public relations campaign

POST UP!

become a friend of the fence

“The Roosters is an opportunity for men to get a fresh start with newinvigorating friends. The idea to form The Roosters took shape when sharp executives decided to bring together men who would make a difference in the community.”- The Daily Pilot

ROOSTERSFOUNDATION ORANGE COUNTY

Lauren BorbaClarissa DeMarquez

John PierceLawrence StevensRachel Tilghman

Emily Voogt

THE TEAM

POST UP!

TABLE OF CONTENTSExecutive Summary 1 Client Fact Sheet 2Introduction 3 Background Information 4 SWOT Analysis 5 Situation Analysis 6-7 Part One The Plan Key Publics 10Goals and Objectives 11 Strategies and Tactics 12 Communication Confirmation Table 13 Calendar 14 Budget 15 Evaluation 16 Part Two Communication Materials Logo Redesign 18 Brand Identity Guide 19 Website 20 Social Media 21

Direct Mail 22Posters 23Newsletter 24Brochure 25PSA Script 26Spokesperson Bio 27News Release 28Feature Article 29Media Alert 30Media Pitch 31Press Kit Cover Letter 32

Part Three AppendixPrimary Research 34-39Trend Research 40-45Literature Analysis 46-47Bibliography 48-49

The Roosters while seemly plural is the all encom-passing name for the social and charity organization made up of 100 professional men of diverse backgrounds in the Orange County Area. Members refer to themselves as the Roosters. The differentiation should be noted when analyzing the content of this campaign. The Roosters – the organization – singularthe Roosters – the members – plural

EXECUTIVE SUMMARYBackground:The Roosters is a social and charity organization made up of 100 professional men of diverse backgrounds in the Orange County Area. The Roosters were founded on February 16, 1977. For 35 years, they have been assisting children within the Orange County community, while creating fellowship.

POST UP! Goal:To create awareness of Roosters purpose in the Orange County community by highlighting past achievements and future goals.

Key Publics:1. Orange County charities supporting young children2. Children in need in Orange County3. Past members4. Current members5. Potential members6. Current donors

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7. Previous charities8. Current charities9. Potential donors 10. Potential sponsors11. Potential volunteers12. Potential business corporations

Main Objectives:o To raise awareness and gain recognition for The Roosters among local Orange County community members and corporations, in order to raise funds and therefore be able to distribute more grants.o To better unite the 100 Roosters members over one common goal: helping children in Orange County. To aide in combating old attitudes that focus on social activities over philanthropic responsibilities. o To re-establish The Roosters as an elite yet approachable brand to attract new potential busi-nesses to become donors.

Budget: $4,650 (Post Up!)

POST UP!become a

friend of the fence

Tagline:

Motivate current and potential Roosters members to actively participate in activities, events, and spreading knowledge of the foundation’s purpose and future goals.

Strategies & Tactics

CLIENT FACT SHEET

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Mission:The Roosters is an organization that stands for friendship, fellow-ship, charity and good times. It stands for busy, worldly men who take the time to give those less fortunate a helping hand. It stands for warmth, strength and shared laughter.

Organization:The organization consists of 100 dedicated men who have diverse backgrounds in the Orange County area. A board of directors oversees Roosters with President Randy Fine in charge. There is also off-board chairmanships involved with the food drive and food and wine celebration.

Programs:The Roosters are a pass through non-profit and social organiza-tion. Through charity events, they are able to support many local Orange County non-profits. Their signature events are the “OC Food and Wine Celebration” black tie dinner and gala hosted every April and a food drive that feeds over 32,000 people every December. They also host golf tournaments and other fundraisers throughout the year.

Services:

Board of Directors:There are 9 board members. The executive board is made up of the President, Vice President and treasurer, and the other 6 board members are Directors. There is a Charity Chair Director, Social Director, Crow Newsletter Director, Membership Director and Major Event Co-Chairs. The entire board meets the second Tuesday of every month.

Operations:The entire organization meets the second Thursday of every month at a luncheon, where the board communication informa-tion to the members. Once every month, there is either a social event or a service/charity fundraiser.

FACTS

Orange County area non-profit organizations that primarily focus on support children ages 18 and under may apply for grants from the Roosters. These grants can range from $5,000 to $50,000 and are given out every quarter at various Rooster events.

• The Friendly Center received their largest ever grant of $50,000 from the Roosters in 2009. • The average age of membership is 52. • On average, The Roosters raise $300,000 a year. • The members are entirely volunteer based. There is one paid employee, an outside event coordinator.

INTRODUCTION

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Become a friend of the Roosters Fence Foundation and protect disadvantaged children from the threats in our own backyard.

Each charitable organization supported by Roosters Foundation acts as a fence post. This fence blocks out the hardships disadvantaged children face. As The Roosters organization grows, so does the fence. Typically, roosters perch atop a fence and the members of The Roosters act as guides watching over this fence.

A goal of the Roosters Foundation is to create awareness of The Roosters’ purpose in the Orange County community by re-branding the organi-zation as well as highlighting past achievements and future goals.

A key public of this campaign are previous and current charities that The Roosters partner with. The Roosters aim to raising money while work-ing with other organizations to help disadvantaged children in Orange County. They also are interested in connecting with more of the Orange County community and media to enhance reputation of the charity and gain prominence within the Orange County. The issue is supporting other charitable organizations while maintaining their own identity. As a solution The Roosters give grants to charities that reflect their values and mis-sion. These charities are aligned with The Roosters and are a continuation of what they stand for.

As a fellow non-profit, The Roosters relies on the charities they give to in order to spread awareness about their efforts in Orange County. They depend on the nonprofits to implement the aid they are distributing and to directly make a difference in the lives underprivileged children.

Working together to help children in Orange County: I am a Friend of the Fence.

Another key public of the Post Up campaign are potential sponsors. Gaining partnerships with businesses and organizations that share similar altruistic values, as well as have a reputation that would benefit the positioning of the Roosters Foundation.

The issue is building relationships and earning the support of potential sponsors that have national or local name recognition. If resolved, the Roosters Foundation could catapult its own name into the spotlight. Through making necessary connections The Roosters can bridge the gap and acquire the kind of awareness it deserves.

The Roosters are continually looking to expand its sphere of influence and impact in the community. With a strong brand reputation, the Roosters can more effectively achieve its goals with the support of the right sponsors that dovetail their mission. Support the Roosters and their mission to lend a helping hand to underprivileged children in Orange County: become a Friend of the Fence.

