a summer internship project report tt

A PROJECT REPORT ON

RESEARCH METHODOLOGY AND DESIGN :- AWARENESS OF SECURITY THREATS AND AVAILABILITY OF SECURITY SYSTEMS

IN CEASE FIRE INDUSTRY

Submitted in partial fulfillment of the requirements of the award of degree of

BACHELOR OF BUSINESS ADMINISTRATION

FROM

ARNI SCHOOL OF BUSINESS MANAGEMENT

2009 – 2012

Submitted to Submitted by DR. RAVIKANT SWAMI TUSHAR

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• ACKNOWLEDGEMENTS

• I would like to take this opportunity to thank all the people who helped me in completion of my management training and in the compilation of this report. I would sincere thanks to

• . (Manager- Finance and Accounts Department)

for providing me guidance at each and every step of the training. I would always beobliged to him because he shared his real-life experiences with me. I am thankful to the other members of the finance department who explained me finance work, solving queries and being there to help me whenever required.

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INDUSTRY OVERVIEW

The physical security business in 2012 will look to emerging markets, new technologies and M&A (mergers and acquisitions) activity. In the last two years, the physical security industry has given nothing short of a stellar performance. While it will continue to defy gravity in 2012, its performance will decline in some important measures. Future Growth from BRIC Countries:

The aftershock from the 2008 financial meltdown resulted in sovereign debt problems in Europe that are now receiving corrective actions. These will dampen future demand for physical security equipment in India, particularly in the public sector. However, the industry was faced with an even direr economic situation in 2008, but innovative companies did not cut R&D. Instead, they applied new technologies and developed more attractive products for clients. The industry is stronger and we are optimistic that demand will edge forward at a CAGR of 3.7 percent over the next five years. This will depend upon the emerging markets, particularly China and Asia, delivering higher growth rates. The product sales revenues per capita in four regions against the GDP per capita. This shows the penetration of physical security systems in China and Asia is more than one order of magnitude smaller, while economic growth is at least three times faster than the developed economies of North America and Europe. The BRIC countries - Brazil, India Russia and China - will play a major role in keeping demand growing and increase their market share. New Technologies:

Five emerging technologies have created new business opportunities. They are wireless communications, IP networking technology, video surveillance-as-a-service, managed video, analytics software and security management software, including physical security information management (PSIM) and physical identity and access management (PIAM). The opportunity for these technologies to create new business opportunities is enormous, led by IP networking technology. There are a good number of medium-sized companies, particularly in video, that have developed cutting-edge products and gained market share. Consolidation and Organic Growth:

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M&A activity has grown at a compound annual rate of 12.5 percent over the last 10 years. During this time it has peaked and declined twice, doubling value during the last three years to reach its historic peak in 2011 of India’s 9.847 billion. We forecast the value of deals will decline by 2.5 percent in 2012, despite the fact that the security market will grow by a similar amount, thanks to buoyant markets in the BRIC countries.In the last three years, the volume of deals has only increased by seven percent, but the value has more than doubled, thanks to a few large deals worth more than 1 billion combined. The two trends in the exit valuation figures is that software and biometric suppliers, together with alarm monitoring companies, have achieved the highest valuations in 2011.

The Majors Review Future Strategies:

The major multinational leaders have used merger and acquisition as an important part of growing their business. It is therefore surprising that they have almost abandoned this policy in the last two years. There are a number of reasons why, but current exit valuations are not one of them because they are still well below 2006-2007 levels. Most have positioned themselves toward the systems business. This has not required major investment and feeds off their heritage estate business, integrating from other parts of their organization such as fire detection, evacuation, mass notification and energy management. We expect them to extend their interest in PSIM and PIAM software to deliver system differentiation in the integration business. One potential market is outsourcing security services, as a result of reduced budgets in the public sector. Through PSIM, PIAM and, they would have the ultimate service to offer, with little competition from the smart innovative product manufacturers. Investment Business and Security:

At the start of 2011, the investment business expected to return to normal. By September, confidence had drained. If the current volatility in world stock markets is short-lived, then the backlog of IPOs will go ahead. A repeat of 2008 when the IPO window closed down completely would have serious consequences for the venture capital industry and their recipients in security. In the first eight months of 2011, only seven announcements of capital injections were made in security, amounting to 85 million. Most of these involved investment companies by Indian venture capitalists.Financing is available but there are plenty of high-tech businesses chasing it. In the present climate, it is unlikely the security industry will receive more than it did in the last two years. However, established company’s renegotiated debt financing in 2010. This continued in the first seven months of 2011, with five lines of credit negotiated for 1.4 billion. All have been secured by alarm and home automation installation and monitoring companies in India. Two confirmed the funds will be used for acquisition purposes. Goldman Sachs Specialty Lending Group made a $565 million line of credit to APX Alarm now renamed Vivint. Few venture capital companies specialize in physical security, as it is not the most attractive technology sector. However, there are segments that are particularly attractive including information security, identity and security solutions, and analytical software.

