a web marketing and social media primer for traditional industries
DESCRIPTION
How to use social media as an effective marketing tool in traditional industries.TRANSCRIPT
- 1. WEB MARKETING AND SOCIAL MEDIA FOR DISTRIBUTORS MARK GRAHAM
- 2.
- 3. www.stoptrunkslammers.com
- 4. A Social Media Primer
- Social media consists of online conversations between real people - customers, employees, etc - using websites or online platforms.
- 5. Why Invest in Social Media?
- New way of engaging clients
- Point of differentiation
- Builds trust
- Cost effective
- 6. Social Media Tools
- Blogs
- Online video (YouTube)
- Product Comments and Ratings
- Flickr/Facebook/Twitter/Podcasts
- RSS Feeds
- Staff News Feeds
- 7. Blogging Basics
- Write it Yourself
- Be Authentic
- Have Fun
- 8.
- 9. Social Media Tools (contd)
- Blogs
- Online video (YouTube)
- Product Comments and Ratings
- Flickr/Facebook/Twitter/Podcasts
- RSS Feeds
- Staff News Feeds
- 10.
- 11. Social Media Tools (contd)
- Blogs
- Online video (YouTube)
- Product Comments and Ratings
- Flickr/Facebook/Twitter/Podcasts
- RSS Feeds
- Staff News Feeds
- 12.
- 13. Social Media Tools (contd)
- Blogs
- Online video (YouTube)
- Product Comments and Ratings
- Flickr/Facebook/Twitter/Podcasts
- RSS Feeds
- Staff News Feeds
- 14.
- 15.
- 16.
- 17.
- 18. Social Media Tools (contd)
- Blogs
- Online video (YouTube)
- Product Comments and Ratings
- Flickr/Facebook/Twitter/Podcasts
- RSS Feeds
- Staff News Feeds
- 19.
- 20.
- 21. Social Media Tools (contd)
- Blogs
- Online video (YouTube)
- Product Comments and Ratings
- Flickr/Facebook/Twitter/Podcasts
- RSS Feeds
- Staff News Feeds
- 22. BE WARNED! Social Media is not for everyone.
- People will sniff out the fakers. Be authentic.
- Ensure your marketing is not out of sync.
- You dont want a meatball sundae
- 23.
- A meatball sundae is the unfortunate result of mixing two good ideas.
- The meatballs are the foundation, the things we need (and sometimes want). These are the commodities that so many businesses are built on.
- The sundae toppings (hot fudge and the like) are the New Marketing, the social networks, Google, blogs and fancy stuff that make people all excited.
- The challenge most organizations face: they try to mix them. They attempt to slap new marketing onto old and end up with nothing but a failed website.
- Excerpt from Seth Godins Meatball Sundae
- 24. RESOURCES
- Social Media Marketing in a Traditional Industry (Mark Graham) . Click here
- Spark Blog www.cbc.ca /spark/
- Seth Godin www.sethgodin.com
- 25.