accounting and financial analysis(1)

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Accounting and Financial Analysis: An Owner-Manager Perspective Dennis E. Beard, CPA, MBA Tim C. Hoerr, CPA, CMA Serra Ventures, Inc.

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Page 1: Accounting and Financial Analysis(1)

Accounting and Financial Analysis: An Owner-Manager Perspective

Dennis E. Beard, CPA, MBA Tim C. Hoerr, CPA, CMA

Serra Ventures, Inc.

Page 2: Accounting and Financial Analysis(1)

Agenda

  Introduction   Goals   Basic Financial Statements   Accrual Basis vs. Cash Basis   Accountants’ Reports   Financial Analysis   Q & A

Page 3: Accounting and Financial Analysis(1)

About Serra Ventures, Inc.

  Offers Professional Advisory Services in:   Business strategy   Capital formation   Transitional executive leadership  Organization development

  Specializes in high technology enterprises   Founded by Tim Hoerr, CEO.

Page 4: Accounting and Financial Analysis(1)

Goals What You Need To Know:

1.  To understand the structure and analytical uses of the basic financial statements.

2.  To understand accrual-basis financial statements and how they differ from cash-basis statements.

3.  To be able to prepare a Balance Sheet and Income Statement from basic, unorganized financial information

Page 5: Accounting and Financial Analysis(1)

Goals, cont.

4. Understand a Statement of Cash Flows. 5. To be able to compute estimated break-even

sales from an income statement. 6. To be able to prepare an initial and/or pro

forma balance sheet that will incorporate a variety of financial/capital structures.

7. To understand the levels of assurance services provided by CPA firms.

Page 6: Accounting and Financial Analysis(1)

Why Today’s Seminar?

“Accounting is the language of business”

Page 7: Accounting and Financial Analysis(1)

Basic Financial Statements

 Balance Sheet  Why prepare a balance sheet?  What is shown?  What is an asset?  What is a liability?  What is equity?  What are its shortcomings?

Page 8: Accounting and Financial Analysis(1)

Basic Financial Statements

  Income Statement  Why prepare one?  What is revenue?  When is revenue recorded?  What is an expense?  When is expense recorded?  What are shortcomings?

Page 9: Accounting and Financial Analysis(1)

Basic Financial Statements

  Statement of Cash Flows  What is a statement of cash flows?  Why prepare one?  What is shown?  What are its shortcomings?

Page 10: Accounting and Financial Analysis(1)

Accrual v. Cash Basis Accounting

 The Concept  Why accrual basis is important  Why cash basis is important

 Matching Principle  Accounting period

Page 11: Accounting and Financial Analysis(1)

Accrual v. Cash Basis Accounting

 Depreciation & Amortization  Method of spreading the recognized cost of a

long-lived asset over an estimated useful life of the asset.

 Depreciation for tangible assets and amortization for intangible assets.

Page 12: Accounting and Financial Analysis(1)

Depreciation Example

  Truck purchased Cost = $20,000 Useful Life = 5 years Est. residual value @ end of life = 0

“Straight-line method” of depreciation: recognize $4,000 of expense per year for 5 years.

Page 13: Accounting and Financial Analysis(1)

Accrual v. Cash Basis Accounting

 Working Capital = current assets minus current liabilities  Cash & short term investments  Accounts Receivable   Inventory  Accounts Payable

Page 14: Accounting and Financial Analysis(1)

Accrual v. Cash Basis Accounting

  Accounts Receivable

Credit Sales

Accounts Receivable

Cash Collections

Page 15: Accounting and Financial Analysis(1)

Accrual v. Cash Basis Accounting

  Inventory

Materials Purchases

Inventory

Cost of Goods Sold

Page 16: Accounting and Financial Analysis(1)

Accrual v. Cash Basis Accounting

  Accounts Payable

Purchases & expenses

incurred

Accounts Payable

Cash Disbursemen

ts

Page 17: Accounting and Financial Analysis(1)
Page 18: Accounting and Financial Analysis(1)

External Reporting

  Independent Accounts’ Reports  Sometimes requested or required by lenders,

investors or regulators

Page 19: Accounting and Financial Analysis(1)

External Reporting, cont.

 Compilations  Accountants “compile” or assemble financial

statements from data provided by management. No assurance provided by accountant that statements are accurate.

 This is the least costly of the services

Page 20: Accounting and Financial Analysis(1)

External Reporting, cont.

 Reviews  Accountants provide some assurance testing

of management’s financial statements through selective testing and analysis of data.

 This costs more than a compilation but less than an audit.

Page 21: Accounting and Financial Analysis(1)

External Reporting, cont.

