a strategic approach to enrich agri sector

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Buying Agent Development Program

A Joint Initiative Between

&

A Strategic Approach to Enrich Agro Based Distribution Network Hence Enhancement of Lifestyle of Cultivators

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Scope of Work Source Selection for VFMG Preparing Guideline for Buying Agent Selection Buying Agent Capacity Building Information Asymmetry Model Development Training and Development Payment Modality Development Logistics & Reverse Logistics Model Development Packaging and Distribution Modality Development Forward Sales Channel Development Software Development for Bidding and Price Monitoring Research on Consumers’ SKU (Regional Specialized) Preference of Different Markets Rural Distribution Network Development

Buying Agent Development Program A Strategic Approach to Enrich Agro Based Distribution Network Hence Enhancement of Lifestyle of Cultivators

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A Strategic Approach to Enrich Agro Based Distribution Network Hence Enhancement of Lifestyle of Cultivators Buying Agent Development Program

- Source Selection For VFMG

Source Selection For VFMG

Belt Selection

Route Plan Development

Market Visit of Katalyst and ALL’s Staff

Capture the Moving Market Information

Fix SKU Availability Information by Season with Appropriate Source ( Assemble Market)

Specialized Regional SKU Performance Measurement Based on Consumer Demand

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Buying Agent Development Program - Preparing Guideline for Buying Agent Selection

Preparing Guideline for Buying Agent Selection

Define Qualification of Buying Agent

• Experience • Education• Communication Skill• Networking Skill

Asses The Entrepreneur Skill

• Age Group • Risk Taking Mentality• Passion to Win• Hard Working• Commitment


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Buying Agent Development Program - Buying Agent Capacity Building

Buying Agent Capacity Building

Training and Development

• Quality Training • Communication Skill• Distribution and Packaging Training • Computer and Mobile Software Training

Logistics and Manpower Support

• Skilled Labor Arrangement • Weighing Scale & Packaging Materials• Vehicle Support

Micro Credit Facilities

• Arrange Short Term Finance• Introduce Loan Facilities Incase of Emergency


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Buying Agent Development Program - Information Asymmetry Model Development

Information Asymmetry Model Development

Communication Infrastructure Development

• Communication Medium Development • Communication Process Development • Mobile Based Communication Implementation • Mobile Based Bidding Software • Training on Info Media

Ensure Appropriate Information Flow

• Price Information of Different Market• Production Information of Different Points• Current Price Information of Assemble Markets


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Buying Agent Development Program -Training and Development

Training and Development

Training Module Development

• Quality • Wastage and Shrinkage • Negotiation Skill• Information Management• Packaging and Distribution• Networking Skill• Harvesting and Plucking• Agriculture Marketing• Sales and Development

Conduct Training

• Regional Training Location Selection• Training Personnel Selection • Participants Arrangement• Entertainments of the Participants• Post Training Evaluation and Assessment• Award Distribution


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Buying Agent Development Program - Payment Modality Development

Payment Modality Development

Payment Mode

• List of Financial Institutes Near by the Assemble Markets • Agreement with Financial Institutes Regarding Payment Structure

Process and Policy Development

• Payment Process Development • Policy Development for Financial Transaction with ALL


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Buying Agent Development Program - Logistics & Reverse Logistics Model Development

Logistics & Reverse Logistics Model Development

Logistics Modality

• Logistic Modality Development for Different Assemble Market• Product Scalability and Logistic Modality Analysis • SKU Based Logistics Model Considering the Whole Sale Market as Hub• Buying/ Collection Centre set-up

Reverse Logistics Modality

• Return trip utilizations • Reverse Logistics Modality Based on Scalability Factor and Informatics• Combined loading and milk run


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Buying Agent Development Program - Packaging and Distribution Modality Development

Packaging and Distribution Modality Development

SKU Based Packaging

• SKU Shelf life and Packaging Modality Development• SKU Performance Measurement with Different Type of Packaging Module• Train the Buying Agents Regarding Packaging

SKU Based Distribution Model

• Product Handling and Placing to the Vehicle• Product Placement and Assortment to the Vehicle to Reduce Quality

Deterioration• Train The Buying Agents Regarding Distribution Model


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Buying Agent Development Program - Forward Sales Channel Development

Forward Sales Channel Development

Selling Point Selection and Development

• VFMG Selling Point Selection • Sales Feasibility Analysis• Market Potentiality Analysis• Source Modality Development Based on The Operating Market Demand

Selling Agent Development

• Selling Agent Modality Development• Selling Agent Selection • Selling Agent Performance Measurement• Selling Agent Training & Evaluation

Selling Channel Development

• Institutional Sales• VAN Based Sales• Whole Sale


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Buying Agent Development Program - Software Development for Bidding and Price Monitoring

Software Development for Bidding and Price Monitoring

Software Development

• Preparing RFP• SMS Bidding• System Bidding

• Float RFP• Vendor Evaluation and Work Distribution• Software Implementation

Training and Evaluation

• Provide Software Training to the Buying Agents and Selling Agents • Conduct Post Training Evaluation


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Buying Agent Development Program - Consumer Research on SKU Preference

Consumer Research on SKU Preference

Research Agency Finalization

• Research Brief Preparation• Float RFP• Agency Selection and Conduct the Research

Market Understanding

• Catchment Peculiarities Analysis• Prepare Preferred SKU List for Different Markets• Understand the Market Dynamism• Develop the Sales Approach Plan for Individual Market•


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Buying Agent Development Program - Rural Distribution Network Development

Intra Source Logistic Model Development

• Source to Assemble Market • Source To Selling Point • Product Handling • Packaging • Transportation Model

Product Delivery

• Wastage and Shrinkage • Product Plucking

Rural Distribution Network Development

A Strategic Approach to Enrich Agro Distribution Network Hence Enhancement of Lifestyle of Cultivators

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Benefits to Buying Agent A Strategic Approach to Enrich Agro Based Distribution Network Hence Enhancement of Lifestyle of Cultivators

Information Utilization

Free Access to

Market Informati

on

Information

Ensures Right Price

Skill Enhancemen

t

Knowledge Base

Development

Efficiency Development

Capacity Building

Financial Capacity

Management

Capacity

Entrepreneur Development

Business Scope

Integrated Support

Sales Support

Life Style Development

Financial Stability

Business Venture

Proper Valuation

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THANK YOU

Buying Agent Development Program