a short thought about ecosystems & continuity
TRANSCRIPT
Ecosystems& Continuity
Your brand is built by the sum of all customer experiences with
your company.
Your brand is everything.
Say You’re a BrandBecause everyone’s a brand
And you’re building an app and that’s great!
And sometimes an app is all that a brand is.And that’s OK at the start
But most of the time a brand is several touch pointsBecause your customers use several touch points
A brand is a collection of touch pointsDigital touch points
A brand is a collection of touch pointsPhysical touch points
iOSAndroid
Tablet Website
These are all part the brand experience
iOS
Android
Tablet Web
Store
Store
An ecosystem
These are all part the user experience
iOS
Android
Tablet Web
Store
Store
An ecosystem
Just as all touch points should be the same experience
Using the app in Sao Paulo
Running in New York
Visiting website in Helsinki
Nike Store in Shanghai
Everywhere!
The same experience continues on multiple touch points
Plan route with app
Track running with wearable
Upload data on website
Log in at store with beacons
And should be seamless, all the time!
A seamless continuous cross-device experience
iOS
Android
Tablet Web
Store
Store
OK great, give me some examples
!
NetflixStart watching a movie on your Playstation, the finish it in bed on your iPad.
AppleFull ecosystem of devices that all can continue where another device left off.
ICAApegroup helped the big shopping store to create shopping list across users and devices.
