a study of the feasibility of branded fuel final (1)

7/31/2019 A Study of the Feasibility of Branded Fuel Final (1)

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A report submitted to

Dibrugarh University, Dibrugarh

IN THE PARTIAL FULFILLMENT OF THE PAPER

PROJECT REPORT ON-

OF THE B.COM (ACCOUNTING & FINANCE) COURSE

SUBMITTED BY:

RAJ SHEKHAR SAHU

Roll no:

Registration no:

Golaghat Commerce College

2010-2011

UNDER THE GUIDANCE OF:

DR. PRANJAL PRATIM DUTTA

M.COM., Ph.D.


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A

PROJECT REPORT TITLED

A STUDY OF THE FEASIBILITY OF BRANDED FUEL IN

FEW DISTRICTS OF ASSAM

SUBMITTED TO DIBRUGARH UNIVERSITY FOR PARTIAL

FULFILLMENT OF B.COM. SPECIALITY COURSE

(ACCOUNTING & FINANCE)

NAME OF GUIDE: SUBMITTED BY:

Dr. PRANJAL PRATIM DUTTA RAJ SHEKHAR SAHU

M.COM., Ph.D. Roll No.:

Asstt.Professor, Deptt.of Accountancy Registration No.:

Golaghat Commerce College Date of Submition:


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CERTIFICATE OF THE GUIDE

This is to certify that Mr. Raj Shekhar Sahu, student of Golaghat Commerce College has

successfully completed her project entitledA Study of the feasibility of branded fuel in the few

districts of Assamunder my guidance and supervision.

He has fulfilled all the requirements of the project work under Dibrugarh University.

The project is the result of his own investigation.

(DR. PRANJAL PRATIM DUTTA)
mailto:[email protected]


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DECLARATION

I Mr. Raj Shekhar Sahu, student of Golaghat Commerce College, do hereby declare that

the project report entitled, A STUDY OF THE FEASIBILITY OF BRANDED FUEL INTHE FEW DISTRICTS OF ASSAM, that has been submitted by me as a requirement of

B.Com Final year Course given under Dibrugarh University.

I hereby declare that this project report is an outcome of my individual effort and no part

of it has been extracted from any other published research or journals, articles or

newsletters except those specified in references.

RAJ SHEKAR SAHU

B.Com 3rdyear


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PREFACE

Projects are an indispensable part of any kind of formal education that help us to have a practical

exposure as well as better insight of the subject, which we are studying. In professional courses

like B.Com, we are basically trained and equipped with strong theoretical knowledge of how

business operates and what are the methods and techniques of running a successful business. The

program is designed to provide both portfolio of strong functional skills and the ability to apply,

adapt and integrate those skills in different management settings. But no course of study is fully

completed unless there is first hand on the job practical knowledge of the business and

professional way of working. Therefore, to reinforce this strong theoretical base by practical

knowledge, the students are assigned certain projects and are asked to prepare a project report.

I have prepared a project report on

A study of the Feasibility of Branded Fuel in

Few District of Assam

The report has been prepared keeping in mind all the important practical aspects and in-depth

analysis of the data collected. Every effort has been made to make the recommendation as

scientific and practical as possible.


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ACKNOWLEDGEMENT

Every mature individual in professional life is keenly aware of his sense of indebtness to

many people who have stimulated and influenced his intellectual development. Ordinarily

this feeling is expressed in customary gesture of acknowledgement. Therefore, it seems as a

right to acknowledge my gratitude with sense of veneration to the almighty God and

various people who helped me during the course of the project work.

As it is said that Success is the sweetest flower in the garden of hard work but

thinking of success is merely creamy fudge without an adequate guidance

I would like to express my profound gratitude to Dr. Padma Lochan Bhuiyan,

Principal of Golaghat Commerce College for giving me opportunity to undertake this

project.

I owe a great debt of gratitude and sincere appreciation to my

supervisor,.. Who helped me by providing, suggestions constructivecriticism throughout the entire course of project. Accurate, immanent and systematically

planned working is really a precious tool to be succeeding, which I have learned from him.

Deep appreciation has been extended to the officers of NRL, who have helped me by

providing various data for my project.

Lastly, I want to thank my dearest parents for pitching in with their patience andinvaluable feedback. It was enjoyable discussing some of the aspects with them.

RAJ SHEKHAR SAHU


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EXECUTIVE SUMMARY:-

INTRODUCTION- NUMALIGARH REFINERY LIMITED, Which was set up atNumaligarh in the district of Golaghat (Assam) in accordance with the provisions made in thehistoric Assam accord signed on 15th August 1985, has been conceived as a vehicle for speedy

industrial and economic development of the region. NUMALIGARH REFINERY LIMITED

was incorporated on 22nd April 1993.Presently BHARAT PETROLEUM CORPORTION

LIMITED(BPCL) holds 62% of company paid up equity capital while government of Assam, oil

India limited and oil development board are the other shareholders with the equity participation

of 12.35% each. The company started commercial operation from October 2000 and has

performing creditably ever since. With its track record of profitability steady growth, it has the

status of a MINI RATHA PSU.

TOPIC OF THE STUDY:A STUDY OF THE FEASIBILITY OF BRANDED FUEL INFEW DISTRICTS OF ASSAM

INSTITUTIONAL GUIDE:-

LOCATION: - Golaghat

DURATION: - 15-12-10 to 10-3-11

OBJECTIVE OF THE STUDY:

To study the customer perception about NRLs fuel. To know which factor influence more a customer in choosing NRLs retail outlets. To know the customer perception about branded fuel.

To know which factor influence more a customer in choosing branded fuel. To analyze the percentage of branded fuel use compare to unbranded fuel.

To study growth rate of branded fuel. To analyze the market share of branded fuel capture by other oil marketing company.


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To study the customers expectations about NRLs branded fuel. To identify NRLs retail outlet for launching branded fuel and identify estimated sales of

branded fuel.

To identify the infrastructure planning for launching branded fuel in NRLs retail outlets.

STATEMENT OF THE PROBLEM:

In the emerging knowledge base economy, it has become necessary to know how much market

price lies with the brand name. The study of brand awareness is essential in marketing planning.

Customers need and preference keeps changing where brands ultimately command customer s

loyalty.

The realistic side of the problem is to know the acceptance level of the brand awareness towards

the product. The study will help us to understand the brand awareness, what problems are facing

by the consumers, which appropriate measures taken to solve problems.

This project has mainly taken up to understand the brand awareness, buying motive to ensure the

Brand awareness towards fuel.

