accelerate to cloud
TRANSCRIPT
Santa Clara
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Today’s Agenda!
1:30 Accelerate to Cloud Rishi Vaish, RightScale, VP Product
2:30 "Demo: Agility in a Cloud-Enabled Enterprise Ryan Geyer, RightScale, Cloud Solutions Engineer]
3:00 Customer Success Stories Rishi Vaish, RightScale, VP Product
4:00 Plot Your Route Rishi Vaish, RightScale, VP Product
4:30 "Networking and Cocktails
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Global Cloud Management Service!
Amazon Web Services Datapipe Google Cloud Platform HP Cloud
Private Clouds
Public Clouds
IBM SoftLayer Rackspace Windows Azure
Singapore
Hong Kong
Tokyo
Dallas
DC Area
NYC Area SF Area
Seattle
Chicago
Dublin
London Amsterdam
Oregon
São Paulo
Las Vegas Southeast
Midwest
Shanghai
Sydney
W Europe
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3 Steps to Accelerate Your Cloud!1 Get Out Your Map
2 Pick Your Destination
3 Plot a Route
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Get Out Your Map!
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Choice!The Rise of the Clouds
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What a Difference a Year Makes!
Goes OpenStack GA
Adds Australia
GA
Jun Aug Oct Dec Feb Apr
2012! 2013!
Launched
Grizzly Released
vCHS GA
Jun Aug Oct
Havana Released
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Hybrid Matures!All of the Above
Single private 5%
Single public 11%
No plans 7%
Multi-public 15%
Multi-private 15%
Hybrid cloud 47%
Multi-cloud 77%
Source: RightScale State of the Cloud Report 2013
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Evolution of Hybrid Architectures!From a Portfolio of Resource Pools…
App 1 App 2
Public Cloud!
App 3 App 4
Private Cloud!
App 2
…to a unified Resource Pool.
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Using!Cloud!Unlocks!Value
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Cloud Maturity Model!
8%! 17%! 26%! 23%! 26%!
Source: RightScale State of the Cloud Report 2013
Cloud!Watchers!
Cloud!Beginners!
Cloud!Explorers!
Cloud!Focused!
No!Plans!
Planning! First project! Apps running! Heavy use!
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Benefits Grow!
0%
20%
40%
60%
80%
100%
Cloud Beginners Cloud Explorers Cloud Focused
% o
f Res
pond
ents
Business continuity Higher performance Geographic reach IT staff efficiency Higher availability Faster time to market with apps Greater scalability Faster access to infrastructure
12 Source: RightScale State of the Cloud Report 2013
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Pick a Destination!
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What Do You Need to Consider?!
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Consideration: Consistency !
Consistent performance & reliability Consistent utilization
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Consideration: Security !Security outside the private network Heterogeneous APIs and behaviors
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Consideration: Waste!
Simple, flexible ordering Complex merchandising and procurement Self-service de-provisioning
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Consideration: Automation!Architectural rework Dynamic configuration Integrated monitors and orchestration
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Consideration: Tracking & Planning!
Budgeting Chargeback Purchase options
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Why!Cloud!Management?!
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Cloud Management is…!A framework of tools to solve cloud challenges and increase your ability to enjoy cloud benefits !1. Consistency and reliability of shared, commodity resources 2. Visibility across the organization and security across resources 3. Self-service accessibility of an approved configuration menu 4. Elastic, instantaneous scalability driven by automation!
5. Usage and cost transparency and optimization!
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Cloud Spend Management Provides…!
Visibility What am I spending?
Planning & Forecasting What will I spend in the future?
Governance How can I control who spends what?
Optimization How can I reduce my spend?
Allocation How can I allocate costs or chargeback?
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Quickly Decode Cloud Spend!Challenge
“I spend 5 hours each week going through our usage and putting it on a spreadsheet for management.”
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By Application
By Team
Usage & Cost Trends
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Time for a Test Drive…!
