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Page 1: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

www.com-matters.orgwww.com-matters.org

Listen

Listen

www.com-matters.org

Page 2: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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Listen

Good listeners listen to understand, not to respond

Listening can take many forms: paying attention to news cycles, participating actively in social media, running regular focus groups or opinion polls, and more.

Listening also takes time. It is not something you do once, or once a year.

Communicating is an active process made up of three continuous and mutually reinforcing actions. It starts with listening, but involves equal parts learning and sharing. Doing all three well requires intentionality, focus and time.

Page 3: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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74%Percentage of nonprofit leaders who named fundraising as a challenge to their personal and professional effectiveness in the Meyer Foundation’s Executive Director Listening Project.

Page 4: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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1Organizations' rank of the importance of communication and listening skills compared to other skills.

Page 5: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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3000The number of marketing messages an average American is exposed to each day.

Page 6: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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125-250The number of words per minute the average listener is capable of hearing. By contrast, we think at 1000 to 3000 words per minute.

Page 7: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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““So many of the issues we work on are stuck

because the dominant narrative is wrong, and that doesn't change just by doing good

grantmaking that gets results. To leverage those results, to create new narratives, takes

strategic communication.”

COMMUNICATION LEADERPrivate Foundation

Page 8: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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““Persistence is a problem in the philanthropy

world. For all the talk about we’re in it for the long haul, there’s a certain amount of

impatience in philanthropy.”

EXECUTIVE LEADERPrivate Foundation

Page 9: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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““Tell me one major, successful social

change initiative that did not have very strong communications as part of its

success.”

COMMUNICATION LEADERPrivate Foundation

Page 10: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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What intentional, consistent methods for

listening do you use?

Page 11: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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What tools do you utilize for monitoring

your message?

Page 12: Www.com-matters.org Listen . Listen  Good listeners listen to understand, not to respond  Listening can take many forms: paying attention

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What listening tools can you build into your

communication actions?