about mark tortorici - blr · 2018-05-07 · 2 about mark tortorici •founder & training...

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Recruit Like a Private Investigator: Using Social Profiles and Other Tools to Track Down the Most Valuable Candidate Information

Transform Talent Acquisition

Mark Tortorici

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About Mark Tortorici

• Founder & Training Expert

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• Since 1997, has trained thousands of technical staffing professionals

1997 2004 2009 2013

2000 2006 2011 2018

2018 Copyright, BLR, a division of Simplify Compliance LLC. All rights reserved. These materials may not be copied without written permission.

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• Including hundreds at Google, where he taught Sourcers and Recruiters onsite throughout the company’s global staffing organization

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• Trained many other companies including:

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ACADEMY

• Created the SourceCon Academy course with ERE Media

• Full online training program for sourcing and recruiting – active / passive sourcing methods and candidate engagement techniques


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• Launched the MARS (Master Accreditation in Recruiting and Sourcing) certification program with netPolarity

• Which creates expert staffing professionals with little or no previous industry experience

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• Managed staffing teams with great success

• Expert technical sourcer & recruiter

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• Plays music (piano, guitar, voice, bass, drums, ukulele and mandolin)


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• Writes short stories, lyrics and blogs

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• Book, movie, music and art aficionado

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• Technical junkie


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Recruit Like a Private Investigator

People Who Need People

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People Who Need People

• So many people

• So many potential candidates

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You Want to Find Them All

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But You Can't Contact Them

Candidates aren't responding

to my InMails

I have no way to contact

them

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How Do We Contact?

• By using the powers of deduction

• Most people try to hide their contact info

• But people lose track of what information is posted where

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How Do We Contact?

• There are many methods to tracking down your candidate

• Rarely will you need to try all of these people search methods

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The Social Scene

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The Social Scene

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The Social Scene


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Social Networks and Email Finding

• People Finding Extensions ‐ They're really data aggregation tools

Email

First name

Last name

Username

Company

Job title

Location

LinkedIn

Twitter

Facebook

Wordpress

GitHub Etc.

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Social Networks and Email Finding

• People Finding Extensions ‐ They're really data aggregation tools

• Some cost $$$

• Some are "freemium"

• Some are completely free

• They can save time

• All use software algorithms to try and accomplish the same thing

• All (paid or free) are subject to mistakes (beware!)

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When Using, Use Common Sense

• Nothing is perfect…"right" data can still be wrong

• Algorithms match data points ‐ they can be wrong

• Emails, info get crossed

• Especially for candidates with the same name

• Consider the size of the company:

• [email protected] = don't email!

• [email protected] = possibly email

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The Social Scene

• Start by searching the name within LinkedIn (they could be closer than you think)

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The Social Scene

• Also look at the profile for personal websites, blogs, resumes, groups and email/phone info

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The Social Scene


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The Social Scene

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The Social Scene

• You can create searches that only generate candidates with these links in their profile by running a Google string:

site:linkedin.com/in ("software engineer" OR developer OR programmer) (opengl OR opencl OR cuda OR openacc) c++("websites * portfolio" OR "personal website" OR "websites * blog")

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Finding Emails ‐ Prophet

• Prophet

– Made by Hiring Solved

– Downloadable on the Chrome Webstore

– With each email, also gives the likely percentage that the guess is correct


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Finding Emails ‐ Lusha

• Lusha

– Works with LinkedIn, Twitter and other social networks


– Will find work and / or personal emails

– Will sometimes find phone numbers


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Finding Emails ‐ Contact Out

• ContactOut automatically searches other social media sites and the broader web with their AI technology to find contact info

• Find emails connected to social media profiles

• Save profiles and contact details with one click to Google Sheets

• Integrates with tools like Yesware and ToutApp


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• ContactOut functions like similar email finding extensions, but the export functionality to Google Docs makes it quite useful

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• ContactOut functions like similar email finding extensions, but the export functionality to Google Docs makes it quite useful

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• Once the information is in Google Docs, it can be imported into almost any ATS or CRM


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Finding Emails ‐ Hiretual

• Hiretual

– Made by the guys at Hiretual


– Finds personal & business emails and sometimes phone numbers

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Good ol' Fashioned Research

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What if these fail?

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The Big


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• Why research contact info?