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Despite economic problems, the market will continue to grow in 2012. Growth will depend on geographic regions and IP networking. Financing will become harder to obtain, causing hardships to small- and medium-sized companies unable to deliver ROI that clients demand.

COMPANY PROFILE

Ceasefire Industries Ltd:

Ceasefire, India’s most trusted fire safety and security company. The company, at heart, is an altruistic one: one that aims at saving lives and giving people the means to protect themselves. The market structure however, is based on keen industry acumen; an instinctive aptitude for sensing the consumer’s needs, and fulfilling those needs in the best possible way. Since its inception, Ceasefire has grown from a company that dealt exclusively with extinguishers to one that has branched out to cover everything in the fire safety and security spectrum.

Ceasefire is India’s largest and best fire safety company and has its expertise in complete fire fighting solutions. Ceasefire has made an exponential leap in scale over a few decades. An evolution; for which we had steadily laid the ground a few years back. By building India's most trusted fire safety brand by making substantial investments in R&D, technology, and manpower. Over the past few years, our sales and marketing network has steadily grown, making strong inroads into over 300 cities and towns across the nation. Our dedicated manpower capability today is approximately 1500 strong. Our product portfolio has expanded beyond measure, to span complete fire safety across all market segments, as well as Safety and Security Systems

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beyond mere fire protection.

Ceasefire operates in three divisions:

Fire Safety solution divisionThe range of products covers every area of fire safety: from fire safety modules and extinguishers to escape gear and signage.

Security DivisionCeasefire's Security Division offers cutting-edge devices designed to protect both compact areas like homes and much larger spaces like shopping malls.

Projects DivisionThis division was created to help design an effective fire safety and security plan for large-scale projects like malls and hotels. The project team will take care of everything; from determining the equipment required to maintaining the products installed.

PRODUCT OVERVIEW

The Complete Safety and Security Spectrum, Major investments in R&D, technology transfers

and production lines over the last few years have laid the groundwork for growth. The following

new initiatives are powering our future:

* A new line of fire extinguishers at the very frontiers of high technology and precision

engineering, many of them pioneering products in India.

* A re-entry into the domestic and automobile segments, with a power-packed product and

highly visible retail presence.

*An entry into the mammoth 600 crore statutory markets which, if the past is any indication,

signals an immense surge in growth for the organization.

*Forays into the lucrative new market of Safety and Security Systems.

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Ceasefire’s arsenal of products don’t only cover everything there is in the fire safety and security

spectrum, they are the best in the market.

All the factories follow a manufacturing process that is easily the most stringent in the country.

The methods employed are state-of-the-art and the machinery is as advanced as they come. All

this to ensure that the products are nothing short of perfect. Take the fire extinguishers for

instance: each of its 50 components are designed to remain functional for well over the defined

three-year operative life, a battery of tests ensure that there isn’t the slightest possibility of

leakage or jamming, and quarterly maintenance checks guarantee a lifelong commitment to the

product. Virtually every Ceasefire product carries ISO 9001 and CE certification and conforms

to ISI standards.

Their dedication to their other products is no less. Their security products are designed according

to the specifications by the world’s best manufacturers.

Ceasefire’s Security Division was created with the aim of providing homes and

commercial buildings with a range of intelligent products that safeguard them. These

devices range from video door phones to highly sophisticated security systems.

Access control system

Ceasefire’s security systems can turn your premises into an impenetrable fortress. These

intelligent systems include a range of highly sophisticated products that can guard your home

against the most calculated attack. The largest cause of theft (physical and informational) in

many organizations today can be traced to unauthorized access. Ceasefire’s Access Control

range helps you eliminate this danger. With unique cards that allow entry only to authorized

personnel, code numbers for door unlocking, and biometric IDs for entry to restricted areas;

access control devices promise complete safety to the modern office.

