Fixed Deposit that allows you to deposit your money for just as long

as you wish? Our Fixed Deposit allows you just that - deposits can be opened for periods

ranging from 15 days to 10 years.

Other features include:

Choice of two investment plans:

Traditional



Interest payable monthly, quarterly or half-yearly as per your convenience

Maturity period ranges from 15 days to 10 years.

Reinvestment

Interest is compounded quarterly and reinvested with principal amount

Maturity period ranges from 6 months to 10 years

Minimum Balance

You can avail of ICICI Bank Fixed Deposits for a minimum deposit of Rs 10,000

and thereafter in multiples of just Rs 1,000.

3) EASY FIXED DEPOSIT:

Easy Fixed Deposit is an ICICI Bank fixed deposit scheme having benefits of Debit -

cum- ATM card (''the Card'')

The depositors shall be provided with a Debit Card for transacting in fixed deposit.

Transactions, which are allowed, are

Part withdrawal of fixed deposit

Full withdrawal of fixed deposit

Generation of mini statement.

The Card will be issued in the name of primary depositor. No separate card will be

issued to joint applicant/s. Deposits can be made in two modes.

1.Easy withdrawals.

2.easy loan.

A customer has to opt for one of these at the time of opening the account

Tenure of deposits varies between 1 year and 10 years



All deposits under this Deposit Scheme will be cumulative (reinvestment) in

nature

Minimum deposit amount under the Deposit Scheme is Rs.20, 000 and

additionally deposits can be made in multiples of Rs.5, 000

Nomination details are as in the case of normal Fixed Deposits.

Easy withdrawal

Under this option fixed deposit shall be linked to the debit card directly

The debit card can be used to withdraw money from the ATM, by breaking the

FD, as and when required or depositor can use the debit card to shop.

If the deposits are prematurely withdrawn, the interest rate for the period for

which deposit was with the ICICI Bank prevailing on date of deposit made, shall

be payable

Easy Loan

The depositors shall be provided with an overdraft facility against the Easy FD

and can draw up to 75% of the Easy FD value

The interest rate on the overdraft will be 2% higher than the rate on the FD

The depositor shall be required to execute all loan facility documentation as

specified by ICICI Bank for these purposes

Chequebook will also be issued to deposit holder

4) RECURRING DEPOSIT:

ICICI Bank's Recurring Deposits are the ideal way to invest small amounts of money

every month and end up with a large saving on maturity.

Features

Encourages savings without stress on your finances.



High rates of interest (identical to the fixed deposit rates).

Non-applicability of Tax Deduction at Source (TDS).

The minimum balance of deposit is Rs. 500 per month and thereafter, in multiples

of Rs. 100.

The minimum period is 6 months, and thereafter-in multiples of 3.

5) PRIVATE BANKING:

Comprehensive range of products and services

Savings Account, Fixed Deposits, Recurring Deposits, Quantum Optima, Current

Accounts,

Resident Foreign Currency (Domestic) Accounts etc.

Asset Products- Home Loans, Car & Personal Loans, Loan Against Securities etc.

Investments- Government of India Bonds, Mutual Funds, Capital Gain Bond etc.

Insurance

Web Trade and Demat Accounts

Gold Coins & Bureau de Change

International Debit and Credit cards

And many more....

Exclusivity and Convenience

Dedicated Officer

Separate interaction area in the branch

Anywhere Banking facility

Exclusive Phone Banking service

Competitive Pricing

Reduced rates for products and services

Several Complimentary Offers

Value-linked benefits



6) ROAMING CURRENT ACCOUNT:

Only Roaming Current Account from ICICI Bank travels the distance with your

business. With advanced technological features such as MCC and LCC, your banking

needs are well taken care of. You can access your accounts at over 500-networked

branches across the country.

So while you take care of your business, let ICICI Bank’s Roaming Current Account

simplify banking for you

7) YOUNG STARS:

FEATURES Young Stars is a banking service for children, aged 1day -18 years,

brought to you by ICICI Bank to help the parents meet the present and future

aspirations that they hold for their child. It offers various savings and investment

options to the parent along with teaching the child to manage his/her personal

finance in a more responsible and independent manner.

To make the experience a pleasure we offer:

1. Option of a Savings Bank account, Fixed Deposit account or Recurring Deposit

account.

2. Minimum balance at Rs. 500/- per quarter for Savings Bank

3. A special Recurring Deposit account with additional features as below:



i) The parent would put forward the desired amount to be earned at the end of the tenure

ii) Based on the prevailing rate of interest, the bank staff would then back calculate the

installments to be deposited now till maturity.