BACKGROUND INFORMATION

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Founded on February 16, 1977, The Roosters is a social and charity organization made up of 100 professional men of diverse backgrounds in the Orange County Area. For 35 years, they have been assisting children within the Orange County community, while creating fellowship.

The Roosters is not only a social organization, but a group of dedicated men striving to help disadvantaged children in the Or-ange County area. The men involved in Roosters Foundation are active and close, which is reflected in their successful charita-ble efforts. The competition is minimal because there are few organizations with the same qualities. With this idea, The Roosters has a huge opportunity to create awareness and focus on its true purpose rather than any potential competitors.

From its beginnings 1974 to 1977, the social and charity activities continuously increased to such proportions that someone suggested that they incorporate as a Mutual Benefit Corporation, similar to a college fraternity. This would limit liability and allow certain tax deductions. They got the name Roosters from the English word for Chanteclair. The name was adopted and Roosters was incorporated on February 16, 1977.

The Roosters are a very unique foundation in the sense that they are a 501-c-3 tax-exempt charity that benefits other chari-ties. They have never been faced with any legal problems or issues. Their membership is always at ninety or higher. Although they have a high number of members, The Roosters sometimes struggle with getting all their members to actively participate and volunteer. Only thirty percent of Rooster members consistently are involved in volunteering, hold positions or head char-itable events. At the beginning of Roosters existence, they did many charitable activities but there was more of an emphasis on the social aspect of the organization. Today, Roosters’ emphasis has changed. Although they do identify themselves as a social organization, they place charity and giving back as its first and foremost priority. They used to solely give grants to chil-dren’s charities. Now they have two types of grants that they give, the second being focused on education. Some details have changed over the years but Roosters still has the same goal, to assist and make a difference in the lives of children in Orange County.

SWOT ANALYSIS

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Strengths:

Connections/Networks, Social atmosphere, Commitment to service and their community, programming, grantdistribution

Weaknesses:

Lack of marketing materials, outdated website, poor media communications,no social media strategies

Opportunities:

Most successful social/charitable organization in Southern California, build partnerships with more charities, gain local spon-sors, receive media atten-tion and press coverage

Threats:

Cutting out the middleman (direct donations), organizational apathy, other non-profits

Core Opportunity:

If The Roosters does not re-brand and reposition its organiza-tion they won’t be able to capitalize on the donations and media attention vital to propel their organization forward.

SITUATION ANALYSIS

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In 2011, The Roosters raised $300,000 for their partnering charities (see next page).

The Roosters host several events that appeal to various audiences as well as make a significant impact in the Orange Coun-ty community. Success lies in their ability to attract donors from all walks of life. Recently, The Roosters held their third annual Golfing for Kids charity event. Beginning with a luncheon, the outing offers golfing inclusive golfing packages and a helicopter ball drop contest. In this contest individually sponsored balls are dropped from a helicopter around a designated pin. The first ball in the hole or closest to the hole wins the $1,000 grand prize. The Golfing for Kids program brings in many Orange County donors and raises a large amount for local charities. One of The Roosters’ cornerstone events is their Annual Holiday Food Drive, which fed 32,000 children and families in the Orange County area in 2011. Targeting corporate sponsors and involving local community members and volunteers makes this event an annual success. Lastly, The Roosters partner up with local wineries to put on Passport to Wine, a food and wine celebration at the Old Ranch Country Club. This charity effort brings a different eche-lon of philanthropists together giving them an experience that accumulates a large final contribution to the aggregate distributed to The Roosters’ beneficiaries.

SITUATION ANALYSIS

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Breast Cancer Angels is to provide financial and emotional assistance for women and their families as they are going through breast cancer treatment. R.E.A.C.H. Youth Foundation is to respond, educate, assist, challenge, and help youth and parents by providing programs and services to strengthen their overall health and well being Roosters Foundation Food Drive providing meals to over 32,000 homeless and displaced children and their families throughout Orange County over the holidays. Wish Upon A Cure. The Foundation is named for David Campbell, a red-headed little boy, who, at 3.5 years old, died from a disease called Leigh’s Syndrome. Leigh’s Syndrome affects the important areas of the brain that control breathing, eyesight, appetite, blood pressure, and the ability to walk. Western Youth Services is a community-based nonprofit agency dedicated to re-defining mental health. In existence for more than 35 years, WYS has served more than 200,000 children and families in Orange County.

Grandma’s House of Hope is designed to provide services, programs and afford-able housing to under serve and under privilege persons in Orange County. Child Share has found foster or adoptive families for over 2,400 abused, aban-doned and neglected children.

Friendly Center is a comprehensive family and community resource center dedi-cated to improving the lives of children, adults, and seniors by helping them move toward self-sufficiency through immediate aid and a variety of educational and life skill programs.

CAST (Child Abuse Services Team) utilizes Prevention Center advocates to work with victims of child abuse on adjusting to a normal state of being. Kristie’s Foundation provides assistance, support and cherished moments to criti-cally ill children and their families. Fristers provides support to teen moms and their children. Art 4 Kids supplies art materials for children in distress Crime Survivors is committed to serving the community by being an advocate and resource for crime victims and their families. Olive Crest is dedicated to preventing child abuse, to treating and educating at-risk children, and to preserving the family

Child Abuse Prevention Center is the county’s leading organization focused exclu-sively on the prevention of child abuse.

Oralingua School for the Hearing ImpairedTo immerse children who are deaf and hard of hearing in a language-rich environ-ment that promotes listening skills, spoken language, problem solving and social interaction while supporting their families who share those goals. California Children’s Rehabilitation FoundationImproving the quality of lives of children and their families with rehabilitative needs.

Various Clients Served:


THE PLAN

POST UP!

PART ONE

KEY PUBLICSCharities Working with Children in Orange County

Disadvantaged Children in Orange County

Potential Sponsors

These charitable organizations offer assistance to disadvantaged children in Orange County, which is The Roosters’ primary concern and focus. This key public is important because it helps foster the direct impact with the community. The Roosters’ goal is attainable with the commitment to these charities. This key public is already giving and serving in the community and therefore aware of the issues disadvantaged children face. Partnership with The Roosters is mutually beneficial and should be considered for the future. These charitable organizations offer assistance to disadvantaged children in Orange County, which is The Roosters’ primary concern and focus. This key public is important because it helps foster the direct impact with the community. The Roosters’ goal is attainable with the commitment to these charities. This key public is already giving and serving in the community and therefore aware of the issues disadvantaged children face. Partnership with The Roosters is mutually beneficial and should be considered for the future.Self-Interest: With increased funding comes increased aide for these groups. Connecting with The Roosters helps connect with more of the general public and enhance reputation of the charity, more prominence within the Orange County community. Influentials: Supporters, volunteers or employees, community leaders, donors are influence these not for profit organizations.