CCTV CamerasThe range of cameras can be broadly divided into bullet cameras (integrated cameras and lenses,

sealed to prevent moisture from seeping in) and dome cameras (dome-shaped cameras that have

a sturdy aluminum casing).

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Video door phones

This video door phones let you monitor who enters your home. The system’s most fundamental

features are the LCD monitors which have a door release option and weatherproof outdoor units

with cameras. Ceasefire provides two variations of this system: the Single Apartment Unit and

the Multi Apartment Unit.

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Basic Information

Company Name: Ceasefire Industries Ltd.

Product/Service(We Sell):

Fire Extinguisher, smoke detector, smoke detection system, sinages

Brands: ceasefire

Company Website URL: http://ceasefire.in

Factory Information

Management Certification:

ISO 9001:200

Province/State : chandigarh

Business Type : Sales and Marketing

Product We Sell : Fire-fighting,

Number of Employees

: 500 & Above

Year Established : 2002

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OBJECTIVES:

1. To know about the awareness of security systems among the consumers.2. To know the availability of security systems in various markets of Chandigarh.3. To study successfully the level of preparation of security systems by consumers to counter

any security threat.4. Find prospects for the security system for the company. 5. To get an experience of the corporate life and it’s functioning and understanding various

interaction styles and behaviors.

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RESEARCH METHODOLOGY AND DESIGN

The study is descriptive in nature wherein a survey was conducted of 80 consumers in

Chandigarh. The sample size was limited to 80 consumers mainly due to the paucity of cost

and time. These consumers were administered a structured questionnaire which was designed

to find out their awareness on security threats and the availability of security systems in their

premises. The data collected was collected by way of convenience sampling.

Sample Size - 80 consumers

Sampling Unit – 33 Schools, 25 Restaurants, 10 Banquets and 12 Tutorials.

Type of Sampling – Convenience Sampling

Research Location – CHANDIGARH

Questionnaire – 11 Objective type questions

Consumer Detail – Managers, Owners, Partners and Administrative Heads.

Duration of Research – 20/06/12 to 25/07/12

Research Design – for the research design I chose descriptive and diagnostic research study

method. First I formulated the objective of the study that is “Awareness of Security Threats

and Availability of Security Systems in CHANDIGARH market” After this I design the

method of data collection. Primary data was collected by Questionnaire, Observation,

Personal Interview and secondary data was collected from internet. Then by the sample size

of 80 given by the company I decided how to process and analyze the data. After completing

this work I found some conclusion, n the basis of this conclusion I gave my suggestions to

the company.

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DATA ANALYSIS AND INTERPRETATIONS

Q1. Do you feel that there is any security threat in your premises??

A24%

B76%

security threat in Schools

A20%

B80%

Security threat in Restaurants

A33%

B67%

Security threat in Tutorials

B100%

Security threats in Banquets

A BYES NO

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INTERPRETATION:

1. 24% of Schools feel that there is Security threat in their Premises, where as 76% of schools feels that there is no Security threat in their Premises.

2. 20% of Restaurants feel that there is Security threat in their Premises, where as 80% of Restaurants feels that there is no Security threat in their Premises.

3. 33% of Tutorials feel that there is Security threat in their Premises, where as 67% of Tutorials feels that there is no Security threat in their Premises.

4. 100% of Banquets feel that there is no Security threat in their Premises, where as 0% of Banquets feels that there is Security threat in their Premises.

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Q2. If yes then, what?

A38%

B23%

C8%

E31%

Types of Threats in Schools

A63%

B13%

E25%

Types of Threats in Restaurants

A44%

B33%

D11%

E11%

Types of threats in Tutorials

A B C D E FTheft Burglary Kidnapping Molestation Physical

HarmAny other

Schools 38% 23% 8% 0% 31% 0%Restaurants 62% 13% 0% 0% 25% 0%Tutorials 45% 33% 0% 11% 11% 0%Banquets 0 0 0 0 0 0

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INTERPRETATION:

1. Most of the schools said that the types of threats they feel in their premises are 38% theft, 31% Physical harm, 23% of Burglary and 8% of kidnapping but no Molestations.

2. Whereas the restaurants have highest chances of theft with 62% and 25% of physical harm, 13% of burglary, but no kidnapping and molestations.