4.Free personalized chequebook

5.Free Domestic Debit Card* for the child above the age of 10 years with features as

below:

i) Daily withdrawals limits of Rs. 1,000/-

ii) Daily spend limits of Rs. 1,000/-

iii) Special privileges across select alliance partner’s outlets.

6.Facility to invest in GOI Relief Bonds and Mutual Funds, as GOI Relief Bonds

have been discontinued.

7.Free Internet banking.

i. Separate user ids and passwords for both parents and children

ii. Access to special zones and links to related websites for making Internet banking a

memorable experience.

8.Facility to transfer funds from parent account to kid account to enable parents to

inculcate savings habit amongst children.

9. Facility of transferring funds from the Young Stars accounts to the RD to enable

the parents to let their child earn more.

10.Alliances with various partners to meet the child's needs in varied interest areas

such as clothing, computers, books, music, toys etc…



*Available for children above the age of 10 years only.

8) BANK@ CAMPUS:

Benefits:

Technology-enabled service, through automated channels, without physical branch

access.

Benefits to the student

Free Internet Banking

Free Phone Banking (in select cities*)

ICICI Bank Ncash Debit Card

Other Benefits

Benefits to the Parent

You can transfer funds from your ICICI Bank account to your child's account free

of charge, so that his / her college fees, tuition, living expenses etc. are taken care

of.

If you have an ICICI Bank Credit Card, you can give your son / daughter a

supplementary card and even specify a pre-determined spending limit.

9) SALARY ACCOUNT:

ICICI Bank Salary Account is a benefit-rich payroll account for Employers and

Employees. As an organization, you can opt for our Salary Accounts to enable easy

disbursements of salaries and enjoy numerous other benefits too.

With ICICI Bank Salary Accounts your employees will enjoy the convenience of:

Having the largest network of ATMs at their command,


http://www.icicibank.com/pfsuser/icicibank/depositproducts/bank@campus/#otherbenf

http://www.icicibank.com/pfsuser/cards/debitcard/dbfeature.htm#ncash

http://www.icicibank.com/pfsuser/icicibank/depositproducts/bank@campus/#phone

http://www.icicibank.com/pfsuser/icicibank/depositproducts/bank@campus/#internet


Free 24 hour Phone Banking,

Free Internet Banking.

10) WOMEN’S ACCOUNT:

The features of the account have been specially designed keeping in mind a woman's

financial requirements. These include:

A) Recurring Deposits

B) Financial planning of children

C) Family Shield Insura


http://www.icicibank.com/pfsuser/icicibank/depositproducts/womensacc/#fam

http://www.icicibank.com/pfsuser/icicibank/depositproducts/womensacc/#fin_plan

http://www.icicibank.com/pfsuser/icicibank/depositproducts/womensacc/#recur


ABOUT THE PRODUCT:

Special Savings Account:

The special saving account brought to you by ICICI Bank is a specially designed value

added saving account for non profit making entities like Trusts, Associations, Co-

operative Credit Societies, Clubs, NGO’s, Education & Research Institutes etc. This

account offers comprehensive solutions to suit your organizations requirements.

Features of Special Saving Account:

Comprehensive Banking

Solutions with added features

Supplementary Savings

Ideal for tax-exempt entities

Internet Banking

Anywhere Banking

Doorstep Service

Inward Remittance

Why Is This Special?

FREE MULTI-CITY CHEQUE FACILITY:

A multi-city cheque book (at zero cost) enables you to issue outstation payments without

having to come to the bank for demand drafts, across over 100 centers in the country. We

provide you FREE personalized multi-city cheque as normal cheques in a bound book, or

on continues stationary.



FREE OUTSTATION DONATION COLLECTION:

Cheques drawn on any location where ICICI bank has a branch will be credited to your

account without bank charges. Amounts received by you as donation from outstation

locations can be credited to account free of charge.

SURPLUS BALANCE MANAGEMENT:

Surplus balance above Rs. 25,000/- in your savings account gets automatically

transferred to a fixed deposit in multiples of RS. 5000/-

And earn a higher fixed deposit interest rate. This fixed deposit is linked to your saving

account and can be broken as and when required.

FRREE PAYROLL PROCESSING FOR EMPLOYEES:

For paying salaries to employees, simply send us a consolidated pay cheque and bank

will disburse the salaries to employee’s accounts. A host oh benefits are available to

employees like: free remittance up to Rs. 25000/-, free debit card, free internet, phone

banking, utility payments, access to one of the largest network of branches and ATMs

and lots more.

