a tumblr guide for brands
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A Tumblr guideor brands
A brands guide to the popular social blogging platorm
Authored by Bliss Hanlin and Jesse Coombe Revised June 2013
www.emoderation.com
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A Tumblr guide or brands
Table o contents
What is Tumblr? .................................................................................................................................... 3
What makes Tumblr dierent? ............................................................................................................ 4
Whos tumbling? ................................................................................................................................... 5
Whats on Tumblr? ................................................................................................................................ 6
Brands on Tumblr ................................................................................................................................. 6
Music ..................................................................................................................................................... 6
Fashion .................................................................................................................................................. 7
Celebrities ............................................................................................................................................. 8
Writers ................................................................................................................................................... 8
Getting started ...................................................................................................................................... 9
The Dashboard ..................................................................................................................................... 9
Themes .................................................................................................................................................. 9
Best practices .................................................................................................................................... 10
Accessibility ........................................................................................................................................ 11
Challenges .......................................................................................................................................... 12
Thoughts on Tumblr ........................................................................................................................... 13
About eModeration............................................................................................................................. 14
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What is Tumblr?
Tumblr is a blogging platorm with the addition o a range o
social networking eatures. You can easily publish text, photos,
quotes, links, chatlogs, audio, and video, and your ollowers
will see your content in their eed the instant that its published.
With a single click, your ollowers can reblog your post, urther
publishing it to their own ollowers, while retaining links back to
the original source o the content.
Tumblrs intention is to let you eortlessly share anything. Because Tumblr is designed with this
end goal in mind its easy to create a post, its easy to discover posts, and its easy to pass them on
to your riends. Theres terric potential or your content to reach ar beyond your direct ollowers.
Since launching in 2007, 112 million people have set up blogs on the platorm, but the overall
number o users the site serves is closer to 300 million according to the companys own stats.
That puts Tumblr behind titans like Facebook (1.11 billion), Twitter (500 million), and Google+ (500
million) in terms o population, but ahead o Instagram (100 million) and Pinterest (48 million).
Tumblr occupies an appealing middle ground between the largest mainstream social networks and
smaller niche sites. Its population is large enough or it to make sense or brands to invest their time
to create a presence, but small enough that it attracts tastemakers who use the platorm because
they want to; not because they eel obliged to be there.
In May 2013 Yahoo agreed to buy Tumblr or $1.1billion. In a post announcing the acquisition, CEO
Marissa Mayer promised not to screw it up. Furthermore, Mayer assured users that Tumblr would
operate independently o Yahoo, with David Karp remaining as Tumblrs CEO. Yahoo intends to
deploy its personalisation technology and search inrastructure to help users to discover new
bloggers and content.
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http://www.tumblr.com/abouthttp://www.tumblr.com/abouthttp://bit.ly/16Jy3BUhttp://news.yahoo.com/number-active-users-facebook-over-230449748.htmlhttp://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://www.dailymail.co.uk/sciencetech/article-2285331/Instagram-hits-100m-users--reveals-10m-joined-retro-photo-service-MONTH.htmlhttp://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221http://www.reuters.com/article/2013/02/21/net-us-funding-pinterest-idUSBRE91K01R20130221http://www.dailymail.co.uk/sciencetech/article-2285331/Instagram-hits-100m-users--reveals-10m-joined-retro-photo-service-MONTH.htmlhttp://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://www.businessinsider.com/google-plus-is-outpacing-twitter-2013-5http://techcrunch.com/2012/07/31/twitter-may-have-500m-users-but-only-170m-are-active-75-on-twitters-own-clients/http://news.yahoo.com/number-active-users-facebook-over-230449748.htmlhttp://bit.ly/16Jy3BUhttp://www.tumblr.com/abouthttp://www.tumblr.com/about -
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What makes Tumblr dierent?
You already have a presence on the other social networks
what does Tumblr oer that they dont?
