Absa Capital:Graduate Recruitment

Campaign

What it’s all about….

Absa Capital had a 3-dimensional approach to their graduate campaign in 2011

PART 1: Res door hangers13 campuses, 100 000 female students nationally

Part 2: Illuminated notice boards 8 campuses, 16 boards, 200 000 students nationally

Part 3: Gradx 1 advert, 36 000 copies, 47 campuses nationally

PART 1

PART 2

PART 3

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