This key public is the reason for Rooster’s involvement in the Orange County community. Not only are children in Orange County hungry, but they are also dealing with other mental, emotional and physical disabilities. Although The Roosters initially started as a social unit having fun together, it has evolved into an organization with 100 men dedicated to helping children in Orange County. This key public is crucial to reach because children in Orange County should understand that The Roosters is a special organization that genuinely cares for every child. Demonstration of this commitment is seen in their philanthropic work from its golf tournament, which raises money to the Christmas food drive that directly gives back during the Holiday season. Self-Interest: To find the best care and help from charities and organizations in Orange County. Children in need in OC have issues that can be alleviated with aide from The Roosters. Influentials: This public relies on parents, donors and volunteers to receive as much help as possible.

The Roosters has found success through its various charity events, in a large part due to their ability to build community partnerships. An example of this can be seen through its partnership with Gelson’s supermarket at their Annual Food Drive. A few opportunities for The Roosters can be indentified with its Golfing for Kids tournament. There are a lot of companies related to the golf world that would make ideal partners or sponsors for The Roosters. As for The Roosters’ Annual Food and Wine celebration, community outreach can be greatly improved to include local restaurants and wineries.Self Interest: A partnership with The Roosters not only does the community good, but it is a great public relations and community outreach opportunity for the potential sponsors. Influentials: Current corporate, community and personal sponsors are all influential to these potential groups, as well as current Roosters’, their families, and personal connections.

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GOALS & OBJECTIVES

Goal

To raise awareness and gain recognition for The Roosters among local Orange County community members and corporations, in order to raise funds and therefore be able to distribute more grants.

Objectives

1. Create two or more pieces of literature to provide to media writers for 2013. 2. Gain acknowledgment in four or more Orange County business journals.3. Receive media coverage in three or more news publications in Orange County for Rooster’s Annual Food Drive by the beginning of December.4. Encourage at least 30 members to become citizen journalists, spread Roosters’ message through their personal social media accounts and personal networks by December 16, 2012.5. Identify a creative outlet for packaging information. This should be something out of the box that no other non-profit has, and will require a creative brainstorming session. This should be available by January 2013.6. Create a total kit, that includes both the creative outlet and informational brochure, while adding an inter active and immediate response component to the packaging by December 6, 2012.

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STRATEGIES & TACTICS

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1) Develop and enforce rules or guidelines for required member participation.2) Hold mandatory monthly dinners or luncheons at members’ houses or restaurants to brain storm ideas, speak opinions, and fully understand where the organization is going.3) Require engaging attendance and assistance for members to at least half of Roosters annual events.

Motivate current and potential Roosters members to actively participate in activities, events, and spreading knowledge of the foundation’s purpose and future goals.

Strategies

Tactics

COMMUNICATION CONFRIMATION TABLE

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KEY PUBLIC SELF INTERESTPRIMARY

MESSAGES INFLUENTIALS OBJECTIVES STRATEGIESTACTICS &

TOOLS

Previous and current charities

New charities and donors

Raising money for the organization, working together to help disadvantaged children in Orange County, connect with more of the general public and enhance reputation of the charity, more prominence within the Orange County community

Gaining partner-ships with busi-nesses and organi-zations that share similar altruistic values, as well as have a reputation that would benefit the positioning of The Roosters.

I am a Friend of the Fence.

Post Up! Become a Friend of the Fence

Charity CEOs, Or-ange County Donors, Members with con-nections to charities and causes.

Orange County busi-nesses, businesses with headquarters located in Orange County, business owners, entrepre-neurs, OC socialites and donors

Expand the involvement with local Orange County charities.

Attract new donors who are passionate about partnering with The Roosters.

Focus on a member to charity contact. Create more mean-ingful relationships and ways for mem-bers and charities to interact. Solidify our place as the “first responder” a charity turns to

Develop a creative PR that better de-scribes and embod-ies the purpose of the Roosters. Gain attention and noto-riety in the Orange County community, attract the attention of local businesses.

oHave each member ac-tively adopt a charity. oHave the charities catego-rized by type.oCreate support groups for the members to share about what they’re doing with each of their charities. oHave rewards and incen-tives to members with the most contact. oCreate more information for the charities about what the Roosters do.

oHost a meet and greet event for potential do-nors.oCreate better marketing materials with informa-tion and clean, creative design. oHave monthly mailers to solicit new donations. oMail brochure

CALENDAR

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CALENDAR

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BUDGET

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BUDGET

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EVALUATION

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Objective 1: Receive media coverage in three or more news publications in Orange County for Roosters Annual Food Drive before event - December 16, 2012.

• Create media coverage recap of Roosters Annual Food Drive 2011• Encourage members to become citizen journalists, spread Roosters’ message through their personal social media accounts and personal networks by December 16, 2012.• Track media outreach for Roosters Annual Food Drive 2012• Record all media hits before and after Roosters Annual Food Drive 2012 • Submit PSA’s to local radio and news stations starting on Dec. 1 and running up until the event on Dec. 16• Contact the OC Register to try to get news coverage before and at the food drive.

Objective 2: Unite the 100 Roosters men by having one common goal of helping children in Orange County.

• Maintain a Facebook group with all 100 members involved. This will include everyone in Roosters and make them feel apart of something beneficial. • Have three brainstorming sessions to include the volunteers when it comes to decision-making of potential events that Roosters might be interested in partaking in.• Require all members to be involved in Roosters philanthropic activities, along with an outreach to one local charity or community member.


COMMUNICATIONMATERIALS

POST UP!

PART TWO

CALENDAR

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LOGO REDESIGN

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ROOSTERSFOUNDATION ORANGE COUNTY ROOSTERS

These new logos were designed for the re-branding of The Roosters Foundation. The roost-er graphic remains the same, but is now paired with a new color palette and font scheme.

The color green was preserved with the addition of color or-ange in hopes of reinforcing its identity and relationship with the Orange County community.

The primary font that used for “Roosters” is modern no. 2. The aim was for it to capture the professionalism and class that is associated with The Roosters, while the color scheme gives the logo a sense of welcoming and accessibility.