Tumblrs most appealing eature or brands is perhaps its
tagging system. When you post something on Tumblr you can
add tags describing its content, just as you would when posting
a traditional blog article. On your company website these tags
might be used or organisation; allowing readers to click on a
tag to nd other posts that youve written on the same topic. On
Tumblr these tags are shared across the entire userbase. Your
posts about #ashion are collected with everyone elses posts
about #ashion on a permanent dedicated #ashion tag page.to take notice? Or is it that the team on social media channels
naturally have the mindset to respond quickly? Either way,
Twitters reputation as an eective issues resolution channel will
only increase its use.
At rst glance it looks like a good way to distract people away
rom your content, but think about it rom the users perspective. Tumblr allows users to track tags
that theyre interested in, suracing activity rom that tag on their dashboard page.
With sites like Facebook and Twitter your posts can reach your existing ollowers and, i youre lucky,
a ew o their riends. Tumblr oers that too, but then adds this extra layer o reach where people whohave never encountered you or your posts can still discover them i your tags match their interests.
Target your audience precisely
Youre not screaming your message out into the world and just hoping the right people are in earshot.
Youre selecting the exact audience you want to target through your tags, and they sel-select
themselves through tag tracking to see content like yours.
Tag tracking isnt even limited to Tumblr members. Anyone can bookmark a tag page and see the
latest posts on a topic whenever they want.
Tumblr still goes one better by monitoring its tags and displaying the top 50 on its Explore page.
This helps users to nd new tags to track, and it also celebrates the Top Editor o each tag. What
better way to demonstrate that youre an authority on a given topic?
Another advantage Tumblr has over the other social networks
is the customisation thats possible. You can download user-
created themes that signicantly alter the look o your page,
or you can build your own or something truly unique. Even i
youre not an HTML expert, plug-in developers likeAddThis
oer easy to ollow instructions or adding their eatures to your
Tumblr page.
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http://www.tumblr.com/tagged/fashionhttp://www.tumblr.com/explorehttp://www.tumblr.com/themes/http://www.addthis.com/http://bit.ly/1bNQCCxhttp://bit.ly/1bNQCCxhttp://www.addthis.com/http://www.tumblr.com/themes/http://www.tumblr.com/explorehttp://www.tumblr.com/tagged/fashion -
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I Tumblr has one shortcoming, its in the lack o unctionality or gathering eedback. While almost
every other social media platorm makes it easy or others to respond to your content with text,
Tumblr almost arbitrarily puts obstacles in the way o text responses.
Every post you put up can easily be liked and reblogged by the people it reaches, but you can
only invite text comments i the title or body text o your post ends with a question mark. I you jump
through that hoop, the post editor will present a Let people answer this text box. Users can only
reply to your post i you have ticked this box, and Tumblr only allows you to use the Let people
answer this eature on two posts each day. I youre a prolic poster, choose careully!
This design choice was probably made to encourage the use o Tumblr as a visual platorm. Its
perhaps telling that even when youve used both o your answerable posts or the day, there is no
such limit on the number o times you can opt-in to allow photo replies to your posts.
Whos tumbling?
More than hal o Tumblrs visitors are between
the ages o 18 and 34, with a slight majority (55%)
being emale, according to stats rom Quantcast.
Asurveyconducted by Posterous ounder Garry
Tan indicates that Tumblr may be more popular
than Facebook among the 13-18 and 19-25 age
groups (see chart, right). I your brand is tryingto reach teenagers and young adults, Tumblr could
well be the best place to do it!
Quantcast also cites that 45% o the sites users are
college educated, which is slightly higher than the
internet average.
While 67% o Tumblrs users are Caucasian,
representation o Arican, Asian, and Hispanic
ethnicities is above the internet average. Tumblr is
available in 12 languages to acilitate usage
worldwide.
13% o the sites visits come rom mobile devices,
with many coming through Tumblrs highly rated
ocial apps or iOS andAndroid.
