A Retailers Perspective on Auditing

Phil ShawHead of Technical Food

ASDA

Industry Perception of Technical

• Scientist to Enforcer

Industry Perception of Technical

• Prevention of Sales to Coach

Product Integrity

What is Product Integrity?

GETTING IT RIGHT FOR OUR CUSTOMERS

• SAFE, QUALITY and LEGAL product

• Must meet Asda Policies & be CONSISTISTENT

Safety ExamplesFood• Undeclared allergen, e.g. nuts in a product which

doesn’t have a nut allergy warning

• Microbiological Issues, e.g. Salmonella in a product

• Foreign Body related issues in product.

Quality Examples Food• Poor appearance e.g. mould in a batch of

cauliflowers

• Poor taste and smell e.g. supplier applies wrong baste mix to frozen turkeys

• Outside spec e.g. fat content in mince higher than spec

Legal Examples

• Incorrect descriptions/claims, e.g:

–Wrong weight

–Wrong meat content

–Wrong Country of Origin

WHAT’S THE COST?

STORES/AH

• Lost Hours

• Increased Complaints

• Withdrawals/Recalls

• Lost Sales

LEGAL

• Prosecution/ Enforcement Costs

• Compensation Costs

CUSTOMER

• Safety

• Lost Brand Reputation

• Lost Customer Loyalty

• Poor Availability

Where do we want to be?

ASDA Brand

Known and TrustedBrand

Loyalty

Relevantand

AppealingProducts

Provides Reassurance

DeliversSatisfaction

Repeat Purchase

Consistent Quality &

Safety

What happens to customer loyalty?

ASDA Brand

Known and TrustedBrand

Loyalty

Relevantand

AppealingProducts

Provides Reassurance

DeliversSatisfaction

Repeat Purchase

Consistent Quality &

Safety

The SOCIAL MEDIA Revolution

Europe’s most popular social networks

Brand Protection QUALITY

ISSUES NUTRITIONAL

LEGAL ETHICAL

ENVIRONMENTAL

Legal Liability: You could be held liable if you cant:

Demonstrate you’ve taken all reasonable measures to ensure legal requirements are met.

EVERYTHING!

What Products Does it Cover?

Endorsing the GFSI Standards.

a) Proactively working with the various external bodies in ensuring that the highest standards are being maintained within the various schemes.

b) Working with our suppliers to ensure that they are fit for the future and strive for excellence.

Working with the Standards

ASDA Brand Audit.

• Focus on the Compliance of the ASDA Brand policies.

• Focus on the Compliance of the ASDA Specifications.

• Trouble shoot issues following Customer complaints.

• Focus on issues relating to Product Quality.

Traceability Trail.CONSUMER

RETAILER RETAILER RETAILER RETAILER

M M M M M M M M M M M M

ING ING INGING

IP IP IP IPIP

F F F F F FF F F F F FF F F F F FF F F F FF

TOOLKIT

Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble Shooting Technical Issues

TOOLKIT

Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble Shooting technical issues

Product Compliance Challenge•Vertical assessment of policy implementation•Focus on one product•Review product files•Supporting packaging claim data•Challenge specifications and development process

TOOLKIT

Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble shooting Technical issues.

Product Compliance Challenge•Vertical assessment of policy implementation•Focus on one product•Review product files•Supporting packaging claim data•Challenge specifications and development process

Importer / Agent•Plug Gap in Due Diligence System•Support Crisis Management Process•Challenge HACCP scope•Develop Communication Systems•Ensure adequate resource

TOOLKIT

Technical Visit•Review HACCP•Tour Factory Follow Logical Flow•Preferable monitor Asda product or Process•Trouble Shooting Technical Issues.

Product Compliance Challenge•Vertical assessment of policy implementation•Focus on one product•Review product files•Supporting packaging claim data•Challenge specifications and development process

Importer / Agent•Plug Gap in Due Diligence System•Support Crisis Management Process•Challenge HACCP scope•Develop Communication Systems•Ensure adequate resource

Allergen•Support Inception of Free From Range•Clear Structured Risk Assessed Approach•Supplier and Materials Management•Factory systems and Handling•Personnel controls

Utopia for Audits in the Future

• Challenge suppliers to undertake an unanounced audit under the GFSI schemes within 2 years.

• Auditing continues to be an equal focus on Inspection and Documentation review.

• As Retailers we continue to act responsibly and ethically when looking at the impact of too many audits within the supply base.

Summary

• The future for robust auditing can only be delivered if all parties work together in striving for excellence. This excellence needs to be established within the Standards, Systems, Auditor’s, Retailers and other Stakeholders. The end goal is the same for everyone. Safe, Legal and Quality Food for our Customers.

Why we should never stop.