a2 audience presentation

7/28/2019 A2 Audience Presentation

1/22

1

A2 Media Audience

IntroductionThe term audience

refers to the people whoconsume media

products and for whommass media productsare constructed.

.


2/22

2

Introduction

The audience alsorefers to the people whogive meaning to themedia text that theyreceive. They attachtheir interpretation to

the text.

AS Media Audience


3/22

3

Introduction

The term mass audience refers to the large group of the population who consume one media product.

AS Media Audience


4/22

4

Introduction

There are different types of

audience.Mass audiences consume

mainstream media, such as soaps,sit-coms or reality TV shows.

These are large in number.

AS Media Audience


5/22

5

Introduction

There are different typesof audience.

Niche audiences aresmaller in number andare more specialist in

their interests.

These niche audiencestend to be very loyal,since their interest in

topics, such as farmingor gardening, can belife-long interests.

AS Media Audience


6/22

6

Introduction

One of the reasons thatthe audience needs to

be identified is that themedia language andrepresentation that isused for each type of audience is different.

AS Media Audience


7/22

7

Introduction

The age of the audience

The following are just some of the considerations thatneed to be taken into account when mediating about

whom the audience will be:

AS Media Audience


8/22

8

Introduction

The gender of theaudience male or

female

The following are justsome of the

considerations thatneed to be taken intoaccount when

mediating aboutwhom the audience

will be:

AS Media Audience


9/22

9

Introduction

The demographic profileof the audience and thegeographical area of the

audience


considerations that needto be taken into accountwhen mediating about


AS Media Audience


10/22

10

Introduction

The socio-economicgroup that is beingtargeted




AS Media Audience


11/22

11

Introduction

Is this media text for anexisting audience or isthe industry trying to

create a new audience?




AS Media Audience


12/22

12

Introduction

Is this media text for a particular group of the population e.g. gardeners,

DIY enthusiasts?




AS Media Audience


13/22

13

Introduction

The special interests of the audience, their life

style, values andattitudes

The following are just some of the considerations that need to be

taken into account whenmediating about whom the

audience will be:

AS Media Audience


14/22

14

Introduction

So, by segmenting thetarget audience, the form

and content of the mediatext can be shaped toattract that audience.

AS Media Audience


15/22

15

We have previously mentioned thatthe media industry places target

audiences into segments and profilesthem.

The media has relied in the past on placing people in social categories

which can predict behaviour to alarge degree.

So, what are these categories? Letstake a look.

How does the media know its audience?

AS Media Audience


16/22

16

The media industry researchesthe occupation of the head of

the household and on the basisof this, places the family into a

category of person.This category will, to a certain

degree, predict spendinghabits, lifestyle habits and

interests.

Lets look at these categoriesindividually:


AS Media Audience


17/22

17

Professional, higher managerial people


Judge, Surgeon, M.P.

AS Media Audience


18/22

18

Middle management and administrative people


Bank manager, ranked officers inthe armed forces

AS Media Audience


19/22

19

Junior management, supervisory people


Shop manager, personal assistant

AS Media Audience


20/22

20

Skilled manual people


Carpenter, plumber, skilledmachine operator

AS Media Audience


21/22

21

Semi- skilled or unskilled manual

people


Cleaner, building labourer

AS Media Audience


22/22

22

Casual workers, pensioners,

unemployed


Seasonal workers

AS Media Audience

a2 audience presentation

Documents