a world-class african m.i.c.e. /...

www.bydesignafrica.comwww.bydesignafricamice.com

A World-Class African M.I.C.E. / DMC

WHAT WE DOWe are in the business of creating, inspiring and entertaining. We pay close attention to creating events and incentive travel experiences that delight our clients – and we do this with passion. Everybody loves a good story, and we at By Design Africa believe in telling a good story and inspiring the audience with the message. Entertainment is an important element of an incentive travel or event’s success. Good entertainment helps guests have fun. When guests have fun, they engage better with others and learn more. The energy of the event increases and the mood becomes a very positive one. Our aim is to ensure that our clients get the most out of their event or incentive travel experience. We aim to create experiences that your guests will truly enjoy.

“It’s the job of By Design Africa to engage people, inspire a response and create memorable experiences. We do this by design and we do it across Africa”

– Zoe Molapisi, CEO, By Design Africa

Since 2003, By Design Africa has put together thousands of bespoke events & travel experiences, both locally and Internationally. Our in-depth knowl-edge of the continent and its people means that we create events and travel experiences that will remain with you forever. We’ll take you to places and introduce you to people and cultures that will redefine your understanding of extraordinary.

We attend to each client’s needs on an individual basis and take care of the entire experience. This gives you, our valued client, the peace of mind that you have placed your event in the best possible hands.

MEMBER OF

BY DESIGN | AFRICACORPORATE PROFILE 1

Create

Inspire

Entertain

We believe in events & travel experi-ences that are created with passion – events that delight our customers.

We believe in telling a good story and inspiring the audience with the mes-sage.

We believe in creating experiences that guests truly enjoy.

Our Value PropositionCREATE | INSPIRE | ENTERTAIN

CORPORATE PROFILE

WHAT WE OFFERWe are destination specialists that offer full-service hosting for both domestic and international travellers.

During our time in this industry we’ve also carved out a niche as specialists in corporate travel – be it for business meetings, incentives, conferences or events. We also pride ourselves in creating luxury escapes, destination events, cultural and safari experiences.

We’ll work closely with you to design an itinerary that suits your needs, and once you’re in the country we’ll be on hand 24/7.

TOURISM CONSULTING – SPECIALIST KNOWLEDGEWe specialise in tourism destination management, planning and marketing and representation. We assist tourism destinations in making the most of their po-tential by drawing on our experience, knowledge and creativity.

We help our clients with sales and marketing services to outbound tour opera-tors, DMCs, tourism offices and corporate travel services. As a company with a track record of over 17 years in providing destination management services, our highly experienced team has built solid relationships with key industry players such as tour operators, travel agents, corporations, event organisers and incen-tive houses. It is these relationships that we leverage for our clients.

We harness our network of tourism experts in multiple countries to bring to-gether a bespoke team that will deliver the best thinking in strategic planning and implementation.

SERVICES INCLUDE:

• Corporate Meetings & Events• Incentive Travel• Professional Conference Organiser• Exhibitions• Inbound DMC Services• Destination Marketing & Representation• Travel & Tourism PR• Sports & Entertainment Hospitality

COMPANY OVERVIEW



OUR STRATEGY

SALES REPRESENTATION• Personalised sales calls• Product training • Weekly reporting

CUSTOMIZED CONTINENTAL MARKETING• Bi-annual local and intercontinental sales trips• Monthly e-marketing function• Consultant training

DESTINATION MANAGEMENT• DMC Recommendations• Sales and Marketing• Research• Fam Trips

WORKSHOPS & SALES TRIPS• National Workshops and Sales visits• International Sales Trips

EXHIBITIONS & EVENTS• Indaba Durban• Magical Kenya Travel Expo• Swahili International Tourism Expo• WTM Cape Town• Mauritius Tourism Expo• We are Africa

E-MAIL MARKETING CAMPAIGNS• Quarterly newsletters• Client newsbrief mailers• Contact management

DIGITAL MARKETING• Flyer design• E-mail campaigns• Newsletter design and send• Database management

SOCIAL MEDIA MANAGEMENT• Client posts • Boosting of posts on client FB pages• Promotions on various social media platforms

REPORTING & ANALYTICS• Weekly sales report• Analytics on e-mail campaigns• Weekly campaign reporting

OUR DIFFERENCE – WE ARE A HIGHLY NETWORKED GROUPWe are a highly networked group; using our excellent contacts on the ground, our team acts as a valuable resource to clients. Our track record of understanding the business landscape has seen us deliver services for blue–chip clients, local, national and inter-national governments. We use our wealth of experience and connections to deliver exceptionally unique and creative high-impact events, incentive travel and tourism ex-periences.