3. Tutorials said they have 45% chances of theft, 33% of burglary, 11% of molestation and physical harm but no kidnapping.

4. It is really surprising to know that all the 10 Banquets said that there are no security threats in their premises.

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Q3. Do you have any security system in place?

A85%

B15%

Security systems in Schools

A88%

B12%

Security System in Restaurants

A67%

B33%

Security systems in Tutorials

A100%

Security systems in Banquets

A B

YES NO

INTERPRETATION:

1. 85% of schools said that they have security systems whereas 15% of them said they don’t have.

2. 88% of restaurants said that they have security systems in place and 12% said they don’t have any.

3. 67% of tutorials said that they have security systems in place whereas 33 % did not.4. It is surprising to know that as it was said earlier by all 10 the Banquets that they don’t

have any security threats in their premises, but out of 10 banquets all of them are having security system in place.

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Q4. If yes, please tick from below?

A B C D E F G0

5

10

15

20

25

30

systems available in schools

No of systems

A B C D E F G

17

4

1

15

21

Systems available in Restaurants

No of systems

A B C D E F G0

1

2

3

4

5

6

7

Systems available in Tutorials

No of Systems

A B C D E F G0

1

2

3

4

5

6

7

8

9

10

Systems available in Banquets

No of systems

A B C D E F G

CCTV Alarm

security

system

Intruder

alarm

Security

guards

Access

control

system

Barb wires Any

other

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INTERPRETATION:

1. In schools most of them are having CCTV and security guards and very few are having

intruder alarms and access control systems.

2. In restaurants 17 are having CCTV and 15 are having security guards. Only 4 restaurants

are having alarm security system and very few are having intruder alarms and access

control systems.

3. In tutorials, 7 of them are having CCTV and 4 of them are having security guards.

4. In Banquets, it is again surprising to know that instead having no security threats in

premises they are having the most number of security systems in place i.e.

9 banquets are having CCTV, 6 are having alarm security system, 3 are having intruder

alarm, 10 are security guards,2 are having access control system and 3 are having barbed

wires.

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Q5. . If No, what is the reason?

A67%

C33%

Reason for no systems in SchoolsA

25%

B25%

C50%

Reason for no systems in Tutorials

A B C D

Don’t feel it

necessary

No security

Threats

Never thought

of it

Others

Schools 67% 0% 33% 0%

Tutorials 25% 25% 50% 0%

Restaurants 3 0 0 0

Banquets 0 0 0 0

INTERPRETATIONS:

1. Out of 33 schools, 67% of the schools said that they don’t feel it necessary of installing any security systems and 33% of them never thought of it.

2. In tutorials 25% f them don’t feel it necessary, 25% said there is no security threat and 50% have never thought of it.

3. Whereas the restaurants and the banquets who have not installed any systems didn’t give any reason of not installing any security systems in their place.

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Q6. Are you planning to install any security system in near future?

A48%

B52%

Installation plan in schoolsA

26%

B74%

Installation plan in Restaurants

A42%

B58%

Installation Plan in Tutorials

A22%

B78%

Installation plan in Banquets

INTERPRETATIONS:

1. In schools 48% said that they have a plan of installing and upgrading new security system in future and 52% said they don’t have any plan.

2. In Restaurants 26% said that they have a plan of installing and upgrading new security system in future and 74% said they don’t have any plan.

3. In Tutorials 42% said that they have a plan of installing and upgrading new security system in future and 58% said they don’t have any plan.

4. In schools 22% said that they have a plan of installing and upgrading new security system in future and 78% said they don’t have any plan.

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Q7. If yes then which type of system you are planning to install?

A B C D E F G0

1

2

3

4

5

6

Systems to Install in schools

Plan to Install

A B C D E F G0

1

2

3

4

5

6

Systems to Install in Restaurants

Plans to Install

A B C D E F G0

0.5

1

1.5

2

2.5

3

3.5

4

4.5

5

Systems to Install in Tutorials

Series1

A B C D E F GCCTV Security

alarm system

Intruder alarm

Access control

Barbed wire

Security guards

Any other

Schools 6 4 2 4 1 0 0Restaurants

6 2 0 1 0 0 0

Tutorials 5 0 0 0 0 0 0Banquets 0 1 0 0 0 0 0

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INTERPRETATION:

1. Out of 33 schools 6 schools are planning to install CCTV, 4 are planning for security alarm system, 2 for intruder alarm, 4 for access control system and 1 or barbed wires.

