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TRANSCRIPT
Hi! I'm Loz,a UX problem solver recently relocated
to Tasmania, with over ten years of
human centred design experience and
education in aligned fields.
I delight in restoring order to chaos
and bringing joy to the mundane.
I believe in progress over perfection.
I take pride in my work.
Currently I'm looking for a digital UX
position where I can contribute to, and
soak up the knowledge from, an
established, collaborative team.
I’ve included a small sample of the
work I have been doing lately, and
I’d love to discuss further whether we
might be able to work together!
Loz Mills • March 2021
www.lozmis.design
+61 414 566 590
www.linkedin.com/in/lozmis
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Contents of work
Skoda for PON
A mobile first car configurator with a huge design team and a
tiny timeline.Interaction Designer for Hike
One
01.
Check In with the MHCT
A responsive website for Tasmanians to ‘Check in’ on
their mental wellness.A UX collaboration with
Futago for the Mental Health Council of Tasmania
SAAS UX Product Owner
A Netherlands based, agile run SAAS product, which
creates, organises and executes contracts and stores
them on the blockchain.
02. 03.
01.
Sk
od
a f
or
PO
N
Skoda for PONA mobile first car configurator with a
huge design team and a tiny timeline.
Interaction Designer for Hike One
+61 414 566 590
01. Skoda for PON
A quick pitch for a thoughtful car
configurator
Hike One, a digital design agency in the
Netherlands for whom I was employed as an
Interaction Designer, was invited to pitch a
new car configurator to a top mobility
company in the Netherlands. PON are
no-nonsense, considered and pragramtic,
which played well with our agile, user-driven,
researched based way of working. We were
given 4 weeks to pitch our design.
+61 414 566 590
01. Skoda for PON
Huge team, tiny timeframe
Our team was large and diverse, because we
wanted to come up with a well rounded, well
considered MVP. The team was composed
of; Interaction designers (including myself),
Visual designers, a UX researcher, a UX
copywriter, a digital strategist and facilitator,
a project manager and a product owner.
+61 414 566 590
01. Skoda for PON
Tools & Process
In order to move quickly from ideas to
validated solutions within our deadline, we
did a Design Sprint. Unlike our usual sprints
which are made up of client representatives,
this one was full of designers which gave us
a dynamic set of outcomes but also made
things very complex with a lot of different
opinions.
We were working remotely due to Covid, so
were using tools like Figma, Miro and
Lookback to keep our team aligned.
+61 414 566 590
01. Skoda for PON
Who and Why
To determine our direction and priorities, we
interviewed “experts” - people who had just
purchased or were currently looking into
buying one of these cars. From here we could
create personas with realistic pain points,
wants and neeeds.
We discovered the most valuable user was
the Simplistic user. The others would
complete the process regardless of difficulty
but this one would need the most assistance
to ensure task completion.
+61 414 566 590
01. Skoda for PON
Sprint Questions
With the personas and user goals in hand,
we could figure out the three most important
priorities that we should be striving to
achieve and improve at all times. These are
the only concrete things throughout the
process, and we refer back to them with all
design decisions moving forward. 3. can we include complex decision making for
the super user, but make it enjoyable and easy
for the simplistic user?
2. Can we allow our users a sense of control
and reassurance over these decisions?
1. Can we give the users the right amount of
information to make their decisions
+61 414 566 590
01. Skoda for PON
Ideation
There are many ways to skin a cat. We
involved the whole team instead of just the
Interaction Designers, in ideating and
wireframing. We then presented our
sketches and did a round of voting.
As we got further with the design, the UX and
VD(visual design) was left to the Interaction
Designers and Visual Designers. We worked
as a team of 4, going between wireframing
and high def screens.
+61 414 566 590
01. Skoda for PON
Prototype
Even with a short timeframe, we made sure
to squeeze in a second session of qualitative
research, to prove or disprove our own
assumptions with insights from real users.
Creating a clickable prototype complex
enough to be able to gain insights about flow
chewed up a lot of time but was invaluable.
Using Lookback and Miro for a full day of
testing, our whole team could observe the
interviews and note down our positive,
negative and neutral observations for each
user, which we later would group and
prioritise.
+61 414 566 590
01. Skoda for PON
Adjustments based off feedback
Making adjustments to our design based off
usability testing and feedback from real
users is the most exciting and in my opinion
the most important step.
These insights changed our design
considerably, as we discovered that users
with different levels of car knowledge prefer
to use the configurator in different ways. We
incorporated multiple starting points and
the freedom for users to deep dive into tech
or remain simplistic and superficial.
“Trimlines are confusing, what is what?”
”I’d like to be able to compare information”
”Can I start with choosing an automatic
transmission, preferably in red?”
+61 414 566 590
01. Skoda for PON
Next Steps
This project finished with a presentation and
a walkthrough of the clickable prototype to
the client, from not just Hike One but also
two other design agencies. The idea was to
gather feedback and advice from the three
agencies and create the ultimate car
configurator in collaboration.
Still waiting on that one.
Our team finished with a Retrospective so
we could learn from our mistakes as well as
our victories, and see how each person in the
team viewed the project.
+61 414 566 590
01. Skoda for PON
Deep Dive, if you like.
Have an explore around our clickable
prototype (in Dutch) at this link.
Have a read of an article that I wrote for Hike
One (in English) about this project, at this
link.
02
. SA
AS
UX
Pro
du
ct
Ow
ne
r
SAAS UX Product OwnerA Netherlands based, agile run SAAS
product, which creates, organises and
executes contracts and stores them on
the blockchain.
+61 414 566 590
02. SAAS UX Product Owner
My Role
I was hired by a company, who are launching
a new SAAS product, to do a Usability
Assessment, to flag any issues and suggest
any improvements to be made.
