a short introduction to graphic design - uiah.fiheidig/teaching/thesis_seminar_1_files/ts webi...
TRANSCRIPT
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GRAPHIC DESIGN
A Short Introduction to
Emmi Jormalainen
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Graphic design is the process and art of combining text and graphics and communicating an effective message in any type of visual communication.
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Rasmus Snabb
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Kokoro & Moi
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Robert Kalina
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BOOK DESIGN
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Idea
What is your message?
Who is your target group?
What kind of visual language
(pictures, photos, elements, type) can tell
your message and reach the target group?
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Book Design
* Cover > The first impact
* Page design (grid) > Tool for design
* Typography > Readability and visual style
* Variation > Keeping readers interest
* Well-made hierarchy > From big picture into
details.
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Work flow in book design1. Idea2. Decide book form, size and binding3. Make a grid margins, column sizes, guides4. Typographical decisions: fonts, settings for paragraph & character styles5. Test prints with 1–3 spreads
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Penguin Great Stars, Design by Stefanie PosavecGreen Metropolis designed by Gray318
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A General Theory of Love, John GallThe Great Perhaps, design by Jamie Keenan
Penguin Great Stars, Design by Stefanie PosavecGreen Metropolis designed by Gray318
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Single-column grid
The most basic page structure is the single-column grid.In this double-page spread, the inside margins are wider than the outside margins, creating more open space at the spine of the book.(Source: Ellen Lupton “Thinking with Type”)
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Multi-column grid
There are numerous ways to use multi-column grid. Left: one of the columns has been reserved for images and captions, and the others for text.(Source: Ellen Lupton “Thinking with Type”)
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Multi-column grid with horizontal anchor
A horizontal band divides a text zone from an image zone. An area across the top is used for images and captions. (Source: Ellen Lupton “Thinking with Type”)
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Modular grid
This modular grid has four columns and four rows. An image or a text block can occupy one or more modules. Endless variations are possible.(Source: Ellen Lupton “Thinking with Type”)
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Edward R. Tufte: Envisioning information
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Edward R. Tufte: Envisioning information
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A quick brown fox jumps over the lazy dog.
TIMES NEW ROMAN
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A quick brown fox jumps over the lazy dog.
IMPACT
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A quick brown fox jumps over the lazy dog.
COMIC SANS
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A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog.COURIER NEW
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A quick brown fox jumps over the lazy dog. A QUICK BROWN FOX JUMPS OVER THE LAZY DOG. GILL SANS
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A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the…HELVETICA
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A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog.ATMA SERIF
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serif typeface sans typeface “without serif”
A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog.
A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog.
k
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Readability in body text:* Serif typeface* 40–70 characters on text line* Enough leading (= line spacing) * Dark text on light background* Wide margins
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Edward R. Tufte: Envisioning information
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Example: The Lace Book
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A quick brown fox jumps over the lazy dog. A quick brown fox jumps over the lazy dog.
MENDOZA
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Group work (5 students in each group)1. Choose one of the books/magazines you brought2. Discuss about the publication: * Why it got your attention * Is there some interesting or eye catching element (photos, pictures, type, easy-reading ) *Do you agree about the design inside the group? If not, why?
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Online:www.thinkingwithtype.comilovetypography.comwww.fontfont.com
Literature:Bringhurst, Robert: The elements of typographic style 1999Lupton, Ellen: Thinking with Type: A critical guide for designers, writers & editors (2nd edition) 2010
Literature in Finnish:Itkonen, Markus: Typografian käsikirja (3. painos) 2007(Sisältää myös suomen kielen oikeinkirjoitusta.)