OUR AFRICAN FOOTPRINTWe have a balanced spread of regional businesses with a significant presence in devel-oping markets. These include CEWA (Central, East, and West Africa) and MENA (Middle East and North Africa). Our footprint and knowledge are our competitive advantage; our history and pride are invested in the African Continent.

WE KNOW AFRICAWe are in an excellent position to tell the African story. By understanding the trends and preferences within each market, we have developed – and continue to develop –bespoke solutions that meet our clients’ needs. With over 17 years of experience and a proven track record, we take our clients on a journey, both unique and extraordinary. Committed to the idea of saving you time and money, we conceptualise and implement all your requirements.

OPERATING IN A RESPONSIBLE & ACCOUNTABLE WAYBy Design Africa is focused on partnering with suppliers that share our commitment to quality and innovation. We strive to conduct our business in a manner that reflects our general business values – being a good corporate citizen, dealing fairly in business, be-having ethically and complying with applicable laws. We expect our suppliers to adhere to the same high standards and are committed to ensuring our supply chain reflects our values and beliefs through our supplier guidelines.



CASE STUDIES

TELKOM – BUSINESS EXPERIENCE – CAPE TOWNThe brief was to create an informative, memorable and enjoyable 4-day experience, as well as further enhance solid customer relationships for 210 of South Africa’s captains of industry and partners in Cape Town. This was the fourth year in a row that By Design Africa was responsible for the holistic planning and execution of this extremely high-end event.

MTN – SAMAS 18 & 19 GUEST MANAGEMENT – SUN CITYBy Design Africa managed all aspects of guest relations of MTN’s 150 VIP guestswho were invited to this prestigious event through a sleek and seamless guest management process. The guests were managed at various touch points with By Design Africa seen as the face of MTN for the company’s SAMAS campaign.

TELKOM – CUSTOMER FORUM – SEYCHELLESThe challenge was to design, produce and manage a prestigious 4-day experience in the Seychelles to wow 200 well-travelled, high-net worth, C-Level executives and their part-ners who have “seen it all”.


ABSA – CHAMSA CEO’S DINNER AND CONFERENCE – JOHANNESBURG

TELKOM – SALES CONFERENCE – DURBANThe brief was to conceptualise and design a blueprint for the Telkom Multi-Day Sales Conference for the third year in a row. The event was for 650 delegates in Durban.

TOP 100 EXECUTIVE DINNER LAGOS NIGERIABy Design Africa was chosen to WOW a C-Suite Executive of a major, listed blue-chip, together with 100 top executives at the prestigious Wheatbaker Hotel, Lagos.A unique and absolutely exclusive signature event.

TELKOM – BUSINESS EXPERIENCE – MAURITIUSBy Design Africa was appointed to theme, design, plan, facilitate, implement, measure and event manage the Annual Telkom Business Customer Forum in Mauritius. This is an annual appreciation and relationship-building platform with the top 100 key accounts in-vited with partners to participate in this prestigious annual event.

INVESTORS FORUM – DAR ES SALAM-ISAKA-KIGALI/KEZA-GITEGA-MUSON-GATI RAILWAY PROJECTThe brief was to organise and co-ordinate on behalf of the governments of Tanzania, Rwanda and Burundi, all activities related to the Tanzania-Rwanda-Burundi Railway Invest-ment Project. Some 200 Development Partners, Private Investors and Potential Technical Partners gathered at the Movenpick Hotel in Dar es Salaam for the event.

TELKOM – CUSTOMER FORUM – ZAMBIAThe challenge was to design, produce and manage a 4-day wow experience for 200 well-travelled, high-net worth, C-Level executives and their partners at this prestigious event in Zambia. Execution included International destination proposal, all travel and accom-modation logistics, including charter flight, themed electronic and hard copy invitations. A website was designed and developed for pre-event to assist guests with enquiries and to facilitate a seamless RSVP process, as well as post-event to allow guests to revisit fond memories through the online gallery. By Design Africa provided all event creative ele-ments, including conference opening video and continuity audio-visual elements, indus-trial theatre, design of a unique conference programme, recommendation and booking of guest speakers, entertainment, gifts, photography & videography of excursions.



TELKOM – EXCO YEAR-END FUNCTION – JOHANNESBURGThe Group CEO requested By Design Africa to conceptualise and event manage ayear-end function for the Telkom Exco team and their partners.