The presence o brands on Tumblr has steadily
increased since the sites launch in 2007. Fortune 500
companies with an active presence on Tumblr include
General Electric, Pepsi, Intel, Coca-Cola, and Disney.
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Social media usage
70%
60%
50%
40%
30%
20%
10%
0%
13-18 19-25
Facebook Twitter Instagram Tumblr Snapchat
http://blog.garrytan.com/tenth-grade-tech-trends-my-survey-data-says-shttp://en.wikipedia.org/wiki/Posteroushttp://itunes.apple.com/us/app/tumblr/id305343404http://bit.ly/ziJBJohttp://bit.ly/ziJBJohttp://itunes.apple.com/us/app/tumblr/id305343404http://en.wikipedia.org/wiki/Posteroushttp://blog.garrytan.com/tenth-grade-tech-trends-my-survey-data-says-s -
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Whats on Tumblr?
As with most social networks, and arguably the internet as a whole, visual content is king. At the time
o writing, the most active tag on Tumblr is #Food. To demonstrate the prevalence o image-based
content over text, I had intended to tell you that I had to scroll through o the most recent posts
beore nding one without a prominent image. Ater several minutes o holding the down key and
seeing nothing but photos and animated GIFs fy past, Id be prepared to believe that there has never
been a text-based post submitted under #Food. Point being: i
youre planning to use Tumblr, put away the thesaurus and start
building up an image collection.
One orm o content that Tumblr has become the de acto home
or is the single topic blog. Single topic blogs post exclusively
about a very narrow subject and typically spring up in reaction toa pop culture event or to support a meme.
Content is oten sourced entirely rom the community, with page
owners serving as curators. Well-known single topic blogs on
Tumblr include Dogshaming, McKayla Is Not Impressed, and,
naturally, Single Topic Blog O Single Topic Blogs.
Brands on Tumblr
As Tumblrs media evangelist Mark Coatney puts it, Tumblr is
A network o interests rather than people who know each other. This gives
more exibility and expression to your brand.
Diana Hong, creative director at New Yorks Create The Group, has salient advice:
I a brand has an idea o what their voice is on Tumblr, then that works ... its
about creating a culture.
The below is just a smattering o the brands currently participating on Tumblr.
Music
Rolling Stone magazine uses Tumblr to link to content on its website, sticking to a ormula o posting
eye-catching photos with a couple o sentences o descriptive text. It has designed its Tumblr page
to allow space to advertise the latest issue o the magazine, and the magazine also brings in a eed
rom its Twitter account.
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http://www.tumblr.com/tagged/foodhttp://dogshaming.tumblr.com/http://mckaylaisnotimpressed.tumblr.com/http://singletopicblogofsingletopicblogs.com/http://www.digiday.com/social/why-few-brands-are-on-tumblr/http://rollingstone.tumblr.com/http://twitter.com/RollingStonehttp://twitter.com/RollingStonehttp://rollingstone.tumblr.com/http://www.digiday.com/social/why-few-brands-are-on-tumblr/http://singletopicblogofsingletopicblogs.com/http://mckaylaisnotimpressed.tumblr.com/http://dogshaming.tumblr.com/http://www.tumblr.com/tagged/food -
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Meanwhile, Pitchork uses its Tumblr page to curate content
rom within Tumblr and rom the wider web, linking to content on
YouTube, Vimeo, and Spotiy almost as much as it links back to
pitchork.com.
Spotiyitsel maintains a page ull o embedded audio rom
the Spotiy service. Following one o its links will almost always
automatically open the Spotiy desktop app.
Adweeks profle on MTVs adoption o Tumblr illuminates
some o the reasons a cultural media orce would t with a
microblogging platorm. #MTVwas already one o the more
popular Tumblr tags and the channel wanted to take part in
sharing its content.
