Accelerating Growth by moving to the cloud

YouGov 23rd November 2016

#TheFutureOfCloud

Accelerating Growth by moving to the cloudAdding Value Through Connected Data

YouGov is a global data and analytics group

We have over 2,000 clients including:

Our core offering of opinion data is derived from our highly participative panel

of 5 million people worldwide

3

5.0 MILLIONNUMBER OF PEOPLE WHO PARTICIPATE IN YOUGOV PANELS

24 MILLIONNUMBER OF SURVEYS COMPLETED IN FISCAL YEAR 2015/16

700NUMBER OF YOUGOV EMPLOYEES WORLDWIDE

NUMBER OF COUNTRIES WHERE YOUGOV OPERATES

21

>2,000NUMBER OF POLITICAL, CUTURAL, COMMERCIAL CLIENTS SERVED IN FY15/16

NUMBER OF YOUGOV PANELSWORLDWIDE

38IN GLOBAL MARKET RESEARCH LEAGUE LABLES

#20

2000 YOUGOV FOUNDED IN UK

YOUGOV IS NAMED THE MOST QUOTED OPINIONSOURCE IN THE UK

#1

We now have 31 offices in 21 countries

Australia

China

Denmark

Finland

France

Germany

Indonesia

Malaysia

Norway

Sweden

Thailand

UAE

UKUSA (7 offices)

Saudi Arabia

Singapore

EgyptRumania

Poland

Hong KongIraq

Since we first implemented NetSuite

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Audience segmentation - Campaign planning - In-stream optimisation

Full-Year Results to 31 July 2016

We deliver connected data to our clients through our complementary suite of data products and services

5

Fan

Female

33 Years Old

Earns £40,000

to £44,999 per year

Lives in Oxford

Jack 2 FM

Owns an iPhone on

EE

A 360° View of ‘Polly’

Positive impression of…

HeinzCadbury

BootsDyson

Walkers

Brands

Recently watched…

CasualtyBeing HumanFamily Guy

The Big Bang Theory

TV

Magazines ‘liked’…Company Full House

Good House Beautiful

OK!

Most visited news sites…dailymail.co.uk

theguardian.comtelegraph.co.uk

mirror.co.uk

Websites

Visits Vevo daily on YouTube during the day

Visits eBay daily

Top entertainment

apps …YouTube

Google MusicBBC iPlayer SoundCloud

Netflix

Mobile

Top journalists followed…

@CaitlinMoran@gracedent@GilesCoren

@DAaronovitch

Twitter

Describes self as…

Easy-goingDependable

CompassionateFunny

Personality

Ecommerce

Products purchased on

Amazon…DSLR camera

Roman costumeGrease on DVD

Heavily exposed to HSBC online

banners

‘Pins’ this to Pinterest

Heavily used #24LAD hash tag

on Twitter

Searched online for ‘holidays to Greece and

Turkey’

Long dwell time on Good House ‘Biscuit

Week’ article

Regularly shops at

And orders an online shop every 3 weeks

for a Saturday morning

John Mayer a current

favourite

Favourite topics…

CelebritiesFashion

Weddings

Addicted

YouGov’s connected data gives a granular & holistic view of the consumerSearches Groupon and Wowcher for

‘spa break’ deals…Facebook

6

ONLINE REPORTING TOOL (HOSTED)

EASILY EXPORTABLE DATA

SYNDICATED SURVEYS

YOUGOV PANELISTS

YOUGOV DATABASE

YouGov BrandIndex: Daily tracker of brand perception

7

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NetSuite has powered YouGov’s expansion

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0

10

20

30

40

50

60

70

80

90

100

FY08 FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16

Reve

nue

£M

Financial Years ending 31 July

YouGov Revenue FY08 to FY16

Group Revenue

Achieved with only 8 additional finance and admin. staff

YouGov’s revenue has doubled since 2007/08

10

12

YouGov first implemented NetSuite OneWorld in 2008

Started with finance and accounting in UK, Middle East and USA

Rolled out to Germany and Nordic in 2010

Now used by all Group companies and offices

CRM functionality initially used only for sales orders but all

elements are now widely used by all client-facing staff

We manage our entire sales and marketing process using

NetSuite CRM

NetSuite at YouGov

CRM functionality used widely across YouGov

We are not using E-commerce

functionality but plan to assess its

potential

Finance functionality

in full use

13

NetSuite functionality in use by YouGov

AI’s Adaptive Planning used for reporting, budgeting and forecasting

Email marketing, campaign management, lead nurturing/scoring etc

Sales Commission module recently implemented

14

NetSuite’s own functionality is supplemented by specialist partner applications (Adaptive Insights and Marketo)

Trading Subsidiaries 22

Total Subsidiaries 64

Departments 118

Locations 61

Currencies 34

Full Users 741

Transactions Created in FY 2016 108,000

Suppliers 7,000 +

Customers 12,000+

Sales Opportunities 8000+

Leads 40,000+

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Our NetSuite Vital Statistics

• Single instance and same version for all group companies and users

• Technical environment and performance managed by the supplier

• Accessible from anywhere via the web

• Automatic upgrades, implemented simultaneously for all users

• Easy and fast roll-out to new offices and locations

• Speeds integration of acquired businesses

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Benefits of NetSuite as a cloud-based system

• “One version of the truth”• Sales and financial information share an integrated data set• Synchronized CRM, sales and financial processes • Easy to add functionality that shares common data e.g. Budgeting

and Planning; email marketing • Supports multiple currencies, languages and local accounting

standards• Enables global product and client teams to share information easily• Supports shared service back office functions working across

geographies

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Benefits of NetSuite as a global ERP/CRM

Thank youwww.m-hance.com

#TheFutureOfCloud