about syed hezri - productivity way up malaysia · increase productivity - slack - company...
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About Syed Hezri
1
Managing Director of Avant Garde Media Group Sdn Bhd, a fully fledged advertising firm that focuses on brand strategy and integrated campaigns.
2
Holds an MBA from Cardiff Metropolitan University and currently pursuing Doctor of Business Administration (DBA) from University of Wales.
3
Specializes in startups and SME business strategies, as well as digital marketing and customer experience journey. Been on Bernama Radio speaking on entrepreneurship for 9 times to date.
Digitalizing Professionals Post Covid 19
Overview
The Covid 19 pandemic has affected millions of lives around the world and have impacted the global ecnomy.
Malaysia is also greatly affected. Currently we are observing the second MCO, which is expected to end of the 14th of April 2020
Business have also suffered badly regardsless of industry. The big question is, what are we going to do?
Professionals’ Professions
Design Based
Architect
Engineer
Advertising
Social Based
Lawyer
Accountant
Management
Challenges for Professionals- Board restrictions on advertising for
architects, engineers, lawyers, accountants.
- Financial budgeting & allocations to upgrade business.
- Mindset / mentality block. - Systematic thinking in digital
management.- Preference for physical interactions
and trade off.
Mindset Change
Professionals need to realise
that moving forward, there
will be a new norm, whereby
digital will be even more
widely accepted, adapted
and implemented.
Digitalization
Change of Business Model to include technology.
- Organizational Processes- Service Innovation- Marketing & Branding
Organizational Processes
Balanced ScorecardRobert Kaplan & Edward Norton
Dinosaur bosses
Reinvent Processes
- Learning & Growth Perspective- Internal Perspective (Value
Chain)- Customer Perspective- Financial Perspective
Ensure that Key Performance Indicators are measurable & quantifiable
Increase Productivity- Slack - company communication- Hootsuite - social media management- ToDoist - tasks management- Calendar - scheduling management.- Cloudapp - video & image sharing- Zoom - meeting / conferencing- Microsoft Teams - communication /
collaboration- Google Suite - productivity &
collaboration
Service Innovation
Why Do We Need to Innovate Our Services?
SUSTAINED
COMPETITIVE
ADVANTAGE
Be Ahead
Service Innovation
- Productivise Your Services- Customer needs
- Identify Target Markets- Identify Price Points- Key Values
Know Your Customer
- Each customer has different needs.
- Each customer has different spending power
- Each customer needs attention - after sales / follow ups
Key Values To Customer
- Automotive- 5 Years Warranty- Wear & Tear Warranty- Easy Payment Plans (Toyota
Capital / BMW Credit)- Toyota strives for safety and
quality while BMW promotes luxury & experience
Therefore, as professionals, what are your
KEY VALUES for your customers?
Marketing & Branding
Why Professionals Need
Digital Marketing?
ENABLES ENGAGEMENT
ESTABLISH PROFESSIONALSAS SUBJECT MATTEREXPERTS
FLUIDITY & TARGETED
Marketing & Branding- Social Media
- Linked In- Facebook- Instagram- Twitter- Youtube
- eMail Marketing- Website
- Search Engine Optimization (SEO)
Subject Matter Expert (SME)
Establishing professionals as experts in their respective fields via digestible bite sized content on social media platforms.
Create content pillars of the chosen field of focus.
Use hashtags
Posting Samples
Funding For Professionals
Covid19 Loans For Working Capital
- Provided by commercial banks, as - announced by BNM.- Up to RM1 million for SMEs - 3.5% interest per annum with tenure of - 5.5 years- Repayment starts 6 months after - disbursements
*Do financial projections first. How much do you really need?
imSME by CGC
Financing and loan referral platform
Guaranteed 2 day response
There are 25 financial institutions Including 5 Development FinancialInstitutions, 3 Agencies & 12 AlternativeFinanciers participating in imSME
imsme.com.my
SME Bank
Loans specifically for entrepreneurswith attractive rates.
www.smebank.com.my
Cradle
Early stage startups influencer.
For Tech startups or professionals viaCoach & Grow Programme, a 1 yearmentoring and training programme.
www.cradle.com.my
Malaysia Debt Ventures (MDV)
For companies that are expanding or scaling up in order to penetrate new markets (growth funding)
www.mdv.com.my
SMECorp
Business Scale Up Programme (Advisory& Financing)
Business Accelerator Programme (BAP)
Matching Grant
www.smecorp.gov.my
Hijrah - Selangor State
Micro financing for small businesses
www.hijrahselangor.com
Institut Keusahawanan Negara (INSKEN)
Entrepreneurship business advisoryand training
Various basic and advance courses
www.insken.gov.my
Takeaway Tips
Think digital! Reinvent processes and integrate technology
Use digital platforms to establish expertise, branding and engagement
Capitalize on existing assistances from financial institutions and
Government bodies for advisory and fundings