MTV also wants to target the web culture and design
communities, which it thinks will mesh well with its image. The
Tumblr account is a way or MTV to showcase the talents o its
employees; many o the companys staers are contributors,
under the supervision o MTVs social media manager Tom
Fishman. He says:
We eel like MTV could be a really powerul curatorial orce.
Fashion
Fashion is huge on Tumblr, with everything rom street-style blogs to brands represented. As ashion
is all about a point o view, it is no wonder that it should nd a natural home on Tumblr.
According to Tumblr ounder and CEO David Karp, 1 out o 10 in the top 1,000 o Tumblr blogs is
ashion-related. Tumblr posts that are ashion-related are reblogged on a much greater scale than a
typical Tumblr post, states Tumblr Fashion Director Rich Tong, suggesting that:
Theres a huge capacity or ashion content to go viral on Tumblr.
Elle has taken a very low maintenance approach to its Tumblr
page, simply reposting everything shared rom its Instagram
account. It seems to work! Their posts pick up a lot o likes and
reblogs. Not, however, as many likes and reblogs asVogue,
which posts photos at a rate o one or two per day, always
taking care to list the name o the photographer.
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http://pitchfork.tumblr.com/http://pitchfork.com/http://spotify.tumblr.com/http://www.adweek.com/news/television/mtv-comes-tumblr-132182http://www.tumblr.com/tagged/mtvhttp://www.tumblr.com/tagged/street%2Bstylehttp://mashable.com/2011/02/06/fashion-tumblr-kate-spade/http://tumblr.elle.com/http://instagram.com/elleusa/http://vogue.tumblr.com/http://vogue.tumblr.com/http://instagram.com/elleusa/http://tumblr.elle.com/http://mashable.com/2011/02/06/fashion-tumblr-kate-spade/http://www.tumblr.com/tagged/street%2Bstylehttp://www.tumblr.com/tagged/mtvhttp://www.adweek.com/news/television/mtv-comes-tumblr-132182http://spotify.tumblr.com/http://pitchfork.com/http://pitchfork.tumblr.com/ -
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DKNY PR Girl is up ront about her usage o the platorm,
stating as her tagline When 140 characters arent enough.
Clearly her presence on Tumblr isnt merely an aterthought
though, as the page is very nicely presented with its own customtheme.
Celebrities
They dont come much bigger than the President o the United
States. Barack Obama has a Tumblr page, which posts a variety
o image and text-based content. Interestingly text posts,
typically pulling rom Obamas speeches, have seen a lot o
success on the platorm in comparison with photos shared romthe account. It goes to show that not everyone on the internet is
too impatient to read. On Tumblr, Obamas page has evidently
ound its audience.
Actors, the next most powerul people on the planet, are also making their presence elt on Tumblr.
Entrepreneurial sorts like Zooey Deschanel and Joseph Gordon-Levitt appear to post about anything
but their acting. Instead they curate content rom their ans, share things they enjoy, and promote
their websites HelloGiggles and hitRECord.org.
Musicians o all stature are present on Tumblr. Where else
would they be? Myspace? Beyonc has perhaps brought the
most attention to Tumblr, choosing to announce the birth o her
daughter through the Hello Blu Ivy Carter page with the babys
rst photos and a scanned in hand-written note.
Writers
Journalists were among the rst to ully embrace Tumblr. Mark Coatney, ormer Senior Editor o
Newsweek, says o his ramp-up: No one at Newsweek really knew what I was doing, allowinghim the reedom to develop a cutting-edge style or Newsweeks Tumblr that quickly developed a
ollowing. Tumblr so appreciated Coatneys eorts, they hired him as a Media Evangelist.
Publishers have also taken an interest in Tumblr. The site proudly shows o some o its members
who have been given book deals through Tumblr on a spotlight page. Publishers saw the success
o Tumblr blogs like Garfeld Minus Garfeld, Scanwiches, and Coloring For Grown-ups and saw
potential or people to enjoy their content in real physical books. Imagine that!
