about vorwerk€¦ · page 3 corporate presentation history 1883 the brothers carl and adolf...

About Vorwerk

Corporate Presentation

Status: June 16, 2020


History


History

1883 The brothers Carl and Adolf Vorwerk found the carpet factory “Barmer Teppichfabrik Vorwerk & Co.”

1904 August Mittelsten Scheid joins the company

1929 Invention of the Kobold hand-held vacuum cleaner

1930 Start of the Vorwerk direct sales organization


History

1943 Dr. Erich and Werner Mittelsten Scheid take over management of the company

1966 Dr. Jörg Mittelsten Scheid joins the Executive Board

1968 akf bank is founded

1971 The “original Thermomix“ VM 2000 is launched in France

Since 1980 Increasing internationalisation of the Vorwerk Group in its existing business areas


History

2004 JAFRA Cosmetics joins the Vorwerk Group

2009 Start of expansion of existing direct sales with additional sales channels

2011 Extension of the Kobold vacuum cleaner to a product family around the topic cleaning

2014 Launch of the digital Thermomix® TM5 with innovative guided cooking function

2016 Neato Robotics becomes part of the Vorwerk Group

2018 Launch of the Temial tea machine

2019 Launch Thermomix® TM6


HistoryOwner family

Werner

Mittelsten Scheid

Dr. Erich

Mittelsten Scheid

Carl and Adolf Vorwerk found

the original company,

Barmer Teppichfabrik

Vorwerk & Co,

in Wuppertal in 1883.

August Mittelsten Scheid,

Carl Vorwerk’s son-in-law,

becomes sole Managing

Partner in 1907.

Werner Mittelsten Scheid

introduces direct sales

in 1930.

Dr. Erich and Werner Mittelsten

Scheid take charge of the

company in 1943.

Dr. Jörg Mittelsten Scheid joined

the Executive Board in 1966 and

was appointed Managing

Partner in 1969, which post he

held until 2005. From 2006 until

the end of 2012, he chaired the

Supervisory Board, on which he

continues to sit today as a

member and as Honorary

Chairman.

August

Mittelsten Scheid

Dr. Jörg

Mittelsten ScheidCarl

Vorwerk


VorwerkGroup


Vorwerk GroupBrand and product portfolio

Vorwerk Engineering

Vorwerk HOME Portfolio

Vorwerk Diversification Portfolio

Vorwerk GroupVorwerk Facility

Management Holding KG


Vorwerk GroupFacts and figures

Sales by region

Vorwerk has 611.000 people around the world,

of whom more than 58.000 are independent sales advisors

in the „Home“ area and more than 541.000 are JAFRA

Cosmetics Consultants.

Sales subsidiaries and trading partners in

more than 60 countries.

Partners’ equity: 48 percent

(akf group at equity)


Sales by division 2019

Group Sales 2019:

2.928 billion euros

Vorwerk GroupFacts and figures


Vorwerk GroupExecutive Board

Reiner Strecker(Managing Partner

Vorwerk & Co. KG)

Dr. Thomas Rodemann(Managing Partner

Vorwerk International)

Rainer Christian Genes(Managing Partner

Vorwerk International)


Vorwerk GroupSupervisory Board

Since June 2019, Dr. Rainer

Hillebrand has been Chairman

of the Supervisory Board of

Vorwerk & Co. KG. Before this,

he was a long-term member of

the Executive Board and

Deputy Chairman of the

Executive Board of the Otto

Group. The Vorwerk

Supervisory Board owns

Dr. Rainer Hillebrand since

January 2016.

Dr. Rainer Hillebrand Dr. Jörg Mittelsten Scheid

Dr. Jörg Mittelsten Scheid,

a member of the Vorwerk

owner family, headed the

company from 1966

through 2005. He went on

to chair the Supervisory

Board in 2006 and retained

that office through 2012

before assuming his

present office of Honorary

Chairman.


Philosophy


PhilosophyOur Principles

A stubborn commitment to the highest quality.

Our family company takes the long view.

Fostering an openness to innovate.

Designed for human connection.

We create opportunity.


PhilosophyVision

Our superior products and services elevate

the quality of life everywhere you call home.


PhilosophyMission

We create passionate, loyal customers by simplifying homes

with high-quality, long-lasting solutions.

Our superior products and services come with the human

touch, from the way we develop them and sell them, to the

way they are used.

Our unique direct selling capabilities empower people across

the globe, elevating lives for the better.

As a trusted family business, we are committed to act in a

socially and environmentally responsible way.

We strive to achieve economic success as a means to ensure

family ownership of Vorwerk for many generations to come.


NachhaltigkeitSustainabilitySustainability


SustainabilityTo keep the world our home

• Long-term thinking, reliable action, as well as commitment

to society and the environment have been a matter of

course in our family-owned company since it was founded

in 1883.

• In order to systematically and continuously improve the

social and environmental impact of our business actions

and thus make a positive contribution to a sustainable

development, we have implemented and deeply anchored

a sustainability management system in our company in

2016.

• In defining goals and measures we are focusing on our

eight fields of action: products, supply chain, environment,

employees, self-employed advisors, corporate governance

and risk management, real estate, and social commitment.


Social Commitment


Social CommitmentSOS Children’s Villages

The Vorwerk family-owned company set up the Vorwerk

Family Fund to raise money for SOS Children’s Villages.