– Find out more information about the candidate

– Use hints to help direct your search

– Some contact info is written in a way which hides it from spam‐bots

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• Track down their phone number or email address in Google

• Enter their name in quotes and see what pages are available

• This might be enough to search if their name is unique

"Mark Tortorici"

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• If there are too many results, add in a company name, or a specific interest of theirs, or a school, or an educational background

• You have to do this for candidates with common names (i.e. John Smith ‐ the software engineer)

"Mark Tortorici" (training OR sourcing OR staffing OR

music)

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• Try the name in quotes + an area code of where they live, where they went to school, or where they lived

• This works especially well if you know where they went to school because odds are, they still have the same cell phone number

"Mark Tortorici" 408

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• Try the name in quotes + the word "email" in quotes

• Quotes around a single term will keep Google from word‐stemming the term

"Mark Tortorici" "email"

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• Try the name in quotes + the "gmail.com" in quotes

• Also use this search with all of the top email domains

• These include: outlook.com, hotmail.com, inbox.com, aol.com, ymail.com, yahoo.com, gmail.com, zoho.com, comcast.net, att.net, me.com, icloud.com

"Mark Tortorici" "gmail.com"

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• Try the name in quotes + the "gmail.com" in quotes

• Also use this search with all of the top email domains

• These include: outlook.com, hotmail.com, inbox.com, aol.com, ymail.com, yahoo.com, gmail.com, zoho.com, comcast.net, att.net, me.com, icloud.com

• Or try without the .com part of the domain

"Mark Tortorici" "gmail"

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• Many spam bots and sourcing tools don't pick up these addresses

• Don't believe us? Try running this to see how many there are:

(profile OR bio OR "about me" OR resume OR cv) (bscs OR mscs OR "computer science") "at gmail dot

com" -site:linkedin.comIMAGE

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• Many spam bots and sourcing tools don't pick up these addresses

• Don't believe us? Try running this to see how many there are:

• Not the only version!

• We've seen things like "first.last at Google's email service"

(profile OR bio OR "about me" OR resume OR cv) (bscs OR mscs OR "computer science") "at gmail dot

com" -site:linkedin.com

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• Research usernames!

• Use Google or www.namechk.com

• Look at all of the user's the social networking profiles

• Different websites contain different user information

• Look for email addresses or links to personal webpages

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• Username search example

• Sourcing on reddit

• Search string for reddit (in Google):

site:reddit.com c++ (boost OR stl OR qt) classes


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tcbrindle


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tcbrindle

"tcbrindle"

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"tcbrindle"

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Back to the Future

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Back to the Future

• Sometimes to find a candidate….you have to go back

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Back to the Future

• You can search candidates with their own webpages (must be their own domain)

• Search for the domain name registration information using Whois.com

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Back to the Future

• You can search candidates with their own webpages (must be their own domain)

• Search for the domain name registration information using Whois.com

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Back to the Future

• Go to whois.com

• Enter the website domain in the search box

• (without the http: or www piece)

luissolano.com


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Back to the Future

• The website name is not available to be purchased (we knew this) but click on the Whoisinformation

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Back to the Future

• If the candidate did not privately protect their registration, then you can see the contact information for the individual

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Back to the Future

• If a candidate has a personal webpage (or had one in the past)…

• …then you can see what it looked like years ago (all the way back to 1999 and beyond!)

• Go to www.archive.org and use the Wayback Machine!

• These web pages may have contained contact information at one time in the past and it's still valid!


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Back to the Future

• Example search to find candidate contact info

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Back to the Future

• After searching site, no contact info is found

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Back to the Future

• Don't stop the search here

• There could have been contact information on the website at some point in the past

• Go to www.archive.org and use the Wayback Machine!


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Back to the Future

• Enter the domain name

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Back to the Future

• Click on a past year, then a day, then a saved snapshot

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Back to the Future

• Older versions of websites sometimes contain contact information


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Back to the Future

• Found contact information ‐ not many people know about this people‐finding technique!

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Jenny 867‐5309

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Jenny 867‐5309

• Pick up the phone and call the main line of the company location

• Use Google Maps and search company locally

• Using the phone! Only for the brave!

• Some candidates are not found online

• Some contact info can't be found!

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Jenny 867‐5309

• When calling to a major corporation:

– If you reach the Administrative Assistant, give them the full name of the candidate

– Don’t give away too much info, but don’t outright lie either

– Telling them it’s a personal call and giving your name should be good enough

– Or, you have to talk to (candidate name) about specific information related to their (job / function / specialty)

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Jenny 867‐5309

• When calling to a major corporation:

– If you reach an automated voice assistant, find the dial‐by‐directory function

– To get into the list of functions, you will probably have to hit # or * or zero during the initial voice mail greeting

– Almost all voice / voip / CTI systems will direct you to the dial‐by‐directory

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Jenny 867‐5309

• People search aggregators like That'sThemor Pipl or PeekYou or Advanced Background Checks can be used to get an overall view of the candidate's profile

• ThatsThem and Advanced Background Checks yield phone and/or email information

• Pipl and PeekYou have more web‐related results

• Use thatsthem.com or pipl.com or advancedbackgroundchecks.com

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Jenny 867‐5309

• Example search for ThatsThem

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Jenny 867‐5309

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Jenny 867‐5309

• Enter the full name of the person you are searching for


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Jenny 867‐5309

• Adding a state / city can also be useful when searching common names

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Jenny 867‐5309

• You can also reverse search phone numbers, enter IP addresses, and reverse search email addresses

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Jenny 867‐5309

• Types of contact information include emails, street address, phone numbers and designation of the phone type (mobile or landline)


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Guessing Your Way to Freedom

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• You've learned some great things so far…

• Now It's time for some REAL detective work

Alllllllllllrighty then! IMAGE

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• Companies follow a standard naming convention for email formats

• Startups use first name + last initial @ the domain

• Or they use first initial + last name

• The bigger the company, the more likely they use first name dot last name @ the domain

[email protected]@[email protected]


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• Large companies or those that provide an email service will have multiple email domains

• Make sure you are targeting the right one!

