about - | action brand › ab_brochure.pdf · action brand is a group agency specialized in the...
TRANSCRIPT
ABOUT ACTIONBRAND
COMPANY*PEOPLE*EVENTS*
CLIENTS FEEDBACK*
COMPANYAction Brand is a Group Agency specialized in the creation and production of first class events, com-munication projects, trade fairs, branding, logistic and hospitality.
With many years of experience, Action Brand is one of the leading event company in Italy and abroad, able of staging shows and ceremonies at the highest level. Action Brand brings a uniquely Italian pas-sion and style, starting from the concept through to the design and production of an event.
Action Brand is awarded as the “Best Event Agency” by BEA (Best European Award) and has always been the preferred business partner for the production of communications and corporate events.
It has a consolidated customer network featuring prominent market leaders, such as Benetton Group, Mars Inc., Unilever Italy, Unilever International, Zurich Insurance Italy and U.S.A., The Coca-Cola Com-pany and Bottling Plants, SKY TV (Murdoch Group), Mondadori Publishing, Campari Group, Foot Locker, Stabilo, Lactalis, Caffè Mauro, Independent Investments and many others.
Recurring clients feedback can be summarized as follows: “The real added value of Action Brand is its huge corporate experience, which is part of its own assets. This extra point is the plus that helps im-mensely understanding the briefings and speeding up the process, so that the Agency is able to be right first time and to be proactive, building up a project on our requests with no risk of going out of track… Our clients satisfaction turns into increased sales which allow us to reach our corporate targets”.
PEOPLE
He graduated in international business and marketing at university in San Francisco, was marketing and commercial director of the most important private Coca-Cola bottling group in Italy.
He has managed the launch of many products and opened new commercial channels, activating 30,000 points of sale with 200 promoters and merchandisers.
ROBERTO CAPUACO-FOUNDER AND GENERAL MANAGER ACTION BRAND
Travelling since always to discover the world, since always engaged in mana-ging people and all kind of travel logistics and always she comes back to Milan, her hometown, where she rides the newest trends in matter of communication, fashion and design.
Her style is joining management efficiency with a brilliant creativity. That is why she is in charge of Action Brand clients relations.
TIZIANA RIVETTICLIENTS DIRECTOR
A law graduate and professional journalist, he performed many leading roles in over 15 years spent in The Coca-Cola Company in Italy, of which he has been President and Managing Director (over 1,5 billion euros of yearly turnover, managing business in Italy, Malta and Albania countries). After this experience he decided to learn the agencies spirit and became the President and Managing director of the Italian branch of Starcom MediaVest Group, one of the top media worldwide agency.
In 2004 opened with Roberto Capua the Action Brand Group.
FABIO ALBANESECO-FOUNDER, PRESIDENT AND CEO OF ACTION BRAND GROUP
Born in Milan in 1987 and graduated with honors in “Marketing, Corporate Communications and Global Markets” at the University of Milano-Bicocca. Driven by a deep passion for adventures and travels, her further true loves are communication and discovery different cultures. Among her main hobbies reading and cinema can be mentioned on top.
JASHMINE CORSINIACCOUNT
Graduated at Milan Polytechnic in Industrial design, her passion is communication, in all of its forms and in its deepest effectiveness.She likes to design, observe, interact and she is fascinated by anything related to art and creativity. Above all she loves all aspects of advertising, all of its most experimental, artistic and innovative features. That is why she works in Action Brand.
SIMONA MAJART DIRECTOR
After completing his studies, begins to work in a small local television station before moving to Mediaset following the production of various programs and sit.com. Later he started working with a company leader in the field of audio services video lights for events-fashion-convention and television productions, first as technical manager and later as production manager.
In this period he took part in various national level the work of international (WIND telephone company launch - presentation of the Fiat group cars - Inauguration of Eurodisney Paris - etc.).
PATRIZIO ZIGLIOLIPRODUCTION DIRECTOR
Graduated in Architecture at Milano Polytechnic, he designs stands and set-ups for prestigious groups, nationally and internationally. He knows that, in order to achieve a winning corporate image, you need to melt technical experience with communication, still respecting timing and budgets. He does that for Action Brand.
CESARE STAGNAROARCHITECT
Gianlorenzo Mortgat has being following his passion for movies all of his life, as a movie director first and as a TV operator after. Entering the event industry gave him a different perspective of filming: each and every time is a new challenge, is a unique project, where you have to reinvent your skills and do it great. To dedicate his efforts to his new real passion, he works in Action Brand.
GIANLORENZO MORTGATMOVIE DIRECTOR
EVENTS FaShioN Show PRESS LaUNCh RoaDShow&FiELD MaRKETiNG
Promotions
GRaPhiC DESiGN MiLaN EXPo 2015STaNDS aND EXhiBiTioN
iNCENTiVE &TEaM BUiLDiNG
LoGiSTiC aND hoSPiTaLiTY
EVENTSConvention/Celebration
aL GoRE iN MiLaN
Socib Coca-Cola
Corporate ConventionBari
Mars italia
“all associates Day”
Corporate ConventionMilan
Unilever
Division out of home Sales ConventionRome
Unilever
Division out of home Sales ConventionRavenna
Unilever international
Roma
Compass EventX-Mas PartyRome
Zurich insurance
“Club Top 30”
Corporate Conventionartimino - Tuscany
Zurich insurance
“Together ahead”
international Corporate SummitRome
Bianchi Group
80th anniversary
Castello SforzescoMilan
Zurich insurance
“Together ahead”international Corporate Summit
“Gala Dinner”Vatican MuseumRome
Zurich insurance
“Together ahead”international Corporate Summit
Castello di Tor CrescenzaRome
R&R Party
“Gala Dinner”Casiglio CastleErba
FASHIONSHOW
Benetton Group & Mattel inc. Joint Venture
“Barbie Loves Benetton”
Spring - Summer CollectionMilan
Benetton Group
KidsFall - winter Collection
Castrette
Benetton Group
KidsFall - winter Collection
Cinecittà - Rome
Benetton Group
KidsFall - winter Collection
Castrette
Benetton Group
Men/womenSpring - Summer Collection
Castrette
Benetton Group
Men/womenFall - winter Collection
Castrette
Undercolors
Fall - winter Collection
Villa LoredanTreviso
Sisley
Spring - Summer Collection
East End StudiosMilan
Benetton Group
Men/womenFall - winter Collection
Castrette
Sisley
Sisley art Project
Palazzo BovaraMilan
Sisley
New Concept Storeindependent People
Milan
Mondadori
Fashion week
Vittorio Emanuele GalleryMilan
FASHIONPRESS
oUR RiNGSEvent PresentationLondon
ROADSHOWFIELD MARKETINGPROMOTION
international FlagshipStores activation
SpainU.K.GermanyFrancetaly
Benetton Group
Consumer Promotions
MilanVareseVercelliModenaVicenzaGenoaViareggioRomeBariSalernoNaplesPalermoSiracusa
Cafè ZeroConsumer PromotionsJuly-august
heineken Jammin’ Festival Venice
Festival del Gelato Florence
Moto GP Barberino del Mugello
Vip Master Tennis Milano Marittima
Notte Rosa Rimini
Festival della Fotografia ostia
Luiss University Party Rome
Max the Lion
Consumer Promotionsaugust
acqualandia - Jesolo
Leolandia - Bergamo
Etnaland - Catania
Mirabilandia - Ravenna
L’oréal Paris
Press EventMilan
INCENTIVE&TEAM BUILDING
Mellin - Milupa Group
Top ManagementTeam Building
“Sailing Race”Valencia - Spain
Zurich insurance
international Corporate Summit
Team Building activity“action Painting”Rome
Mars italia
incentive and Team Building activity
“orienteering”Sardinia
Unilever
Team Building activity
MirabilandiaRavenna
Sky Pubblicità
incentive and Team Building activity
VillasimiusSardinia
GRAPHICDESIGN
Socib Coca-ColaCorporate Newsletter
Unilever algidaMaterials Event
oUR RiNGSCorporate image
Zurich internationalMaterials Event
Air Sculpture®
Dreamair - air SculptureCorporate image
Borotalco - Be BorotalcoConcept Logo
Nentro Roberts MenCommunication StrategyConcept LogoConcept activation
Nentro Roberts MenCommunication StrategyConcept LogoConcept activation
Show & CoNFERENCESET DESiGN
EXhiBiTioN SET DESiGN
CLiENTS FEEDBaCK
“Action Brand has always shown a very high quality standard, both executive and in term of creative solutions. Still, I would like to highlight that the real added value of Action Brad is its huge corporate
experience, which is part of its own assets.
This extra point is the plus that helps immensely understanding the briefings and speeding up the process, so that the Agency is able to be right first time and to be proactive, building up a project on our
requests with no risk of going out of track”
MICHEL KLERSY MANAGING DIRECTOR AND
PRESIDENTMASTERFOODS SPA
“Action Brand is our support in giving value and visibility to our collections.
Our clients satisfaction turns into increased sales which allow us to reach our corporate targets.
The agency ability to perfectly understand our plans and our strategies is shown into cutting edge projects, both in the field of fashion shows and events and in the field of boutique activation, in Italy as well as abroad. The same happens for promotions targeting
direct consumers”
MARCO PICONETRADE MANAGER
012BENETTON GROUP
“In SOCIB, we look at Action Brand for its very high added value.
Its Managers professional experience allows them to be lined up to our corporate necessities in an immedi-ate and effective way. The agency stands out of the crown for respecting timing, for the ability of being innovative, for the attentiveness in details and above all for the capacity of deeply understanding our cor-
porate targets.
Which skill is turned into projects able to reach our goals and our results, with a perfect consistency be-tween contents , creative supports and organizational
aspects”
FABRIZIO CAPUA MANAGING DIRECTOR
SOCIB COCA-COLA SPA
“Our cooperation with Action Brand is helping the growth of our business worldwide, thanks to the per-fect balance between our business needs and the strategy and executions they are able to put in place. All the projects have always been absolutely well or-ganized and everybody have had a great time. Their personal and professional approach fulfils any of our managers and guest’s wishes. This has been the key for our events success , from conventions to trade fairs: we are in fact continuously being greeted from all over the world. I am sure that Action Brand is dra-matically contributing to a new successful period of
our Company.”
PAOLO RADI MANAGING DIRECTOR
ALGIDA UNILEVER
