a study in sustainable tourism

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A Study in Sustainable Tourism The Haw River Trail

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The Haw River Trail. A Study in Sustainable Tourism. The Haw River The Economic Lifeline of Alamance County. 1850-1980s – The Haw River was a Major Hub of the United States Textile Industry. Mid 20 th Century - 8 Large Textile Mills on the Haw River in Alamance County Alone. - PowerPoint PPT Presentation

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Page 1: A Study in  Sustainable Tourism

A Study in Sustainable Tourism

The Haw River Trail

Page 2: A Study in  Sustainable Tourism

The Haw RiverThe Economic Lifeline of Alamance County1850-1980s – The Haw River was a Major Hub of the

United States Textile Industry.Mid 20th Century - 8 Large Textile Mills on the Haw River

in Alamance County Alone.

Cone Mills- once the world leader in corduroy production

Page 3: A Study in  Sustainable Tourism

The Legacy of ProgressThe Bleaching and Dyeing Required in the Textile

Manufacturing Process Created an Extraordinary Amount of Water Pollution;

Haw River Became Synonymous with Pollution.

Local Memories of the River:River was a Different Color Each Day of the WeekMountains of Foam 10 Feet Tall

Page 4: A Study in  Sustainable Tourism

1980-2000s- The Textile IndustryHeaded for Greener Pastures.

Left Behind Opportunity in Riparian Areas

The Challenge:How to Turn a “Run of the Mill” Riverinto an Economic Engine.

After the Mill Is Gone

Textile Pollutionon the Yangtze

River

Page 5: A Study in  Sustainable Tourism

Confluence of Events2006 Memorandum of Understanding

Every Local Government on the Haw RiverAgreement to Further Conservation and Recreational Goals

Haw River Designated as Official Route of the Mountain-to-Sea Trail

Coordinator Hired by Alamance County PartnersFunded by Z. Smith Reynolds Grant to Elon UniversityMatch provided by Alamance County, City of Burlington,

City of Graham

Page 6: A Study in  Sustainable Tourism

Haw River Trail Partnership“Conservation Through Recreation”

Provide Safe, Legal Access to the Haw Through Haw River Trail/Mountains to Sea Trail and the Haw River Paddle Trail.

Improve Community Attitudes Towards the River Through Increased Exposure.

Preserve a Scenic Corridor for the Trail Through Conservation of a 500 Foot Buffer.

Create a Sustainable, Non-Depleting Economic Engine that brings dollars from outside Alamance County into the local economy.

Page 7: A Study in  Sustainable Tourism

Seizing Opportunity Utilized Our History

Developed Logo and Brochures thatDraw on the Haw’s Historical Richness

Used “Fort and Wall” ConstructionUse Grant Funds to Create “Forts”Use Momentum to Connect the “Wall” Through Donations

Take Advantage of our Proximity to Triangle, Triad

Page 8: A Study in  Sustainable Tourism

Initial Progress 2006-2009Paddle Trail

Alamance County AloneGrown from 4 “Formal”

Paddle Accesses to 83 More in Construction

Added 18 miles and 4 Dam Portages to Paddle Trail

Working to Become the First State-Designated Paddle Trail in North Carolina.

Page 9: A Study in  Sustainable Tourism

Initial Progress 2006-2009Land Trail

Alamance County Only:Added 4 Miles of Land Trail

Sustainable Pace of 2 Miles per Year.

3 New Parks of 15 Acres or More

Page 10: A Study in  Sustainable Tourism

Initial Progress 2006-2009Conservation Efforts

River-wide:1,250 Acres Conserved22,500 Linear ft.

of River Frontage

Alamance County222 Acres Conserved12,250 Linear ft.

of River Frontage

Page 11: A Study in  Sustainable Tourism

Initial Progress 2006-2009Economic Benefits

7 New “River Focused” Small Businesses Have Opened Since

2006

$2 million in Grant FundsExpended in Alamance County

$30,000 in Property Donationsto Local Governments

Yee-Haw! River Paddle brings 125-175 people to paddle on the Haw River each April.

Page 12: A Study in  Sustainable Tourism

Things We Should Have Done Right the First Time

Delineate Primary Goals/Secondary GoalsWhat are You Trying to Accomplish?Local Recreation, Tourism, Conservation, Education?

Find Your HookWhat Do You Have That the Next County Doesn’t?

Measure Your Public SupportUnder the Radar vs. Consensus Building

Page 13: A Study in  Sustainable Tourism

More Things We Should Have Done Right the First Time

Planning; Plan Promotion; Fundraising; Acquisition;

Design;Construction;Maintenance; Public Promotion.

Align Your Goals with State/Federal Goals

Hire a “Trail Guy.”

Assign Responsibilities for Each of the 8 Steps of Trail Building:

Page 14: A Study in  Sustainable Tourism

Additional Information

Visit www.thehaw.org

Brian Baker336/[email protected]