• User domain example

• Corporate domain example

[email protected]@yahoo-inc.com

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• Clearbit

– Integrates with Gmail


– Allows searching of companies

– Allows searching within companies

– Not a complete list, but very useful

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• Clearbit


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• Clearbit

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• Clearbit

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• Clearbit


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• Clearbit

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• Large companies and those with acquisitions may have different email domains

• Sometimes Clearbit can help you figure out which one to use

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• Clearbit

– Search for the company

– Then search for individuals

– Recognize the email format


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• Clearbit




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• Clearbit




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• Clearbit





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• You can also use an email permutator to help you generate possible variations for the email:

• Use in conjunction with extensions like Email Qualifier, FullContact or even Gmail

• An email permutator is a simple spreadsheet that we'll use to generate possible variations of an email

http://bit.ly/mt_permutator

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• Generate your list of possible emails in the email permutator

• You must SAVE YOUR OWN COPY in Google Drive

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• FullContact for Gmail is very powerful for guessing emails

• Use in conjunction with the email permutator

• To use, do the following:

– Copy and paste the email permutatorpossibilities into the To: field of the email

– But DON'T SEND THE EMAIL!


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• This trick also works in Gmail….

• Copy and paste all variations and see what comes up!

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• What's really happening here?

• We are confirming email guesses against a database:

– Database of Google accounts

– FullContact database

– Database of social networks

• A non‐confirmed email doesn't necessarily mean that the email guess is wrong

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Beyond the Pale inRecruit Like a

Private Investigator

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Beyond the Pale

• Use LinkedIn to help you verify the email address by using their import contacts function

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Beyond the Pale

• For example, we want to track down the contact information for this engineer


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Beyond the Pale

• We find an email, but is it the right one?

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Beyond the Pale

• How do we know that [email protected] is the right email?

• A quick search on Linkedin shows 191 people with the same name!

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Beyond the Pale

• Use Linkedin to verify your email guess:

1. Use an empty contact info spreadsheet

2. Enter the first, last and email

3. Upload the spreadsheet into Linkedin

4. Verify the connection


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Beyond the Pale

• Fill out and upload the spreadsheet into Linkedin

– From a free LinkedIn account:

My Network ‐> Find Connections ‐> Upload a File

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Beyond the Pale

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Beyond the Pale

• Verify the Connection

– If you guessed the email that is connected to their Linkedinprofile, then the name will show up here

– DO NOT IMPORT the contacts


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• If you guessed the email that is connected to their Linkedin profile, then the name will show up here

• DO NOT IMPORT the contacts

Beyond the Pale

Page

Down

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• If you guessed the email that is connected to their Linkedin profile, then the name will show up here

• DO NOT IMPORT the contacts

Ctrl + F

Beyond the Pale

Page

Down

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Beyond the Pale

Don't add the connection! Just email directly!


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In Summary

• There is no single data source that has every email (no silver bullet)

• Remember to look within your own networks first ‐ you might already be connected!

• Verify any information that a Chrome extension gives you

• Good ol' research gets the job done ‐ Use Google!

• Using the powers of deduction, you can figure out the email format for almost any company (a little bit of research goes a LONG way)

• Use multiple data sources ‐ Google, LinkedIn, FullContact, ContactOut, etc. ‐ each one is a different database!

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In Summary

• Personal websites are great ‐ usually there is a contact form, an email, or use Whois.com to get their contact info

• Use the LinkedIn import connections trick ‐ it's accessing +400 million profiles

• People finding techniques are not difficult ‐ only a small amount of detective work is needed

• If you practice the methods and steps, it should take less than 30 seconds to find each candidate’s contact info

• Broaden the tools and sites that you use and research new ones ‐ they are always changing!

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In a Pinch

• Is time of the essence?

• Then use these quick hits to find emails

• These are used regularly by the author!


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In a Pinch

• Quick Hit 1:

• Quick Hit 2:

"first last" "gmail"

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In a Pinch

• Quick Hit 3:

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Thank you. Questions?

Mark TortoriciFounder & Training [email protected]

In order to receive your continuing education certificate(s) for this program, you must complete the online evaluation. The link can be found in the continuing education section at the front of the program guide.


about mark tortorici - blr · 2018-05-07 · 2 about mark tortorici •founder & training...

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