RESEARCH DESIGN AND METHODOLOGY:

Types of research design:-

A) Exploratory research includes the secondary data collected from the internet and company

journal to get the overview about the branded fuel of the different OMCs and information

regarding the feasibility of branded fuel and the location in the north east where to launch the

product .

B) Descriptive research includes survey with an employee which works in the NRL retail outlets.

INFORMATION NEEDS:

Both Exploratory and descriptive research is being carried out to get conclusive results regarding

the most preferred brand of fuel in retail outlets to find out the potential outlets where to launch

the branded fuel and the deciding factor which would influence the purchase of branded fuel and

the effectiveness of marketing at retail outlets, and promotion of branded fuel which is NRLs

future fuel.


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FIELD WORK:

The duration of field work 3month during which exactly 50 questionnaires filled in two parts, 25

for MS (Petrol) and 25 for HSD (Diesel). Initially whole marketing terminal was visited as

suggested by the guide to gain some technical knowledge as well as gather information about the

marketing operations brands. Probing technique was used to gather relevant information bymotivating the respondents. These were done through, by repeating questions, repeating

respondents reply, eliciting clarification and using objective and neutral comment. Answer were

recorded instantly at the apt of the interviews or in thequestionnaires,Fieldwork was conductedbased on the sampling plan. To have the validity of the responses, care was taken on the response

rates, quality of the interview and quality of the data.

SOURCES OF DATA:: :Data has been collected from both primary and secondary sources. Primary data were collected

on a non-probabilistic manner by the guide.

DATA COLLECTION FROM PRIMARY SOURCES:

Initially data were collected from the vehicle Owners using M.S. and HSD both private and

commercial vehicle including truck drivers for proper idea about HSD. The total sample size is

100+100. The survey was done in various locations in north east, mostly in Assam. Almost all

the customers shown a good response in regard to the consciousness preferring the use of

branded fuel rather than unleaded one but they could not perform their interests due to the lack of

branded fuel most of the R.Os. Large sum of customers has been observed in this segment who

would like to opt for branded fuel. In these cases reliability of the service supervisors plays a

vital role.

DATA COLLECTED FROM SECONDARY SOURCES

For comparative analysis, some information regarding the sales figure of both normal and

branded fuel, the data were collected through internet and companys journal.

TOOLS OF DATA ANALYSIS:

QUESTIONNAIRE DEVELOPMENT:

Questionnaire is a structured technique for data collection that consists of a series of question.

Written or verbal, that a respondent answers. A total of two sets of questionnaires were

developed which includes both MS (petrol) and H.S.D. (diesel). These questionnaires were the

measuring instruments of the surveys done in Assam. The reasons for designing different

questionnaire were that each segment reflects different information which is vital to draw

conclusions. Since these where personal interviews the questionnaires were written in

conversational style. The questionnaires were prepared in very simple language so those

respondents do not find any hurdle in answering them.


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MY WORK:-

Structured questionnaire for the respondents were made incorporating the main objective. Personal interview was also conducted. Conclusions and recommendation were also made after analysis.

SCOPE OF THE STUDY:

The study has covered all two segments, i.e. M.S using vehicle holders and HSD using vehicle

holders both private and commercial in different locations of the north eastern states.

The study would help to understand the position of the product i.e. among various segments. It

will also enable the company to introduce certain schemes which would help the company to

introduce certain schemes which will help the company to grow market potential of branded fuel

in near future. The analyze of the study would reveal some facts which are being ignored till

now.

REVIEW OF LITERATURE:

The previous important literature of the related study is reviewed that are abstract, and

significant writings of authorities in the area under the study are reviewed. It provides a

background for the development of the present and brings the reader upto date.

LIMITATION AND CAVEAT:

The study suffers from a number of limitations some of which are enumerated as follows:

Since the project duration is very limited it was very difficult to cover a wide gamut ofinformation from the survey. Questioner designing was such that only specific information

was collected.

Although questioner was prepared in simple English, still the thing had to be explained in theregional language for many vehicle holders and especially to the truck drivers. The most

spoken language in Assam is Assamese and for the truck driver it has to be explained in

Hindi also. Hence data collection was time consuming.

Many of the vehicle holders do not want reveal all the information at times. For example,complains are made by them was attended properly or not etc. Moreover, they are not keen at

all to give short span of time to the student researcher like us.

Money available with the researchers also imposed a limitation on the comprehensive of thisresearch.

There is wide range of perimeter affecting consumer behavior but only a few questionsrelating to those determinates have been endorsed in schedule.


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TABLE OF CONTENTS

CHAPTERS INDEX Page. No

PREFACE ACKNOWLEDGEMENT EXECUTIVE SUMMARY LIST OF ABBREVIATIONS

1 INTRODUCTION1.1 Company profile

1.2 Enterprise Resource planning

1.3 Refinery configuration1.4 Product wise crude utilization pattern

1.5 NRMT

2 INTRODUCTION OF BRAND AWARENESS.2.1 Meaning of brand

2.2 Brand equity & brand awareness

3 DATA ANALYSIS AND INTERPRETATION.

4 FINDINGS AND SWOT ANALYSIS.4.1 Findings for MS

4.2 Findings for HSD4.3 SWOT Analysis

5 CONCLUSIONS AND

RECOMMENDATIONS.

BIBLOGRAPHY

ANNEXURE:-

QUESTIONNAIRE


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Company profile

1. Introduction1.1 ABOUT THE REFINERY-COMPANY PROFILE:-

NUMALIGARH REFINERY LIMITED, Which was set up at Numaligarh in the district of

Golaghat (Assam) in accordance with the provisions made in the historic Assam accord signed

on 15th August 1985, has been conceived as a vehicle for speedy industrial and economic

development of the region. NUMALIGARH REFINERY LIMITED was incorporated on 22 nd

April 1993.Presently BHARAT PETROLEUM CORPORTION LIMITED(BPCL) holds 62% of

company paid up equity capital while government of Assam, oil India limited and oil

development board are the other shareholders with the equity participation of 12.35% each. The

company started commercial operation from October 2000 and has performing creditably eversince. With its track record of profitability steady growth, it has the status of a MINI RATHA

PSU.

The main product of the 3 MMTPA Capacity Numaligarh refinery are liquefied petroleum

(LPG), High speed diesel(HSD), Aviation Turbine Fuel(ATF),Superior kerosene Oil(SKO) and

motor Spirit which are marketed mainly through BPCL. Other like Naptha, Calcined petroleum

coke/Raw petroleum coke and sulphur are marketed directly or with the help of BPCL and other


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oil marketing companies. Both the refinery and its adjacent marketing terminal are operated by

fully automated system and supported by business system driven by NTERPRISE RESOURCE

PLANNING (ERP).While crude oil to the refinery is delivered through a pipe line from the oil

fields of OIL and ONGC in Assam. All products are dispatched by rail, pipe line and road to

various destinations in the country.