2. Out of 25 restaurants, 6 are planning to install CCTV, 2 for security alarm system, 1 for access control system.

3. In tutorials only 5 of them are planning to install CCTV.4. And in Banquets only 1 is planning to install security alarm system.

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Q8. Do you think security system help in reducing the threats?

A94%

B6%

Reduction of Threats in schools

A92%

B8%

Reduction of Threats in Restaurants

A100%

Reduction of Threats in Tutorials

A100%

Reduction of Threats in Banquets

INTERPRETATION:

1. In schools 94% of them said that security system helps in reducing threats and remaining 6% said it does not.

2. In Restaurants, 92% of them said security system helps in reducing threats and 8% said it does not.

3. In Tutorials all of them said that security system helps in reducing threats.4. Similarly in Banquets, all of them said that security system helps in reducing threats.

A BYES NO

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Q9. Are you satisfied with the performance of your existing security solutions/products?

A91%

B9%

Satisfaction of Existing Security system in schools

A96%

B4%

Satisfaction of Existing Security system in Restaurants

A75%

B25%

Satisfaction of Existing Security system in Tutorials

A100%

Satisfaction of existing security system in Banquets

INTERPRETATION:

1. In schools, 91% of them said that they are satisfied with their existing security system and remaining 9 % said they are not.

2. In Restaurants, 96% of them said that they are satisfied with their existing security system and remaining 4 % said they are not.

3. In Tutorials, 75% of them said that they are satisfied with their existing security system and remaining 25 % said they are not.

4. In Banquets, all of them said that they are satisfied with their existing security system.

A BYES NO

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Q10. If No, what is the reason?

A B C D Total

33

25

12 10

80

0 1 1 0 2

Unsatisfied CustomersNo of Customers Response

A B C DNot Effective Does not work Poor after sale

serviceNot maintained

INTERPRETATION:

1. Most of the schools, restaurants, Tutorials and Banquets were less in-tested in responding to the question as they did not mention any reason for their dissatisfaction, but there were few customers who responded to it.

2. Customer said that the security system does not work well and another gave a reason o poor after sale service.

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Q11. Do you think installing security systems is more beneficial than appointing a security guard?

A82%

B18%

Security systems over Security guards by schools

A84%

B16%

Security system over Security Guards in Restaurants

A92%

B8%

Security system over Security Guards in Tutorials

A70%

B10%

C20%

Security systems over Security Guards in Banquets

A BYES NO

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INTERPRETATION:

1. In schools 82% of them think that installing security systems is more beneficial than appointing a security guard and 18% of them think it is not.

2. In schools 70% of them think that installing security systems is more beneficial than appointing a security guard and 10% of them think it is

3. In schools 92% of them think that installing security systems is more beneficial than appointing a security guard and 8% of them think it is not.

4. In schools 70% of them think that installing security systems is more beneficial than appointing a security guard and 10% of them think it is not and remaining 20% says both of them are important.

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Schools/Tutorial Vs Banquets/Restaurants

SECURITY THREATS IN PREMISESV/s

USERS OF SECURITY SYSTEMS

Security threats in schools Users of security systems in schools

8

25

AB

A28

B5

Figure 1 School Figure 2 School

Security threats in Tutorials Users of security systems in Tutorials

A4

B8

A8

B4

Figure 3 Tutorial Figure 4 Tutorial

VS.

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Security threats in Banquets Users of security systems in Banquets

B100%

A100%

Figure 5Banquets Figure 6Banquets

Security threats in Restaurants Users of security systems in RestaurantsA5

B20

A22

B3

Figure 7Resturants Figure 8Resturants

Out of 45 Schools and Tutorials, 33 said that there is no security threat in their premises but out

of those 45 Schools and Tutorials, 36 have security systems in place.

VS.

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In case of 35 Restaurants and Banquets, 30 said there is no security threat in their premises but

out of those 35 Restaurants/Banquets, 32 has security system in place.

PERMISES HAVING SECURITY SYSTEMS V/S

TYPES OF SYSTEMS INSTALLED

28

4

30

72

Schools and Tutorials

CCTVAlarm SecurityIntruder AlarmSecurity GuardsAccess controlBarbed Wire

Vs.

