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Capabilities• Graphic Design• Logo Design• Web Design• Product Design• Packaging & Display Design• Catalogue & Flyer Design• Motorsports Marketing• Brand• Advertising• Customer Loyalty & Retention• Marketing Strategy• Digital Marketing & Engagement

Expertise• Mobile & Telecommunications• Consumer Electronics• Franchise• QSR - Quick Service Restaurants• Toy & Licensing• Retail• Motorsports• Non-Profit• Manufacturing• Sales & Distribution - B2B Marketing

www.theagencywebsite.ca

Confidential

• Professionally Trained Designer - AOCAD

• 13+ Years In Retail Product Development And Franchisor Marketing Experience

• Over $6 Million+ In Direct Bottom Line Results

• Raised In Entrepreneurial And Family Company Cultures

• Guest Lecturer At Rotman School Of Business On Creativity & Innovation

• Understand Execution = Turns Ideas Into Profits

• Expert In Developing Digital Marketing & Engagement Programs For Franchisors

Chief Brand StrategistNicole Norris

“DESIGN FOR AN EMOTIONALEXPERIENCE”

1 BE COLLABORATIVEWORK IN WIN-WIN SOLUTIONS.VALUE COMES WORKING SMART & COMMUNICATING

2 INTEGRITY & LOYALTYALWAYS DO THE RIGHT THING AND NEVER FORGET YOUR ROOTS

3 IMAGINATIVE & FUNHAPPINESS IS ALWAYS IN, NOT TO MENTION REFRESHING

4 TELL AN ENGAGING STORYPEOPLE WANT TO RELATE. IF IT IS HONEST & REMARKABLE PEOPLE WILL TELL IT TO OTHERS TOO!

5 BE DYNAMIC & AUTHENTICTHE WAY TO LEAD IS TO BE LIKED

6 BUILD SOMETHING PEOPLE LOVEIT MAKES THE CHOICE EASY. BE A SOLUTION

PHILOSOPHY

“JUST DO THE RIGHT THING!”

INCLUSIVEHOW CAN WE HELP OTHERS REACH THEIR GOALS/DREAMS WHILE WE DO THE SAME?

DYNAMICIS THIS SOLUTION ADAPTIVE? DO IT HAVE A POSITIVE FLOW AND CAN IT TRANSFORM WITH OUR OBJECTIVES?

ETHICALWILL WE REACH OUR GOALS WITH ‘HARM TO NONE’ AND ‘ABUNDANCE TO ALL’?

ACCESSIBILITYIS THIS TRANSPARENT, SIMPLE AND UNDERSTANDABLE TO ALL? IS IT FAIR TO ALL?

EXPERIENTIALARE WE CREATING A POSITIVE EXPERIENCE? WHAT RIPPLE WILL WE LEAVE BEHIND?S

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VALUES

“HOW DO WE CONTRIBUTE TO A BETTER AND MORE RESPONSIBLE WAY OF BEING, WHILE MAINTAINING A BALANCE TO COMPETE COMPETITIVELY?”

1. INTUITIVEAre We Being Empathic? Are seeing what truly needs to be done? Does it ‘Feel’ Right? Are We Envisioning the future by what is possible? Are we “Up” on what’s happening

2. HONESTAre We Being Honest in Our Approach? Are we open and saying it like it is. Are we hiding Anything and Are We building others up. Are we playing Fair with Good Sportsmanship?

3. PLAYFULAre We Being Innovative with whimsical, fun loving and creative traits?

4. REALISTICAre we Down to earth on this? Are we being a Rebel with a Brain? Is this Mature and contain Baby Steps?

5. AMBITIOUSAre We Dreaming Big? Are We Being Bold? Are We Being Too Safe? Are We Pushing the Limits?

APPROACH

www.theagencywebsite.ca

Branding + Design + Digital Marketing

The AGENCY11 Peter Street South2nd FloorOrillia, OntarioL3V 6R9

Studio 705.881.1840

Contact:workwithus@theagencywebsite.ca