aaa battery market
DESCRIPTION
TRANSCRIPT
![Page 1: AAA Battery Market](https://reader036.vdocuments.net/reader036/viewer/2022081412/54533533b1af9f17128b4792/html5/thumbnails/1.jpg)
AAA Batteries
Rubii SHiroki I
Aoi IHyoin L
Eri K
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Introduction
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Use of AAA batteries
AAA Batteries
Music CD Player
Portable Mobile Charger
Electronic Toys
Dictionary
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Brand
TOSHIBA
Panasonic
Sony\100 brand;DAISO
FDK
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Place to get AAA batteries
ANYWHERE
100 yen shop:DAISO
Electronic stores:BIG CAMERAConvenient stores:
Family Mart
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In a package…
2
4
8
10
12
20
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Price of each: 4 per package
FDK (FUJITSU) \340
TOSHIBA \370
Sony \370
Panasonic \360
\100 brand \100
BIG CAMERA (http://bigcamera.com/)
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Reasons of the choice
Price
Variety
Promotion & Advertisement
Place
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Analysis of Current Market
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Analysis of current market
【 Leading Brand 】• FDK• TOSHIBA• Panasonic• Maxell• Sanyo (Eneloop)
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Analysis of current market
【 Statistics】 Primary cell Secondary cell
Market Size 1.893 billion 2.1673billion
Growth rate(Last 5 years) 5% 8%
Frequency 1 10Price
(Average) 370 680
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4P Analysis
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FDK (Fujitsu)
Product1: Series
depending on objectives
2: Made in Japan
Price\340
Place1: Convenience
store 2: Home center3: Supermarket
4: Drugstore
Promotion
1: At store2: Catalogue
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TOSHIBA
Product1: Unique packaging
2: Stays long3: High power
4: Good to store5: Strong to
shakes
Price\370
Place1: Convenience
store2: Home center3: Supermarket
4: Drugstore
Promotion
1: At store2: catalogue
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SONY
Product1: High power
2: safety
Price\370
Place1:convenience
store 2: Home center3: Super market
Promotion
Web site
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Panasonic
Product1:High power
2: safety
Price\370
Place1: convenience
store 2: home center 3: supermarket
4: drugstore
Promotion
Website
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\100 shop brand
Product1: Cheap price2: Stays long
Price\100
Place100 yen shop
Ex) Daiso
Promotion
At store
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PRICEPRODUCT
PLACE PROMOTION
\100STORE
PANASONIC
SONY
TOSHIBA
Fujitsu
\100STOREPANASONIC
SONY
TOSHIBA
Fujitsu
\100STORE
PANASONIC
SONYTOSHIBA
Fujitsu
\100STORE
PANASONIC
SONY
TOSHIBAFujitsu
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Cross-Matrix Analysis
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15 minutes passedCOST
VOLT
H
H
L
L
2.49V
2.46V2.44V
2.40V
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Down to 2VCOST
TIME
H
L
S
L
57M
1H12M
1H11M
1H5M
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Time to whole usedCOST
TIME
L
H
S
L
3H40M
3H38M
3H2M
2H22M
2H45M
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Conclusion
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Conclusion
• Less usage• Saturated market, small • But <!> fixed share
• Still necessities in many products
e.g. Remote controlElectronic dictionary Toys
ClockWatch
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Future Trend
• Shifting to New type of batteries ex) rechargeable, reusable
ex) Power Pad environmentally -
eco-friendly
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References
• Power pad http://gigaom.com/2009/10/23/wireless-power-is-still-pretty-useless/
• http://www.kansai-event.com/kinomayoi/battery2/bat2_graph01.gif
• http://www.kansai-event.com/kinomayoi/battery/graph1.gif