A study on Investor’s awarenesson Equity Investment in

Mysore city

Introduction

“ The Best Form Of Investor Protection Is Investor Awareness And The Best Way To Achieve That Is

Through Financial Literacy ”

STATEMENT OF PROBLEM

Mysore city is a culture capital of Karnataka statehaving historical background and the people aroundthe city belongs to stagnant population of rulertradition. The avenues of investment of their surplusonly in traditional methods like investing in land,jewelry and immoveable properties. From the lastdecades the Mysore city having a floating fromdifferent parts of the country. By this way traditionalmethod of investment is converting as modernmethod of investment for short term liquidity.

Objectives of the study• To know & study investors awareness about

equity investment & capital market• To know investors preference in equity

market• To know investors belongs to Mysore or not.

Methodology of the studyPrimary sources:

• Observing stock brocking activities• Interaction with capital market asssociats• Discussion with staff members of stock

marktet• Through questionnair

LIMITATIONS OF THE STUDY

•This study is restricted to Mysore city only

•This study sample size is small in number due to short fall of time.

Classification of respondent on the basis of age

10%

40%

30%

20%

Below 20 years 20-30 years

30-40 years 40 & above

Occupation of respondents

10%

20%

50%

20%

Student

Employed

Business man

Other

Respondents on the basis of annual income

10%

16%

60%

14%

0%

10%

20%

30%

40%

50%

60%

70%

Below 2 lakh 2 lakh to 3 lakh 3 lakh to 5 lakh 5 lakh& above

Respondents Basically from

36%

64%

YES NO

Respondents terms of investing

60%

40%

Short term Long term

Respondents consideration before investing

44%

16%

24%

6%

10%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

50%

Market wide news Rumors Friend advice Relatives Own knowledge

Willingness of the respondents to take risk with return.

44%

36%

14%

6%

Very much willing

Willing

Less willing

Not at all willing

Frequency of trade (Daily)

46%

54%

Yes No

overall satisfaction about investment in equity

44%

36%

20%

Satisfied

Partially satisfied

dissatisfied

Conclusion

Mysore population is comprises of high volatile in nature.Mysore people are risk aware. From the above studyshows that major investors are belongs to investorswho are basically from out of Mysore. Number ofrespondents from business class they are risk seekersand they expect high returns in short term. Employedcategory investor belongs to long term investmentsexpecting minimum returns. From the continuesregulations from the SEBI investments opportunitiesincreasing from this Mysore city and online tradinghelping investors to keep on observations aboutmarket conditions

Thank you