a (very brief but) interactive introduction to seo | cardiff met's create

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  • 1.A (Very Brief But) Interactive Introduction To SEO Thursday 6th March 2014 Steve Morgan morganonlinemarketing.co.uk

2. What is SEO? SEO (Search Engine Optimisation) Increasing your rankings in search engines@steviephilSEOno.co.uk 3. What is SEO? SEO (Search Engine Optimisation) Increasing your rankings in search engines@steviephilSEOno.co.uk 4. (Fun) Facts Google owns 90%+ of search engine market share in UK Searchers are more likely to click on organic results compared to ads@steviephilSEOno.co.uk 5. (Fun) Facts PPC (Pay Per Click) a.k.a. Google AdWords c. 25% of clicks SEO organic/natural results c. 75% of clicks@steviephilSEOno.co.uk 6. (Fun) Facts c. 95% of searchers do not go beyond page 1 of the search results If they havent found what theyre looking for, theyll revise their search (or give up) Comic source: http://xkcd.com/1334/@steviephilSEOno.co.uk 7. (Fun) Facts Higher rankings = more clicks = more traffic! Source: http://moz.com/blog/atale-of-two-studies-google-vsbing-clickthrough-rate@steviephilSEOno.co.uk 8. First (important) step? Keyword Research! No point ranking #1 for a keyword that nobody searches for! Search volume data obtainable via the Google AdWords Keyword Planner tool http://www.google.com/sktool/ (You need a Google AdWords account)@steviephilSEOno.co.uk 9. @steviephilSEOno.co.uk 10. Interactive Exercise 1 Keyword Research Use the Keyword Planner to see keyword search volumes Think about: o Your business idea? o Is it more popular / less popular than you thought? o Set your country of preference: UK or Global? o Try variations, synonyms, singular vs. plural, etc. o Its specificity: e.g. shoes vs. buy blue trainers online o Be careful of words with double meanings: e.g. trainers (type of shoes) vs. trainers (people who provide training) @steviephilSEOno.co.uk 11. The Main Factors of SEO When Google evaluates a website: o Is it relevant? o Is it authoritative? o Is it trustworthy? How does it determine these things?@steviephilSEOno.co.uk 12. SEO the code of a website@steviephilSEOno.co.uk 13. SEO the websites text@steviephilSEOno.co.uk 14. SEO link building Industry-specific directoriesPRBusiness directoriesYour-Site.com Social media Blog commentingForums@steviephilGuest bloggingInfographicsSEOno.co.uk 15. Interactive Exercise 2 Link Analysis Use Open Site Explorer to see the links pointing to a website http://www.opensiteexplorer.org/ Check one of the following: o Your own website? The website your business idea aspires to be? o A friend or family members website? A website you like? o castlebikes.co.uk / celticseries.co.uk (Steves websites!)@steviephilSEOno.co.uk 16. SEO resources Mozs Beginners Guide to SEO http://moz.com/beginners-guide-to-seo@steviephilSEOno.co.uk 17. SEO resources Backlink analysis tools: o Mozs Open Site Explorer http://www.opensiteexplorer.org/ (pictured) o Majestic SEO https://www.majesticseo.com/@steviephilSEOno.co.uk 18. SEO resources Moz blog (& Whiteboard Friday) http://moz.com/blog Search Engine Land http://searchengineland.com/ DistilledU https://www.distilled.net/u/ ($40 per month BUT free demo) @steviephilSEOno.co.uk 19. Thank you!My blog: SEOno.co.uk Twitter: @steviephil morganonlinemarketing.co.uk @steviephilSEOno.co.uk


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