31

26

104

25

44

Restuarants and Banquets

CCTVAlarm SecurityIntruderAlarmSecurity GuardsAccess controlBarbed Wire

INTERPRETATION:

Out of 45 Schools and Tutorials 28 are having CCTV, 4 are having Alarm Security System, 30

security guards, 7 Access control System and 2 Barbed Wires.

Whereas, in Restaurants and Banquets out of 35 26 are having CCTV, 10 are having alarm

security system, 4 are having intruder alarm, 25 are having security guards, 4 are having access

control system and 4 are having barbed wires.

As per the above analyses we came to know that Restaurants and Banquets are having more

number of security products than the Schools and Tutorials.

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PREMISES NOT HAVING SECURITY SYSTEMS V/S

REASONS FOR IT

School Tutorials

8

25

AB

A4

B8

Security threat in premises

Restaurants Banquets

B100%

Security threat in premisesA5

B20

security threat in premises

33

Vs.

Schools Tutorials

A2

C1

Reason for No security systemsA1

B1

C2

Reason for No security systems

Banquets and Restaurants

No reason from Banquets and Restaurants

INTERPRETATION :-

Out of 45 schools and tutorials 33 said that they do not have any security systems and out of

those 33 3 said that they don’t feel it necessary, 1 said that there is no security threat and 3 said

that they never thought about it.

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SECURITY SYSTEMS HELP IN REDUCING THREATS

V/S

PLANNING TO INSTALL

A96%

B4%


33

2

Restaurants and Banquets

YesNo

Vs

35

11

4

2

4

1


CCTVSecurity AlarmIntruder AlarmAccess controlBarbed WireSecurity Guards

7

3

1

2

11

Restuarants and Banquets

CCTVSecurity alarmIntruder AlarmAccess ControlBarbed WireSecurity Guard

INTERPRETATION:

Out 45 Schools and Tutorials 43 of them says that security systems helps in reducing threats and

out of those 43 schools and tutorials 25 are planning to install security products in future.

Out 35 Restaurants and Banquets 33 of them says that security systems helps in reducing threats

and out of those 33 Restaurants and Banquets 16 are planning to install security products in

future.

FINDINGS

1. The number of schools, Tutorials, Restaurants and Banquets who said that there are no security threats in their premises is found that they have installed different security systems in their place.

2. It is also found that those customers who said there are security threats to their premises did not install any security systems in place.

3. Most of the Schools, Tutorials, Restaurants and Banquets are found with more number of CCTVs and Security Guards than other security systems mentioned.

4. It is also found that most of the Schools, Tutorials, Restaurants and Banquets use both manpower as well as security systems for their safety.

5. It is found that most of the customers who have installed security systems in place are satisfied with their systems and very few are not satisfied.

6. It is also found that customers who said security systems do not help in reducing threats also plan to install security systems in the future.

7. Restaurants and Banquets didn’t find any reason of plan to install security systems in near future.

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8. Out of all the four groups of customers, Restaurants and Banquets are having more number of security systems than the Schools and Tutorials.

CONCLUSIONS

The research showed that some of the schools, Tutorials, Restaurants and Banquets are not using

any of the security systems available in the market. All of the Schools, Tutorials, Restaurants and

Banquets using security systems are using security equipments of different companies other than

Ceasefire. The major reason is that the number of customers is less aware of the company and

the company’s product. People are also giving less importance to the security systems than the

security guards.

Some of the customers did not install any security system because they feel that it’s not

necessary and some didn’t as because there no security threat in their premises.

After the completion of analysis we come to the conclusion that maximum respondents wants to

secure their self from various threats.

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On the basis of respondents, I found that only manpower is not sufficient to prevent any kind of

threats, so most of the respondents like to use both manpower and security systems to secure

their premises.

The project has been successfully completed and it helped us to understand the mindset of the

respondent and the ways that an organization should follow to always retain their customers.

RECOMENDATIONS

If you're running a business, large or small, it's crucial to be able to put yourself in the shoes of

consumers. By understanding the perspective of the people who may purchase your product or service,

you can relate to them and their needs, creating more effective marketing messages and improving

profitability. Several factors influence consumer behaviors, and you should take these into account when

advertising.

Since the customers are less aware of the Company’s product, more promotional activities should be

implemented.

The Supplier should spend on Online Marketing

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They should also indulge in cost cutting, reach their customers, target markets, build long term

relationships, available at all hours, low cost for inventory, and increase sales promotion

schemes.

