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MARKETING PLAN RADIO STATION  A radio station is a busi ness like any other business , conc erned with offerin g customers what they need at a price to make profits. There are several generic features that characterize radio stations. Radio stations sell time and access to markets. A saleable feature of a radio station is its format – the type of   programming it features and the style of presentation. Radio stations need to ascert ai n th emse lves that the ty pe of pr ogrammi ng an d th e st yl e of   presentation is a proper fit w ith the market served.  Who says the A!A "##!T students cann ot be creative and th ey are more int o bor ing stu ff $ We wil l fal sif y thi s statement we as A!A"##!T st udent are la unching a radi o stat ion whic h wi ll de fi ni tely red uce the communica tion gap among the students . The AR%&%A!' comment that they had never been so informed about the events being held at AR%&, now this will be done by the university radio station. 'tudents will now avail the opportunity of a positive interaction among themselves and the radio will actually prove that AR%& is not (ust the place for nerds, books and studies but one of the greatest happening universities in the town.

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