LOCATION:-


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:: Numaligarh Refinery and its township are well connected by air, road and rail.

:: The nearest airport is Jorhat, 70 km away from NRL site. Indian Airlines and JetAirways operate from/to Jorhat, four days a week.

:: Road distance from Guwahati to Numaligarh is 250 km through NH-37 towards east.It takes around 5 hours by luxury coaches that operate daily in the morning and

afternoon.

:: The nearest railhead is at Furkating Jn, 35 km from NRL which is approachable by ahired taxi.

:: Temperature ranges from 7 to 24 degree celsius during winter and 18 to 35 degreescelsius in summer.

1.2. ENTERPRISE RESOURCE PLANNING

The refinery is designed to process 3 million Ton per annum (MMTPA) of indigenous crude

oil adopting state-of-the-art technologies with the configuration of crude distillation unit (CDU),

Vacuum distillation unit (VDU) Delayed cocker unit(DCU),Sulphur recovery block(SRB) and

captive power plant(CPP).About 25% of Numaligarh refinery are absorbed within the north east

and balance 75% is evacuated out of north east. The product evacuation takes place mainly

through pipe line, river transportation.

VISION:-

To be a vibrant, growth oriented energy company of national standing and global reputation

having core competencies in refining and marketing of petroleum products committed to attain

sustained excellence in performance, safety standards, customer care and environment

management and to provide a fillip to the development of the region.

MISSION:-

To developed core competencies in refining and marketing of petroleum products with afocus on achieving international standards on safety, quality and cost.

To maximize wealth creation for meeting expectations of shareholders


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To create a pool of knowledgeable and inspired employees and ensure their professionaland personal growth.

To contribute towards development of the region.

1.3 REFINERY CONFIGURATION:-

The configuration of NRL is adopted to meet the objective of maximizing middle distillates like

kerosene and diesel. This will help in reducing the overall supply deficit middle distillates in the

country and upgrade the heavier ends to the extent possible. The fully commissioned refinery

yield pattern annually is shown below.

1. CRUDE AND VACUUM DISTILLATION: It was designed by EIL and has the CDUand VDU capacity of 3.0 MMTPA respectively and was commenced on April 1999.

2. DELAYED COOLER UNIT: It was designed EIL has the capacity of 0.306 MTPA andit was commenced on September 1999.

3. HYDROGEN UNIT: - It was licensed from HALDORTOPSOE Denmark and it has thecapacity of 38000 TPA, commenced on February 2000.

4. HYDROCRACKER UNIT: - The licensor is CHEVRON, USA having capacity of 1.1MMTPA and was commenced on June 2000.

5. SULPHUR RECOVERY BLOCK:-It was designed by EIL has the capacity 4000TPAand was commenced on July 2000.

6. COKE CALCINATON UNIT:- The licensor is svedala, USA having capacity of 0.104MMTPA and was commenced on may 2004.

7. MOTOR SPERIT BLOCK:-MSB Capacity is 225 TMTPA. Naphtha Hydro treatmentunit (NHTU) and catalytic reforming unit (CRU) have been commenced on July 2006.

Isomerisation unit (ISOM) is under commissioning.


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1.4:-PRODUCT WISE CRUDE UTILIZATION PATTERN

PRODUCT QUANTITY (IN MT) %ON CRUDE

CRUDE 3000000 100.00

LPG 83600 2.79

NAPHTHA 250000 8.33

LT-DISTILLATES 333600 11.12

ATF 85000 2.83

SKO 1102000 36.73

HSD 1095000 36.50

MD-DISTILLATES 2282000 76.07

FO 0 0.00

RPC 80380 2.68

CPC 0 0.00

SULPHUR 4000 0.13

HEAVY ENDS 84380 2.81

TOTAL PRODUCT 269980 90.00


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1.5:- NRMT (Numaligarh Refinery Marketing Terminal)

NRMT is the marketing terminal of Numaligarh Refinery Limited. NRMT is located in the

refinery premise but separate from the production unit. NRMT carries out the various marketing

operation like, receiving the products from the production unit, testing/verifying the quality of

the products, keeping track of the product movement, dispatch operation, preparation of salesvouchers, looking after the retail operation etc.

Significance:-

NRMT Operation are aimed at timely evacuation of the product, so that the refinery can run at it

installed capacity. Any delay in evacuation of the product would force the plant to slow down the

production, finally resulting in loss of man-hour and revenue.

Some NRMT Units:-

Dispatch section:

Dispatch section is vested with the functions of order processing and evacuation of the product.

The dispatch operations are carried out with the use of specialized software packages (System

Application Processing) and LRC (Local Rack Computer System), specially customized for

NRMT operations.

SAP keeps records of the business transactions and the data are maintained for present use and

future reference.

LRC is the terminal automation system (TAS) by which operational activities like product

received in tank; filling of wagons and tank Lories etc are monitored.


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Current marketing channel/set up:-

Marketing of major products from the refinery, namely, Naptha, MS, SKO and HSD isbeing done through BPCL.

NRL is also marketing small quantity Ms and HSD through retail network the ENERGYSTATIONS.

NRL is also marketing some quantity of Naphtha to domestic customer and throughexport.

LPG and ATF are being marketed through PSU Oil Marketing companies, like BPCL,IOCL, and HPCL.

The specialty products, namely, RPC, CPC and Sulphur are being marketed directly byNRL.

MS and HSD are also supplied to RIL and EOL.

A pipeline between Numaligarh to Siliguri has been set up and was monitor by oil India Limited.

Also major portion of oil is dispatch through this pipe line.

OMCs place Indent, to NRMT allocates product type and quantity as specified in the indent for

loading. Building is done after seven days of invoicing.


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Typical indent format

To,

Sr. Manager (TO)

Sl No. Truck No. Products Destination Remarks

MS ATF HSD


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The product dispatch process:-

Indent placement at dispatch terminal

Entry to SAP

LRC

FAN Creation

Assignment of proximity card to fan


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Security check at NRMT CISF gate

Loading

Scaling

Invoicing

Dispatch (Truck exit)

Records deleted from LR


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The product evacuation process

Refined products

Refinery storage tank

Laboratory (for testing standard compliance)

Quality certificate

NRMT Storage tank

Quality check

Quality certificate

Dispatch


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2.1 Meaning of Brand

The word "brand", when used as a noun, can refer to a company name, a product name, or aunique identifier such as a logo or trademark. A brand is an identifiable entity that makesspecific promises of value.

