acceptd · accountants, cyclists, lawyers, taxi drivers...etc painter pianist take control of who...
TRANSCRIPT
AcceptdPlanning for your next recruitment cycle
● Shifting gears to your next cycle● Identifying the perfect applicants● Locating your applicants in the digital world● Strategizing your communication plan● How we do it at Acceptd● Q&A
Agenda
Shifting gears to your next cycle...
APR MAY JUN JUL AUG SEP OCT NOV DEC
Re-Setups
Recruitment BeginsRecruitment Planning
Continued outreach through different channels...
Analysis
*Recruitment should never come to a standstill, but instead shifts throughout the cycle.
Work with the Account Relations team every step of the way.
● Did we hit our goal number of applications?● When were our “peak” seasons and our slower
seasons?● Where did most of my applicants come from
(geographically)?
Sample Analysis Questions:
Specific vs. Broad
Identifying the perfect applicants...
Do your current marketing channels actually reach that audience? Does your messaging highly target these applicants?
Even if the marketing applies to you, it won’t make a difference unless it’s specific to your interests.
● How old are your applicants?● Where are your applicants from?● How many years of training do
they have?● What are their specific arts
interests?● What are their career goals (i.e
performance vs. education vs. therapy)?
Digital vs. Print
Locating your applicants in the digital world...Physical Ads
($$$)
Digital Ads($)
Accountants, cyclists, lawyers, taxi drivers...etc
Painter
Pianist
Take control of who sees your ads.
Educational vs. Salesy
Strategizing your communication plan...
Educational Works Digital HandshakeVaried Messaging + Channels
What content resonates best with artists? How often should I change my messaging? How do I get artists to engage with my message?
How
we
do it
at A
ccep
td:
