above the code: principles of startup communications : enterprise greece - corallial / m-cluster /...
TRANSCRIPT
ABOVE THE CODEPrinciples of Startup Communications
Patras / Athens - December 2015
BEFORE WE START…
•Who’s in the room
•Tell me something about your companies
•Who’s on social - and if so, where?
ABOUT
•34 years - believe in the real power of PR
•San Antonio & Tel Aviv
• Involved with Israel’s traditional tech sector for the last 22 years
•Sponsored by Rackspace Startups Program - #BeHelpful
the personal computer
mobile data
networked computer
VoIP
IPTV
WiFi
tablet / mobile
cloud
full circle of platform shifts1976 2015
network / endpoint security
$24,000.00 in hosting / cloud / email credits +
I am sponsored by Rackspace Startup Program
$25,000.00 in strategic communications advisory services
Come from a world of OEMs / ODMs…
1. Get to the right side of “being
right…” get lucky….
2. Stop pitching and start listening
3. Build a body of work that will make you valuable to
the mediamake sure twitter / LinkedIn are current!
4. Add a layer of value with your brand
5. Write for story telling
6. Have a mission that helps others and builds
community
7. Leave a trail of digital bread crumbs….
H/T to Jeff Pulver
8. Write like you speak. If you can speak, you can
write.
9. The more you read / listen / watch the media
you think you belong in, the better you will get at proposing your story
10. If you can sustain, it will cascade
How
Jan Feb March
F1
F2
F3
F4
90 Day Editorial Calendar Planner2x topics per month from each - 24 posts per quarter
BEFORE JANUARY 1ST
•Make a wish list of where you belong
•business / tech / bloggers
•media appropriate to your space
•analysts / influencers appropriate to your space
• track competitors or companies in your periphery on news.google.com to see who covers and writes about them
• track competitors on angel.co
• twitter / LinkedIn is current
Twitter. Facebook. LinkedIn. SlideShare. Medium. Instagram. YouTube.
Above The Code ™
(c) Alan Weinkrantz 2015