a second chance how to enhance your scratch product through second-chance drawings presented by:...
TRANSCRIPT
A Second ChanceHow to Enhance your Scratch Product
Through Second-Chance Drawings
Presented By:
Todd Greco – Colorado Lottery Scratch Product Manager
Ken Sabey, Director of Sales, HostWorks, Inc.
Overview
Pre-Second Chance Drawings
Mail-in, then Internet
Internet Second Chance Drawings Evolve
Success
Taking a Second Chance
• 1983 – Players sent in non-winning scratch tickets for a chance to spin a wheel to win $1,000,000
• Second-chance wheel spin drawings end with the introduction of Lotto in 1989
• Mail-in second-chance drawings return in September 2003 with the game Trucks and Bucks
• First second-chance Internet drawing held in August 2004 as part of the scratch game Coral Cash
Taking a Second Look at Second Chance Drawings
• Internet second-chance drawings evolve into a Family of Games promotional opportunity– Games associated with a similarly themed group of
games are entered into one drawing for a chance to win four to six $500 prizes.
• First Family of Games Internet promotion drawing takes place in January 2005 associated with the Luck series of games– $1 Bee Lucky– $2 Triple Luck– $5 Lucky Bucks
Seconds Are Not Enough• To expand the popularity of Internet second-
chance drawings – a new twist is introduced with the Holiday family of games in 2006– All games associated with the family of games are
included in one drawing– One ticket from the entries will be selected as the
winner– Each price point is assigned a prize value
• $1 -- $1,000• $2 -- $2,000• $3 -- $3,000• $5 -- $5,000• $10 -- $10,000
Seconds Turn Into Minutes• The success of the second-chance Internet
promotional drawings lead to thoughts of ending mail-in drawings all together – As of January 2008 top-prize second-chance
drawings still rely solely on the mail-in entry option– Players spent nearly $300,000 in postage to enter
top-prize drawings each year– The Colorado Lottery had to process and store in
excess of a million tickets each year– Drawings took several hours to complete – Security of the drawings was the main concern of
switching from mail-in to Internet top-prize second-chance drawings
Silver Seconds• In association with the
Colorado Lottery’s 25th Anniversary, a $10 game called Silver Celebration was developed
– Top prize of $25,000
– Provided a good opportunity to test Internet top-prize second-chance drawing with a relatively small prize amount -- $25,000
Overview
Data Center Security
Server Security
Receiving HASH Data
Testing
Entry Process
Drawing Process
Secure Environment
Data center security• Manned 24/7• SAS70 Controlled Security Procedures• Locked cabinets• Security cameras• Colorado Department of Revenue personnel
background checks• Yearly security audits
Secure Environment
Server security• Follow the manufacturer’s security standards for
the operating system and development platform• Dedicated firewall• Server and database access via VPN tunnels only• Access controlled at user level• Secure Socket Layers (SSL) used to encrypt data• Robust suite of anti-virus tools• Pro-active monitoring of the servers
Drawing Setup
Receiving the HASH data• Data is transmitted via an encrypted SFTP protocol
(must have key to connect)• Access limited to authorized personnel• Encrypted files uploaded to web server, then
unencrypted with the key• HASH data uploaded into database for specific
game over encrypted connection• HASH = plug a string into it, outputs a 32
character string back
Drawing Setup
Testing• Developer does initial test with non-active VIRN
numbers to verify it works• Lottery personnel conduct second level of testing
prior to sign-off on the game• Test entries are tracked and stored separately
from actual entries
Entry Process
Entering the Ticket Number• Player enters 2CD section of Lottery’s web site• Enters VIRN number from non-winning scratch
ticket• System does one-way encryption to HASH
algorithm to determine validity• If non-valid, user is presented with immediate
feedback on reason• If valid, entry is stored in entry table• Numerous failed attempts result in entry form
access being temporarily disabled for player
Entry Process
Entry Submission• Upon successful submission, player is provided
option to enter another ticket number• MyLottery player has option to review their 2CD
history when logged in or to opt-in to a weekly email summary
• All drawing entrants will receive an email notification revealing the winner of the drawing.
Drawing Process
Acquiring Entrants• Authorized Lottery personnel login into
Admin section of web site• Second level of dual logins required to access
Drawing system• Drawing team chooses a 2CD game from list of
available games, system provides output of total number of entrants
• Automated security audit performed on data to scrub for possible duplicate entries
• Lottery security performs data integrity check
Drawing Process
Winner Selection• Drawing team runs the drawing on a separate
stand alone automatic draw machine• Drawing team logs back into drawing system and
inputs the winning entrant’s number; system outputs that entrant’s contact information
• Drawing team now downloads copy of the entrants database
• Winner is contacted by Lottery personnel• Winner has to physically present the scratch
game ticket