ABC Award Assignment BriefABC Level 3 & 4 Foundation Diploma in Art, Design & Media

UNIT NOS & NAMES: D/601/4209 Personal confirmatory study in art, design and media

TITLE Pretty Brown Eyes

ISSUE DATE: Week Beginning 11.03.13

DEADLINE: Week Beginning 27.05.13

TUTOR: ABC FoundationTeam

IV SIGNED & DATED:

CREDIT VALUE40

GUIDED LEARNING HOURS

180 / 240

LEVEL L3 / L4 (this is where a candidate is selected for external moderation at Level 4)

For your Personal Confirmatory Study you will need to choose and develop an outcome of your choice. You must demonstrate the best of your ideas and skills. Keep in mind the different projects that you have done so far and what you have learnt through them.

You will need to write the project, develop research areas, themes, select places to go, work on design ideas using previously learned techniques and produce a final outcome which will be marked and assessed for your final grade on the course both internally and externally. You need to access the project pro forma on Mac server and email it to your tutors who will then process it for external verification.

In past years students have tried to include too much in the time provided and have not fulfilled their own project brief. You can also include not enough information and set targets which are too small so the project outcomes are too simple, with too little initial research. Throughout this project there will also be times when you need to work completely independently (around 40% of the hours allocated) and staff will be observing you. Be realistic. How easy is it to research your chosen subject? Choose a topic that you feel sufficiently interested in and will sustain you throughout the 10 week project.

Because you are starting your own personal project, it is very important that you keep all your teachers informed of what you are doing and where you will be, either in the building or outside of the building. Use Martin Collier on the Absence Line to inform all the teachers if you are going out on external visits, galleries and shows.

Section 1Progress and achievement through units 1, 2, 3, 4 and 5, 6, 7 (as well as 9, 10 and 11, if the latter ones are applicable), provides an opportunity for you to reflect on, review and summarise your progress and achievements through the first seven units of the programme, expressed in terms of the knowledge, skills and understanding acquired. What you now know, and what it means to you, compared with what you knew and could do before you started the course. (Approx. 100 words)

Over the course of the first seven units, I have been able to gain a various set of skills and techniques such as photographic techniques, Photoshop skills, knowledge on lighting setups and contextual knowledge on composition and techniques. Although my pathway is on photography, I also gained skills in using other programmes such as Final Cut and in illustration and graphic design; I use a blog to present my work and I have shown my skills in editing, filming and creating animations. Overall, I have received three offers from Universities that I applied to, also the skills I have learnt can be used towards my Final Major Project and can be used for future reference towards any tasks or assignments given.

Section 2Pathway choice: provides an opportunity for you to explain your reasons for choosing a particular pathway and to outline your longer term aspirations. You should reflect upon how your choice of a particular pathway has informed your study proposal and what immediate aspirations will be satisfied through the Personal Confirmatory Study. (Approx. 100 words)

For my pathway, I have decided to study digital photography in Uni; even though my course at the moment is based in Media, I will still add photography into my projects that are being set and I will use this for my Final Major Project. Photography is one of the few media’s that I can express my creativity through, in my Pathway I had to layout my weaknesses and overcome them by practising and then producing some sort of work towards it. I would like to work in the Fashion/Beauty/Portrait media world as a profession. My dream goal is to have a freelance career like my inspirations, by photographing covers for big fashion magazines as well as shooting celebrity portraiture. My achievable goal for the future is to have my own studio (portraiture and fashion); I would be self-employed creating my studio for shoots in the world of fashion, portraiture and even weddings and family shoots.

Section 3 Personal Confirmatory Study aims and objectives: provides an opportunity for you to clearly explain the aims of your Personal Confirmatory Study proposal and its relationship to your choice of pathway. It should describe the overall concept of what is proposed across the Confirmatory Stage (Unit 08) as you enter into a significant period of self directed and self-reliant learning. You should explain how you will realise your study by describing the

proposed supporting research which may be required (primary and secondary);processes of development which may be required (drawings, worksheets,

photographs, notes, models etc.);physical resources required;media and materials required; anticipated outcomes. (Approx. 250 words)

You will need to balance ambition, time and realism in the planning of the study. To that end an individual timetabled study plan, attached to the Statement of Intent, may be very useful.

I have gone through my first proposal and highlighted the advantages and disadvantages, although there were many advantages, there was a disadvantage that stood out; I have chosen to experiment with my first proposal such as using plasticine or objects to help with my stop motion part of my video. I am still using animation as a key theme of the video but I have chosen to create a music video with the use of stop motion , I will research from my inspiration but also from others who have created videos with the use of stop motion involved. The stop motion section will be special effects, I will be morphing sequences where the face of one of the cast into the next, as well as quick dissolves or straight cuts between footage, I will also take photographs of the cast in their clothes and locations. I will use the same equipment and techniques that I have highlighted before and analyse it in my research, I will hopefully create a piece that will be good enough to gain a high grade to get me into college.