NO MINIMUM BALANCE REQUIRMENT:

We do not prescribe any minimum balance requirement. In other words, we waive

penalties for non-maintaince of minimum balances in the accounts.

FREE ANYWHERE BANKING:

You can operate your ICICI Bank account from any ICICI Bank branch in another city.

INTERNET BANKING:

We also offer you a convenient remote banking facility providing you with easy and

secure access to your accounts. You have the option to choose from the “Tranction”

access to the “View” access. The viewing access allows you to the convenience of



staying in touch with the accounts from a distance and view the accounts tranctions,

balances etc. from your computer.

PHONEBANAKING:

Dial up any of our customer care centers to avail of our user friendly, 24 hour interactive

customer support for “Balance Enquiry”, “statement of account”, “cheque status

enquiry”, “stop payments”, cheque book request”, dial a draft/pay order.

FREE MONTHLY STATEMENTS:

You will receive monthly statements at your doorstep without any charge.

8 TO 8 BANKING:

For the first time in India branches of bank have uniform 12-hour banking hours, giving

you extra convenience. Now plan your bank work according to your own schedule.

INWARD REMITTANCE THROUGH MONEY2INDIA FOR FCRA

APPROVED TRUSTS:

You can receive remittance from abroad through the unique money2india facility.

THE FOLLOWING DOCUMENTS ARE REQUIRED FOR OPENING A

SPECIAL SAVING ACCOUNT:

1. AOF with all the photographs of authorized signatories.

2. Self-drawn cheque/cash with Annexure II.

3. Copy of BY Law attested by managing or authorized trustees.

4. List of Trustees with Designation & Address.

5. Tax exemption proof such as registration Letter from income tax or

declaration on letterhead.



6. Resolution to open the bank account with mode of operation clause.

7. Id proof of all Authorized signatories (Driving licence, voter ID, PAN Card,

Pension book.)

8. Address proof of all authorized signatories. (Elec.Bill, Telephone Bill,

statement of account, Gas connection).

9. Address proof of entity.

10.Budgetary allocation declaration

10. PAN copy or Form 60 with all details.

11. FOR seal & designation seals of signatories.

NOTE:

1. If the Trust deed / Rules & byelaws are silent about the banking clause

with mode of operation of all the trustees /Authorized signatories has to

sign on the AOF & Resolution.

2. If any minor or major spelling discrepancies letter required from chartered

account as per Ann.X & stamp paper from client as per Annexure XI.

3. If the Trust deed is not in English Annexure XV is required on letterhead.

4. Annexure VIII from the parent entity if separate existence is not there.



Eligibility:

Special Savings Account can be opened by

a. Primary Co-operative Credit Society, which is being financed by the bank.

b. Khadi and Village Industries Boards.

c. Agriculture Produce Market Committees.

d. Societies registered under the Societies Registration Act, 1860 or any other

corresponding law in force in State or a Union Territory.

e. Companies governed by the Companies Act, 1956 which have been Licensed by

the Central Government under Section 25 of the said Act, or under the

corresponding provision in the Indian Companies Act, 1913 and permitted, not to

add to their names the words 'Limited' or the words 'Private Limited'

f. Institutions other than those mentioned in clause (i) and whose entire income is

exempt from payment of Income tax under the Income-Tax Act, 1961.

g. Government departments/bodies/agencies in respect of grants/ subsidies released

for implementation of various programmes/ schemes sponsored by Central/State

Government subject to production of an authorization from the respective

Government departments to open savings bank account.

h. Development of Women and Children in Rural Areas (DWCRA).



i. Self-help Groups (SHGs), registered or unregistered, which are Engaged in

promoting savings habits among their members.

j. Farmers' Clubs - Vikas Volunteer Vahini - VVV.

Clause1

Special Savings Account cannot be opened in the name of

a. Government departments/bodies depending upon budgetary allocations for

performance of their functions

b. Municipal Corporations or Municipal Committees

c. Panchayat Samitis

d. State Housing Boards

e. Water and Sewerage / Drainage Boards / Metropolitan Development Authority /

State / State Text Book Publishing Corporations / Societies / District Level

Housing Co-op. Societies etc.

f. Any political party or trading or business concern, whether such concern is a

proprietary or a partnership firm or a company or an association.