In its simplest form, a brand is nothing more and nothing less than the promises of value you oryour product make. These promises can be implied or explicitly stated, but none-the-less, valueof some type is promised.

A strong brand is invaluable as the battle for customers intensifies day by day. It's important to

spend time investing in researching, defining, and building your brand. After your entire brand is

the source of a promise to your consumer. It's a foundational piece in your marketing

communication and one you do not want to be without. In this first week's lesson we will discuss

and lay the foundational concept of branding, what it is and what it is not.

The American Marketing Association (AMA) defines a brand as a "name, term, sign, symbol ordesign, or a combination of them intended to identify the goods and services of one seller orgroup of sellers and to differentiate them from those of other sellers.

Therefore it makes sense to understand that branding is not about getting your target market tochoose you over the competition, but it is about getting your prospects to see you as the only onethat provides a solution to their problem.

The objectives that a good brand will achieve include:

Delivers the message clearly Confirms your credibility Connects your target prospects emotionally Motivates the buyer Concretes User LoyaltyTo succeed in branding you must understand the needs and wants of your customers andprospects. You do this by integrating your brand strategies through your company at every pointof public contact.

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sumtotal of their experiences and perceptions, some of which you can influence, and some that youcannot.


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A brand can convey the consumers through six levels as shown below:

Brand conveying the consumers

Attributes

Benefits

Values

Culture

Personality

User


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Brand image is defined as consumers' perceptions as reflected by the associations they hold intheir minds when they think of your brand.

Brand awareness is when people recognize your brand as yours. This does not necessarily meanthey prefer your brand (brand preference), attach a high value to, or associate any superior

attributes to your brand, it just means they recognize your brand and can identify it underdifferent conditions.

Brand awareness consists of both brand recognition, which is the ability of consumers toconfirm that they have previously been exposed to your brand, and brand recall, which reflectsthe ability of consumers to name your brand when given the product category, category need, orsome other similar cue.

Brand preference occurs when consumers prefer your brand over competing brands. Brandpreference might be considered "the holy grail" of branding because it is the result of consumersknowing your brand, understanding what is unique about your brand, connecting emotionally

with your brand, making a decision that your brand is superior to others for some reason orcombination of reasons, and choosing it over competing brands

Role of Branding:

In todays world brand name come to create identify to distinguish one product from another.

The following points to pin down its precise role:

Brand is a massive asset Brand is a promotional tool Brand is a weapon to protect market Brand is antidote for middle mans survival

2.2 Brand Equity

Brand Equity is the sum total of all the different values people attach to the brand, or the holisticvalue of the brand to its owner as a corporate asset.

Brand equity can include: the monetary value or the amount of additional income expected froma branded product over and above what might be expected from an identical, but unbrandedproduct; the intangible value associated with the product that can not be accounted for by priceor features; and the perceived quality attributed to the product independent of its physicalfeatures.

A brand is nearly worthless unless it enjoys some equity in the marketplace. Without brandequity, you simply have a commodity product.


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The benefits of a strong brand:

Here are just a few benefits you will enjoy when you create a strong brand:

Branding creates trust and an emotional attachment to your product or company. Thisattachment then causes your market to make decisions based, at least in part, uponemotion-- not necessarily just for logical or intellectual reasons.

Branding helps make purchasing decisions easier. In this way, branding delivers a veryimportant benefit. In a commodity market where features and benefits are virtuallyindistinguishable, a strong brand will help your customers trust you and create a set ofexpectations about your products without even knowing the specifics of product features.

A strong brand signals that you want to build customer loyalty, not just sell product. Astrong branding campaign will also signal that you are serious about marketing and thatyou intend to be around for a while. A brand impresses your firm's identity upon potentialcustomers, not necessarily to capture an immediate sale but rather to build a lastingimpression of you and your products.

Branding builds name recognition for your company or product.

A brand will help you articulate your company's values and explain why you arecompeting in your market.

2.3Brand Fuel

It isa nationally recognized, full-service promotional products agency that helps its clients

increase sales and raise brand awareness. We coordinate the selection, design, decoration,

and production of logo merchandise. Brand Fuel also delivers ecommerce and virtual

storefront solutions, marketing support, reliability, and inspiration.

People do not purchase based upon features and benefits:

People do not make rational decisions. They attach to a brand the same way they attach to eachother: first emotionally and then logically. Similarly, purchase decisions are made the samewayfirst instinctively and impulsively and then those decisions are rationalized.

Brand-conscious automobile owners are becoming price-sensitive, too. The sale of branded

petrol and diesel, priced at a premium to regular fuel, has dipped by 30-40 per cent, in the wakeof branded fuel prices having risen by 16 per cent.

The price gap between branded diesel and non-branded diesel is in excess of Rs 2 a litre. Much

of this is also due to a Rs 1.15 a litre higher basic Cenvat duty on both branded petrol and diesel

vise-a-vise the non-branded fuel. The government should re-look at the duty structure on

branded fuels to promote its consumption,


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Prices of both branded and non-branded petrol and diesel have seen a series of increase in thecurrent financial year due to the spurt in crude oil prices. Petrol has been increased seven times,by a cumulative Rs 7.94 a litre to Rs 55.87 in Delhi, since April. The Indian basket of crude oilwhich had averaged between $75-80 per barrel is now above $91. The current years averageprice is $79.09 per barrel, up 13 per cent from the 2008-09 average of $69.76.

Everyone has an opinion as to which brand or unbranded fuel gives you the best bang for you

buck. I would like to enlist as many people as possible to help put this matter to rest once and for

all. I would ask those of you currently using unbranded fuel exclusively to purchase a branded

fuel for 4 tank fulls. Also those of you who strictly buy only branded fuel to try the unbranded

fuel for the same 4 tank full. Only criteria would be that for the most part you currently only use

one brand and that your alternate selection be of the same brand all 4 tank full. As well as the

mpg we will also be checking the even more important (cpm) cost per mile.

India: Rising Branded Fuel Sales Proving SuccessfulGrowing sales of branded fuels in India appears to be correct strategy for petrol retailers.Promoting branded fuels had become necessary because the companies were selling theunbranded varieties at prices below costs. Branded petrol and diesel reported a growth rate of83.8 per cent and 67.2 per cent, respectively, in the first quarter of this fiscal compared with theyear-ago period, according to petroleum ministry data. ..The share of branded petrol and diesel in total sales was around 24 per cent and 10.9 per cent,respectively. Analysts said sales rose because motorists were becoming aware of the advantagesof using branded petrol and diesel, in terms of fuel efficiency. .. .Branded petrol costs Rs 3-4 a litre more than unbranded petrol, while branded diesel is priced Rs1.25-2 per litre higher. There is an excellent response from the users of premium fuel because ofthe advantages offered in terms of mileage and vehicle performance, industry sources said.

