a public relations campaign for chegg
DESCRIPTION
In SJSU's Campaign Management class, we students presented our semester-long public relations campaign for the brand of choice. The brand was Chegg.com, a leader in the textbook industry, and the campaign was geared toward promoting their Homework Help. In the end, our proposal was the winning campaign!TRANSCRIPT
CG Communications®
• Current Reputation
• Price Point
• Leader in Textbook Industry
• Strong Social Following
Advantages
Obstacles
To raise awareness of Homework
Help and change the overall
reputation of Chegg as lessof an e-commerce site and
more of a student hub
for the acquisition of
knowledge.
Objective
STEMfest
Community Relations
“Let Chegg Check It”
Social Media
STEMfestFood
Live Music
Games + Contests
Chegg Representatives
SWAGBags
Chegg Hunt
Hunt
#STEMfest
University Twitter Take-Over
Chegg @Chegg
Hey, @SJSU! #STEMfest is coming this Wednesday! Who’s ready to win a trip to @SXSW 2014?
Featured School Every Week
Video + Picture Updates
Fun School Facts
STEMfest Coverage
Timeline
32%
14%18%
37%
8%
Budget
Food STEMfest Agency SXSW SWAG
Google Analytics
Tracked QR Code
Google UTMs
Social Efforts
Final Analysis