TERMS AND CONDITIONS ABOUT THE SPECIAL SAVING ACCOUNT:

1. Customer is required to read and understand the "Terms & Conditions" in respect

of savings account, auto invest facility, services and channels. Any changes in

terms and conditions applicable to this relationship will be made available to

customer on request at any ICICI Bank branches.

2. Two separate chequebooks for local and out station use will be issued.

3. Cheques will be payable at par at designated ICICI Bank branches within the

country. Bank reserves the right to add or delete designated branches. (Customers

may request this list from the branch) No limit on value of cheque issued on a single

day at RBI clearing centres. For all other centres, a cap of Rs 10 lakhs (or as may

decided by ICICI Bank from time to time) on a single day will apply. In case of



cheques issued for higher value, the funding cost will need to be born by the

customer.

COMPARISON OF ICICI BANK WITH OTHER BANKS IN INDIA

ICICI BANK OTHER BANKS

NETWORKED BRANCHES:

All over India 560 branches & 1900+ ATM

in 240 cities are totally networked.

Most of branches are not networked, even

if networked it would be specific to single

branches or one city or few cities.

WORKING HOURS:

All our branches are working 12 hours a

day from morning 8 am to 8 pm.(Monday

to Saturday).

Most of the banks in India are working

from Morning 10 am to afternoon 3 pm.

ONE STOP FINANCIAL HOUSE:

Our bank is first & only universal Bank in

India providing all the financial services

under one roof.

Most of the Banks are offering selected

products, which are very specific to a

particular requirement.

ANYWHERE BANKING:

Our customers has the flexibility to go to

any of our branches across India for their

Anywhere banking is not offered by most

of the banks in India.



transaction.*

SALARY ACCOUNT BENEFITS FOR

EMPLOYEES:

All the workers of your organization will

be offered salary account with free debit

card, free cheque book, utility payment,

free interest, phone banking.*

This scheme is not offered by most of the

Banks since most of them may restrict to

open accounts for all employees and the

Balance requirement may be very high.

THREE IN ONE SPECIAL SAVING

ACCOUNT:

For your Organization we are offering a 3-

in-1 account, which gives you all the

facilities of Current Account, flexibility of

a Saving Account and the high returns of a

fixed deposit.

Other Banks in India does not have such a

feature in their product offering.

MULTI-CITY CHEQUE FACILITY:

These cheques are paid as local cheques in

all cities where ICICI Bank has a branch.

Payable at par cheques are not issued by

all, even if issued it comes with a limit and

at a cost.

ONLINE DONATION COLLECTION:

Any donation for your organization can be

collected through any of our branches or

Online through the payments.

This facility of internet banking is not

given by most of the Indian banks.

COLLECTION OF OUT-STATION

CHEQUES:

We provide speedy collection of outstation

cheques deposited by you with our Bank.

Out-station cheques are sent for clearing

with delay in the process with heavy

charges to the customer.

FEE COLLECTION:

We facilitate fee collection for any

school /Institution run by your

organization.

Normally all banks provide this service

through opening of an Extension counter at

your premises which involves huge

operating cost.

MINIMUM BALANCE REQUIREMENT: Account with a chequebook facility would



It’s a Zero Balance Account offered to your

organization.

be offered at a minimum balance between

Rs.500 up to Rs.10, 000.

THEORETICAL BACKGROUND

MARKETING

Marketing is a social process by which individuals and groups obtain what they need and

want through creating, offering, and freely exchanging products and services of value

with others.

Marketing management:

Marketing management is the process of planning and executing the conception, pricing,

promotion and distribution of ideas, goods and services to create exchanges that satisfy

individual and organizational goals.

Marketing management takes pace when at least one party to a potential exchange thinks

about means of an achieving desired response from the parties. We see marketing



management as the art and science of choosing target markets and getting, keeping and

growing customers through creating, delivering, and communicating superior customer

value.

Demand Forecasting:

One of the company’s major reasons for undertaking a marketing research is to identify

market opportunities. Once research is complete, the company must carefully evaluate

opportunity before choosing its target market specifically, the company needs to measure

and forecast size, growth and profit of each opportunity. Sales forecasts are used by

finance to raise the needed cash for investment and operation; by the manufacturing

department to establish capacity and output levels; by purchasing to acquire the right

amount supplies; and by human resource to hire and needed number of workers.

Marketing is responsible for preparing the sales forecasts. If its forecast is far-off lose

money because of inadequate inventories.