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http://dknyprgirl.tumblr.com/http://newsweek.tumblr.com/http://bit.ly/q5RpkUhttp://garfieldminusgarfield.net/http://scanwiches.com/http://coloringforgrownups.com/http://coloringforgrownups.com/http://scanwiches.com/http://garfieldminusgarfield.net/http://bit.ly/q5RpkUhttp://newsweek.tumblr.com/http://dknyprgirl.tumblr.com/ -
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Getting started
Registering or a Tumblr account is so easy that you could have your rst post up within ve minutes
o hitting Tumblr.com. However, it is worth taking some time to amiliarise yoursel with the sites
eature set and culture.
The Dashboard
The dashboard is your home on Tumblr. Its
main eature is a eed that will contain any
posts made by accounts you ollow, along
with notications o everyone who ollows
you or engages with your content.
The dashboard is also your launchpad
or creating posts. Though preparing a
post takes place in a WYSIWYG editing
interace based on the type o post you
have chosen, it all starts rom the buttons
at the top o your dashboard.
Themes
A theme on Tumblr is the visual design
o your page. It gets a special term
because Tumblr themes can be shared
and installed. You dont have to be a
programmer or graphic artist to make your
Tumblr page beautiul. I you do have the
skills, though, you can make something
unique to you or your brand.
With that said, there is a case to be
made or spending your time elsewhere.
Tumblrs deault theme is basic but
unctional. Its also entirely possible to
have a fourishing Tumblr page without your or your ollowers ever seeing it!
Like Facebook, most people will see your content without visiting the actual page, as your posts
will appear in their dashboard eed and tag pages. Youll know youve made it when people start
bookmarking your actual page to see your content at the source.
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Best practices
Promoting an art and user generated
content
Some brands like to curate an art and
other submissions rom their communities.
BBC Americas Doctor Who page
requently shares content originally posted
by Tumblrs many Whovians (its a word,
we checked).
Livetumblring
Speaking o Doctor Who, the page has
been recognised by the Shorty Awardsor pioneering livetumblring on the
platorm. The page posts screenshots,
quotes, and live an reactions during the
broadcast o new episodes to deliver a
second screen experience.
Links
I your intention is to drive trac to a
website, remember to embed links in your content particularly in images. When your content is
reblogged by other Tumblr users, your links will remain intact on their pages.
Repurposing content
While it could be argued that you get out as much as you put in, Tumblr can be a very low
maintenance platorm. Its entirely possible to repurpose content rom your ocial website, or rom
your other social presences, and still nd that the people o Tumblr want to share it. The Economist
mostly posts covers and political cartoons rom its magazine, generating a good amount o
engagement rom content that already existed elsewhere.
Tagging
Tagging is the most important part to get right. As weve established, its likely that most o the
engagement you see on your posts will come rom people who discovered your content through a
tag page.
There doesnt appear to be a limit to the number o tags you can add to a post, and your content will
appear on every one o the tag pages, but there is some tagging etiquette that ought to be ollowed.
While its tempting to tag subjects that are tangentially related to what youre posting about, ollowers
o the tag will be watching and theyll let you know when they eel youve wasted their time.
It is also considered to be good Tumblr etiquette to be aware o content that can trigger negative
physical and emotional reactions.Animated GIFs are very popular on Tumblr, but in some rare
cases they can cause epileptic seizures. Similarly, some graphic images can serve as psychological
triggers or eating disorders, sel-harm, or post-traumatic stress disorder.
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http://doctorwho.tumblr.com/http://industry.shortyawards.com/category/4th_annual/tumblr_brand/YI/doctor-who-tumblrhttp://theeconomist.tumblr.com/http://www.tumblr.com/tagged/gifhttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://ladraove.tumblr.com/post/31233045761/how-to-tag-gifs-for-people-with-epilepsy-a-masterposthttp://www.tumblr.com/tagged/gifhttp://theeconomist.tumblr.com/http://industry.shortyawards.com/category/4th_annual/tumblr_brand/YI/doctor-who-tumblrhttp://doctorwho.tumblr.com/ -
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Accessibility
Feeds and subscriptions
Tumblr is good at spreading your content around within the platorm, and your blogs biggest anscan bookmark your page just like any other site, but there are additional ways to get the message out
beyond Tumblr.
