about the 2010 amber awards
DESCRIPTION
A summary of Australia and NZ\'s Annual National Awards for Online Services in Banking, Travel, Retail, Broking and 10 other categories.TRANSCRIPT
Amber AwardsAustralia and NZ's National Online eServices Awards
Amber is Amy's Younger Sister
AMBER Awards 'Amber'Turns 2 in 2010.
AIMIA Awards 'Amy'Turned 16 in 2010.
Amber Awards
"Winter" Olympics for AIMIA AwardsComplementary to main AIMIA AwardsCounter cyclical to AIMIA Awards
AIMIA Awards Online Media : Publishing, Advertising, EducationScored by a national panel of VIP Industry Judges
AMBER AwardsOnline Services: Banking, Retailing, TravelScored by national survey of customers
Amber are Apps for Broadband
AMBER Awards are intended topromote competition and rewardexcellence in Australian Broadband applications and services.
Amber is an 'acronym' for: Applications Made for the Broadband Economy Recognition
Amber Methodology
1. Over 120 of Australia's Leading eServices were shortlisted2. Top 20 players in each online category ranked by total size of their
Audience (Google data) 3. An independent large-scale national online survey determined a
Customer Experience Score (Cx) for each service based on customer ratings
4. The top 5 finalists in each category were determined from the basis of this survey.
5. Each of these finalists was subjected to detailed, independent lab testing with customers to determine a Usability Score (Ux) for each.
6. The customer's experiences from lab and the national survey were combined to determine the winners in each category.
The process was designed, verified by experts in customer surveying and statistical analysis and overseen by the independent chair of AIMIA's judging.
Amber Methodology
Customer Field Testing
How do Services Feel Sentiment analysisWhat's the most loved Online Services
Customer Lab Testing
How do Services Behave "Under the hood"performance evaluationCompetitor Road Testing
1st Annual Amber Awards
October 14th 2009MCA, Sydney
1st Annual Amber Awards
Winners Awarded in Seven Categories
1. Online Travel2. Online Retail3. Online Insurance4. Online Broking5. Online Banking6. Online Applications7. Mobile Commerce
2nd Annual Amber Awards
Thursday 16th September 2010MCA, Sydney
2nd Annual Amber Awards
14 Categories1. Online Auctions 2. Online Banking 3. Online Government 4. Online Insurance 5. Online Retail (Fashion) 6. Online Retail (General) 7. Online Retail (Media & Entertainment) 8. Online Retail (Technology) 9. Online Trading
10. Online Travel (Accommodation) 11. Online Travel (Flights)12. Mobile Banking 13. Mobile Commerce 14. Online Services Innovation
Our Awards Night Host: James O'Loghlin
2nd Annual AMBER Awards Sponsors
2nd Annual AMBER Awards
70 Finalists in 14 Categories Now AnnouncedSee media release for full listhttp://bit.ly/AmberFinalists2010
Determined from the results of a comprehensive Nationwide Customer Experience Survey by TNS which included top 15 leaders in each category ranked by usage according to Google ad planning data Each of the finalists are being lab tested now with transaction real accounts and customers
How can I get involved
Reserve yourself a ticket to awards night http://www.amberawards.com.au/pages/register-to-attend
There's one complimentary ticket available for all finalists and discounts for AIMIA Members and OBR Subscribers.More information
Paul [email protected] / 0418 608 224
AMBER Awards Chair and Co-FounderAIMIA Awards Chair of Judging