Measures of market demand:

As part of their ongoing, companies prepare many estimates of market size. Demand

Can be measured for six different products levels, five different space levels, and five

different times levels.

Each demand measure serves a specific purpose. A company might forecast short run

demand for a particular product for the purpose of ordering raw materials, planning

production and borrowing cash.

Potential Market:

The potential market is a set of consumers who profess a sufficient level of interest in a

demand offer.

Consumer interest is not enough to define a market, however potential consumers must

have income for the product, and they must have access to the product offer. If the



product is not distributed in certain areas, potential consumers in those areas are not

available to marketers.

Market Potential:

The market forecast shows expected market demand, not maximum market demand. For

the later, we have to visualize the level of market demand for a very high level of

industry marketing expenditure, where further increases in marketing effort would have

little in simulating further demand. Market potential is the limit approached by market

demand as industry marketing expenditures approach infinity, for a given environment.

Total Market potential:

Total market potential is the maximum amount of sales that might be valuable to all firms

in an industry during a given period, under given level of industry marketing effort and

given environmental conditions.

MARKET RESEARCH:

The essence of marketing is that a firm will make what it can sell, rather than sell what it

can make. Marketing therefore requires an assessment of customer needs through market

research and the orientation of all the firms activities towards satisfaction of those units.

The key technique of marketing is that of market research. Information about firms

market and its customer is collected and analyzed in order to determine who buys the

firms products, why, when and under what circumstances. On the basis of this analysis

the marketing policy is evolved. Marketing research is not substitute for management

decision; it is an aid to making better decisions by providing additional information

relative to specific marketing problems. Marketing research is a formalized means of

obtaining information to be used in making marketing decisions. The official American

Marketing Associations definitions for marketing research reflects the themes but in

greater detail. Marketing research is a function, which links the customer and public to



the marketer through the information, which is used to identify and evaluate marketing

actions, monitor marketing performance and improve understanding of marketing

process. Marketing research specifies the information required to address these issues,

design the method for collection of information. Manages and implements the data

collection method, analyses the result the result and communicates the findings and there

implications.

Customer value

The key to generating high customer loyalty is to high customer value. Customer

delivered value is the difference between total customer values and total customer cost.

The total customer value is the bundle of benefits customer coat is the bundle of costs

Customers expect to incur in evaluating, obtaining, using and disposing of the product or

services.

RESARCH METHODOLOGY:

MARKET RESARCH:

It is a systematic design, collection and analysis and reporting of data and findings

relevant to specific marketing situation facing company.

NEED FOR THE RESARCH:

The need for the research is to find sales potential for Special Saving Account, as Special

Saving Account is mainly maintained for the Trusts, Association, Societies, and Clubs

etc. They are important source of business for any bank. So, it is important to find out

sales potential level for special saving account. Further this survey helps to bank, what

types of services are expected, organization perception and which helps ICICI Bank to

find out their sales potential in this sales.



RESEARCH OBJECTIVES:

The main objective of the project is to find out market potential of SPECIAL SAVINGS

ACCOUNT for Trusts, Association, Societies and Clubs in Belgaum, which helps ICICI

Bank to find out their sales potential for Special Savings Account in this area.

Further the main objectives are to understand customer perception about Special Savings

Account, their exception from new banks like ICICI Bank. By understanding customer

perception and exceptions, bank can frame their strategy to make their position strong in

market.

Research Design:

After defining the research problem and setting out of objectives a plan specifying the

sources of selection of data analysis of needed information formulated.



SOURCES OF DATA

Primary Data:

Primary data was collected by conducting a survey of the Trusts, Association, Societies,

and Clubs with the help of questionnaire and by interviewing the Chairman, Principal,

Director and Secretary of different organizations.

Secondary Data:

1. Internal secondary data:

Mr. Umesh.J.Redekar of ICICI Bank, Belgaum Branch helped in setting out objectives

for my project and he provided me all the relevant information about the company and its

products and services.



2. External secondary data:

External secondary data relating to the company is collected from the following.

Websites:

www.icicibank.com

www.icicidirect.com

www.indiainfoline.com

www.google.com

MEASUREMENT TECHNIQUE

Sampling method : Convenience sampling.

Sample size : 200

Sampling technique : personal interview.

Sampling unit : Trusts, Association, Societies, Clubs.



Area : Belgaum city.

Duration : 23rd June to August 23rd.