Every Tumblr blog automatically produces an RSS eed, which you can access by adding /rss
ater your pages URL. The deault Tumblr theme also comes with an RSS button, but its worth
remembering to include one when you use custom themes.
You could also use your Tumblr page to create a mailing list and use newsletters to ensure your
customers see your content.
Comments
One way to sidestep Tumblrs commenting limitations is to install a Disqus widget. Disqus also
makes it possible to moderate comments; a eature unortunately lacking rom Tumblrs deault
comment system.
Integration
Buttons or sharing your content on other
social platorms can easily be integrated
into your theme with tools like AddThis.
Your ollowers probably have at least one
more account with one o Tumblrs rivals, so why not let them Like you there too?
Monitoring
Built-in analytics are lacking on Tumblr. Beyond a ollower count and per-post engagement gures,
there isnt much to be gleaned rom Tumblrs stated inormation.
Some third party providers can ll in the gap. Google Analytics can provide data on Tumblr once
the blog has been enabled or it. TumblrStats and Numblr oer limited inormation on your posting
habits, but can also be used to view publicly available inormation about any other Tumblr blog you
might be interested in.
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http://blog.mailchimp.com/add-a-mailchimp-newsletter-button-to-your-tumblr-blog/http://disqus.com/http://help.disqus.com/customer/portal/articles/466238-moderating-your-communityhttp://www.tumblr.com/docs/en/google_analyticshttp://tumblrstats.com/http://tumblr.undercurrent.com/http://tumblr.undercurrent.com/http://tumblrstats.com/http://www.tumblr.com/docs/en/google_analyticshttp://help.disqus.com/customer/portal/articles/466238-moderating-your-communityhttp://disqus.com/http://blog.mailchimp.com/add-a-mailchimp-newsletter-button-to-your-tumblr-blog/ -
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Challenges
Memes
Memes are all over Tumblr, with many originating on the platorm beore being picked up elsewhere.I you do it the right way, joining in on a meme with your ollowers can make your brand appear un
and approachable, and can give your content some added viral potential.
The challenge is in getting involved early enough to appear to be part o the movement, beore the
joke has got old. The eModeration blog has some tips and observations on the use o memes by
brands.
Reblogging
Reblogging others content will show your ollowers that youre serious about being an active part o
Tumblrs community. However, care needs to be taken when deciding what to reblog.
First, you want to consider whether the content your sharing ts the typical tone o your blog. Is there
any chance that it will disappoint or annoy your ollowers?
Secondly, you need to think about the original source o the content. You will probably have
discovered the content in isolation, as one o many individual posts scrolling down a tag page.
While that single post may be perect to reblog or your ollowers, the original poster (whose link will
appear in your reblog) may be associated with practices and belies that you dont wish to connect
with your brand. Check a ew more o their posts beore reblogging.
While it may sometimes be tempting to just copy a users image or quote and submit it as a new
post, this is understandably considered poor orm on Tumblr. Reblogging and giving appropriate
attribution to content creators will keep everyone including the lawyers happy.
http://en.wikipedia.org/wiki/Internet_memehttp://www.emoderation.com/hey-i-just-met-you-and-this-memes-crazy-dwiftihttp://www.emoderation.com/is-it-ok-to-be-takei-dwiftihttp://www.emoderation.com/is-it-ok-to-be-takei-dwiftihttp://www.emoderation.com/hey-i-just-met-you-and-this-memes-crazy-dwiftihttp://en.wikipedia.org/wiki/Internet_meme -
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Thoughts on Tumblr
Dont just take our word or it! Heres what some o the industrys experts say about Tumblr.