Brand Positioning Strategy:-

Brand positioning is an essential element of a winning branding strategy. Positioning simply

refers to how your product or service is viewed in the minds of prospects and customers relative

to other products or services available in your niche.

The term positioning has two connotations: a vertical and a horizontal one. In terms of the

vertical connotation, the term refers to the order in which your product ranks relative to the

products of your competitors in the minds of your customers in your industry niche.(For example, which product comes to mind first when I say the wordcola?)

While you cannot directly control the ranking that your product or service enjoys in the minds of

your customers, you can influence how you position the product in terms of qualities and

attributes. That is, by properly positioning your product relative to your competitors in the minds

of your customers, you will have much more control over how your brand is perceived in the


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marketplace. You will then effectively have a guide or map for how to execute your branding

strategy.

Branded fuel provides speed, accuracy, extra mileage and lots of benefits to customers such

as..

Restores Peak Performance of Engine Ensures Smoother Drive ability Easy Starting / Smooth Idling Maximum Power Maximum Acceleration Eliminates Engine Knocking Improves Mileage Reduces Emission levels Lowers Maintenance Cost


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3.1 Analysis for MS (Petrol)

(A) Different brands of fuel used by the customer:

Respondent are asked about the different brands of fuel which are used by them. The option

comprises extra premium, Normal and power.

TABLE 1- Different brands of fuel

Different brands of

Fuels

Number of respondent Percentage

Extra premium 22 44%

Normal 15 30%

Power 13 26%

Total 50 100%

Analysis:Above table reveals that 44% of the respondent used Extra premium of IOC, 30%respondent used Normal fuel and 20% respondent power of HPCL.


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Pie chart showing the percentage different brands of fuel used by the

respondent.

Inference: Extra of IOC is the highest consumed branded fuel among the respondents

44%

30%

26%

DIFFERENTS TYPES OF FUEL

EXTRA PREMIUM

NORMAL

POWER


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(B) Factors influencing people to choose to particular brand.

Respondent were asked to indicate the factors influencing them to choose a particular brand. The

options comprised different scores such as 1 to 5. Hence, scores 5 means highest influence and

score 1 means lowest influence. 50 respondents for MS using vehicle holders, different people

give different scores for different factors. For example, in case mileage.

Number of respondent scores

7 1

8 2

11 3

16 4

8 5

Now calculate with the help of weightage method, for example the calculation of mileage is:

As 5 respondents give 1, so the score is 1*7=7

6 respondents give 2, so the score is 2*8=16




So, the total for mileage is=7+16+33+64+40=160


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Table 2- Factors influencing people to choose a particular brand (MS)

Factors influencing people to choose a

particular brand

Total scores for different factors

Quality of product 182

Mileage 171

Price 156

Available 174

Sales promotion scheme 186

Symbol of status 178

Reduce the knock 172

Brand name influence 160

Loyalty influence 173

Behaviors of sales person 171

Analysis: Above tablereveals that the sales promotion scheme is the in the first position,symbol of status is in the third position, available of the product holds forth position, loyalty

influence is in the fifth position, reduce the knock is the sixth position, both behavior of the sales

person and mileage holds seventh position, brand name influence holds eighth position and price

is neglected on the matter of using a brand.


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Graph showing the factors of influencing people to choose a particular brand

(MS):

Inference: Sales promotion schemes are the most influential for the respondents.

140

145

150

155

160

165

170

175

180

185

190

182

171

156

174

186

178

172

160

173171

QUALITY OF PRODUCT

MILEAGE

PRICE

AVAILABLE

SALES PROMOTION SCHEME

SYMBOL OF STATUS

REDUCE THE KNOCK

BRAND NAME INFLUENCE

LOYALTY INFLUENCE

BEHAVIORS OF SALES PERSON


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(C) Difference between branded fuel and normal fuel.

Respondents were asked whether they know the difference between the branded fuel and normal

fuel.

The answer option is on YES or NO.

Table 3- Difference between branded fuel and normal fuel.

Do you know the difference Number of respondents Percentage

YES 35 70%

NO 15 30%

Analysis-70% reveals that they aware of the branded fuels that are available in the market and30% have no idea about branded fuel.


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Pie-diagram showing the percentage of difference of branded and normal fuel

Inference: Most of the people are aware of the branded fuel.

70%

30%

NUMBER OF RESPONDENTS

YES

NO


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(D) Quality of NRL outlets fuel.

Respondents were asked about the quality of NRLs retail outlets fuel. The option comprised

excellent, very good, good, average and below average.

Table (4): Quality of NRLs retail outlets fuel

Quality of NRLs Number of Percentage

Retail outlets fuel respondents

Excellent 18 36%

Very good 14 28%

Good 11 22%

Average 4 8%

Below average 3 6%

Total 50 100%

Analysis: Above table reveals that 36% of respondent choose excellent, 28% choose verygood, 22% choose good, 8% choose average and 6% choose below average.


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Pie chart- Showing the percentage of the quality of NRLs retail outlets fuel.

Inference: More than 50% choose Excellent and very good.

36%

28%

22%

8%6%

QUALITY OF NRL RETAIL OUTLET FUEL

EXCELLENT

VERY GOOD

GOOD

AVERAGE

BELOW AVERAGE


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(E) Perception about branded fuel.

Here the respondents were asked about the perception about branded fuel. The option were

excellent, very good, good, average and below average.

Table (5) - Perception about branded fuelPerception about branded

fuel

Number of respondents Percentage

Excellent 9 18%

Very good 18 36%

Good 14 28%

Average 5 10%

Below average 4 8%

Total 50 100%

Analysis:Above table reveals that 18% of the choose excellent, 36% choose very good, 28%choose good, 10% choose average, 8% choose below average.


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Pie chart showing the perception about branded fuel

Inference: Most of the respondents choose very well.

18%

36%

28%

10%

8%

excellent

Very good

good

Average

Below average


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(F) Prefer branded fuel or normal fuel:

Respondent were asked whether they prefer branded fuel or normal fuel. The option comprises

YES or NO.

Table (6) - Do you prefer branded fuel or normal fuel

Preference to branded ornormal fuel


YES 28 56%

NO 22 44%

Analysis:Above table reveals that 56% prefer using branded fuel and 44% dont prefer to usebranded fuel

N.B: Maximum respondents choosing branded fuel are cities and towns.


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Pie chart- Showing preference of branded fuel in comparison to normal fuel

Inference: The above table reveals that most of the respondents prefer to use brandedfuel.