Almost a year later, this one time job has
morphed into a role as Product Owner,
working closely with the Development
company and PM as the client
representative through 8 x 30 point sprints.
Because of an NDA I can’t show you the
product itself but the process has been
pretty cool so I’ll go into that.
+61 414 566 590
02. SAAS UX Product Owner
Usability Assessment - User Flow Diagram
The first step for me is always a deep dive
into the users and their tasks, and how they
can most easily achieve them.
In this case there are 3 main users -
Contract builders, reviewers, and signees. I
used Figma to piece together their optimal
flows, which serves as a base for the
information architecture and site map of the
product. I run this through with the client
and Dev to make sure I’ve not missed
anything, and then adjust to their
comments.
+61 414 566 590
02. SAAS UX Product Owner
Usability Assessment - wireframing
Once I’m around the stripped back user
tasks and the existing product, I begin my
analysis. I run through the main tasks in the
existing product, taking screenshots as I go.
Then using Figma I add comments -
negative, positive and neutral. Underneath
the existing goes my recommendations. This
will include wireframes, adapting the flow to
align with the userflow diagram I showed in
the last slide, and any general comments
and suggestions about usability that I have.
+61 414 566 590
02. SAAS UX Product Owner
Working with the PM and the (real) PO
The Project Management team are a
separate company, with their own designers,
PM, PO and dev. It took a minute for me to
find the most efficient way to slot into the
team and be heard without undoing anyone’s
work.
I worked closely with their Product Owner
using Clickup and fortnightly sprint reports. I
would add items to the backlog, which we
would prioritise together, he would sort them
into sprints, I would do the User Stories and
consult on the design, and then I would test
and provide feedback.
+61 414 566 590
02. SAAS UX Product Owner
Working with Dev
I really enjoyed this part of the process. I love
finding out how others work, so that I can
adjust my workflow to make it more efficient
for the team. After I completed the User
Stories for each sprint, I would have a short
workshop with the developer’s UX designer
to brainstorm and align our ideas.
This could also require some back and forth
with the developers. Once I had provided my
input I could leave them to do the design in
their way, and provide feedback before the
development sprint kicked off.
+61 414 566 590
02. SAAS UX Product Owner
User Feedback strategy
Part of my role has been to strategise and
implement for user feedback. My research
showed Hotjar to be pretty awesome at this,
so I came up with a plan for 6 points of User
Feedback that we could implement,
customised to the needs of our product. This
will be as well as organising a day of
Usability Testing once we have soft launched
the MVP.
+61 414 566 590
02. SAAS UX Product Owner
My Biggest Challenges
It’s easy to critique, so it must be done in a
sensitive way. There are many ways to
achieve a thing, and before I bulldoze in, I
have to understand why it’s been designed
the way it has. I’ve loved navigating this, and
also advocating space for my improvements
in to the existing scrum points schedule.
30 sprint points, coupled with the budget of
my client didn’t leave room for all of my
improvements. Prioritisation was really key,
and leaving room for other things leading up
to the launch of the MVP.
03
. Ch
ec
k in
wit
h t
he
MH
CT
Check In with the MHCTA responsive website for Tasmanians to
‘Check in’ on their mental wellness.
A UX collaboration with Futago for the
Mental Health Council of Tasmania
09:17
09:17
+61 414 566 590
03. Check in with the MHCT
Creating a safe place for Tasmanians to
seek info on mental wellness
I was hired by Futago as a freelance UX
designer on their project working for the
Mental Health Council of Tasmania.
The brief was to come up with a page
‘Checkin’ that would allow Tasmanians to
seek information and advice for themselves,
others or their businesses especially in the
time of Covid-19.
+61 414 566 590
03. Check in with the MHCT
Business goals + user goals
My first job was to find out exactly what the
MHCT needed to achieve with the page, and
then what the intended users of the page
needed in order to use the product in the
most efficient and joyful way. Client briefs
along with a focus group with potential users
gave me the starting points needed.
+61 414 566 590
03. Check in with the MHCT
A calm and rational flow for lots of info
The HMW investigation basically told me
that in this case less was indeed more. The
flow should be simple and obvious, and an
important part of it all was going to be in
finding a clear and simple way to present
and filter lots of information to our users.
+61 414 566 590
03. Check in with the MHCT
Competitor Analysis
Research research research. I spent some
time looking up sites that were doing the
same or similar as Check in wanted to do.
I then analysed what made them good/bad
and merged a best combo of it all.
In this part of the process I specifically
focused on devices to present complex
information, and devices to narrow down the
demographic and filter for an individual
experience.
banner/hero site nav main topics
bulk infoPersonalisation
Encourage interaction with techniques like a slider, and clicking through to the next step
Filter information depending on user needs by leading them through a short series of questions
Ensure a sense of confidence and power by allowing user to go back and change their answer at any moment.
Step by step allows only relevant information to be on the page at any one time, so the user won’t get overwhelmed with info.
Filter and sort ensures the user can find what they are interested in, and encourages them to explore information that didn’t appear based on their survey answers
+61 414 566 590
03. Check in with the MHCT
Imagery & Visual Design
We were going for a light and playful
approach to this heavy topic, to try and help
people feel at ease.
I used placeholder images, as the artists at
Futago were creating the illustrations. I
played with the visual design, with UX and
clarity always at the forefront.
Once my contract was over, Futago changed
the visual design considerably. It looks
delightful, and the UX is still solid so I’m
thrilled.
+61 414 566 590
03. Check in with the MHCT
Explore further, if you like.
Visit the live site at this link.
Have an explore around my clickable
prototype at this link.
Thanks for taking the time!
I look forward to hearing from you.
Loz Mills • March 2021
www.lozmis.design
+61 414 566 590
www.linkedin.com/in/lozmis