In this unit, I will bring together a range of skills, knowledge and understanding to carry out a personal confirmatory study. I will be required to manage my own personal learning and development. I will support my creative and technical skills by extending my knowledge, experience and understanding of my chosen pathway through researching and recording my insights into those aspects of contemporary and historical practice, which relate to my own creative intentions. I will be required to identify my project's aims and objectives, to clarify and agree the scope of work and manage my time and resources to achieve a final outcome.

Section 4 Evaluation: provides an opportunity for you to explain the means by which you will reflect on, and evaluate, your work. You should consider how, throughout the duration of the project, you may make decisions which could result in change and adaptation in response to ideas and practices, and how you will record that process, e.g. a reflective diary. You should also consider how you intend to review the realisation of the Personal Confirmatory Study and its implications for your future personal and professional development. (Approx. 50 words.

I will evaluate my work by viewing the decisions I made during the project and see if I could change anything to make it better and adapt in responding to ideas and experiments. I will record the process by either in a reflective diary or a video log. I will evaluate my research including videos and different artists, photography, brainstorms of some sort, annotations, notes, experiments and the final outcome; throughout my process of development I will go into depth about the project and write, search and record all the details that I had to obtain to help me towards my final piece.

Date Task Evidence Grading Criteria

WEEK 1Mon 11 Mar – Fri 15 Mar

Launch of Personal Confirmatory Study for Unit 8 in K401 (all groups)

Start project

I will go through the assignment brief and create a brainstorm with many ideas, from this I will produce a proposal for a personal confirmatory

Not for use bystudents

study. I have created two proposals, one was an idea from the brainstorm and the second was a modified proposal as I came up with advantages and disadvantages for the first so that it can benefit me to obtain beneficial skills and grades.

WEEK 2Mon 18 Mar - Fri 22 Mar

Please be warned that your statement of intent will be sent to the external moderator on Friday 22nd March

I will start my research for my proposal this week, I have split my weeks up into 4 sections so that I can research and gain ideas for the project. This week researched stop motion and found different styles of this area to examine and explain if this is beneficial for my work or not.

WEEK 3Mon 25 Mar - Fri 29 Mar

There are no classes on Friday 29th March

I will start researching music videos that have used stop motion and morphing throughout the years.

WEEK 4Mon 1 Apr – Fri 5 April

Easter holidaysThis is where the majority of research and ideas development must be done

I will search different animated films to see what famous films use stop motion.

WEEK 5Mon 8 Apr – Fri 12 April

Easter holidays This is where the majority of research and ideas development must be done

I will finish off my research by finding out tutorials how to master stop motion and morphing.

WEEK 6Mon 15 April – Fri 19 April

Submit research and design development for final outcome

I will need to start doing my process of development section which I will start off by choosing the cast and the crew, draw up a storyboard and to wrote about the subject and the theme of the FMP.

WEEK 7Mon 22 April - Fri 26 April

Begin work on final outcome I am hoping to figure out my locations and my chosen song from my brainstorm.

WEEK 8Mon 29 April - Fri 3 May

Work on final outcome I am hoping to write out my structure of the video, figure out what equipment I would need and to see if there is a budget or expense cost.

WEEK 9Mon 6 May

Bank holiday (Monday)Work on final outcome

I will need to complete any remaining tasks for the

- Fri 10 May

process stage, this will include the experiments, the cast & crew release forms, health & safety risk assessment, shooting schedule and the camera shots to help me be ready for filming.

WEEK 10Mon 13 May - Fri 17 May

Work on final outcome All my process of development work is finished so it gives me enough time to film and have enough footage to use for editing.

WEEK 11Mon 21 May - Fri 24 May

All work must be completed by Friday 24th May

I will need to have all my work completed and all I will need to finish is my editing, to upload the pre-production images/footage and the write up the evaluation.

WEEK 12Mon 28 May - Fri 31 May

Show starts to go up on Friday 31st May Bank Holiday (Monday)

As I have finished everything, all I need to do is the second video, start my evaluation and get my work ready for the show and for the examiners.

WEEK 13Mon 3rd June- Fri 7 June

Assessment

Private View Thursday 6th June

There were no tasks to complete as everything for the FMP should be completed and there is an assessment and private view for completed work.