56%

44%

PREFERENCE TO BRANDED OR NORMAL FUEL

Yes

No


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(G) Customer perception about services of NRLs retail outlets:

Quick air facility of NRL retail outlet:

Respondent were asked about the quick air facility of NRLs outlets. The option comprises

Excellent, very good, good, average and below average.

Table 7:Quick air facility of NRLs R.O

Quick air facility at NRLs

R.O


Excellent 5 10%

Very good 7 14%

Good 20 40%

Average 12 24%

Below average 6 12%

Total 50 100%

Analysis: Above table reveals that 10% choose excellent, 14% choose very good, 40% chooseaverage, 12% choose below average


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Pie chart- Showing the percentage of the quick air facility of NRLs R.O:

Inference- Most of the respondent choose good and average.

10%

14%

40%

24%

QUICK AIR FACILITY AT NRL'S R.O

EXCELLENT

VERY GOOD

GOOD

AVRAGE

BELOW AVERAGE


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(H)Quick shoope facility of NRLs retail outlets

Respondents were asked about the quick shoope facilities of NRLs retail outlets.

Table 8: Quick shoope facility of NRLs

Quick shoope facility at

NRLs R.O


Excellent 8 16%

Very good 12 24%

Good 16 32%

Average 9 18%

Below average 5 10%

Total 50 100%

Analysis:Above table reveals 16% excellent, 24%choose very good, 32% choose good, 18%choose average, 10% choose below average.


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Pie chart- Showing the percentage of the quick shoope of NRLs retail outlets.

Inference:Most of the respondents choose between very good and good.

16%

24%

32%

18%

10%

QUICK SHOOPE FACILITY AT NRL'S R.O

EXCELLENT

VERY GOOD

GOOD

AVERAGE

BELOW AVERAGE


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(I) Quick water facility of NRLs retail outlets

Respondents were asked about the quick water facilities of NRLs retail outlets.

Table 9: Quick water facility at NRL

Quick water facility at NRLs

R.O


Excellent 9 18%

Very good 14 28%

Good 17 34%

Average 6 12%

Below average 4 8%

Total 50 100%



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Pie chart showing the percentage of quick water facility of NRLs retailoutlets:

Inference: Most of the respondents choose between very good and good.

18%

28%

34%

12%

8%

QUICK WATER FACILITY AT NRL'S R.O

EXCELLENTVERY GOOD

GOOD

AVERAGE

BELOW AVERAGE


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(J)Quick lube facility of NRLs retail outlets

Respondents were asked about the quick lube facilities of NRLs retail outlets.

Table 10: Quick lube facility at NRL

Quick lube facility at NRLs

R.O


Excellent 15 30%

Very good 14 28%

Good 10 20%

Average 8 16%

Below average 3 6%

Total 50 100%



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Pie chart- showing the percentage of quick lube facility of NRLs retailoutlets:

Inference: - Most of the respondents choose between excellent and very good.

30%

28%

20%

16%

QUICK LUBE FACILITY AT NRL'S R.O

EXCELLENT

VERY GOOD

GOOD

AVERAGE


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(K) NRLs outlets give better mileage compare to other OMC:

Respondent were asked about whether NRLs retail outlets gives better mileage than other

OMC. The option comprises Excellent, very good, good, average and below average.

Table 11- NRLs outlets gives better mileage compare to other OMC.NRLs outlet gives better

mileage


Excellent 16 32%

Very good 17 34%

Good 10 20%

Average 5 10%

Below average 2 4%

Total 50 100%



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Pie chart-showing the percentage of the NRLs gives better mileage incomparison to other OMC:

Inference:Most of the respondents choose between excellent and very good.

32%

34%

20%

10%

4%

NRL'S OUTLETS FUEL GIVES BETTER MILEAGE

EXCELLENT

VERY GOOD

GOOD

AVERAGE

BELOW AVERAGE


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(L)Customer awareness about the purity of NRLs R.Os fuel.

Respondent were asked whether they check the density of the oil or not. The options are YES or

NOT.

Table 12- The customer check the density of the oil or not.

They check the density of oilor not


YES 10 20%

NO 40 80%

TOTAL 50 100%

Analysis: Table 12 reveals that 20% respondents check the density of the oil while 80% dontcheck the density of the oil.


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Pie chart - Showing the percentage of the customers check the density of the

oil or not.

Inference:Most of the respondents dont check the density of the oil.

20%

80%

CHECKING OF DENSITY OF OIL

YES

NO


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(M)- Customers perception about the branded fuel NRL going to launch.

The respondents were asked whether NRL should go for branded fuel or not. The options are

Yes or No.

Table 13- NRL should go for branded fuel or not:

NRL should go for branded

fuel or not


YES 43 86%

NO 7 14%

TOTAL 50 100%

Analysis: Table-13 reveals that 86% respondents said NRL should go for branded fuel.


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Pie chart- Showing the percentage of NRL should go for branded fuel or not:

Inference:Most of the respondents said that NRL should go for branded fuel.

86%

14%

NRL SHOULD GO FOR BRANDED OIL OR NOT

YES

NO


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(N) Customer expectation of the fuel from NRL outlets:

Respondents were asked about the fuel which they expect from the NRLs outlet. The option

comprised- Only branded fuel, only unbranded and both branded and unbranded.

Table 14- Customer expectation the fuel from NRLs outlets:

Customer expectation the fuel

from NRLs outletsNumber of respondents Percentage

Only branded fuel 14 28%

Only Normal fuel 12 24%

Both 24 48%

Total 50 100%

Analysis: Above table reveals that 28% choose only branded fuel, 24% choose normal fuel,48% choose both.


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Pie chart showing the customer expectation of the fuel from NRLs retailoutlets:

Inference: Most of the respondents say that NRL should go for both branded and normalfuel.

28%

24%

48%

CUSTOMER SATISFACTION

ONLY BRANDED FUEL

ONLY UNBRANDED FUEL

BOTH


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(O)NRL should provide both branded and unbranded fuel in same retail

outlet:

Respondents were asked whether NRL should provide both branded and unbranded fuel in

same retail outlet or not. There are two options i.e. yes if NRL should provide both branded and

unbranded fuel in same R.O. Or not if NRL should not provides both branded and unbrandedfuel in same R.O.

Table 15- NRL should provide branded or unbranded fuel in same R.O.

NRL should go for both

branded fuel and normal ornot


YES 41 82%

NO 9 18%

TOTAL 50 100%

Analysis: Above table reveals that 82% says yes that NRL should go for both branded andnormal fuel in same R.O


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Pie chart - showing the percentage of NRL should provides both branded and

unbranded fuel in same R.O. or not.