Findings of the survey

From the survey conducted following things were found:

1.Type of society:-

I. 7% respondents are from the souhard sahakari sangh.

II. 12% respondents are from the urban co-operative credit society.

III. 74% respondents are from the co-op credit society.

IV. 7% respondents are from the multipurpose co-operative credit society.

2.Annual turnover:-

I. 74% of the societies have their annual turnover less than 10 lakhs.

II. 17% of the societies have their annual turnover between 10 lakhs to 25 lakhs.

III. 4% of the societies have their annual turnover between 25 lakhs to 50 lakhs.



IV. 3% of the societies have their annual turnover between 50 lakhs to 1 crore.

V. 2% of the societies have their annual turnover above 1 crore.

3.Banks:-

I. 14% of the societies have their account with ICICI Bank.

II. 8% of the societies have their account with IDBI Bank.

III. 7% of the societies have their account with UTI Bank.

IV. 7% of the societies have their account with HDFC Bank.

V. 12% of the societies have their account with State Bank Of India.

VI. 4% of the societies have their account with Syndicate Bank.

VII. 48% of the societies have their account with Other Bank.

4.Type of account:-

I. 49% of the societies have their current account.

II. 35% of the societies have their saving account.

III. 16% of the societies have their special savings account.

5.Preference to open an special savings account:-

I. 20% of the societies are interested to open an ICICI special savings account.

II. 80% of the societies are not interested to open an ICICI special savings account.

6.Reasons for not opening an special savings account:-

I. 19% of the societies are happy with their existing bankers.

II. 20% of the societies say that it does not make any big difference.

III. 38% of the societies are facing distance problem.

IV. 23% of the societies are not interested.

7.Facilities provided by the banks.



I. Multicity cheque facility 26%

II. Cash/cheque facility 26%

III. Linked FD facility 6%

IV. Internet banking 12%

V. Phone banking 12%

VI. Mobile banking 9%

VII. Cash pick-up facility 3%

VIII. No minimum balance

requirement facility

6%

8.Prefered banking hours.

I. 14% of the banks are adjusted for 10.00 to 4.00.

II. 71% of the banks prefer for 8.00 to 8.00.

III. 15% of the banks adjusted for 10.00 to 5.00.

9.Customers transacting area.

I. 28% of the societies transacts within city.

II. 29% of the societies transacts within state.

III. 43% of the societies transacts outside the state.

IV. 0% of the society transacts outside the country.

10.Services provide by their banks.

a)Hospitality

I. 0% of societies quoted that hospitality provided by their bank is excellent.

II. 48% of societies quoted that hospitality provided by their bank is good.

III. 52% of societies quoted that hospitality provided by their bank is average.

IV. 0% of societies quoted that hospitality provided by their bank is poor.



b) Work speed.

I. 0% of societies quoted that work speed provided by their bank is excellent.

II. 48% of societies quoted that work speed provided by their bank is good.

III. 43% of societies quoted that work speed provided by their bank is average.

IV. 9% of societies quoted that work speed provided by their bank is poor.

c) Attending the query.

I. 0% of societies quoted that attending the query by their bank is excellent.

II. 35% of societies quoted that attending the query by their bank is good.

III. 49% of societies quoted that attending the query by their bank is average.

IV. 16% of societies quoted that attending the query by their bank is poor.

d) Proximity.

I. 0% of societies quoted that proximity of their bank is excellent.

II. 41% of societies quoted that proximity of their bank is good.

III. 42% of societies quoted that proximity of their bank is average.

IV. 17% of societies quoted that proximity of their bank is poor.

e) Overall service.

I. 0% of societies quoted that overall service of their bank is excellent.

II. 37% of societies quoted that overall service of their bank is good.

III. 63% of societies quoted that overall service of their bank is average.

IV. 0% of societies quoted that overall service of their bank is poor.



SWOT Analysis

WEAKNESS:

Long procedure of documentation while opening an account.

Most of the societies are facing distance problem, due to this reason many of the

societies are not interested to open an account.

ICICI Bank has no branches in rural and remote locations.



No Cash Pickup facility for the societies. Whereas IDBI Bank is providing this

facility.

No ATM facility is provided for this account.

Loan/credit limits are not offered as part of the product.

OPPORTUNITIES:

ICICI Bank has golden opportunity if it provides the cash pickup facility to the

Societies.

Gradually customer’s mentality is changing that is why they prefer modern

banking to traditional banking of system. This is where ICICI gains over other

nationalized banks.

By using ICICI Special Saving Account organizations can earn commission on

multicity cheque, which is given by their customers.

