ABC Retail Audits

Campaign Name: ABC Retail Audits- Nov 2019

Responses by Question

Questions

General Information

Q1) Date of Visit

2019-11-11

Q2) Time In

10:20

Q3) Time Out

10:45

Q4) Were you able to successfully conduct the audit ?

Yes

No

Q5) Reason for unsuccessful audit ?

NA

Store Permanently closed

Store Closed on Visit

Store Under Renovation

Incorrect Address

Store currently Not Operational

Not an ABC - Preferred

Partner Not Allowed for Audit

Comments:

External Visibility 0/18 0%

ABC Signage 0/12 0%

Q6) Did you see an external ABC

Signage? Yes

No

Proof:

Q7) Please mark the condition of ABC signage

NA

Undamaged and not broken

Lighting working properly

Visible without any obstruction

Clean and dirt free

None of the above

Q8) Please mark the position of ABC Signage(ABC Signage should be first from bottom)

NA

Only ABC Signage

Retailer/ Competition and ABC Signage at the same

level ABC Signage first and Competition/ Retailer

second

Retailer is first and ABC is second

Competition is first and ABC is second

Retailer and Competition is first and ABC is

second Retailer is first, competition second and

ABC is third

Q9) Did the store have Orange Cladding?

Yes

No

Proof:

Store Front Façade Branding 0/6 0%

Q10) Did you see One Way Vision/ Vinyl Branding on the store exterior (glass or wall)

Yes

No

Proof:

Q11) Please mark the condition of One Way Vision/ Vinyl Branding

NA

Undamaged and not torn

Visible without any obstruction

None of the above

Q12) Did you see Poster on the store exterior ? (glass or wall)

Yes

No

Comments:

Proof:

Q13) Please mark the condition of Posters

NA

Undamaged and not torn

Placed at eye level

None of the above

Internal Visibility 15/28 53.57%

ABC Zone 0/10 0%

Q14) Did you see a ABC Zone present?

Yes

No

Comments:

Proof:

Q15) Please mark the condition of ABC

Zone NA

Well stocked with ABC products

Undamaged and not broken

Lighting working properly

Visible without any obstruction

Clean and dirt free

None of the above

Q16) Was the ABC Zone stocked only with ABC products ?(Mention the brand present apart from ABC in the comment box)

NA

Yes

No

Comments:

Other In store branding 6/6 100%

Q17) Did you see ABC wall branding/ acrylic sandwich were present inside the store?

Yes

No

Proof:

Q18) Mention the count of wall brandings present

1

Proof:

Q19) Mention the count of Acrylic Sandwhich brandings present

0

Q20) Please mark the condition of in-store brandings(If multiple - please choose worst)

NA

Undamaged and not broken

Clean and dirtfree

Visible without any obstruction

None of the above

Proof:

Q21) Did you see ABC TV FSU present inside the store?

Yes

No

Proof:

Q22) How many ABC TVs display units were present in the TV

FSU NA

Two

One

None

Q23) Please mark the condition of TV FSU

NA

Undamaged and not broken

Clean and dirtfree

Visible without any obstruction

None of the above

POSM 9/12 75%

Q24) Was Spiel book available at the store?

Yes, proABCnantly displayed in the given acrylic

stand Yes, proABCnantly displayed at the counter

Yes, but not displayed

Not Available

Proof:

Q25) Was the Spiel book updated ?(Check whether POCO F1, Note 7 or Note 7 Pro was available in the Spiel Book, also click a picture of the page having it)

NA

Yes

No

Comments: RedABC Note 7

Proof:

Q26) Were 3 or more different POSM available at the store?(Type of POSM - Table Top, Posters, Tent cards, Shelf card/strip, Danglers, Wobblers,PyraABCd,Others)

Yes

No

Proof:

Q27) Mark the type of POSM you saw inside for ABC

Table Top

Posters

Tent cards

Shelf card or strip

Danglers

Wobblers

PyraABCd

Others

None of the above

ABC Buddy 10/15 66.67%

Availability 10/10 100%

Q28) Was the ABC Buddy present at the store during

audit? Yes

No

Proof:

Q29) Reason for ABC Buddy not in the

store NA

Out of store temporarily

On leave for any reason

Resigned

Not Deployed

Q30) Name of ABC Buddy

Sasidharan.

Q31) ID Card of ABC Buddy(Click a picture of ABC Buddy's any Government ID or ABC ID)

Appearance 0/5 0%

Q32) Was the ABC Buddy in uniform?(Orange T Shirt)

NA

Yes

No

Proof:

Q33) Reason for ABC Buddy not in

uniform NA

Could not wear

Not Provided by Comapnay

Product Placement & Availability 3/20 15%

Mobiles 3/5 60%

Q34) Mark if the following FOCUS mobile models were available(Atleast 1 unit)

POCO F1

ABC A3

RedABC K20

RedABC Note 7

Pro RedABC Go

RedABC 7A

None of the above

Proof:

Q35) How many of the FOCUS mobile models were available at the store

All 6

4 or more

Less than 4

Proof:

Q36) Mark if the following OTHER mobile models were available(Atleast 1 unit- Other Mobiles)

RedABC 6

Pro RedABC

Y2

RedABC Note 6

Pro ABC A2

None of the above

Q37) Were there markings on front of the mobile boxes ? (Pen markings)

Yes

No

TVs 0/5 0%

Q38) Mark if the following FOCUS TV models were available

4A Pro 43

4C Pro 32

4X Pro 55

4A Pro 49

None of the above

Proof:

Q39) Mark if the following OTHER TV models were available

4A 43

4A 32

None of the above

Q40) Were 2 or more of the Focus/Others TV models were available at the store(Includes both Focus and Other TVs)

Yes

No

Proof:

Accessories 0/5 0%

Q41) Mark if the following FOCUS Accessories were available(Atleast 1 unit)

Power banks

Earphones 399 or Earphones 699

Cables and charger

ABC Band 3

None of the above

Q42) How many of the FOCUS Accessories were available at the store

All Four

Three

Less than 3

Q43) Was there atleast 1 unit of Security Camera Available ?

Yes

No

Dummy or Demo 0/5 0%

Q44) Mark if the following DUMMY mobile models were available(Atleast 1 unit)

POCO F1

ABC A3

RedABC K20

RedABC Note 7

Pro RedABC Go

RedABC 7A

RedABC 6 Pro

RedABC Note 5 Pro

RedABC Y2

RedABC Note 6

Pro ABC A2

None of the above

Proof:

Q45) How many of the Dummy or Demos were available at the store ?

All 11

5 or More

Less than 5

Proof: