L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

ABSOLUT WINTER BY CUSTOMS HOUSEBRANDING & DESIGN | EVENT CONCEPT & MANAGEMENT | PUBLIC RELATIONS | PHOTOGRAPHY | POP UP PROMOTION | INFLUENCER ENGAGEMENT

We worked with Customs House to create a unique pop up promotional bar by the river. From branding and logo design to public relations and a launch event, Liquidity was involved in this project from conception to execution. This one-of-a-kind concept made pitching a breeze, and what started with a unique idea and a press release quickly became a social media sensation. To end the launch campaign on a high, 120 of Brisbane’s key media and most influential were invited to preview the igloo sensation at Customs House’s VIP launch party, managed by the team at Liquidity.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

SUNSET SPRITZ BY CUSTOMS HOUSE BRANDING & DESIGN | EVENT CONCEPT & MANAGEMENT | PUBLIC RELATIONS | PHOTOGRAPHY | POP UP PROMOTION | INFLUENCER ENGAGEMENT

Customs House approached the team at Liquidity to activate their riverfront space over the summer months. We conceptualised a trendy, summer centric, Aperol Spritz pop up bar. From there we created branding, designed promotional collateral, shot a full suite of professional photography, secured features in Brisbane’s major media and publications, and managed a VIP launch event to kick off a summer of spritzing at Customs House.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

BRISBANE ICE CREAM FEST IVALBRANDING & DESIGN | EVENT CONCEPT & MANAGEMENT | SOCIAL MEDIA STRATEGY | PUBLIC RELATIONS | ACTIVATIONS | PHOTOGRAPHY

A standout event for Brisbane in 2017, West Village approached us to activate a space undergoing development in South Brisbane, and so the Brisbane Ice Cream Festival was created. Liquidity provided full service for this project, from conception, to event management and execution, stall holder management, ticketing, branding and design, social media strategy, and one of our most successful PR campaigns to date, registering the interest of over 30, 000 people in Brisbane.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

COOKING DEMONSTRAT IONSEVENT CONCEPT & MANAGEMENT | ACTIVATIONS | CELEBRITY CHEF ENGAGEMENT

Liquidity organised, booked and managed celebrity chef appearances at The Kitchens Robina Town Centre. With immersive experiences at their core, we helped The Kitchens in activating their new cooking stage with big name celebrity chefs like George Calombaris, Ben Williamson, Alastair Mcleod, Matt Golinski, and Matt Sinclair.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

THE ENCHANTED GARDEN BY CUIS INE ON CUEEVENT CONCEPT & MANAGEMENT | ACTIVATIONS | PUBLIC RELATIONS | INFLUENCER ENGAGEMENT | V IDEOGRAPHY

Liquidity was engaged for public relations, influencer engagement and event management for an event whereby an intimate group of 48 VIP guests were treated to an enchanting showcase of QUT’s Garden Theatre catered by Cuisine on Cue.

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L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

ABSOLUT EN IGMA AT CLOUDLANDEVENT CONCEPT & MANAGEMENT | ACTIVATIONS | POP UP PROMOTIONS | PUBLIC RELATIONS | PHOTOGRAPHY | INFLUENCER ENGAGEMENT

A collaboration between Cloudland and Absolut, Absolut Enigma Underground was a pop up promotion to activate Absolut’s premier label, Elyx, and the underground bar at Cloudland through the cooler months. Liquidity was contracted to run a press campaign and launch the pop up promotion with a selection of Brisbane VIPs, media and influencers.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

THE K ITCHENS FOOD SAFARIDESIGN | EVENT CONCEPT & MANAGEMENT | ACTIVATIONS | PHOTOGRAPHY

The Kitchens came to Liquidity for a concept to activate the top floor of their dining precinct, spotlight their late night trade, and generate awareness for the retailers. Liquidity delivered an event called Food Safari, a progressive dinner that included all seven of the top floor retailers, where we designed the collateral, managed the event and had an on-site professional photographer.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

THE K ITCHENS MOTHERS DAY WITH MATT GOL INSKICELEBRITY CHEF ENGAGMENT | DESIGN | EVENT CONCEPT & MANAGEMENT | ACTIVATIONS | PHOTOGRAPHY

Liquidity manages monthly celebrity chef activations with The Kitchens, and for the month of May found it fitting to tie into a ticketed event for Mother’s Day. From the concept development to the ticketing webpage, design collateral and event management, the team rolled out the VIP cooking demonstration and Mother’s Day high tea for 30 guests from generation to execution.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

THE SUGAR MARKETBRANDING & DESIGN | EVENT CONCEPT & MANAGEMENT | SOCIAL MEDIA STRATEGY | PUBLIC RELATIONS | ACTIVATIONS | PHOTOGRAPHY

Liquidity created a community marketplace event in Fortitude Valley for lovers of all things sweet. With a full service team, Liquidity rolled out the entire event, including branding, design of a full suite of marketing collateral, public relations, social media strategy and management, managing event sponsorships and stall holders, as well as event photography on the day.

THE

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

FUELPOP UP PROMOTION, PHOTOGRAPHY, V IDEOGRAPHY & PUBLIC RELATIONS CAMPAIGN

THE BRIEFTo build awareness for the Salt Meats Cheese brand in the Brisbane market and successfully launch their first ever food truck.

THE STRATEGYLiquidity constructed a media release announcing the launch of the Salt Meats Cheese Fuel truck which detailed the launch activation details. Free pizzas were handed out as well as pizza towels to the first lucky 60 customers. The activation was designed to gain quick traction with local media and get Brisbane customers excited for the brand.

Multiple mentions were achieved in some of the city’s most recognised hospitality media outlets, including, The Courier Mail Kitchen Confidential, Hospitality Magazine, Must Do Brisbane, The Urban List and BMag.

The coverage created a lot of hype for the giveaway activation, as well as celebrating the introduction of the brand into the Brisbane market.

THE RESULTS• 60 pizza towels were given away• 462 pizzas were sold opening day• 17 media mentions• Over 1.8 million people reached

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

SOCK IT UP BRANDING & DESIGN | WEB DESIGN & DEVELOPMENT | SOCIAL MEDIA STRATEGY | SOCIAL MEDIA MANAGEMENT | PHOTOGRAPHY | POP UP PROMOTIONS

A project that’s been as much fun as it has been hard work, Liquidity developed everything from online strategies to guerilla marketing tactics for Sock It Up. After logos were designed by Adam Gower, we developed everything from an SEO optimised shop website, to social media campaigns, pop up promotions, creative photography and design, taking an online sock subscription and turning it into a consistent and engaging brand.

L I Q U I D I T Y M A R K E T I N G & C O M M U N I C A T I O N S \ \ H E L L O @ L I Q U I D I T Y M A R K E T I N G . C O M . A U

URBAN BL ISS YOGABRANDING & DESIGN | WEB DESIGN & DEVELOPMENT | POP UP PROMOTION

Specialising in yoga pop ups and events around town, Urban Bliss approached us for a new look with their branding. We created beautiful logos that matched the brand personality, along with a full branding style guide, membership cards, a fully responsive and branded website, and collateral for their pop up silent yoga event to raise money for The Black Dog Institute.