ICICI Bank is well established in the Belgaum market, so this is an opportunity to

grab more market than the new entrants like, IDBI UTI, HDFC Bank.

THREATS:

UTI and IDBI banks are capturing the market very fast because their easier

documentation process..

ICICI Bank’s competitors like and IDBI, UTI and HDFC are fast expanding their

networks.

IDBI Bank is providing cash pickup facility.

UTI, IDBI, HDFC and BOI are capturing the market share slowly.

IDBI and UTI Bank opens an account within a week.



PROBLEMS AND RECOMMENDATIONS

Documentation Process:It is very important for the bank to give the service as early as possible. To open an

account in ICICI Bank it takes lengthy time and the procedure is too long. In contrast

procedure of the other banks is easier and it takes less time. So customers are getting

attracted to these banks. Hence ICICI Bank has to provide speedier service by

considering Know Your Customer where customers will find it easy and get the facility

as early as possible.



Cash pick up facility:ICICI Bank is not providing the cash pickup facility to the organizations. But other banks

like IDBI, UTI are providing this facility to customers. Many of the banks are attracting

organization with this facility. Because it reduces organizations task of carrying the cash

up to bank. So ICICI Bank has to provide this facility as early as possible, and it will help

increase its organizational customer base.

Location of ICICI Bank:

ICICI Bank in nearly two years has achived remarkable progress but it has only one

branch in Belgaum city. So if it wants to capture potential areas in Belgaum it has to open

few more branches in Belgaum. Many organizations are not interested in ICICI Bank

because of distance problem, further as some organizations deal in cash they find it

difficult to carry cash to a long distance

Summary of the Project

Banking is most important part of any countries economy.

ICICI Bank, which is a private bank has become the second largest bank in

India and is providing various type of services to industries and business out of

which Special Savings Account is one. It is also important source of income for the

bank. So this survey is conducted to find out potential of Special Savings Account in



Belgaum. On the basis of this survey bank can find out who is their potential

customer and what new startegies are required to implement and attract more

customers.

From he survey it was found that 20% of the societies are interested to open

Special Savings Account with ICICI Bank. Most important reasons for not opening

an Special Savings Account are the bank location, cash-pickup facility,

documentation procedure and low interest on linked FD.

Co-operative Credit Societies expects from new banks, high percentage of

interest, cash-pickup facility, third party cheque clearance and near by locations.

From survey we can arrive at the conclusion that if ICICI Bank wants to

improve its competitive position it should either provide cash-pick up facility, and

bank should give a high percentage of interest on the linked FD, it should improve

its documentation procedure and should provide soon a few more branches near the

potential markets of Belgaum.



ANNEXURE



QUESTIONNAIRE

NAME OF THE SOCIETY__________________________________________________

CONTACT PERSON & ADDRESS: ________________________________________________________________________________________________________________________________________________Phone No.: ______________

1.TYPE OF SOCIETY:

SOUHARD SAHAKARI SANGH URBAN CO-OPERATIVE CREDIT SOCIETY

CO-OPERTAIVE CREDIT SOCIETY MULTIPURPOSE

2.ANNUAL TURNOVER

I. LESS THAN 10 LAKHSII. 10 LAKHS TO 25 LAKHS.III. 25 LAKHS TO 50 LAKHSIV. 50 LAKHS TO 1 CRORE.V. ABOVE 1 CRORE.

3. DO YOU HAVE ANY ACCOUNT WITH THESE BANKS?

UTI BANK IDBI BANK ICICI BANK

HDFC BOI SYNDICATE BANK

OTHER BANKS

4. IS IT AI. CURRENT ACCOUNT II. SAVING A/CIII. SPECIAL SAVINGS A/C

(IF iii SKIP GOTO Q.7)

5.WOULD YOU PREFER TO OPEN ICICI SPECIAL SAVING ACCOUNT ?

YES No

6.IF NO,WHAT ARE THE REASONS.



I. WE ARE HAPPY WITH OUR BANK’S SERVICE.II. IT DOESS NOT MAKE A BIG DIFFERENCE.III. DISTANCE PROBLEM.IV. NOT INTERESTED.

7. DOES YOUR BANK PROVIDE, (please tick) MULTICITY CHEQUE ANYWHERE CASH/CHEQUE DEPOSIT LINKED FD INTERNET BANKING PHONE BANKING MOBILE BANKING CASH PICK UP FACILITY NO MINIMUM BALANCE REQUIREMENT

8. PREFERED BANK TIMING

10.00 AM TO 4.00 PM

8.00 AM TO 8.00 PM

10 .00 AM TO 5.00 PM

9.TRANSACTING AREA

I. WITHIN CITY II.WITHIN STATE III. OUTSIDE STATE IV.OUTSIDE INDIA

10. HOW WILL YOU GRADE THE SERVICES PROVIDED BY YOUR BANK?

11.ANY SUGGESTIONS

.------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------.

THANK YOU.


EXCELLENT GOOD AVERAGE POOR

I. HOSPITALITY

II. WORK SPEEDIII. ATTENDING THE QUERYIV.PROXIMITYV. OVERALL SERVICE


Graphical Analysis



From the above graph it is seen that :-

I. 7% respondents are from the souhard sahakari sangh.

II. 12% respondents are from the urban co-operative credit society.

III. 74% respondents are from the co-op credit society.



IV. 7% respondents are from the multipurpose co-operative credit society.


I. 74% of the societies have their annual turnover less than 10 lakhs.

II. 17% of the societies have their annual turnover between 10 lakhs to 25 lakhs.



III. 4% of the societies have their annual turnover between 25 lakhs to 50 lakhs.

IV. 3% of the societies have their annual turnover between 50 lakhs to 1 crore.

V. 2% of the societies have their annual turnover above 1 crore.


I. 14% of the societies have their account with UTI Bank.

II. 8% of the societies have their account with IDBI Bank.



III. 7% of the societies have their account with ICICI Bank.

IV. 7% of the societies have their account with HDFC Bank.

V. 12% of the societies have their account with Bank Of India.

VI. 4% of the societies have their account with Syndicate Bank.

VII. 48% of the societies have their account with Other Banks.


I. 49% of the societies have their current account.



II. 35% of the societies have their saving account.

III. 16% of the societies have their special savings account.


I. 20% of the societies are interested to open an ICICI special savings account.

II. 80% of the societies are not interested to open an ICICI special savings account.




I. 19% of the societies are happy with their existing bankers.



II. 20% of the societies say that it does not make any big difference.

III. 38% of the societies are facing distance problem.

IV. 23% of the societies are not interested.




I. Multicity cheque facility 26%

II. Cash/cheque facility 26%

III. Linked FD facility 6%

IV. Internet banking 12%

V. Phone banking 12%

VI. Mobile banking 9%

VII. Cash pick-up facility 3%

VIII. No minimum balance

requirement facility6%




I. 14% of the banks prefer for 10.00 to 4.00.

II. 71% of the banks prefer for 8.00 to 8.00.

III. 15% of the banks prefer for 10.00 to 5.00




I. 28% of the societies transacts within city.

II. 29% of the societies transacts within state.

III. 43% of the societies transacts outside the state.

IV. 0% of the society transacts outside the country.




I. 0% of societies quoted that hospitality provided by their bank is excellent.

II. 48% of societies quoted that hospitality provided by their bank is good.

III. 52% of societies quoted that hospitality provided by their bank is average.

IV. 0% of societies quoted that hospitality provided by their bank is poor.




I. 0% of societies quoted that work speed provided by their bank is excellent.

II. 48% of societies quoted that work speed provided by their bank is good.

III. 43% of societies quoted that work speed provided by their bank is average.

IV. 9% of societies quoted that work speed provided by their bank is poor.




I. 0% of societies quoted that attending the query by their bank is excellent.

II. 35% of societies quoted that attending the query by their bank is good.

III. 49% of societies quoted that attending the query by their bank is average.

IV. 16% of societies quoted that attending the query by their bank is poor.




I. 0% of societies quoted that proximity of their bank is excellent.

II. 41% of societies quoted that proximity of their bank is good.

III. 42% of societies quoted that proximity of their bank is average.

IV. 17% of societies quoted that proximity of their bank is poor.




I. 0% of societies quoted that overall service of their bank is excellent.

II. 37% of societies quoted that overall service of their bank is good.

III. 63% of societies quoted that overall service of their bank is average.

IV. 0% of societies quoted that overall service of their bank is poor.



BIBLIOGRAPHY

BOOK TITLE AUTHOR

MARKETING MANAGEMENT PHILIP KOTLER

MANAGEMENT RESEARCH TULL AND HAWKINS

WEBSITES

www.icicibank.com

www.icicidirect.com

www.google.co.in


http://www.icicidirect.com/

http://www.icicibank.com/

a project report on analysis on market potential of special savings account at icici bank

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