To date, the concerted efforts of employees, sales advisors,

the Executive Board and the owner family have raised

donations to the tune of 2,200,000 euros for the fund.

Vorwerk’s social commitment has so far helped SOS

Children’s Villages in Hyderabad (India), Moín (Costa Rica)

and is currently providing for Quy Nhon (Vietnam).


Products and Services


Products and ServicesResearch, development and production

At Vorwerk, research, development and production are united in a single enterprise. Vorwerk sets high standards

in all areas. The customer gets what he has grown to expect from Vorwerk: an innovative product that is practical,

useful and extraordinarily durable.


Wuppertal, Germany

Research & Development and

the Vorwerk Group’s largest

production site, which turns out

a range of products, including

the Kobold VK200

Cloyes, France

Production of the

Thermomix TM6,

e.g. for the European

markets

Shanghai, China

Production of other Kobold

products

Querétaro, Mexico

Production of the entire product

portfolio of JAFRA Cosmetics

Westlake, USA

Research & Development

for JAFRA Cosmetics

Hameln, Germany

Carpet and carpet tiles

production

Products and ServicesProduction Sites


Products and ServicesPortfolio overview

Thermomix® Temial JAFRA Cosmetics

akf group Vorwerk DirectSelling Ventures

Neato RoboticsVorwerk flooring

Kobold


Products and Services

Thermomix®

Thermomix® TM6: Simple. Self. Made.

• Cooking can be so easy thanks to state-of-the-art technology:

Thermomix® combines 17 smart cooking functions and modes in

one.

• The innovative Guided Cooking function guides you step-by-step

through recipes and thus guarantees perfect success.

• The Thermomix® adapts to the needs of its customers:

- Cookidoo® directly integrated: Thousands of recipes

directly on the Thermomix® TM6

- Processor and memory capacity like a smartphone. The

Thermomix® is directly conntected to the internet via

WLAN.

Sales 2019: 1.3 billion euros

Self-employed sales advisors: about 48,000


Products and ServicesKobold

Kobold products make household cleaning surprisingly easy.

All Kobold products have numerous innovative functions and a perfect

ergonomic design.

Thanks to sophisticated filter technology with integrated odour and

hygiene microfilter, they are particularly suitable for allergy sufferers.

Kobold is an entire product family consisting of

upright vacuum cleaners, cylinder vacuum cleaners, electric brushes,

suction wipers, robot vacuum cleaners, handheld vacuum cleaners,

window cleaners and an extensive range of nozzles.

Sales 2019: 708 million euros

Self-employed sales advisors: more than 9,600Shooting

bild folgt


Products and ServicesTemial

Temial – experience authentic tea culture in a new way.

With the slogan "Made as thought for 2,000 years" Temial celebrates

the appreciation of tea and unites the tea cultures of this world in an

innovative product world.

In addition to the innovative tea machine, the Temial world offers a tea

selection of high-quality loose organic teas and a selection of

accessories such as teapots and bowls.

Sales launch: 2018 in Germany and China


Products and ServicesJAFRA Cosmetics

JAFRA Cosmetics offers a comprehensive portfolio of skin care

products, fragrances, make-up and bath & body worldwide and

can look back on more than 60 years of experience in direct

sales.

JAFRA enables women to discover and successfully develop their full

potential.


Self-employed sales advisors: about 541,000


Products and Servicesakf group

akf bank, akf leasing, akf servicelease and akf factoring are

reliable partners for medium-sized companies in particular.

Product portfolio: Leasing or credit financing of mobile capital goods,

sales financing, factoring, fleet management, secure and transparent

investment products.

New business 2019: 1.3 billion euros


Employees: 499


Products and ServicesVorwerk flooring

Since 1883, Vorwerk flooring has stood with its products for a

unique mixture of highest quality, sustainable innovations and

worldwide award-winning design.

For more than 135 years, millions of satisfied customers have been

furnishing their apartments, houses and offices with products from the

traditional German manufacturer. Vorwerk has always redefinded the

boundaries of the floor covering.

Product development and production take place at the headquarters in

Hameln.


Employees: 313


Investment CompanyVorwerk Direct Selling Ventures

Vorwerk Direct Selling Ventures is a investment company of the

Vorwerk Group.

The focus is on direct-to-consumer business models and enabling

technologies as well as long-term minority investments.

Investments in companies in Europe and the USA.

Investment volume per investment:

1 to 10 million euros

Extract from the current portfolio:

flaschenpost, STOWA, Thermondo, Mädchenflohmarkt,

HelloFreshGO


Vorwerk Facility Management Holding KG


Vorwerk Facility Management Holding KGhectas

• hectas Facility Services is one of the leading partners for infrastructural facility services

• Core competencies: Building and industrial cleaning, building services, green maintenance and security services

• Customers from the industry, administration, health, finance, trade and logistics sectors

• Sales 2019: 209 million euros

• Employees: about 8,900

Vorwerk & Co. KG

Corporate Communications

Mühlenweg 17-37

42270 Wuppertal

Tel.: +49 202 564-1247

Fax.: +49 202 564-1812

[email protected]

www.vorwerk.de

about vorwerk€¦ · page 3 corporate presentation history 1883 the brothers carl and adolf...

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