COCA COLA – NEDBANK CUP HOSPITALITYThe brief required By Design Africa to cater for various business unit leaders and provide a neutral and relaxed environment for associates to network and reconnect with colleagues.

TELKOM – 15TH BIRTHDAY – NATIONWIDEBy Design Africa provided Event Management services to organise and coordinate all activities related to Telkom’s Birthday Celebration in seven different cities around the country (32 000+ delegates across all events in seven cities simultaneously).

ICASA – 14TH AND 8TH SAPRA CONFERENCE – JOHANNESBURGThe brief was to conceptualise, manage and produce a 12-day conference that included local, sub-continental and international stakeholders.

SOUTH-EAST ASIA GROUPGuests kicked off their tour at the UNESCO World Heritage Site, Cradle of Humankind, near Johannesburg. They then experienced an unforgettable week of sightseeing with a thrilling early-morning hot air balloon flight, Apartheid Museum visit, game-viewing bushveld sa-fari, river rafting and zipline rides in Mpumalanga. The spectacular scenery included God’s Window, Bourke’s Luck Potholes and Berlin Falls. The tour included transport by luxury tour bus, transfer flights to Kruger Mpumalanga International Airport and overnight stays in 4- and 5-star hotels. A highlight was a quad bike experience before guests transferred to OR Tambo International Airport, Johannesburg, for their return flight home following this trip of a lifetime.

AFRICA MEGA FAM TRIPWith professional guides on hand, 60 guests from Botswana, Kenya, Tanzania and Uganda experienced some of the finest tourist attractions South Africa has to offer. Their Soweto Tour included Nelson Mandela’s house, Hector Pietersen Memorial, Vilakazi Street and 16 June 1976 Struggle route. Delegates also participated in a business workshop and net-working session. Highlights of the trip were an exhilarating cablecar ride and lunch atop the Magaliesburg at Hartbeespoort Dam, an afternoon of fun at Valley of the Waves, Sun City, braving the world’s highest bungee jump over Bloukrans River, Western Cape, enjoy-ing the luxurious Pezula Resort, Knysna, and a memorable boat cruise in Cape Town. It’s no wonder South Africa is considered one of the top global Incentive Travel destinations – truly a “a world in one country”!

INBOUND CASE STUDIES


INCENTIVE TRAVEL – AMAZON JUNGLE & RIO DE JANEIROForty people were whisked off for this corporate Incentive Trip to Brazil. They experienced the Meeting of the Waters, Piranha and crocodile fishing, local Indian cultural performanc-es and even a beach party in the Amazon Jungle! It was then off to Rio De Janeiro, where guests stayed at the famous Copacabana Hotel and experienced attractions like the 215 steps at St Theresa and Corcovado (“Statue of Christ”).

INCENTIVE TRAVEL – BUDAPEST AND PRAGUEEmployees and their spouses enjoyed an Incentive Tour to the beautiful Czech cities of Budapest and Prague. Guests enjoyed sights including socialist-era statues, Prague Cas-tle, Wenceslas Square, Royal Palace, Astronomical Clock, glass-blowing at Bohemia Crystal (birthplace of Swarovski) and sampling Czech beer at Pilsner Urquell.

INCENTIVE TRAVEL – HONG KONG AND BEIJINGOur client treated its suppliers to the Incentive Trip of a lifetime! Guests visited attractions in Hong Kong and Beijing such as Tiananmen Square, Great Hall of the People, National Museum, Forbidden City and the Great Wall of China. The trip included a tour of the com-pany’s impressive operations in Shenzhen, China.

INCENTIVE TRAVEL - SWAKOPMUNDOur client chose the Namibian coastal city of Swakopmund for its 3-day annual confer-ence. Guests experienced a masked ball theme in the desert (with champagne delivered by skydivers!), German Beer House, Brauhaus, a memorable marine cruise (that had an unusual visitor when a seal jumped into the boat), and a quad bike desert adventure.

OUTBOUND CASE STUDIES


EXHIBITIONS


TELKOM SA STAND MTN

PRASA STAND

NHBRC STAND

SUSTAINABILITY SUPPLIERS EXPO

BARCLAYS ART EXHIBITION

CHINA/ JAPAN ROADSHOWS

OUR FOOTPRINT


[email protected]+27 11 065 9238+27 12 065 0798

ASSOCIATED COMPANIES

By Design Africa Group | BDA Travel | BDA PPE, Branding & Warehousing | Stiletto NetworkBDA Hospitality Training | Majestic Kingdom Tours

Thank You

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