a z guide mapping software
TRANSCRIPT
A
A is for Access – made easy! Imagine you have 5,000 retail outlets. Mapping software will highlight each retail outlet on a map. Click on a map-point and associated information is presented, giving you immediate access to data otherwise buried deep in spreadsheets.
B
B is for Big Data Mapping software lets you take geographic information relevant to your activities, analyze it and use it more effectively. It optimizes your data, helping you to increase sales, run a business or organization more efficiently and/or plan for future expansion.
C
C is for Customer Service Mapping software is designed to be easy to use, but that doesn’t mean you won’t need a little assistance at some stage. eSpatial excels in customer support, providing live online chat, demonstrations and video tutorials.
D
D is for Data Visualization If a picture can paint a thousand words, think of the endless possibilities of a map. As human beings, we are stimulated and inspired by colours. The impact of colorized, insight-immediate maps cannot be underestimated. They can reveal, inspire, motivate, recruit and sell.
E
E is for Easy-to-use Given the power of mapping software, you may see a map visualization and think ‘I could never do that’. You’re wrong: despite its impressive functionality, eSpatial has been designed to be learned and used - quickly.
FF
F is for Filtering Each field of data in eSpatial can be singled out and plotted on a map. Data can be scaled and filtered, so you can visualize, for instance, any business location that generates revenue of less than $100,000. Other data will be hidden. Clearer corporate information makes for clearer decisions.
G
G is Google Maps Google Maps has become the most trusted mapping tool in the world. While others have tried to copy its accuracy, it remains the industry leader, which is why it is the backbone of eSpatial’s software.
H
H is for Higher ROI Mapping software provides clearer insights into real world economics. It can reveal duplication and wastage, as well as preventing you from making poor investment decisions in the future.
i
I is for Interactive Maps
Movement is part of life and business. Zoom in, zoom out, click on a map point, go down to street level, experiment with changing business locations or sales territories... manipulate your world. Isn’t that a lot more engaging than a spreadsheet?
J
J is for Judgment and Justification You can never make the right judgment without proper data and insight. Mapping software gives you both. In addition, your decisions can be justified – because anyone can see the basis for them clearly and coherently on a shared interactive map.
K
K is for Keeping Track You can’t follow all your sales teams or reps into the field, but you can view their selling territories and their results online, via your mapping software. Allow teams shared access and your data maps can be updated and accessed, by all your key players.
L
L is for Layering datasets More data equals more insight. It can be your own data, it can be freely available (eSpatial supplies free UK census data, US census data and Senate and House Boundary data) or it can be bought from a third party. Layer datasets to build a multi-layered demographic map.
M
M is for Mobility
Because eSpatial is an online mapping application, it can be accessed from your computer no matter where you are. There’s no need for in-house servers – or the costs associated with them.
N
N is for Non-profits Mapping software is not just for business users. Many non-profit organisations are currently importing their data into eSpatial. Their maps help in fund-raising initiatives. They are also crucial in making the distribution of precious resources more effective and economical.
O
O is for Online
eSpatial is an online application. It can therefore be accessed from anywhere with a internet connection. In addition, eSpatial Updates (which build in new features) are automatic – you’ll get them when next you log on. Online also means you free up any space that your data and maps eat up: we keep them all in our secure cloud-based service.
P
P is for Passion Many mapping software companies are relatively new to the market. eSpatial has been around since 1997, providing Geographic Information Systems and solutions worldwide, winning awards along the way. We’ve built our company on our passion for mapping and our commitment to customers.
“ “ Q
Q is for Quote What are those who use mapping software saying about it? When it comes to eSpatial, here are two brief testimonials from our customers:
“We received outstanding personal customer support in our early contact with eSpatial – support that has followed through to us as a customer, and is nothing short of exceptional”
John Slifko
Founder and Co-Director, Roosevelt Centre
“I looked at several alternative software packages and am very happy we chose this one because it does everything we need and more. Highly recommended”.
Graham Dykes
Managing Director, K E Fibertec
R
R is for Reporting Yes, with modern technology, you can create eye-catching maps packed with data. But that’s not enough when you need reports that can be read, shared and analyzed. eSpatial generates reports, providing detailed graphics, in just a few clicks.
S
S is for Sharing You’ve done the work, producing maps and reports, using your mapping software. Now you want to let the world know what you’ve discovered. Use eSpatial to add your maps or reports to your website, email them to colleagues, or simply print hard copies for distribution.
T
T is for Territory Mapping Territory Mapping means you can define your own sales regions, not be limited to pre-existing boundaries. eSpatial uses polygons for easy selection and manipulation. Use with our unique ‘balancing tool’ to instantly gauge the impact of any changes you make to territories. Add context to your own territorial data by incorporating census data supplied by eSpatial.
U
U is for Updating You’ve uploaded data to be used by your mapping software. Problem: new information has become available, so spreadsheets need to be updated. But you don’t have to re-upload spreadsheets with eSpatial – data can be edited directly from within the application.
V
V is for Visual Impact Useful data is trapped within your spreadsheets, just waiting to get out. The problem is, nobody wants to go looking for it. In black and white, it seems dull and uninviting. Put it on a map, colour code it, make it interactive, and Wham! it’s a whole new ball game.
W
W is for the importance of Where? Surely, at this stage, you don’t need to be convinced of this?
X
X is the ‘x’ in Excel spreadsheets (Okay, so we’re cheating with the ‘x’ definition, but we just couldn’t fail to highlight the advantage of having mapping software that speaks the same language as your data. Just save your excel doc as a csv file, then upload it to eSpatial. It’s that simple!)
Y Y is for Your Business Have you taken the time to consider the impact mapping software can have on your business? Do you want to discuss it further? Then just email us [email protected] or call our customer support team at
US: +1 877 365 1456
UK: +44 (0)800 169 0451
IE: +353 1 870 8800
You tell us what you want to do with a map and together we’ll find a solution.
Z
Z is for Zero Cost Sign up for eSpatial and get access to our full-featured Pro edition for 7 days, FREE. When the 7 days are up, you’ll be switched to a Free account. Though this comes with reduced functionality, you can still create maps and add them to your website.
About eSpatial
eSpatial delivers powerful interactive data maps in minutes. At eSpatial we believe mapping should be fast easy and powerful. With our mapping software you can easily upload and visualize multiple layers of data. Quickly create dynamic reports. Analyze key areas and share results. It’s rapid visual insight that takes the guesswork out of decision making.
www.eSpatial.com