absolute radio - listening to listeners
DESCRIPTION
Absolute Radio presentation about listening to your listeners.TRANSCRIPT
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Rebranding and LaunchingAbsolute Radio
Adam BowieHead of Strategy & Planning
December 2008
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Photo: Oberazzi
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Virgin Radio
• 15 years old
• 36 year old brand
• Largest under 45 commercial station
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Virgin Radio
• Purchased by Times of India in June 2008
Bennett Coleman & Co Ltd
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Onegoldensquare.com
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Telling VIPs First
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VIPs
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Pre-launch ‘Crossfade’
• 10 ‘pillars’
• More live
sessions
• No repeat
workday
• Full versions
• Expanded
playlist
Photo: ebotunes
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Podcast Interview with VIP
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Find the Virgin
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Playlist
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Playlist Meetings
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Digital Fun
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Rock Off