On the Tumblr community:
Tumblr is where I go to laugh, but it is also a antastic place to learn: this is
where I frst read about Trayvon Martin, or example. It oten hosts some o
the most eloquent and nuanced conversations about society, rom gender to
race to equality and social justice. It is a community that gives and shares and
supports its own only last night, I witnessed people organise a whip-round or
a ellow Tumblr user who needed to get out o an abusive situation ast.
It can be a brilliant place, because it is a lot more than the sum o its parts: you
get out o it what you put in. Not many sites can give you all o that and a gi o
Chris Evans punching a bag in slo-mo. And or that reason, Ill remain onboard.
No contest.
Bim Adewunmi, The Guardian
On Tumblrs popularity:
Pop quiz: what is the avorite social networking site o Americans under age
25? I you guessed Facebook you are way behind the eight-ball, because
Tumblr now enjoys more regular visits rom the youth o America.
Adam Rikin, TechCrunch
On Tumblrs uture:
It will be interesting to see whether Tumblr tries to introduce more data on how
users interact with each other on its network and whether that data ollows in
the orm o sites like Twitter and Facebook, or whether it can continue to grow
without that extra detail. I the latter is successul, it also throws into questionwhether metrics like riend counts or ollower numbers amount to much in the
longer term. And will Tumblr add more eatures to snare in more users? The
core o Tumblrs social experience is how people consume and share content
based on their interests, rather than through a conversation with their social
circles. This has been one o Tumblrs most distinctive traits, but it also leaves
a window open or eatures that the company might also try to introduce or
encourage more in the uture.
Ingrid Lunden, TechCrunch
http://www.guardian.co.uk/commentisfree/2012/dec/04/hack-tumblr-microblogging-gnaahttp://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/http://techcrunch.com/2013/01/02/oh-the-places-tumblr-can-go/http://techcrunch.com/2013/01/02/oh-the-places-tumblr-can-go/http://techcrunch.com/2013/02/18/tumblr-is-not-what-you-think/http://www.guardian.co.uk/commentisfree/2012/dec/04/hack-tumblr-microblogging-gnaa -
7/28/2019 A Tumblr Guide for Brands
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A Tumblr guide or brands
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About eModeration
eModeration is a social media management agency which delivers high-quality multi-lingual
community management and moderation services, social media consultancy, and crisis managementtraining and simulations. With oces in London, Los Angeles and New York, we work with some o
the worlds biggest brands across a wide range o industry sectors. These include: automotive, kids
and entertainment, FMCG, nancial services, luxury brands, media, pharmaceutical, publishing, and
telecoms.
The agency works with leading global brands, including BBC Worldwide, HSBC, Mind Candy (Moshi
Monsters), MTV, Sony Mobile, ITV, Hyundai, Smirno, the LEGO Group, Sprint and The Economist.
It also works with a growing roster o agencies, including Starcom MediaVest Group, Wieden +
Kennedy, Ogilvy, Saatchi & Saatchi, DDB Worldwide, Crispin Porter + Bogusky and Publicis Groupe.
Committed to providing a sae and engaging social media experience or children and adults,
eModerations CEO Tamara Littleton has over 11 years experience o community and social media
management and moderation. She has also advised the UK government on guidelines or child
saety.
eModeration contributes to the development o social media expertise via its white papers, blogs,
sponsorships, and has a strong roster o returning clients who appreciate the quality o its services
and expertise in social media tools and trends.
Contact us
Talk to us today about how our social media expertise can help you brand.
Call Tamara Littleton on (+44) 0203 178 5051
Email [email protected]
http://www.emoderation.com/http://www.emoderation.com/social-media-publicationshttp://www.emoderation.com/social-media-blogmailto:info%40emoderation.commailto:info%40emoderation.comhttp://www.emoderation.com/social-media-bloghttp://www.emoderation.com/social-media-publicationshttp://www.emoderation.com/