 Audits  Significant level of work by accountants

 Verification  Confirmation  Analysis  Representation of Management  Controls

Page 22: Accounting and Financial Analysis(1)

External Reporting, cont.

 Audits  Types of Opinions offered:

 Unqualified Opinion  Qualified Opinion  Adverse Opinion

Page 23: Accounting and Financial Analysis(1)

Internal Reporting

“The Key to Good Management Decisions”   In-house vs. Outside Accountants   Frequency   Software   Special Reports

 Flash Reports  Key Measures

Page 24: Accounting and Financial Analysis(1)

Financial Analysis, cont.

  Common-sized Statements   Expressing balance sheets line item amounts as a %

of total assets   Expressing income statement line item amounts as a

% of total revenues (sales)

Page 25: Accounting and Financial Analysis(1)

Assets Co 1 Co 4 Co 5 Cash 15.1% 17.5% 10.5%

A/C Rec 6.0 5.6 4.3 Inventory 56.2 7.6 1.4 Oth Cur 3.2 5.7 3.9 PP & E 12.6 41.3 52.3 Other 6.9 22.3 27.6

100.0% 100.0% 100.0%

Liab/Eq

A/C Pay 20.2% 10.2% 3.5% ST Note 4.9 3.4 2.4 Oth Cur 9.4 17.3 11.1 LT Note 12.8 24.5 44.6 Equity 52.7 44.6 38.4

100.0% 100.0% 100.0%

Sales 304.4 411.5 76.4 GR Pft % 36.0% 52.5% 64.8% Nt Pft % 4.1 3.2 6.8

Analysis of Financial Data

Page 26: Accounting and Financial Analysis(1)

Financial Analysis, cont.

 Ratio Analysis  Liquidity ratios  Leverage ratios  Activity ratios  Profitability ratios

Page 27: Accounting and Financial Analysis(1)

Common Ratios

  Liquidity Ratios   Current ratio = current assets/current liabilities  Quick ratio = (cash + marketable securities +

accounts receivable) / current liabilities

Page 28: Accounting and Financial Analysis(1)

Common Ratios, cont.

  Activity Ratios   Accounts receivable turnover = sales/accounts receivable   Average collection period = (365 x accounts receivable)/sales   Inventory turnover = costs of goods sold/inventory   Average inventory holding period = (365 x inventory)/cost

of sales   Accounts payable turnover = (cost of goods sold + operating

expenses)/accounts payable   Average purchases credit period = (365 x accounts payable) /

(costs of goods sold + operating expenses)   Asset turnover = sales/assets

Page 29: Accounting and Financial Analysis(1)

Common Ratios, cont.

  Leverage Ratios  Debt-to assets ratio = debt/assets  Debt-to-equity ratio = debt/equity   Times interest earned ratio = EBIT/interest   Return on equity = net income/equity  Gross ROA = EBIT/assets  Net ROA = EBIT(1-t)/assets   Earnings per share = net income/number of shares

Page 30: Accounting and Financial Analysis(1)

Financial Analysis, cont.

 Trend Analysis  $’s  %’s  Ratios

Page 31: Accounting and Financial Analysis(1)

Financial Analysis, cont.

  Comparables/Industry Analysis   e.g. Risk Management

Association Annual Financial Statement Surveys

Page 32: Accounting and Financial Analysis(1)

Break-Even Analysis

Breakeven Total

Variable Costs

Fixed Cost

BE = Fixed Costs/ (1- Variable Costs / Sales)

Page 33: Accounting and Financial Analysis(1)

ABC Company, LLC Example of Sales Breakeven Analysis

Based upon Projections for year ended 12/31/20XX

Total Fixed Variable Sales $ 760,000

Cost of Sales $ 415,000 $ 415,000 Management Salaries 85,000 $ 85,000 Sales Commissions 112,000 112,000 Rent 30,000 30,000 Advertising 27,500 27,500 Utilities 14,400 14,400 Payroll Taxes 16,000 16,000 Supplies 9,000 9,000 Insurance 5,000 5,000 Depreciation 6,000 6,000 Professional Fees 2,500 2,500 Interest 10,000 10,000 total $ 732,400 $ 205,400 $ 527,000

Projected Breakeven: Fixed Costs $ 205,400 divided by (1 - Variable cost / Sales) 30.66% = estimated breakeven sales for the year $ 669,974

Page 34: Accounting and Financial Analysis(1)

Questions???

Page 35: Accounting and Financial Analysis(1)

Contact Us

Tim Hoerr [email protected] 217.819.5201

Dennis Beard [email protected] 217.819.5202

Alyssa Hoerr [email protected] 217.819.5203