BUDGET

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BRAND IDENTITY GUIDE

19

R RR RR

R RR RRr rr rrr rr r r

P PP PP p pp pp

CALENDAR

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WEBSITE

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FOUNDATION ORANGE COUNTYROOSTERS

ABOUT US OUR CHARITIES MEMBERSHIP EVENTS NEWSROOM DONATE

POST UP!

become a friend of the fenceand protect the children in your backyard

Orange County Charity for Disadvantaged Youth

The Roosters is a charity and social organization, consisting of 100 professional men, with diverse backgrounds, from the greater Orange County area of Southern California. Each year, we raise hundreds of thousands of dollars for disadvantaged children.

DONATE NOW

and help feed a hungry child in Orange County

The new website will include a welcoming and easy-to-use interface with a focus on the mis-sion and purpose of The Roosters Foundation.

The navigation tabs will be consolidated to the following sections: about us, our charities, mem-bership, events, news-room,and donate.

In addition, the Post Up! campaign will be inte-grated on to the landing page.

BUDGET

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SOCIAL MEDIA

21

Today, social media is one of the most effective ways to reach out to the public. We advise the Rosters to initially focus on Facebook, Twit-ter and LinkedIn in order to grow and gain public and media attention.

Facebook- Increase frequency of posts and activity- Post content, update statuses or share photos at least - Post images of members at meetings, socials and community events- Post pictures and testimonials from volunteers- Post print materials and information about upcoming events- Highlight a member of the week featuring a member who goes above and beyond the average participation levels

Twitter- Follow local influential journalists, community leaders and other charities - Provide followers with a live feed of tweets during events- Use as a platform to educate the public on the positive change the Roosters are creating in Orange County

LinkedIn- Use members’ already established professional networks to build credibility in the community- Create a professional account for the Roosters so members can link to the page

CALENDAR

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DIRECT MAIL

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FOUNDATION ORANGE COUNTYROOSTERS POST UP!

The Roosters Foundation222 Michelson Suite 300

Irvine, CA 92612

become a friend of the fence

Backyard BBQproceeds will benefit

disadvantaged children in your backyard

Sunday, March 3rd 2pm

Join us at our community

to RSVP :email [email protected]

for more info: visit roostersfoundation.org

A postcard will be sent out to zip codes in Orange County inviting individuals to attend The Roosters Backyard BBQ community event. This communication effort is intended to launch and establish awareness for the Post Up! campaign.

BUDGET

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POSTER

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ROOSTERS

help spread holiday joy in the orange county community!

GIVE the GIFT

ANNUAL FOOD DRIVE 2012

of aHOLIDAY MEAL!

FOODBANK

Dec 16

SECONDHARVEST

9am-1pm

www.roostersfoundation.org

This advertisement will be used to promote The Rooster’s Annual Food Drive.

Its main purpose is to build awareness for the event, targeting families and community members who could potentially get involved.

The advertisement will be shared through out Orange County in local businesses, community centers, coffee shops, and grocery stores.

CALENDAR

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NEWSLETTER

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THE CROW

This Issue:Message from the President, pg 1

Mark your December calendar, pg 2

Annual Food Drive Info,pg 3

35 years of friendship & community service

Volume 35 Dec 2012

What a year The Roosters have had!a message from the presidentAs members of this great organization you should be proud of your accomplishments. Here are a few to share with friends and associates who are looking to be a part of something that makes a huge difference in their own community: -Over 85% of the monies raised by Roosters go to grants that support children at risk or in need. -Our Food Drive and Mobil Pantry will feed over 30,000 people this year and in the first quarter of 2013. -The Mobil Pantry will be a staple of the Roosters for years to come and feed people not only during the holidays, but during the year, when charitable giving does not have a holiday surrounding it. -Our inaugural year of the Education Fund granted $100,000 to qualified charities in Orange County. These grants touched nearly 2,000 chil-

continued on pg 2...

Roosters Creed

Mission Statement

An organization that stands for friendship, fellowship, charity and good times. It stands for busy, worldly men who take the time to give those less fortunate a helping hand. It stands for warmth,

To facilitate and encourage lifelong friendships while per-forming charitable works on behalf of children in need.

FOUNDATION ORANGE COUNTY

ROOSTERS

A newsletter will be produced month-ly and sent out to active members, families, and community partners, including charities.

BUDGET

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BROCHURE

25


Orange County Charity for

Disadvantaged Youth


ROOSTERS

222 Michelson Suite 300Irvine, CA 92612

Office:714-637-3064

Cell: 714 345 0714

POST UP!become a friend of the fence

Become a friend of the Roosters

Fence Foundation and protect

disadvantaged children from

the threats in our own backyard.

Each charitable organization

supported by Roosters Foun-

dation acts as a fence post.

This fence blocks out the hard-

ships disadvantaged children

face. As The Roosters organiza-

tion grows, so does the fence.

Who We Are

The Roosters is a charity and social

organization, consisting of 100 pro-

fessional men, with diverse back-

grounds, from the greater Orange

County area of Southern Califor-

nia. Each year, we raise hundreds

of thousands of dollars for disad-

vantaged children. February 2011

marked the 34th year that the Roost-

ers have been active in philanthropy

and outstanding community service.

CreedAn organization that stands for

friendship, fellowship, charity and

good times. It stands for busy,

worldly men who take the time to

give those less fortunate a help-

ing hand. It stands for warmth,

strength and shared laughter.

Mission StatementTo facilitate and encourage

lifelong friendships while per-

forming charitable works on

behalf of children in need.

Charitiessome of our partnering charities

R.E.A.C.H. Youth FoundationWish Upon A Cure

Friendly CenterChild SHARE

Kristie’s FoundationArt 4 KidsOlive Crest


A brochure will be created to provide information on The Roosters Foundation coinciding with the Post Up! Campaign. The brochure will be target-ed towards potential charities and sponsors.

CALENDAR

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P.S.A.

26

Use: IMMEDIATERadio: 25 secondsAgency: The Roosters Title: “Holiday Food Drive 2012” The Roosters’ annual Holiday Food Drive will be held on December 16, 2012 from 8 am to 1 pm. The Roosters, Second Harvest Food Bank and 250 com-munity volunteers will pack over 4,000 boxes loaded with turkeys, sundry food items and toys which will be distributed to families throughout Orange County. Go online to http://roostersfoundation.org/food/ to contribute to the cause, which benefits children and families in your backyard.

The campaign will highlight The Roosters upcoming Annual Holiday Food Drive in order raise awareness of the contributions The Roosters make in Orange County as well as encourage community members to get involved and become a friend of the fence.