WEEK 14Monday 10 June – Friday 14th June

ABC Moderator Thursday 13th June

Show comes down on Friday 14th June

There were no tasks to complete as everything for the FMP should be completed and the moderator will mark our FMP.

METHODS OF ASSESSMENT

This unit will be externally moderated via a learner’s portfolio and other related evidence, against the unit outcomes and assessment criteria. This unit is graded Pass, Merit and Distinction, and determines the final overall grade awarded for Level 3 Diploma.

To achieve a Pass grade, you must achieve all the Learning Outcomes and Assessment Criteria in the unit details. To achieve a Merit or Distinction Grade, you must achieve additional grading criteria as follows:

Confirmatory StageUnit 08 Personal Confirmatory Study – Grading criteriaMarch 2013Unit Details

Unit Title D/601/4209 Personal Confirmatory Study in Art, Design and Media

Level 4Credit value 40Guided Learning HoursUnit Summary In this unit you will bring together your skills, knowledge and

understanding to carry out a personal confirmatory study. You will be required to manage your own personal learning and development. You should support your creative and technical skills by extending your knowledge, experience and understanding of your chosen pathway through researching and recording your insights into those aspects of contemporary and historical practice, which relate to your own creative intentions. You will be required to identify your project aims and objectives, clarify and agree the scope of the work, and manage your time and resources to achieve a final outcome.

Learning Outcomes(1 to 3)The learner will

Assessment Criteria(1.1 to 3.2)The learner can

1. Produce a proposal for a personal confirmatory study

1.1 Specify a personal confirmatory study through a statement of intent of no less than 500 words to include:· Reflection on progress and achievement to date· Clearly identified aims and objectives1.2 Identify and negotiate resource implications

2. Complete a personal confirmatory study within a defined time frame

2.1 Plan and carry out research within the chosen context2.2 Record research evidence using a range of techniques and processes to include a bibliography2.3 Demonstrate an informed contextual awareness2.4 Plan and manage work to meet identified aims and objectives within an agreed timeframe2.5 Progress work through a synthesis of ideas, skills, knowledge, experience, materials and processes2.6 Use analysis and evaluation to support the development of ideas and creative activity

2.7 Record the process of work development2.8 Select, prepare, organise, and display work

3. Reflect on and evaluate your personal confirmatory study

3.1 Analyse your personal confirmatory study against your stated intentions3.2 Evaluate achievements identifying opportunities for future personal and professional developments

Merit GradeTo achieve a Merit grade the evidence will have to show that, in addition to meeting the pass criteria, the learner can;

M1. Demonstrate commitment and initiative in the management of wide ranging research, recording clear and informed perceptions.M2. Use research material to creatively support the development of a range of predominately personal ideas relevant to the stated aims and objectives.M3. Manage the development, organisation and execution of the personal confirmatory study consistently, efficiently and creatively.M4. Demonstrate well developed levels of skill and control with materials and processesM5. Demonstrate consistency and effectiveness in the use of analysis to evaluate and support the final confirmatory study.

All criteria must be met to achieve this grade.

Distinction GradeTo achieve a Distinction grade the evidence will have to show that, in addition to meeting the pass and merit criteria, the learner can;

D1. Demonstrate commitment and initiative in the management of wide ranging and in depth research, imaginatively recording clear, informed and reflective perceptions.D2. Use research material to creatively support the development of an extensive range of distinctly personal ideas relevant to the stated aims and objectives.D3. Manage the development, organisation and execution of the personal confirmatory study with exceptional consistency, efficiency and creativity.D4. Demonstrate exceptionally developed levels of skill and control with materials and processes.D5. Demonstrate consistency and effectiveness in the use of analysis to perceptively evaluate and creatively support the final confirmatory study.

All criteria must be met to achieve this grade.

EVIDENCE OF ACHIEVEMENT

Other Evidence is not prescribed. It could contain:· Workbooks· A reflective diary· Journals· Research work, related material and processes· Visual development work, related material and processes

· Completed art, design, media, images and artefacts· Records of tutorials/seminars· Witness statements by staff· Self evaluation

This is not an exhaustive list and you should be encouraged to develop the most appropriate evidence to demonstrate your achievement of the learning outcomes and assessment criteria.

Evidence can be presented in any appropriate format including electronic.Complete a Statement of Intent and Declaration of Authenticity.

You must email both documents to your tutor(s) by Friday 22nd March 2013

For media the email addresses are: Mark.caffoor@westking.ac.ukSheila.Maloney@westking.ac.ukAmina.Patel@westking.ac.ukRoxanne.Baptiste@westking.ac.ukDavid.Jenkins@westking.ac.ukAde.Anwar@westking.ac.uk

Good luckABC FoundationTeam