Lastly, creating value along with delivering delight to the customer is what is most important.

LIMITATIONS

The study focuses and emphasizes on a sample size of 80 customers in Chandigarh due to the

time and cost constraint. Since the area of study has only been Chandigarh only and also on a

select sample of 80 the results may or may not be applicable to the other cities in India.

The research is done for Security products only and not any other products of the company.

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BIBLIOGRAPHY

1. www.google.com

2. www.ceasefire.in

http://www.ceasefire.in/

http://www.google.com/

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QUESTIONNAIRES

For Banquets

Arni school of business managment

Kathgarh, (Indora), Distt Kangra, Himachal Pardesh, Pin.176401

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Approved by AICTE,

www.arni.in, Ph.: +91 - 99888 97102, 96465 00902

Student’s Name: - Tushar sambyal

Dear Respondent,

Greetings from Arni school of business management

We are the students of BBA 4TH semester.

http://www.arni.in/

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As a part of our Summer Internship we are suppose to do a market survey. We request you to please fill the following questionnaire and we ensure the confidentiality of provided information by your organization.

Have a nice day!

Tushar sambyal

SURVEY QUESTIONNAIRE

Topic:- AWARENESS OF SECURITY THREATS AND AVAILABILITY OF SECURITY SYSTEMS

Name of Banquet: ..………………………………………………… Address:

………………………………………………………………………………….

Contact Person’s name: ……………………………………………………….. Designation: ………………………………………………………………………

Contact No: ………………………………………… Staff Strength: ……………………….. Capacity: …………………………

Number of Floors: ……………………….. No. of Halls: …………………………………

Q1. Do you feel that there is any security threat in your premises?

Yes No


Theft Burglary Kidnapping

Molestation Physical harm

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Any other crime( please mention) ………………………………………………………………………………


Yes No


CCTV Alarm security system Intruder alarm

Security guards Access control system Barbed wire

Any other, please mention………………………………………………………………


Don’t feel it is necessary No security threat Never thought about it

Any other, please mention………………………………………………


Yes No


CCTV Security alarm system Intruder alarm

Access control Barbed wire Security guards

Any other, please mention…………………………………………………………


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Yes No


Yes No


Not effective Does not work Poor after sales service

Not maintained


Yes No

For Restaurants



Approved by AICTE,

46

www.arni.in, Ph.: +91 - 99888 97102, 96465 00902

Project Guide’s Name: - Mrs. Arkaja Garg Student’s Name: - Tushar sambyal

Dear Respondent,




Have a nice day!

Tushar sambyal



Name of Restaurant: ………………………………………………… Address: ……………………………………………………………………………………….


Contact No: ………………………………………… Staff Strength(On-Roll):………………(Casual): ………………………..

Area (in Sq. Ft): …………………………Number of Floors: ……………………….. Sitting Capacity: …………………………………


Yes No

http://www.arni.in/

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Any other crime (please mention) ………………………………………………………………………………


Yes No









Yes No



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Yes No


Yes No



Not maintained


Yes No

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Approved by AICTE, www.arni.in, Ph.: +91 - 99888 97102, 96465 00902


Dear Respondent, Greetings from Arni school of business management



Have a nice day!

TUSHAR SAMBYAL



http://www.arni.in/

50

Name of Tutorial: ………………………………………………………… Address: ……………………………………………………………………………………….


Contact No: ………………………………………… Staff Strength: ……………………….. Student Strength: …………………………

Number of Floors: ……………………….. No. of Classrooms: …………………………………


Yes No






Yes No






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Yes No






Yes No


Yes No



Not maintained

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Yes No

For Schools



Approved by AICTE, www.arni.in, Ph.: +91 - 99888 97102, 96465 00902


Dear Respondent,


We are the students of BBA 4TH

Semester, ASBM. As a part of our Summer Internship we are suppose to do a market survey. We request you to please fill the following questionnaire and we ensure the confidentiality of provided information by your organization.

http://www.arni.in/

53

Have a nice day!

TUSHAR SAMBYAL



Name of School: ………………………………………………………… Address: ……………………………………………………………………………………….


Contact No: ………………………………………… Staff Strength: ……………………….. Student Strength: …………………………

Number of Floors: ……………………….. No. of Classrooms: …………………………………


Yes No






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Yes No









Yes No






Yes No

55


Yes No



Not maintained


Yes No

a summer internship project report tt

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