BUDGET

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SPOKESPERSON BIO

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Randy Fine, President

As the current president and member for many years, Randy Fine is the perfect spokesperson and brand representative for The Roosters. With a B.A. in Political Science from UC Santa Barbara, a post Graduate degree from the London Academy of Music and Dramatic Art, and a Graduate degree in Law from Western Sate University. His educational background and ambition lead the way into his successful career. Randy has experience in a variety of professional fields such as business management, budget and finance, sales opera-tion and planning, account management, client relations, training and development and others. Starting off as a entrepreneur in a family business he continued his career path with a variety of different businesses before opening his own Tele Communications firm which he is now the president of. Over the years Randy has been recognized and nominated for several business awards and accolades. He also has an extensive background in volunteer service and charity involvement. Randy’s combination of business and foundation experience makes him the quintessential spokesperson for The Roosters. He represents everything The Roosters are and hope to be as they continue to grow in the future.

With a focus on strengthening the relationship between The Roosters and the Orange County community, it is crucial that The Roosters have a spokesperson leading the way. As President of The Roosters, Randy Fine is the man for the job. Randy brings a strong charismatic face to the organization that is necessary if it hopes to build awareness and gain recognition. The spokesperson bio will be included in the press kit in order to pro-vide the meida with more nformation.

CALENDAR

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NEWS RELEASE

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POST UP!ROOSTERS 222 Michelson Suite 300

Irvine, CA 92612Office:714-637-3064 Cell: 714 345 0714

friends of the fence

FOR IMMEDIATE RELEASE

Irvine, Calif.- The Roosters of Orange County will host their annual Food Drive on Dec. 16, 2012 from 8 a.m. to 1 p.m. at Second Harvest Food Bank.

With the help of spouses, children, grandchildren and 250 community volunteers, the Roosters will pack over 4,000 boxes loaded with turkeys and sundry food items plus toys for the children. Each box will feed a family of 8 and delivered to needy families throughout Orange County.

“When we lift the spirit of a family, it is our hope that this will help in the process of becoming a productive member of society and lend in a joyous celebration of life,” said Randy Fine, President of The Roosters. “It is our hope that the box of food donated by the Roosters will renew a family’s spirit during the holiday season.”

This year, The Roosters will coordinate its efforts with 40 different non-profit agencies that will pick up and distribute the food boxes to those less fortunate during the holiday season.

For over 32 years, The Roosters have been reaching out to those less fortunate. Last year, they packed 3,500 boxes of food, and donated them to local area organiza-tions, including, The Salvation Army, local Boys and Girls Clubs, and area churches.

The Roosters host three major charity events each year and give thousands in grants back to local Orange County non-profits. They host a golf tournament every fall and a wine event in the spring. There is a special focus on giving on organizations in Orange County that help children under the age of 18.

The Roosters accepts donations for their food drive on their website. To volunteer or find other ways to help, visit http://roostersfoundation.org/food/.

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BUDGET

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FEATURE ARTICLE

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OC’S BEST-KEPT ‘PHILANTHROPIC’ SECRETIrvine-based philanthropic organization is devoted to benefiting local charities that work with needy and at-risk children.

The Roosters Foundation of Orange County isn’t chicken about raising money. A group of 100 professional men, The Roosters hold annual charity events that raise awareness and bring in donations for lo-cal Orange County non-prof-its that focus on outreach to underprivileged youth. In July, at their Second Annu-al Food Bank, the Roosters awarded over $135,000 to 16 local charities. The beneficia-ries included Laura’s House, Project Cuddle, and the Friendly Center.

This September the Roosters hosted their 3rd annual Golfing For Kids event driving in $17,000 towards their annual grant fund. One of the high-lights of the fundraiser in-cluded a Helicopter Ball Drop. Participants purchased golf balls that were dropped from a helicopter and the person whose ball found its way in the hole won a $1,000 dollars.

The Rooster’s success, in large part, is due to their ability to secure sponsors, build partner-ships and involve the commu-

nity through their philanthropic endeavors. While the Rooster’s charitable efforts have managed to stay under the radar, the Roosters plan to create more awareness for their cause.

“We’ve never been concerned with recognition or media attention, but we realize that it might be time to create a buzz for The Rooster’s if we hope to better en-gage the community, said Randy Fine, President of the Roosters Foundation.”

For more information on the Roosters Foundation, go to roost-ersfoundation.org

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MEDIA ALERT

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FOR IMMEDIATE RELEASE: October 24, 2012WHO: The Roosters will host an annual food drive on 16 December for children in need in Orange County.

WHAT: The Roosters with the help of spouses, children, grandchildren and 250 community volunteers, will pack over 4,000 boxes loaded with tur-keys, sundry food items and toys for the children of Orange County. Each box will feed a family of 8 and will be delivered to needy families through-out Orange County.

WHERE: The Second Harvest Food Bank of Orange County8014 Marine Way, Irvine, CA 92618

WHEN: Sunday, December 16, 2012. 8:00 am – 1:00 pm

WHY: For over 32 years, The Roosters have been reaching out to those less fortunate. The Roosters Foundation coordinates its efforts with 40 differ-ent non-profit agencies that will pick up and distribute the food boxes to those less fortunate during the holiday season. The box of food donated by The Roosters will renew a family’s spirit during the holiday season. This will help in the process of becoming a productive member of society and lend in a joyous celebration of life.

MEDIA INTERVIEWS: To schedule media interviews after the event, please contact Jon Giberson at 714-637-3064 or [email protected]

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MEDIA PITCH

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Subject Line: The Roosters: Feeding Orange County Children During This Holiday Season

Dear Editor,

I represent The Roosters of Orange County, a unique non-profit social organization comprised of 100 men whose mission is to help disadvantaged children in Orange County. The Roosters is one the highest “per capita” charity organizations in Orange County - 100 men raising 250,000 dollars to distribute to local charities.

The Roosters is hosting its annual food drive 8 am to 1 pm at Second Harvest Food Bank in Irvine on December 16, 2012. During the food drive, thou-sands of boxes of food and other items will be packed and distributed to several local charities, including Blind Children’s Learning Center, Boys & Girls Club of Anaheim and of Tustin, Salvation Army, and many more.