Inference: Most of the respondent said that NRL should go for both branded andunbranded fuel in same R.O.

82%

18%

NRL SHOULD GO FOR BOTH BRANDED AND

NORMAL FUEL

YES

NO


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(P)- Will you pay something more for branded fuel?

Here the respondents were asked whether they will pay some more money to buy branded

fuel rather than buying normal fuel. The option comprised YES if they will or NO if wouldnt.

Table 16- Will you pay some more for branded fuel?

Pay some more for branded

fuel


YES 32 64%

NO 18 36%

TOTAL 50 100%

Analysis: Above table reveals that 64% are agree to pay more for branded fuel.


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Pie chart -showing the percentage of respondents that they will like to pay

some more for branded fuel or not:

Inference:More than 50% will pay some extra for branded fuel.

64%

36%

WILL YOU PAY SOME MORE FOR BRANDED FUEL

Yes

No


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3.2- Market share and market growth analysis for branded M.S.

(A) Showing the percentage of total market shares of branded M.S. for NOV-

JAN 10-11:

The above pie diagram shows the percentage of total market share of branded M.S for the

month of NOV, DEC, JAN 10-11in From the sales figure of three R.Os in that figure foundthat 72% extra premium sold and 21% power, and 7% normal.

72%

21%

7%

MARKET SHARES FOR BRANDED M.S

EXTRA PREMIUM

POWER

NORMAL


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3.3- Trading area wise analysis for M.S. :

(1) Market share of branded fuel

(A) NES Lakhora:

The above pie diagram shows the market share of branded for the month of Nov, Dec and

Jan10-11 in the trading area NES Lakhora. From the sales figure of two R.Os in thatfigure found that 72% normal fuel sold and 28% Branded fuel sold.

28%

72%

BRANDED FUEL

NORMAL FUEL


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(B)- Growth of branded fuel in last three months NOV-JAN 10-11:

Above diagram shows the growth of branded fuel in three months- NOV, DEC and JAN

10-11

39

36

43

32

34

36

38

40

42

44

NOV DEC JAN


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(C)- NES Jorhat

Market share of branded fuel NOV-JAN10-11:

The above pie diagram shows the market share of branded for the month of NOV, DEC

and JAN10-11 in the trading area NES Jorhat. From the sales figure of six R.Os in that

figure found that 85% normal fuel sold and 15% Branded fuel sold.

85%

15%

NORMAL FUEL

BRANDED FUEL


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(D)NES Kaziranga:

Market share of branded NOV-JAN10-11:

The above pie diagram shows the market share of branded for the month of NOV, DEC

and JAN10-11 in the trading area NES Kaziranga. From the sales figure of eight R.Os in

that figure found that 94% normal fuel sold and 4% Branded fuel sold. This happens

because through there are eight R.Os in that area but two R.Os didnt deal in M.S. Out ofthe remaining six R.O.s deals in normal fuel MS and other four R.O.s deals in only

branded fuel.

6%

94%

BRANDED FUEL

NORMAL FUEL


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3.4- Market share and market growth analysis for branded HSD.

1- Showing the percentage of total market share of branded fuel for NOV-

JAN10-11:

Total market share of branded fuel for NOV-JAN10-11:

The above diagram shows the total market share of branded fuel for the months of NOV-

JAN10-11in Assam. From the total sales figure found that 88%Normal fuel sold andbranded fuel sold out of which 12% was Extra mile of IOC and 1% was Turbo of BPCL.

11%1%

88%

MARKET SHARE FOR BRANDED HSD

EXTRA MILE

TURBO

NORMAL


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2- Growing of branded fuel HSD in last three months (NOV, DEC, JAN)

Above diagram shows the growth of branded fuel in three months- NOV, DEC and JAN

10-11.

23

48

25

0

10

20

30

40

50

60

NOV DEC JAN


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3.5 Trading area wise analysis for HSD:

(A)- NES Lakhora

Market share of branded fuel

The above pie diagram shows the market share of branded for the month of NOV-JAN10-11 in the trading area NES Lakhora. From the sales figure of two R.Os in that figure found

that 74% normal fuel sold and 26% Branded fuel sold.

74%

26%

BRANDED FUEL

NORMAL FUEL


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(B)- NES-Jorhat:

Market share of branded fuel NOV-JAN

The above pie diagram shows the market share of branded for the month of NOV-

JAN10-11in the trading area NES Jorhat. From the sales figure of six R.Os in that figurefound that 91% normal fuel sold and 9% Branded fuel sold.

91%

9%

BRANDED FUEL

NORMAL FUEL


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(C)- NES Kaziranga:

Market share of branded fuel NOV-JAN

The above pie diagram shows the market share of branded for the month of NOV-JAN10-11in the trading area NES Kaziranga. From the sales figure of eight R.Os in that figure

found that 95% normal fuel sold and 5% Branded fuel sold.

95%

5%

Normal fuel

Branded fuel


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4.1. Finding for MS:

The outcome of the study can be specified as follows-

Sales promotion scheme and quality of the fuel are the most influencing factors inchoosing a particular brand of fuel. While brand name is not so much influencing factor.

Extra premium is the highest consumed branded fuel among the customers. In service provided by the NRLs R.O. like quick air, quick shoope, quick water and

quick lube, most of the respondents choose good.

28% respondents choose only branded fuel from NRLs R.O. 62% respondents choose that NRL should go for branded fuel in all the R.O. 82% respondents think that NRL should provide both branded and unbranded fuel in

same retail outlet.

72% expect Better mileage; Better quality of the fuel, cleanness of the engine fromNRLs branded fuel.

80 % respondents dont check the density of the oil. 32 % respondents dont use the filter paper to check the purity of the oil in the NRLs

R.O.

96 % think that NRL should go for branded fuel. 34 % said that very good the parking area is sufficient for passenger car in NRLs R.O. Branded fuel has 23% market out of which Extra premium of IOC has the highest market

share of 20% and Power of HPCL has 3% market share in Assam Market.

4.2 Findings for HSD:

Extra mile of IOC is the highest consumed branded fuel among the customers. Sales promotion schemes and symbol of status are the most influencing factors in

choosing a particular brand of fuel. While is not so much influencing factor.


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In service provided by the NRLs R.O. like quick air, quick lube, most of the respondentschoose good.

Customer except both branded and unbranded fuel from NRLs R.O.

Most of the customers think that NRL should go for branded fuel in all retail outlets

Customers check the density of the oil. More than 80% aprox customers expect NRL should go for branded fuel. Branded fuel has 13% of market share out of which extra mile of IOC has the highest

market share of 12% and Turbo of HPCL has 1% market share.

