accenture path to success game
TRANSCRIPT
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Accenture Path to Success Game
Contact :Manav Shrivastav
+91-9811315396
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Social Gaming
Client – Accenture Services Pvt Ltd
Case Study # 4
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Objective
To create a digital campaign that would establish Accenture as
“Youth Brand” & create Youth Connect with hiring target audiencein a fun manner.
They should be seen as having done a “first thing” in therecruitment marketing space & establish interactivity andengagement with the TA by leveraging the digital medium whichwould gain momentum by going viral.
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Solution
Trivia Game built on Social Media Platform• Game was built on the principal of edutainment. Trivia Game would test the general aptitude & knowledge
of the person in a fun & interactive way.
• During the game play, person would be exposed to interesting facts, business case studies, policies etc ofAccenture which would help position Accenture as a preferred brand the professional youth’s considerationset.
• The four levels of the game depict his professional journey & growth from an Intern to Senior Managementand would give him a fair idea what life at Accenture is like.
• The game play is set around 3D visuals of Accenture like office ambience.
• Two broad category of questions will help the person move forward in the game & there are bonuses atvarious intervals which will motivate a person to come back & play the game again.
• Facebook Integrated Leader-board ensures that progress of the person is shared with his online friends &also one can challenge his community or friends to play the game thus increasing the reach of theAccenture brand.
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