I hope you can support The Roosters by featuring the Annual Food Drive in your news publication. The event is ideal for photos and videos.The link below offers additional information on the 2012 event, as well as photos from last year’s food drive. Please let me know if you need additional information. The Roosters’ Annual Food Drive 2012: http://roostersfoundation.org/food/

For more information on The Roosters, please feel free to visit these additional websites or contact Food Drive Chairman, Jon Giberson, at [email protected] or 714-637-3064:

All the best,

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PRESS KIT COVER LETTER

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Dear Community Partner:

The Roosters, a non-profit charitable organization, is comprised of professional businessmen that donate to disadvantaged and at risk children by supporting public and private programs. The Roosters has been active in philanthropy for 34-years and were honored by the Orange County Board of Supervisors, the California State Senate, United States Congress, and the Governor of California for “outstanding” community service.

Our goals are:

o To provide aid and assistance to disadvantaged children in Orange County.o To partner with local not for profits to better serve the community. o To raise funds for this cause with the help of local businesses and donors. o To provide a social environment that is collaborative and productive for members.

This packet you have received will inform you on the programs and benefits that The Roosters can provide with partnership. Enclosed you will find a detailed brochure describing our organization and its benefits. If you would like more information please call 714-637-3064, or email [email protected].

Sincerely, Randy FinePresident, The Roosters


POST UP!

PART THREE APPENDIX

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PRIMARY RESEARCH

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Interview with President Randy Fine

What is the current state of Rooster’s Foundation (membership, upcoming events/fundraisers, future plans, etc.)What characteristics of your company do you feel make it unique? How do you differentiate yourself from other social and non-profit organizations?Membership varies from year to year but Roosters are always at 90 men or higher. Currently, their membership is at 97 men. The Roosters do not have a cap at 100 but they usually do not exceed that. Roosters do not want to be seen as elitist but they are a unique group of professional men who have passions for friendship, service, charity and fellowship. When welcoming new mem-bers, the Roosters look for men who have the time and passion to give back and serve others in their community.

The Roosters face the same problem that most organizations have which is member involvement. Only a small group of mem-bers serve on the board of directors, take leadership positions for charity events and volunteer to work at Rooster events not just attend. Only thirty percent of Rooster members actively participate while the other seventy percent is only occasionally involved and attends events primarily for the social aspect.

Every second Thursday of the month, the Roosters gather at Gulliver’s restaurant by John Wayne Airport for a luncheon. Other monthly activities include a board of directors meeting and a social event. The Roosters also have seasonal events such as an annual golf tournament, holiday food drive, a family holiday Sunday brunch, a wine and food celebration, a black tie affair and more.Roosters is a non-profit pass through charity, meaning they gather donations and raise funds to then give grants to other non-profits in Orange County. When giving grants, Roosters looks for charities that meet several stipulations. They give to chari-ties that are 501-c-3 non-profits specifically benefiting children and that are not nationally funded. For many of their grants recip-ients, Roosters is their only or main source of funding. Roosters looks to be a “big fish in a small pond” and therefore make a big difference in Orange County.

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What public relations or marketing activities do you currently do? How effective do you feel that your marketing/pr plan has been up until this point? Do you utilize social media?A big priority for the Roosters is to step up their public relations and marketing activities. They have a newsletter called The Crow. It goes out to members, newspapers, donors and honorary and past members. Roosters admitted that their public relations and marketing efforts are lacking and want to take action to increase their activity. They do utilize social media on occasion. A mem-ber’s wife manages their Facebook account. They also have videos posted on YouTube. However, they struggle to bring public attention to their resources.

In what ways do you hope to further develop the Rooster’s public relations and marketing efforts?A big priority for the Roosters is to step up their public relations and marketing activities. They have a newsletter called The Crow. It goes out to members, newspapers, donors and honorary and past members. Roosters admitted that their public relations and marketing efforts are lacking and want to take action to increase their activity. They do utilize social media on occasion. A mem-ber’s wife manages their Facebook account. They also have videos posted on YouTube. However, they struggle to bring public attention to their resources.

What percentage of your income comes from those who pay for services? How do you receive and distribute donations, grants and other services?The Roosters income comes from many different sources. Their fundraising events are the where a large sum of their funds comes from, especially the Black Tie event. Members are also contributors. They mostly target outside independent business people and companies. Approximately seventy-five percent of the Roosters funds come from outside sources.

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What are the primary challenges that the Rooster’s Foundation is facing right now?

Currently, the Roosters are trying to overcome several challenges. One challenge is the economy. With the state of the economy people have less of a disposable income; therefore they give less or not at all. However, they are seeing upwards trends within the past several years. They also have found themselves trying to think of innovative ideas to compete and set themselves apart from other non-profit foundations in Orange County. Orange County is a relatively small community with many non-profits trying to raise money and make a differ-ence. After seeing the success of their Black Tie event and Food and Wine Celebration, other charities have adopted similar ideas. This makes it difficult for the Roosters to attract more attendees and donors. Another challenge the Roosters are working towards defeating is infiltrating the corporate market. There are a plethora of local Orange County corporations that the Roosters want to partner with such as Oakley, Quicksilver, Billa-bong and others.

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Interview with Board of Director, Vice President Jeff ScheibnerJeff is the vice president of Rooster’s Foundation. In terms of the current status of Rooster’s Foundation, Jeff believes member-ship is okay. In the 90’s, membership could go all the way to 110 men. He states that Rooster’s Foundation differentiates itself from other social and non-profit organizations by being unique. This is because the foundation is more “social” than most or-ganizations. There are genuine friendships among Rooster’s members. Jeff believes that Rooster’s Foundation is a true “pass through”. With this comment, he explains that 98 percent of money raised goes to charities it supports. In addition, Jeff touched on the fact that there is one person who is paid a nominal salary for her charity event coordination.

Jeff thinks the strengths of Rooster’s Foundation are the contacts and those that really care. He believes the weakness of Roost-er’s is the 70/30 rule. This rule means 30 percent of the organization doing all the work.

In terms of the current public relations and marketing for Rooster’s Foundation, Jeff explains there is not much going on. He says this is why Rooster’s needs Chapman’s assistance. He addresses there is not much social media for the organization. Also, the general public does not recognize the goal of Rooster’s Foundation. He explains Rooster’s Foundation needs to be the organiza-tion that people say, “That’s the guys that really give back to the community and they really support Orange County children”.Jeff hopes to develop a brochure to hand out to the public. He says the organization would love to be in the popular periodicals that reach corporate businesses, such as the OC Business Journal. The only downfall of the OC Business Journal is advertising is very expensive and Rooster’s Foundation cannot do that. Most of all, Jeff believes the organization needs ideas that are not ex-pensive since it is a non-profit and the money raised is going to the children of Orange County.