4.3 SWOT Analysis:

The SWOT (strength, weakness, opportunities and threats) analysis has been a useful basic

Frame work for strategic planning and organizational performance management. This study

discusses the analysis under below:

STRENGTHS: The strengths of Numaligarh Refinery Limited are as follows-

Strong liquidity position Financial results Good manufacturing and testing facilities.

WEAKNESSES: The weaknesses inherent in the Numaligarh Refinery Limited are

as follows-

Declining market share in sector. Non autonomy Distribution dependence

OPPORTUNITIES: The Refinery has the following opportunities-


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Expansion of retail business Assam Gas Cracker Project High potential for market growth in India

THREATS: The Refinery is surrounded by the following threats-

Rising capital cost in the refining sector Fluctuations in the oil and gas prices Competitors are giants


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Conclusions

This study was undertaken as per the requirement of the B.Com.3rd year course. In order

to get a better insight of the topic being undertaken for the study, it is necessary that we at first

understand the topic and its importance in the current atmosphere and then find out the relevant

outcome based on certain set objectives.

The methodology of the study was that the data were collected both from primary and

secondary sources. The sample size of the customers was selected mainly on the basis ofjudgments from the few districts of Assam.

The result of my studies and surveys conducted, revealed that all the objectives of the

project have been fulfilled. The analysis of the data collected has shown that although the players

like IOC and BPCL has strong position in North East, NRL with their proper marketing strategy

will strongly complete their market competitors. Attractiveness of their R.O. and services they

provide in their R.O will help to attract the customers to their brand. At the end, NRL has the

strong market in Assam with their attractive services by their outlets to the customers.

Thus it can be concluded that NRL should once think over to prefer only the branded

fuels.


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Recommendations:

1. As far as the market report of Branded fuel is doing very good in the trading area in Kaziranga

trading area also. NRL should give more focus in big towns and cities like Guwahati, where

highest share of branded fuel has been sold.

2. IOC is the highest market share in Assam market with a highest number of R.Os.

Recommended that NRL should pay attention to increase the number of R.Os in Assam.

3. As maximum number of customers expects better Mileage, quality of the fuel and cleanness of

the engine from NRLs branded fuel so if NRL can add those types of additives to normal fuel

which will do all these than it will be a step forward from the competitors.

4. From the survey it was seen that some NRLs outlets have not given proper facilities to the

customers like Quick Shoppe, Quick water, Quick lube, parking area for heavy vehicle etc and

they want to improve the above facilities.

5. As it come to light to analysis that the market share of branded fuel in the city R.Os compare

to highway R.Os, so NRL should launch the brand first in city R.Os.

6. NRL should launch their brand in those trading areas where the growth of brand fuel is high

because the current market share is less in those areas but it rises high in near future.

7. It also seen that the market share of branded fuel is high in some of the brand first in those

selective highway R.Os.

8. In some of the trading area, normal fuels were not sold by any R.Os where only branded fuels

were sold. NRL should also stop the sale of normal fuel in those trading area and sale only

branded fuel.

9. In some trading area, branded fuels were not sold by any R.Os, NRL should also launch their

branded fuel in those trading area to capture the whole market of branded fuel.

10. NRL should promote their branded fuel product by different sales promotional tools like-

Advertising, sales promotion and hording board etc.


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BIBLIOGRAPHY

BOOKS: Sekaran, U.: Research Methods for Business- A Skill Building Approach (2007), WILEY

INDIA,

Kothari, C.R.:Research Methodology- Method and Techniques, SecondEdition,Wishwa Prakashan, New Delhi, 2002

Annual Reports of NRL (05-06,06-07,07-08,08-09,09-10) OTHER READINGS/ PERIODICALS: Circulars and Journals. ( Rodali:House Journals of NRL issues of 2009-10) Auditors Report, Directors Report & Investors Report Newspapers: Assam Tribune , Times of India Magazines: Business World, Business Today

INTERNET SOURCES: http://www.wikipedia.com// http://www.nrl.co.in// http://www.brandawareness.com//
http://www.wikipedia.com/http://www.nrl.co.in/http://www.brandawareness.com/http://www.brandawareness.com/http://www.nrl.co.in/http://www.wikipedia.com/


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ANNEXURE

QUESTIONNAIRE

Dear Sir/Madam,

In partial fulfillment of the requirement of the B.Com 3rdyear course from Golaghat Commerce

College, under Dibrugarh University, the project titled A Study on the feasibility of branded

fuels in few districts of Assam, has been undertaken by me.

I would be grateful to you if you could spare some time for your kind co-operation towards

answering the queries given below.

Thanking you

Raj Shekhar Sahu

B.Com.3rd year

Name :-

Designation :-

Address :-

Contact No (If any) :-


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Please tick () the option you think is best.

1. Which type of branded fuel is preferred by you?a) Extra premium b) Normal c) Power

2. What is the factor which influences you to choose a particular brand?a) Quality of productb) Mileagec) Priced) Availablee) Sales promotion schemef) Symbol of statusg) Reduce the knockh) Brand name influencei) Loyalty influence

j) Sales person

3. Do you know the difference between Branded fuel and Normal fuel?

a) YES b) NO

4. What do you think about the quality of NRLs retail outlet fuel?a) Excellentb) Very goodc) Goodd) Averagee) Below average

5. What do you think about the perception of branded fuel?

a) Excellentb) Very goodc) Goodd) Averagee) Below average

6. What do you prefer branded fuel or normal fuel?

a) YES b) NO

7. What is your view about quick air facility of NRLs retail outlets?a) Excellentb) Very goodc) Goodd) Averagee) Below average


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8. What is your view about quick shoope facility of NRLs retail outlets?

a) Excellentb) Very goodc) Good

d) Averagee) Below average

9. What is your view about quick water facility of NRLs retail outlets?a) Excellentb) Very goodc) Goodd) Averagee) Below average

10. What is your view about quick water facility of NRLs retail outlets?

a) Excellentb) Very goodc) Goodd) Averagee) Below average

11. Whether NRLs outlet gives better mileage compare to other OMC?a) Excellentb) Very goodc) Goodd) Averagee) Below average

12. Are you aware about the purity Of NRLs retail outlets fuel?a) YES b) NO

13. What do you prefer NRL should go for branded fuel or not?

a) YES b) NO14. Whats your expectation offuel you expect from NRL outlets?

a) Only branded fuel b) Only Normal fuel c) Both

15. Should NRL provide both branded and normal fuel in the same retail outlets?

a) YES b) NO

16. Are you ready to pay some more money to buy branded fuel?

a) YES b) NO

DATE : SIGNATURE


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a study of the feasibility of branded fuel final (1)

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