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The RightScale SaaS Platform!On-Demand Access to Cloud Cloud Now
Proven Scalability and Reliability Rock Solid
Deploy Anywhere, Move Anywhere Freedom of Choice
Data-Center Independent Control Plane Enterprise SLAs
Auto-Upgrades Keep You Current No Worries
Extensive API for Easy Integration Connection-Ready
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Software Publishing
Healthcare
Entertainment
Hardware
Advertising
Financial Services
Consumer & Retail
Enterprises Using Cloud with RightScale!
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Avoid Success Disasters!
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Super-Bowled: Coke Chase Site Outage!• Problem: Micro site to complement ad-
campaign goes down • Length: 4 hours • Impact: Lost engagement opportunity
for a large ad-campaign • Cause: Site not prepared to handle
traffic
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Bad Santa: Netflix Christmas Eve Outage!
• Problem: AWS outage takes down Netflix
• Length: 23 hours 41 minutes • Impact: 27 million Netflix users • Cause: Infrastructure issues at AWS
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Very Black Black Friday for Best Buy!
• Problem: Checkout delays when sales tax calculator can’t scale
• Length: 1 hour • Impact: Best Buy Loyalty members
can’t check out during special promo. Best Buy pays for expedited shipping.
• Cause: Application doesn’t scale
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Click Frenzy Meets #ClickFail!
• Problem: Heavily promoted Australian alternative to Cyber Monday fails almost immediately
• Length: 3 hours • Impact: #ClickFail hashtag gets 28,000
mentions in two days • Cause: Site not prepared to handle
traffic
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Here’s Why It Happens!
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Cloud Helps You Avoid Success Disasters!
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Success at American Girl Situation: • New virtual world for doll owners • Bad performance in data center • Holiday catalog drop promoting virtual
world was imminent
RightScale Solution: • Up and running with RightScale using
AWS in 14 Days • Scaled to meet performance • Stable system • Reduced costs
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Get Back On Track!!
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We Have Many More Such Stories!
Web Campaigns
Mobile Apps Games
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Protect Confidential Information!
RightScale Solution • Protect PII in cloud applications • Deliver visibility & governance • Optimize lifecycle automation
Accelerate Enterprise Agility
Reduce Risk
Governance & Compliance
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Rinse and Repeat Campaign Execution!
RightScale Solution • Scalable campaigns on tight deadlines • Clone-able, customizable environments • Deliver SLAs during huge traffic spikes • Control infrastructure costs for clients
Improve IT Efficiency
Increase Investment Flexibility
Reduce Risk
Lifecycle Automation
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Rinse and Repeat Campaign Execution!
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Supporting Global Teams at HTC!
RightScale Solution • Built and launched several mobile
services, including HTC Sense, HTC Hub, HTC One, News Feed, and Zoe
• Teams around the world leveraging public cloud across AWS regions
Improve IT Efficiency
Accelerate Enterprise Agility
Expand Markets & Capabilities
Hybrid & Multi-Cloud
Architect for SLAs!
o HA/DR reference architectures
o Cross-region and cross-cloud
o Auto-scale to meet demand
o Hybrid cloudbursting o Monitor and automate
failover o Hot, warm, and cold DR
scenarios
DR Architectures
DNS!
MASTER DB SLAVE DB!
APP SERVERS!
LOAD BALANCERS!
REPLICATE!
LOAD BALANCERS!
APP SERVERS!
SLAVE DB!
REPLICATE!
DR
Scalability & Availability
Primary
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Public Cloud
Cloudburst
Cloudburst for Scalability!
RightScale Solution • Global delivery of mobile apps through
hybrid cloud • Support unpredictable demand with
cloudbursting • Single pane of glass across clouds
Drive Operational Efficiency
Reduce Risk
Low latency Private Network
Private Cloud
Scalability & Availability
IAM /SSO
Increase innovation!
o Access to portfolio of approved cloud providers
o Standardized technology stacks
o Instant provisioning for innovation
o Visibility and control • Access controls • Budget controls • Audit trails
o Integrate to existing systems
Self-Service Portal
Self-Service �Portal
Developers QA End Users
RightScale API
Cloud Management UI
Service Designers Cloud Team Ops
Service Catalog
publish use
RightScale Multi-Cloud Platform
Private Cloud AWS Azure Google RAX
your cloud instances
Self-Service IT
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Accelerate Application Delivery!
