account planning review template. account introduction the client- > journey so far revenue...
TRANSCRIPT
Account Planning ReviewTemplate
Account Introduction
•The Client-
<<Customer Name>>
•Journey so far
• Revenue
• Profitability
• Revenue Growth
• Customer Satisfaction Index
• Share of Mahindra Satyam’s Business in offshored amount
• Value leverage to the client
•Relationship maturity metrics
: << >>
•2005-06 •2006-07
• Year of acquisition• VBU• PRM• Type of account• No. of years of continuous relationship• Key areas we have partnered in
Key questions we are looking to answer
Associates
Society
Customers
Investors
Communicating
Communicating
AssetsAssets Thinking
Doing
North Star
1. Is our North Star stretched enough? What strategic initiatives do we intend to take to achieve it?
2. What has been the revenue and profitability trajectory so far and what are the expectations in the near to medium term?
6. What opportunities are we pursuing, both reactive and pro-active? What is our distinctive value proposition for achieving them?
4. What is our competitive position in this client relationship? How do we intend to move up the ladder?
7. How are we doing on our delivery to the client? What have been the key gap areas?
8. What investments do we need to make to further build the assets of this account?
3. What is the breadth and depth of our relationship with the client? Where do we want to reach and how do we intend to get there?
9. What is the level of customer delight? How much value are we creating for them?
5. Do we have the right people in place for this account – PRM, PMs, SAs? How do we intend to close the gaps?
4
Our North Star
• North star for <<Customer Name>> • Why did we choose this as the North Star?
1
5
Strategic initiatives planned
• Strategic initiatives we will take to achieve the North Star• Strategic focus • How will we get there
1
6
Revenue and profitability trajectory
2007-08 Q2
2007-082007-08 Q4
2007-08 Q3
2008-09 Q1
2005-06 2006-07 2007-08 Q1
2008-09 Q3
2008-092008-09 Q4
2008-09 Q2
Profitability xx xx xx xx xx xx xx xx xx xx xx xx
FTE xx xx xx xx xx xx xx xx xx xx xx xx
New-potential
New-already contracted
Existing
Actual Projection
2
7
Breadth and depth of our relationship at <<Customer Name>>
3
<key messages>
Org chart of customer with indication nature of relationship with key people – who are the supporters and who are not
8
Example of strengthening the relationship with CIO
3
Challenges facing <<Customer Name>> Implications for IT
Competitive positioning4
Infosys
Overall threat to Mahindra Satyam
SWOT analysis (on domain knowledge, service offerings, relationship strength, delivery track
record)
Share of wallet of offshore work
Size of business
BUs they work with
Engagement areasCompetitorS.no.
1
CTS2
Accenture3
TCS4
Wipro5
SAIC6
Bearing Point7
Keane8
10
People: The Mahindra Satyam team5
Strengths Areas to focus onLevel
AMs
Leadership
Delivery
Name Role in the account Pfizer mapping
Stage Opportunity Why is it important? Game plan going forward
Opportunity pursuit6
Status in 06-07 How will we get there?
Delivery and key operational metrics
Key metrics
7
Target in 07-08
• % of fixed time projects
• Length of over-run on projects
• # change requests• % cost picked up by Mahindra
Satyam
• $/hr rate for onsite
• $/hr rate for offsite
• % billable associates in account
• % hrs invoiced to client
• Names of key projects
• Level of code re-usage• Names of automation tools
• # delivery issues• Avg resolution time
Nature and size of investment required Why this is important
Key investments required
Investment description
1
2
8
Other support required
What does <<Customer Name>> say about Mahindra Satyam?
9
Customer quotes
Game-plan going forward
• Customer quotesStrategic initiative 3 month action plan 6 month action plan