Jeff explains Rooster’s receives and distributes donations through its events. He points out the silent and live auctions. In addi-tion, he says the organization accepts grant forms to be qualified by its charity committee. Rooster’s Foundation distributes the money to charities in various ways. Jeff says Rooster’s recently had a luncheon and gave money to over a dozen charities ap-proved. Jeff wishes Rooster’s had publicity for the event.

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Interview with Board of Director, Secretary John Hinson

John is the secretary and treasurer for Rooster’s Foundation. Jeff believes the challenges Rooster’s faces are how to make the events better quality and how to obtain greater participation and publicity. He wants to get more people involved and make businesses knowledgeable of Rooster’s Foundation.

In terms of the organization’s biggest threat, John explains the threat as competition from other charities mim-icking Rooster’s culinary event. This event involves competing for the chef’s attention and Rooster’s needs to stand out. On the other hand, John thinks the biggest opportunity is the corporate market. The corporate market includes companies needing to make charitable contributions to reduce taxable income. He explains Rooster’s needs to approach them in a viable way.In order to gain media attention, John says this is why Rooster’s needs Chapman’s help. He thinks Rooster’s Foundation cannot afford 5,000 dollars a month for a media “blitz” by a professional public relations company. Rooster’s needs help in a less obvious way. John believes there must be avenues.

John explains the aspect that should be exploited most is how Rooster’s was the highest “per capita” charity a couple years ago. This scenario was important because it was less than 100 men garnering 250,000 dollars to give away. John wants the key message to be spread throughout the general public. This particular key mes-sage is in the Rooster’s Foundation creed. John stands by the fact that Rooster’s is a group of independent men giving to those less fortunate.

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Interview with Board of Director, Public Relations Chair Steven Smith

Steven is the current public relations chair for Rooster’s Foundation. He believes the effectiveness of this year’s public relations has been mediocre. This is his first venture to a large market exposure.

Steven has written articles to numerous Orange County lifestyle magazines and has had several articles print-ed. Unfortunately, he does not have the knowledge base to use electronic media. He still uses yellow tablets to write. Steven jokes and says he has evolved from stone. He developed a prototype brochure and presented it to the Board of Directors last month.

Furthermore, Steven explains he had no clear indication on what Rooster’s wanted next. For the last golf tour-nament event, he sent out 100 letters. The list ranged from OC Business Journal, corporations, executives, real estate companies, attorneys, Orange County car dealerships, and “small businesses”. The list was composed of contact information and documentation saved by Rooster’s Foundation. Steven says that three organizations responded with raffle items for the gold tournament event. In all, Steven thinks he was not successful with this type of communication because he could not even generate a letter of “no”.

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Orange County

Orange County does not have any organizations similar to that of The Roosters. While United Way of Orange County does mobilize its members in a similar way, it does not have an exclusive membership process like The Roosters. Much of The Roosters’ success is attributed to its ability to maintain a loyal and active membership. With an organization of 100 members, Roosters are able to stay more connected and are given the opportunity to take more ownership over their philanthropic events, auctions and fundraisers, and service projects.

In Orange County there are numerous organizations that address community issues related to underprivileged youth, 18 years and younger. However, The Roosters stands alone in the way it solely works with other non-prof-it organizations that serve underprivileged youth.

Orange County is home to numerous philanthropists who make yearly donations to various non-profits. The rend shows that more and more philanthropist are collaborating on projects to make more of an impact. The Roosters membership is made up of many of these local philanthropists. What is so attractive about an organization like The Roosters is that its members get to see where there money goes and the actual difference it makes in their local community.

These trends present the opportunity to focus on building relationships with local donors and sponsors that are particular about where there money is donated too. Since The Roosters works with local non-profits, partners are able to see the difference their philanthropic efforts are making. As a leader in the non-profit sector, The Roosters has the complete package to create a very effective awareness campaign.

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California

A plethora of non-profit organizations helping children under the age of 18 exist in California, few similar to The Roosters. The significant trends in research were primarily donations and recruiting volunteers for non-profit organizations helping children in California. In addition, it’s a popular trend for groups to raise funds by hosting charity events. The majority of service and social organizations in California selectively choose new members. The Water Buffalo Club, located in Los Angeles, seemed to relate the most to The Roosters, however, The Roosters is unique because it’s also a social organization for men. Not only does Roosters Foundation support charities assisting children in need, but the organization is also a social group in Orange County.

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National

The best example of a national non-profit organization for males that operated as a “pass-through” organization, or a non-profit that raises funds for other non-profits, was a fraternity. Most national fraternities have one main cause that they fundraise for and support, but then local chapters are allowed to raise funds for an organization of their choice in a local capacity.

Some fraternities, like Beta Theta Pi, do not have a nationally recognized non-profit that they fundraise for, and they allow local chapters to pick which organizations they would like to give to. Therefore, they are very much like The Roosters Foundation if it were to have a national reach. The Roosters Foundation is also similar to fra-ternities in their selective member criteria, and in that it is a social organization run by volunteer positions.

The main difference between national pass through organizations and The Roosters Foundations is size and alumnae base. The Roosters do not have an alumnae base because it’s a life-time club with the average age of its members at 52 years old. The recruitment process is limited because only 100 members may be in the orga-nization at a time, so it is based solely on word of mouth.

Fraternities and larger national non-profits have a huge advantage in that recruiting serves as a PR tool for their organizations, especially relation to name recognition and involvement opportunities. However, the Roosters are on par in the trends of types of events held, and they manage to fundraise a higher per member capita than most organizations of its type.

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Trade Journals

There are a small number of trade journals in the niche market of philanthropy and fundraising. The publications that do exist are subscription based and not accessible online. In the trade journals that are easily accessible The Roosters have yet to be mentioned. Most of the publications discuss best practices for running a successful nonprofit. The trend across all publications seems to be the importance of social media in promoting their foun-dations. Leadership and management are consistent themes, but the views on these subjects are varied. Some emphasize leadership as empowering others, while others focus on the need for management.

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International

Several other non-profits that have similar values and missions as The Roosters were discovered, while con-ducting research of international non-profits that benefit children specifically or other non-profits. Most of the organizations either are non-profits that act as middleman to help other non-profits or they focus on helping chil-dren by providing food or the means for an education.

Becoming a donor or volunteer was the most popular and most encouraged way to get involved with these or-ganization. Especially with international organizations, monetary donations from non-profits, trusts or individu-als are the most common way of contributing. Although non-profits that require membership were found, The Roosters separates its self by being a social and charitable non-profit with only a hundred male members.

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Social Media

National not for profits, have a great deal more social media than The Roosters. The Roosters has a Facebook page with limited promotions and a Youtube channel with only one video. Other organizations, such as Feeding America and the Second Harvest Food Bank, have huge followings because of how much social media they use via Twitter and Facebook. The Roosters can stand above the crowd by utilizing Pinterest to capture moments such as packaging boxes for hungry children in Orange County.

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LITERATURE ANALYSIS

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Through research of the Roosters’ literature, we discovered a lot about The Roosters as a charity organization but also as a social group. We also found interesting information about their image they convey to the public and how they currently appeal to the community. They base their prestige on the awards and accolades it has received, the amount of monetary funds they raise each year, the number of charities they distribute grants to, their outstanding service in the community and the quality of their members. All of these elements contribute to the impact they make on the Orange County area.

Although the content and information in their literature is very informative, it is a little out dated and lacking spark. We suggest they improve their literature by making it stand out more by incorporating more attention grabbing details.

The Roosters are a social and charity organization made up of 100 professional men of diverse backgrounds in the Orange County Area. The Roosters were incorporated on February 16, 1977. The main purpose and goal of the orga-nization is to assist the children of the community, while creating fellowship. The Roosters are a charity corporation that provides cost effective and efficient ways of fundraising with marketing advice and support from local children’s chari-ties and community groups. They have consistently been recognized for outstanding service in the community.

The Roosters position themselves as a unique organization that helps provide for other charities in the community by awarding grants to various children’s charities and by hosting community events such as their annual Holiday Food Drive. They are an organization that stands for a friendship, fellowship, charity and a good time. They do make it clear that along with being a charitable foundation, they are also a social organization. They describe them selves as “a rare blend of high-performance people- an interesting vital group that is exciting to associate with. They emphasize values such as warmth, laughter, strength, fellowship, service and global citizenship. This projects the image to the public that they are a group of elite men who enjoy socializing and giving to the community.

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Members of The Roosters suggest and recommend organizations in the community to receive grant applications. Each year they continue to raise more and more money resulting in them being able to give more grants. Some of the orga-nizations they support include ART4KIDS. Inc, the Boys and Girls Club of Buena Park, California Youth Services, the Friendly Center, Laura’s House, Project Hope Alliance of Orange, Second Harvest Mobile Pantry and many more. They pride themselves on being to support other charities that are also making a difference in the Orange County Area.

Their mission is to continuously donate hundreds of thousands of dollars to small local children’s organizations. They rightfully boast about the widespread media recognition they have received from the Orange County Board of Super-visors, the State of California and the United States Congress as one of the foremost men’s charity organizations in the United States. This once again promotes their elite status and their reputation. Although The Roosters’ members are donors, a large majority of their funds come from the events they hold, such as the Orange County, Food and Wine Celebration, Golfing for Kids- Charity Golf Tournament and the Holiday Food Drive. All their events create a lively atmo-sphere by combining social activities with charitable events.

The materials we reviewed such as pamphlets, brochures and the website are educational and informative but also very simple and plain. The website properly describes the organization, its members, the charities it supports, and the events they sponsor. However there is very little color on the website besides a green strip at the top of the page in The Roosters’ signature color. Their other literature lacks color and attention grabbing accents. There are a few pictures and videos but it seems outdated. They could benefit from sprucing up not only their website, brochures, pamphlet and other printed materials but also their image. The Roosters are an elite group of men with connections and a passion for service. They should emphasize their class and passion in a more modern and current way. Therefore, appealing to a younger crowd to become members and volunteers.

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1. “NEW COMMUNITY OF PHILANTHROPISTS EMERGE AT ORANGE COUNTY UNITED WAY.” Newsletter Signup. N.p., n.d. Web. 12 Sept. 2012. <http://www.unitedwayoc.org/new-community-philanthropists-emerge-or-ange-county-united-way>. 2. http://www.so-phis.org/3. Rotary Club of Irvine. Irvine Rotary Club, n.d. Web. <http://www.irvinerotary.org/>.http://www.irvinerotary.org/announcements/ciscas-annual-beach-party4. Rotary Club of Irvine. Irvine Rotary Club, n.d. Web. <http://www.irvinerotary.org/>.5. “Water Buffalo Club.” Water Buffalo Club. N.p., n.d. Web. <http://waterbuffaloclub.com/index.php?page=Home>.6. “Variety Children’s Charity of Northern California.” Children’s Charity of Northern California. Variety Childrens Charity, n.d. Web. <http://www.varietync.org/how-to-help>.7. “Kiwanis Club of Irvine - Irvine, CA - Community Organization.” Kiwanis Club of Irvine. N.p., n.d. Web. <http://www.facebook.com/IrvineKiwanis>.8. http://www.betathetapi.org/9. http://www.wegive.org/globals/how.asp10. http://www.nicindy.org/11. http://www.delts.org/12. Nonprofit Quarterly. 10 September 2012. Web. <http://www.nonprofitquarterly.org/>13. The Nonprofit Times. 10 September 2012. Web. <http://www.thenonprofittimes.com/managementtips>14. The Chronicle of Philanthropy. 10 September 2102. Web. <http://www.thenonprofittimes.com/management-tips>

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15. Charities Aid FoundationN.p., n.d. Web. <http://www.cafaustralia.org.au/>.16. Philanthropy Australia Inc.- Philanthropy AustraliaHttp://www.philanthropy.org.au/. N.p., n.d. Web.17. The Charlie Perkins Trust for Children and Students“The Charlie Perkins Trust.” The Charlie Perkins Trust. N.p., n.d. Web. 11 Sept. 2012. <http://www.perkinstrust.com.au/>.18. “HEIFER HELPS IN TIMES OF CRISIS.” Donate Animals to Poor Countries. N.p., n.d. Web. 11 Sept. 2012. <http://www.heifer.org/?msource=KK1F110074>.Heifer International19. “Children’s Health Initiative of Orange County” N.p., n.d. Web. http://www.facebook.com/pages/Childrens-Health-Initiative-of-Orange-County/12417256429651220. “Feed the Children.” N.p., n.d. Web. http://www.facebook.com/feedthechildren21. “Feeding America.” N.p., n.d. Web. http://www.facebook.com/FeedingAmerica22. “Second Harvest Food Bank of Orange County.” N.p., n.d. Web. http://www.facebook.com/SecondHarvestFoodBank

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