Accelerate Enterprise Agility
Improve IT Efficiency
RightScale Solution • SaaS option for single-tenant learning
software • Clone-able, customizable environments • On-board customers in days, not weeks • Deliver around the globe
Expand Markets & Capabilities
“The ability to spin up a pilot and get an entire
school on a test quickly has really shortened our sales
cycle.” -Andy West
Self-Service IT
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Decode & Allocate Cloud Spend!
Accelerate Enterprise Agility
Expand Markets & Capabilities
RightScale Solution • Support cloud demos and deployments
for partners • Understand cloud spend across many
accounts
Cost Management
“RightScale Cloud Analytics promises to help us quickly
understand our current cloud usage…and identify and eliminate undesirable
costs".” -Scott Mills
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“Lilly is leveraging RightScale against
application stacks in a ‘vending machine’ concept that allows self-service to
infrastructure.” -Dave Powers
No Wait IT Keeps R&D Productive!
Increase Enterprise Agility
Improve IT Efficiency
RightScale Solution • Serve up applications in an IT Vending Machine • Reduce provisioning from 30 days to 30 minutes • Measure costs per hour for compute and storage
Self-Service IT
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Managing Hybrid Cloud in Health Care!
RightScale Solution • CloudStack and AWS hybrid cloud
with Xen and vSphere • Satisfies regulatory requirements • Security, patching, and license
flexibility for Windows
Reduce Risk
Accelerate Enterprise Agility
Increase Investment Flexibility
Governance & Compliance
“The RightScale Platform provided us with a single pane of glass view and control over AWS and
CloudStack.” -Henry Kubik
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Plot Your Route!
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What Defines Business Value For You?!
Increase Enterprise Agility
Drive Operational Efficiencies
Expand Markets & Capabilities
Increase Investment Flexibility
Faster Time to Market Accelerate Innovation Fail (or Succeed) Fast
Cut Infrastructure Costs Reduce Overprovisioning Increase IT Efficiency
New Geographies New Capabilities Web-Scale Applications
CapEX to OpEX Reduce sunk costs Increase spending visibility
Reduce Risk Increase service availability Secure environments Reduce vendor lock-in
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Where to Start: Segment Your App Portfolio!
• Greenfield • Designed for
cloud
• Web architecture
• Elastic design
• Monolithic • Hairball
• Legacy • Standard
technologies
Elastic Web Traditional Cloud-Ready
ROI
Nightmare
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Business Impact: Framework Sample!App 1 App 2 App 3 App 4 App 5
Business Impact Fast time to market u u u u u Experimental u u u u u Demand fluctuation u u u u u Transitory/Time limited u u u u u Many instances u u u u u Many changes u u u u u DevOps u u u u u New geographies u u u u u New capabilities u u u u u OpEX is desirable u u u u u
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Technical Fit: Framework Sample!App 1 App 2 App 3 App 4 App 5
Governance Factors Data Residency u u u u u Regulatory (PCI, HIPAA) u u u u u Security Requirements u u u u u Technical Requirements Load Balancer: Session
Affinity u u u u u
Application: Licensing u u u u u Cache: Persistent u u u u u Database: Working set size u u u u u Security: Egress filtering u u u u u …
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Refactor
Don’t Migrate Hold Off
Quick Wins Rank Your Apps to Prioritize!
App 9
App 7
App 2
App 3
App 5
App 1
App 4
App 8
App 6
Busi
ness
Impa
ct
Technical Fit
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4 Common Starting Points!Marketing Campaigns
Mobile Apps
Self Service Test & Dev
Batch Processing
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A Cloud Itinerary!• Lay out your cloud strategy
• Understand your Business Value Tracks • Develop your goals, what you want to accomplish • Determine how you will evaluate success
• Select applications and use cases based on ROI • Start with the best, not the worst, technical fit • Align to meaningful business impact • Favor greenfield and cloud-friendly applications
• Get started • Stand up an application on a public cloud • Run a POC private cloud • Start using tools that will make scaling your cloud strategy easier